Online Audio MeasurementTriton Digital

Launched in 2006, Triton is the leading tech provider to the digital audio industry. We provide audio publishers the software and technology to build audiences and revenues globally.

In 2013, we paved the way for growth in audio advertising by launching a2x®, the world’s first programmatic audio advertising exchange.

Triton’s Webcast Metrics is the online audio advertising currency in the US.

About Triton Digital

“Webcast Metrics is the trusted standard for streaming audio advertising transactions. This new reporting will showcase iHeartMedia’s digital scale at both the national and local market levels, and we believe it will have a positive impact on our ability to more fully monetize our streams.”

Radha Subramanyam, President, Research & Insights

“The new Triton reports are a great step forward for the radio industry and satisfy the growing demand for an apples-to-apples, third-party measurement solution for terrestrial and internet radio.”

John Trimble, Chief Revenue Officer

Trusted by Both Broadcasters and Pureplays

Broad Publisher Adoption

*Source: Triton Digital Webcast Metrics / M-F 6a-8pAverage Active Sessions (AAS) is the average number of streams of one minute or more active within a time period. AAS is calculated by “Total Listening Hours (TLH) divided by hours in the reported time period.” TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period.

718 583

1 072 287 1 177 368

1 457 794

1 529 951 1 796 650

2 042 222

2 461 424

2 746 049 2 854 904

3 020 445

3 902 011

4 154 100

4 552 265

4 789 779 4 921 512

4 774 955 4 848 123

Q1'09 Q4'09 Q1'10 Q4'10 Q1'11 Q4'11 Q1'12 Q4'12 Q1'13 Q4'13 Q1'14 Q4'14 Q1'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16

575% Increase In Total U.S. Average Active Sessions Over The Past 7 Years

Audience Growth in the U.S.

6

=

We capture it all.

True census measurement, capturing all listening, all the time. In any location, on every device and on every subscribing service

• iTunes, WMP, Winamps, etc.• Sonos and equivalent• Mobile phones (iOS, Android)• Browser-based

SAMPLES PANELS SURVEYS

Comprehensive Audience Measurement

Data Collection Methods

ü Listener Tracking

ü SDK

ü Audited API

ü Server Log Processing

Data Collection Methods

Only Real Listeners Countedü Robotic activity (Spiders and Bots) filtered out

One Minute Ruleü Sessions under one minute in length (i.e. failed

connections) are eliminated from reporting

Fraud Detectionü Double listening is eliminated ü The Publisher’s own IP address is excluded from

measurementü Any session lasting more than 24 hours is not counted

Quality Control

Listener Identifiers

ü Geographyü Registration

ü Device GPS

ü IP Address

ü Demographyü Registration

ü Audience Comp by Genre

Listener Identifiers

Station Location

Listener Location

Listening is credited in the listener’s location, not the station location.

Listener Location

Metropolitan Survey Area (MSA)

Average Quarter HourListeners X 100 = Average Market Population Quarter Hour Rating

Average Quarter Hour Listeners (AQH)The average number of people who have listened to a station for a minimum of five minutes during any quarter-hour in a time period.

Average Quarter Hour RatingThe number of listeners expressed as a percentage of the desired market population

Metrics & Timing + Ranker

The Media Rating Council (MRC)• Non-profit organization comprised of

• Media Publishers

• Ad Agencies

• Advertisers

• Mission: Valid, reliable, effective metrics

• Based on annual audits by Ernst & Young

The ONLY MRC Accredited Service Measuring Internet Radio

The Industry Standard

WEBCAST METRICS

Lite

ü Digital Metrics

ü DMA Reports

ü Real Time

WEBCAST METRICS

ü Radio Equivalent Metrics

ü Radio Metrics

ü MSA’s

ü Standard Reporting Calendar

ü Agency Stewardship System Integration

Premium

Product Versions

Quality Control: “Non-human traffic” filtered, one minute rule

Accredited by Media Rating Council: Commissioned by US Congress and funded by buyers/sellers to guarantee valid, reliable, effective metrics

Comparable to Broadcast Estimates: Geo/population, metrics, timing, utility

Publisher Dashboard

Disanonymizing the Listener: Geo and demo

Data Collection: Listener tracking (SDK, audited API), server log processing

One-to-One Measurement: No projections, panels, or surveys

Agency Stewardship System Integration

Benjamin MasseManaging Director - Market Development & Strategy, Triton Digital

London W1F 9QZ, UKbenjamin.masse@tritondigital.com

US mobile: +1 (917) 353-2737UK mobile: +44 7496 936 479

Direct: +44 208 779 1212 x2737 / +1 (514) 448-4037 x2737

• Attending Radiodays Europe in Amsterdam, March 19-21? Meet with us to discuss your online audio monetization strategy.

• https://www.tritondigital.com/publishers/measurement

More info