uxsg conference 2013 welcome

Welcome

Photo of Singapore skyline courtesy of John Heng

http://daphotographer.com/


INTRODUCTION

We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community.

VOLUNTEER TEAM

Raven ChaiFounder & Principal Consultant, UX Consulting

Hong Khai SengUser Experience Designer & Educator, Republic Polytechnic

Shah WidjajaFounder & Principal Consultant, Nmbl Consulting

Thye Chuan TanWeb Designer,Independent Freelancer

Wei Meng LeeWeb Developer, Tinkerbox Studios Pte Ltd

Lim Chee KoonLecturer & Course Manager, Temasek Polytechnic

Michael OngMobile & UX Lead, iProperty Group

Wang KaisenAVP, Group Customer Experience, OCBC

UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform

made for and by UX professionals to foster stronger professional collaborations and personal friendships.

ABOUT US

Create the first UX Conference in Singapore

• To connect UX professionals across disciplines and cultures

• To establish links to other professional networks

• To foster professional and personal relationships

OBJECTIVES

Values

Openness EmbraceAlteration

Diversity

By organising this conference, we hope to achieve the following outcome:

• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.

• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.

• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.

OUTCOME

LOGISTICS

CONFERENCE VENUE

PRESENTATIONS

WORKSHOPS

THE STAR GALLERY

NETWORKING

Our maiden attempt to help attendees connect with each other easily

WIFI/groups/uxsingapore/ @uxsingapore | #uxsg

/groups/uxsingapore

http://www.facebook.com/groups/uxsingapore/




WIFI

Refrain from using the following applications:

COLLABORATION

Someone threw us an idea...

Is collaborative notes taking in conferences a possibility?

Are people willing to share their notes selflessly?

If yes to both questions, can this activity occurs organically?

LUNCH EXPERIENCE

Choose your grouping for both day

THIS EVENT IS ONLY POSSIBLE

BECAUSE OF...

OUR SPEAKERS

SPONSORS

Enjoy 20% discount: UXSG

SPONSORS

Interactive Poster Booth

SPONSORS

Demo Booth + 3 free

SPONSORS

Demo Booth + 100 free credits

SPONSORS

Demo Booth on Eye Tracker

PARTNERS

TOTAL ATTENDEES: 275

1%3%3%

5%

17%

71%

South / East Asia

Oceania

Europe

North America

Southeast Asia

Singapore

WHERE THEY ARE FROM

Singapore

Southeast Asia

Singapore

196

Malaysia

18

Indonesia

10

Philippines

18

China

4

Hong Kong

4

Taiwan

2

Japan

2

India

2

United States

4

Australia

6

New Zealand

2

United Kingdom

3

Ukraine

3

Netherlands

1

Day 1 - Collaboration through Diversity

• Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good.

• Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services.

Day 2 - Bridging Insights into Design

• Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions.

• As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc)

CONFERENCE THEMES

COLLABORATION THROUGH DIVERSITY

BRIDGING INSIGHTS INTO DESIGN

WORKSHOP VENUE

AFTER CONFERENCE DRINKS

27 & 28 June

Morganfield’sMorganfield's™ combines two of life's great passions: music and food. Inspired by the coming

together of soulful blues music and traditional American barbeque.

1ST SPEAKER

Welcome Back

Photo of Singapore skyline courtesy of John Heng



WE ARE LEARNING• Adjusted the seats -‐ Thank you The Star team :)

• Hiccups with one of the lunch groupings

• Sitting with your colleagues during lunch, what???

• Signage for workshop studio rooms

• Charging station at the back row

• Why we don’t allow to swap conference pass?

• (No) Exchange of your workshop selections

• Be patient with our student volunteers

UXSG VOLUNTEERS

THANK YOU!!!

EXHIBITION BOOTHS

MICHAEL - YOUR COFFEE ROCKS!

THE BEST WIFI PEOPLE IN TOWN

MY SISTER & BEST FRIEND

IS AMONG YOU GUYS!

UX in Singapore?

Background

712.4 sq km5 million residents

Average Temperature = 31.9 °C

Tropical weather all year round,and the island is crowded with people

Economy Focus

To turn Singapore into a leading centre for contemporary design in Asia.Extracts from of4icial report, The “Design Singapore” Initiative

Singapore’s Vision

“A global cultural and business hub for the design

of products, content, and services, where design

consciousness and creativity permeated all aspects

of work, home and recreation”.

Evolution of Design in Singapore

FocusBefore 1995

Industrial Design

Architectural, Industrial Design, Product Manufacturing

2001 Web Programming

Programming,Graphic Design,Interactive Web

2007Usability Engineering

Testing,Evaluation

2012Experience Design

Multi-‐Channel Design

Interaction Design

Service Design

Employment in Design Sector

Region 1

0 12500 25000 37500 50000

2000

2005

2008

Year

25,000

33,000

41,600

Employment by the Design sector has been growing at 6.9% per annum, which is higher than the national growth of 4.2%

Extracts from “Strategic Blueprint of the DesignSingapore Initiative”

How is our Design Sector segregated?

31%

26%3%

40%

Place MakingEnvironmental Design

Object MakingIndustrial, Product,Fashion Design

Image MakingVisual Communication Design

Software DesignWeb, Mobile and Applications

Extracts from “Strategic Blueprint of the DesignSingapore Initiative”

Where is the UX Work?

Logistics

Technology

Telecommunications

Service Industry

Public Sector

Banking

What are the types of UX work?

Consistent demand on UX expertise for:

‣Corporate, eCommerce, Transactional Websites and Intranets


Rapid Growth on the demand for better user experience for Mobile Apps

The genuine opportunities are good, useful B2B mobile apps but not many people are doing that at the moment.


Gradual interest for various industry sectors on:

‣Retail Experience and Service Design


Unsure on the demand for Paid Workshops on UX topics

Many designers seems to think that everything can be self-‐learned, why bother pay to learn from someone else...

?

It’s not about

Yours vs Mine event

UX IN ASIA11

User Friendly China

9

UX Taiwan Summit

6

UXSG Conference

5

HCD Net Japan

2

UX Hong Kong

Month

UXPA ASIA TEAM

Jill Shih(Taiwan)

Raven Chai(Singapore)

Jason Huang(China)

Michael Lai(Hong Kong)

Daniel Szuc(Hong Kong)

Li Yu-Hsiu(Taiwan)

Hsin Eu(Taiwan)

Toyohiro Kanayama(Japan)

Masaaki Kurosu(Japan)

Josephine Wong(Hong Kong)

Noriko Osaka(Japan)

Richard Tsai(Taiwan)

Connec&ng with Local UX Communi&es

Conduct knowledge exchange Provide pla6orm to connect

Connected -‐-‐>

China Hong Kong Japan Taiwan Singapore

Mul:ple Local Communi:es,

but yet to connect

Korea

Vietnam

Signs of a growing community locally

India

Thailand Philippines Malaysia Indonesia

-‐-‐>

-‐-‐>

Concept & Model of UXPA Asia

Role of UXPA AsiaA bridge to connect the local

communi2es in Asia

Facilitate & Support

Local UX Communi:es

Industrial & Domains

Business Organisa:ons

Academia Government & Poli:cs

Share & Collaborate Mentor & Innovate Standards & Guidelines Influence & Change

Adapt Global Best Practices

for Local Context

Think Globally Connect Locally

WHAT’S NEXT?

Let’s Start a Dialogue

1ST SPEAKER

SPEAKERS PROFILE

2ND SPEAKER

SPEAKERS PROFILE

TEA BREAK

PRIZE WINNERS

OUR PRIZE WINNERS

Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore

Last ticket holder during Early Bird Sales

30 Apr 2013 at 23:49 hrs

Yogesh Tadwalkar Mind Lens Singapore

Most number of group registrations 8 tickets Rodney John de Souza NCS Pte Ltd Singapore

First ticket holder during Regular Ticket Sales 8 May 2013 Nathan Raward Appliances Online Malaysia

Very Last ticket holder 17 Jun 2013 at 23:09 hrs

Erich Christian Elkins Temasek Polytechnic Philippines

Attendee(s) who travelled the furthest 29 Apr 2013 Anna Voloshyna KoloGlobal Taiwan

+

5 Free Testing Credits 1 Free Book

OUR PRIZE WINNERS

#1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore

#2 local ticket holder 1 Apr 2013 Linus Lim URA Singapore

#3 local ticket holder 3 Apr 2013 Anton Korshunov Expedia Singapore

#1 overseas ticket holder 29 Mar 2013 Suzen Lim Air Asia Malaysia

#2 overseas ticket holder 3 Apr 2013 Brian Sahagun Chikka Philippines Inc. Philippines

#3 overseas ticket holder 8 Apr 2013 Eileen Tsai Taiwan Design Center Taiwan

+


TOP 3 PRIZES

Most number of registrations from an organisation outside of Singapore

9 tickets on 23 Apr 2013 Bit Santos Sulit.com.ph Philippines

Most number of registrations from an organisation since sales started

15 tickets since 24 Apr 2013 Jonathan Lee IDA Singapore

The First group ticket purchase 5 tickets on 7 May 2013 Kiat Lim Pixel & Onion Singapore

+


+

3RD SPEAKER

SPEAKERS PROFILE

4TH SPEAKER

SPEAKERS PROFILE

DON’T WORRY

A LOCAL STORY TO SHARE

GIFTS FOR SPEAKERS

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LUNCH GROUPING