ux the bruce lee way

Click here to load reader

Post on 12-Jul-2015




3 download

Embed Size (px)


UX, The Bruce Lee Way

UX -The Bruce Lee WayUX -The Bruce Lee WayJoseph [email protected]!

So, what does Bruce Lee have to do with UX Design? Quite a lot

But first, lets define our terms. UXWhat is UX?User experience (UXor UE) involves a persons emotions about using a particular product, system or service User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership Additionally, it includes a persons perceptions of the practical aspects such as utility, ease of use and efficiency of the system User experience is subjective in nature because it is about individual perception and thought with respect to the system User experience is dynamic as it is constantly modified over time due to changing circumstances and new innovations

What is UX?ISO 9241-210[1] defines user experience as a persons perceptions and responses that result from the use or anticipated use of a product, system or serviceI invented the term user experience because I thought human interface and usability were too narrow. I wanted to cover all aspects of the persons experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.- Don Norman

Walt Disney

Bruce Lee Image

(UX) Lessons from Bruce Lee

Expose yourself to various conditions and learn Absorb what is useful, discard what is not, add what is uniquely your own.Understand your users and customers - do research, embed yourself into their workplaces

Its not the daily increase, but daily decrease. Hack away at the unessential.Stripping away the unnecessary elements allows users to focus on the task at hand. Provide the appropriate amount of complexity - no more, no less.

Awareness is without choice, without demand, without anxiety; in that state of mind, there is perception.

Be aware of context and surroundings - thinking about where and how people use technology. Designing without awareness is designing the dark.How people use technology is important - Delta redesigned their screens at their gates it's an improvement - but they didn't think about context. The font is too small on some screens

If your cup is full, you cannot fill it. So first, empty your cup.While there are standard patterns and best practices, every design project is different. Step away from your preconceptions, and engage with an open mind.Bruce Lee often told students that if they already thought they knew everything, they should leave his class.

Follow a proper design process, but dont be dogmatic about it. Be flexible, and approach each design project within the confines that exist. I have a colleague who thinks that an extensive two-month ethnographic study should occur before ANY design is done. In business environments this is often a rare luxury, and he is frustrated much of the time because he is rigid in this belief. Taking such a dogmatic stand is affecting both his professional reputation and costing him opportunities. Dont be intransigentbe flexible. Be like water.

Mistakes are always forgivable, if one has the courage to admit them.Usability testing is a key part of user experience design - Failure will happen. Understand what good failure is.

"Those who are unaware they are walking in darkness will never seek the light." Users are not designers - when you ask them "what do you want it to do?" they often look at you like you have a third eye.Users can't see outside of themselves.

Know the difference between a catastrophe and an inconvenience. To realize that its just an inconvenience, that it is not a catastrophe, but just an unpleasantness, is part of coming into your own, part of waking up.We must be aware of the specific design problems we are solving, and focus our energies appropriately. Spend the right time working on the right problem, and try to identify the core things that need solving. The catastrophes.

Thanks! Joseph [email protected]