vaktavya business plan

Purvi Jain Shri Venketeshwar Institute of Technology

1

Basic Concept and Utility

EXECUTIVE SUMMARY: We are launching first time in Indore Vaktavya, an institute which

educates the art of Communication. The focus of Vaktavya is upon Presentations, Debates,

Extempore, Group discussions. Our objective is to remove the stage Fear from our students.

The amazing features of Vaktavya differentiate us from our Competitors.

We have a vision to develop the young talent of our nation.

BUSINESS DESCRIPTION: “Polishing then honing a natural talent for art, for thinking visually is

hard work because nothing is innate we have to create it and have to develop it from our hard

work.” Vaktavya is an organization which doesn’t believe that orating is an inbuilt art. We rather

think that it can be learnt if efforts are put in the right manner and are directed by the right

mentor. Vaktavya helps in developing excellent Communication skills, so that you become the

owner of a special identity.

Innovative Idea: Vaktavya is an innovative concept. When we want to dance in a wedding we

have choreographer, for beauty treatments we have beauticians but when we have to speak

few words on stage , then either we quit or the situation really become fearful. In school and

colleges too there are only few students who can speak well and they only become winners.

There are many outstanding people who have the desire to have strong communication skills but are

unable to find such person who can provide the right knowledge regarding speaking.

So we at Vaktavya prepare the people for:

Public Speaking

Presentations

PowerPoint Presentations

Debate

Extempore

Speech

Farewell Speech

Thanks giving Speech

Speech for any other event like Independence day etc

Role Plays

Skits

Interviews

Group Discussions

Anchoring


2

OBJECTIVES OF “VAKTAVYA” –

To remove stage Fear- Every person gets an opportunity to speak on stage few accepts, others

quit. Those who accept also are not able to perform really well. These blunders are because of

the stage fear. So our objective is to eradicate the stage fear from learners.

To remove the myth “The art of communication is innate.”

Social awareness- The topic which are discussed at Vaktavya are related with social

development of the nation.

To provide a stage where everyone is free to express one’s opinions

Profit: Profit making is the ultimate of every business, without profit nobody is there to sacrifice

his/her precious time, money and energy. So a balance between profit and Affordable prices is our aim.

Future Projects: Today we have Vaktavya in Indore only but our future planning is to expand our business in the area of Madhya Pradesh. We are desirous to bestow the unique art of communication to whole Madhya Pradesh .We have a dream to be the biggest organization of the nation.

Employment Opportunities: Generating a large no. of employment opportunities is also our

aim. Vaktavya is providing job to each and every class of personnel.

REASON FOR Choosing Vaktavya- There are various institutes which are imparting the coaching, teaching, knowledge of speaking but they are unable to cater the overall requirements of the individual. After the completion of course they found that their actual motto is not fulfilled.

We Vaktavya provides the live stage, an auditorium where learners can perform, present themselves. Vaktavya is about imparting knowledge. It is about the development of the country, development of the

future generation. Thus field not only generates profits but also give satisfaction to people.

“Vaktavya is an ocean of knowledge,

Bringing immense talent and mental strength

A builder of the nation’s future

A guide, philosopher and guardian”

MAIN FEATURES: Vaktavya is full of astonishing features

Presentation of students in Auditorium

Classes of Foreign Languages

German


3

French

Chinese

If any other language is of choice of the learners then the class for that

particular language can also be started.

Daily performance of students on podium

1 hour- Teaching 1 hour- Performance and practice

Placements in

News agencies

Media

Radio Stations

Anchoring in events

Special sessions by the eminent speakers on Saturdays

Famous Anchors

Radio jockeys

Professionals

“A good speaker should be a good writer “ so special classes for developing writing skills

Knowledge regarding the social environment as, social issues are chosen for public speaking and

Discussions.

Analysis of students through videos.

Spiritual Classes

Meditation

In case of School and college going students, the facility of SMS alerts i.e. SMS to the parents of

students on the entry and exit of students

The Performance review of the students on the website.

What Vaktavya has for me?

After improvisation of your personality and communication you could work as a

Talk show host

Speech writer

Resume writer

Counsellor

Spiritual Mentor

Voice over professional

A public speaker who could speak on any event and on any topic.

COMPETITIVE ANALYSIS:

Existing Competitors:

Licester’s classes

South Indian Classes


4

Cerebral Heights

Future Competitors: Present coaching Institutions may copy the concept of Vaktavya New Arrivals

Strategies to Compete with them: Classes of other special languages which makes us different from our competitors Competitive Pricing Smart classes New and innovative methods

MARKET ANALYSIS: The analysis of market conditions is really an important and crucial task.

Market Research- I have conducted a market research before preparing this

plan

Data collection- Primary data was collected with the help of Questionnaire

The Questionnaire was distributed to 25 persons of different ages and of

different fields.

Questionnaire revealed the following results

Q.1 What is your response when you get an opportunity to speak on stage? Q.2 When I speak on stage………………………………….

Q.3 Do you believe that Indore has such institutes which could make you a marvelous speaker? Q.4 Do you feel the need of an institute in your city which can actually make you excellent in Communication?

Q.1

I’ll accept

I’ll reject

I’ll think

Q.2

I am alwaysfantastic

I becomenervous

It is an averageperformance


5

Targeted Customers-:

School going students

College going students

Working Professionals

Women

Senior Citizen

In fact everyone who has the zeal and desire to be unique in the crowd of billions of people

through their attractive talking style are our Target Customers.

Our USP (Unique Selling Proposition) : The unique concept of Vaktavya becomes the USP of

Vaktavya. We are providing the excellent services.

Survival Strategy: It is true that to start a business is easy but to survive here is difficult.

o Each and every second you have to survive for Existence. Our Strategies to survive-:

We believe in giving 100%, Profit is not our ultimate motto. Our aim is the future development of the country

Friendly attitude with employees so that they cant think about quitting their jobs because Employees are the assets of the organizations, without efficient and trusted human resources , it is impossible to survive in the market

Sometimes it is necessary to sacrifice our individual interest in front of Public Interest. It helps us to survive in future markets.

Accomplish social responsibility: To survive in the market it is necessary that society has a positive image of the organization, we accomplish our social responsibilities from time to time, it would definitely help us to survive and grow in the Market.

Q.3

Yes!

No!

results arenotsatisfactory

Q.4

Yes! Surely

No

can’t say


6

Sales Strategy: “There is no perfect strategic decision. One always has to pay a price. One always has

to balance conflicting objectives, conflicting opinions and conflicting priorities. The best

strategic decision is only an approximation and a risk” ●Peter F. Drucker

Competent Sales Executive with excellent communication skills and knowledge. They really make our sales reach sapphire heights.

Our Outstanding Faculties: Our faculties can play various roles according to different situations.

Friend Philosopher Guide Counselor Adviser Problem Solver

MARKETING STRATEGY:

Price: Fee Details

Heads Price

Charges for speaking courses Rs. 2000 per month

Charges for Foreign languages Rs. 3000 per month

Charges of other courses may vary as per the situation.

Promotion : Promotion will be done by Advertisements-: Advertisements through

Television Radios Billboard on the highway Newspapers Pamphlets

Trade Shows and Fairs Presentations & Seminars Mouth Publicity-: The person who be with us once will surely tell their friends

and relatives to be the part of Vaktavya to gain excellent communication skills. Providing magazines, brochures and information. Full information on just one call (Toll free no.)

Place: As told earlier our place is as per the requirements of customers.

Located near the city Peaceful Atmosphere A place which is secure


7

People involved: The people involved in Vaktavya are- Faculties for spoken and languages Counselors Workers Eminent Speakers ( Guests) Spiritual Gurus

FINANCIAL STRATEGY: Finance is the life blood of the business. It is the basic necessity to start

a venture. The Financial management of Vaktavya is as follows-:

Requirement of Funds: Estimated amount Rs. 320000. FIXED EXPENSES

HEADS Total Amount

Computers 75200

Furniture 84800

Electronic Equipments 36500

Interior 54000

Books 20000

Other fixed expenses 49500

Total Fixed Expenses 320000

VARIABLE EXPENSES ( Monthly)

HEADS Total Amount

Rent 25000

Salaries 41000

Electric bill 5000

Refreshments 5000

Installment of Loan 10000

Other Variable expenses 14000

Total Variable Expenses 100000

Salaries

Teachers 5*6000 = 30000 Reception 1*5000 = 5000 Workers 2*3000 = 6000

Total: 41000

Portfolio of Capital: Entire Fixed Capital of Rs. 320000 would be generated would be borrowed as loan.


8

Fund Allocation from where and Why? : Loan of Rs. 320000 from Bank against property.

Installment of Rs. 10000 for 36 Months

Break Even Point – 50 Students o 50*2000= 100000; o Our target is 100 students a month, 50 students would make it the situation of Break

even

Social Responsibility: Along with Profit and customer satisfaction we fulfill our social

responsibilities too. To discharge our Social Responsibility we performs the following tasks-:

Corporate Social Responsibility ( CSR)

Charity Classes

Fund to NGO’s

At Vaktvya Gifts are given to students, The special thing is Gifts are Plants

Award Functions-: Every year we organize Award Functions and give Awards in the following

categories.

Awards to outstanding students

Superb kid Award

Honorable Senior Citizen Award

Most promising Employee Award

I can conclude my Business Plan “Vaktavya “in few words that we promise to

make you a fantastic Speaker (Anchor, Debater etc). After the completion of the

training you will have power to mesmerize the audience through your words and

Talks.

CREATED BY

Purvi Jain

Shri Venketeshwar Institute of Technology

vaktavya business plan

Leadership & Management