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Valentino Clemente Ludovico Garavani, best known as Valentino (born

11 May 1932) is an Italian fashion designer and founder of the ValentinoSpA brand and company. His fashion house is among the world's mostfamous haute couture and ready-to-wear fashion empires.

Valentino became interested in men and women's fashion while inprimary school in his native Voghera, Lombardy, northern Italy, when heapprenticed under his aunt Rosa and local designer Ernestina Salvadeo,an aunt of noted artist Aldo Giorgini. At 17, Valentino moved to Paris topursue this interest with the help of his mother Teresa de Biaggi and hisfather Mauro Garavani.



His first choice in Paris was Jacques Fath, then Balenciaga. He then foundapprentice jobs with Jean Desses where he used to help style iconcountess Jacqueline de Ribes sketch her dress ideas. He then joined GuyLaroche for 2 years. At Desses, Valentino sketched furiously, between

helping with window dressing and greeting clients for the daily 2:30 p.m.private showings. Most of his early sketches were lost. At a Rome exhibitionin 1991 a smattering went on display and current clients at that time such asMarie Hélène de Rothschild and Elizabeth Taylor marveled that the DNA ofValentino's style was already apparent in the layers of white pleats and

animal prints.



In 1959 Valentino left Paris and moved back to Italy with his lover, French socialiteGerald Nanty and opened a fashion house in Rome on the posh Via Condotti withthe backing of his father and an associate of his. More than an atelier, the premisesresembled a real "maison de couture", being it very much on the line of what

Valentino had seen in Paris: everything was very grand and models flew in fromParis for his first show. Valentino became known for his red dresses, in the brightshade that became known in the fashion industry as "Valentino red".

Valentino's international debut took place in 1962 in Florence, the Italian fashioncapital of the time. His first show at the Pitti Palace was welcomed as a true

revelation and the young couturier was submerged by orders from foreign buyersand enthusiastic comments on the press.

In 1966, confident of his client base, he moved his shows from Florence to Rome andthere, two years later, he had one of his greatest triumphs, an all-white collection,which became famous for the "V" logo he designed.

By the mid-1960s he was already considered the undisputed maestro of ItalianCouture, receiving in 1967 the Neiman Marcus Award, the equivalent of an Oscar inthe field of fashion.



Remarkably, his spring collection made some of the lifelong themes of his work—delicate dresses, lace, bows, and, of course, the color red—seem quite beautifullyrelevant at a time when so many edgier upstarts are stabbing around the territory.



A tribute, in many ways, to all of his faithful clients, followers and staff from overthe decades, Valentino draws upon the themes and motifs which he pioneered and

perfected over almost a half-century at the leading edge of fashion. This collectionis marked by the bows to the historical past. However, its over-arching theme isthe perpetual belief in the modes and methods of Haute Couture as an importantliving art. In homage to his formative years in the Paris house of Jean Desses,Valentino brings to the fore the classical drape that inspired him at the beginningof his career, and has, over time, become known as the Valentino drape. Very big

evening gown shapes from his earliest dream sketches appear, as well as otherforms and fabrics from numerous landmark collections.



The fashion of Valentino takes the form of a dream that emits beauty and style. It'san aesthetic transfer of idealized perfection that, once touched by real people and

the surrounding world, comes to life with feeling and emotion.It's a dream that over the last 40 years has scattered and spread amongst millions ofclients-women who are captivated by the eternal romanticism of Valentino.



Valentino Fall/Winter 2008-2009 collection is the first under the creative directionof Alessandra Facchinetti. The collection is sophisticated and elegant, rich incouture detail, romantic and contemporary.

Alessandra Facchinetti has developed long and significant professional experienceswith important fashion brands.



Though the collection is a little different from the general Valentino style clothesdesigned by Maria Grazia Chiuri and Pier Paolo Piccioli are purely feminine andsensual, the way they have always been created by the brand.



VALENTINO designers Maria Grazia Chiuri and Pier Paolo Piccioli received astanding ovation from the founder of the house.



The feel of the show was soft and full of nudes but the fabrics had such depthand were so feminine that it was still rich with Valentino spirit. Each piece of

lace was expertly placed to add just the right amount of volume to the lookwithout loosing the slim to the frame silhouette. Tall boots were worn thatworked well with the knee-high hemlines.



Valentino is synonymous with opulence, extravagance, and drama. Inbusiness since 1960, Valentino Garavani made his mark early with

intricately detailed, luxurious gowns and tastefully body-conscioussilhouettes—even perfecting his own shade of Valentino Red. The year1968 introduced the groundbreaking White collection as well as the now-iconic V label.

Valentino's trademark red colour, known as rosso Valentino, is a combination of

100% magenta, 100% yellow and 10% black (CMYK color model).



Valentino’s style, since the moment he began designing, has always beenbeautiful. His tasteful designs are complementary to all body types eventhough Valentino has always used super-thin models to show off hisdesigns in his ad campaigns.

Elegance is an important part of a woman’s sensuality which is whyValentino chooses to use sultry fabrics like delicate laces, rich chiffons andsmooth silk and satins. Ultra-feminine, classy and sophisticated are oftenwords used to describe Valentino’s inimitable style. In all his years of

designing, he is one of the few designers who have consistently maintainedthe same image.

valentino garavani1

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