ux strat usa, gregg bernstein, "using contextual research to guide product development"
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Customer Environment Devices Structure
Alex Quiet New Macs, PCs Collaborative
Barb Loud Phones, Fax (!) Isloated
Cal Disruptive Old PCs (Gateways!?)
Frantic/Disruptive
Dora Loud iPad Collaborative
Customer PrimarySoftware
SecondarySoftware Empowered?
Alex Gmail, Evernote Excel Yes
Barb Burgertime Salesforce Yes
Cal Salesforce Evernote No
Dora Excel Google Drive No
Customer Preferred Software Meh Software Purchaser? Environment Devices Structure Payment Industry Logins/Week
Alex Gmail, Evernote Excel Yes Quiet New Macs, PCs Collaborative Paid Ecommerce 12
Barb Burgertime Salesforce Yes Loud Phones, Fax (!) Isloated Free Software 3
Cal Salesforce Evernote No Disruptive Old PCs (Gateways!?)
Frantic/Disruptive Paid Marketing 0.5
Dora Excel Google Drive No Loud iPad Collaborative Free Agriculture 4