A Research on Customize denim wear menswear in E-commerce

A presentation by :Vaibhav Srivastava

Customized denim wear through E- commerce

Major playersDenim craft (http://www.denimcraft.com) The Arvind Store (http://www.thearvindstore.com)Denim Club. (http://www.denimclubindia.org/)Custom jeans India (http://www.customjeansindia.com/)SQ jeans (http://www.sqjeans.com) Made to order jeans (http://www.madetoorderjeans.com/Make your own jeans (http://www.makeyourownjeans.com/

Denim craftWeb name : http://www.denimcraft.com/.Products available :Denims Fit available : Straight ,Skinny & bootcut .Swatch testing : No .

Denim craftOnline customization : (jeans )Choose a skinny , straight or bootcut .Select the wash type & Buttons.

The Arvind StoreOnline customization : (Denims)Choose a fit , slim or tapered .Select buttons , rivets ,labels and Styles

There are numerous styles and one can decide through an interactive look book

The Arvind Store

One can choose the placement of initials, pocket styles, buttons & leather labels

The Arvind Store

Custom Jeans India

Web address : http://www.customjeansindia.com/Products : jeansStyles available : colors and styles are available as checks , play, prints, solids, stripes etc. Fabric available : cotton, linen, cotton linen blends, poly cotton , Egyptian cotton etc .Swatch testing : No

Custom jeans IndiaOnline customization :Besides fabric one can select collar styles, cuff styles, buttons, pockets, monograms as per requirements.

Custom Jeans India

Custom Jeans India

Custom Jeans India

Custom Jeans India

SQ jeansWeb address : www.sqjeans.comProducts available :Denim jeans & jackets.

SQ jeansWeb address : www.sqjeans.comProducts available :Denim jeans & jackets.

SQ jeansWeb address : www.sqjeans.comProducts available :Denim jeans & jackets.

SQ jeansWeb address : www.sqjeans.comProducts available :Denim jeans & jackets.

SQ jeansWeb address : www.sqjeans.comProducts available :Denim jeans & jackets.

Made to order Jeans Online Customization : One can customize fit as slim ,normal, looseSelection can be made from types of sleeves, lining, vents, buttons, collars lapels, cuffs, plackets, pockets, monograms ,etc .

Made to order Jeans Online Customization : One can customize fit as slim ,normal, looseSelection can be made from types of sleeves, lining, vents, buttons, collars lapels, cuffs, plackets, pockets, monograms ,etc .

Made to order Jeans Online Customization : One can customize fit as slim ,normal, looseSelection can be made from types of sleeves, lining, vents, buttons, collars lapels, cuffs, plackets, pockets, monograms ,etc .

Made to order Jeans Online Customization : One can customize fit as slim ,normal, looseSelection can be made from types of sleeves, lining, vents, buttons, collars lapels, cuffs, plackets, pockets, monograms ,etc .

Made to order Jeans Online Customization : One can customize fit as slim ,normal, looseSelection can be made from types of sleeves, lining, vents, buttons, collars lapels, cuffs, plackets, pockets, monograms ,etc .

CreyateStyle customization : One can select from various styles of ensembles already available on the website.One could make a selection regarding lapels ,pockets , button types and overall appearance .

CreyateMeaurements : The website does not offers any measurement submission through website .Though create provides a customer support in major cities , a master would come and take measurements through a toll free no .Yet it fails to provide an interactive interface where the user would submit the measurements online itself.

Price points:Non luxury suits : Rs 12000-18000 Luxury Suits : Rs 20000- 80000Shirts :Rs 2499 5499Trousers : Rs 2499 5999Chinos : Rs 2299- 3999

Delivery time :Suits : 25 daysShirts and others : 8-10 days

Returns and alterations:Return within 10 days Alterations to be re-dilivered within 8 days

Average Price points Comparisons

Chart1

1800Bombay Shirt companyBombay Shirt company

2000250025000

3000300019000

3000Tailor Store19500

1600PeprisminePeprismine

Shirts

Trouser

Suits

Sheet1

ShirtsTrouserSuits

Bombay Shirt company1800

Tailor man2000250025000

creyate3000300019000

Tailor Store300019500

Peprismine1600

To resize chart data range, drag lower right corner of range.

Average delivery time comparisons

Chart1

10Bombay Shirts companyBombay Shirts company

8825

9925

151530

10PeprisminePeprismine

Shirts

Trousers

Suits

Sheet1

ShirtsTrousersSuits

Bombay Shirts company10

Tailor Man8825

Creyate9925

Taylor Store151530

Peprismine10

To resize chart data range, drag lower right corner of range.

SWOT analysisWeaknessStrengths

Arvind as a brand name

Interactive ensembles styling system

All styles available.

Great web interface for sizing and styling.A known name in MTM shirts

Easy web interface to tweak the sizing around the base sizesAvailability of global brands

Very vast styles and range of fabrics to choose fromAn innovative mix of customized and ready to wear shirtsNo measurement interface on the website .

Reach in only certain cities

Lesser known name in market Just the shirts

Undertakes only minute alterations , not free Complex alterations and return policies

Higher price range

No COD Not sufficient range of fabrics

Customization of just sleeves and length makes lesser sense as compared to the total MTMConcept

Swot Analysis (cont.)OpportunitiesThreats

To grow as Indias top online MTM store after the launch of an overdue sizing interface over the webHas the overall package to deliver as best MTM online store in india Is growing as a big name in terms of shirts quality and customization Provision of global branding is a big asset in terms of made to measure clothing, Introduction of a wider range of fabrics can help this one to get more web traffic.

Excellent price rangeOther competetion in market for a similar price range

Not a compelete e-tailoring storeArrival of big brands like Raymonds and Arvind in online MTM section Has to grow big in terms of other aspects of clothingWith expanse in global market big internationa names as, Black lapel, Aston lane, Blank Label, My suit , may soon step in Indian marketHas to go a long way in terms of fabrics and wider styling options

Future ScopeThe online Made to Measure and Bespoke clothing has a huge international market .

Here are a few notable mentions of franchises having great web interfaces and have done well in recent times on International platform.

Bibliography Webpages:http://www.rediff.com/business/report/tech-indian-ecommerce-market-to-hit-usd-15-bn-in-2-yearshttp://www.creyate.comhttp:// www.tailorman.com http:// www.BombayShirts.com http:// www.tailorstore.co.in http:// www.reprismine.com

Thank You