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Validate your Navigation Architecture World information architecture day 2020 (Zurich)

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Validate yourNavigation Architecture

World information architecture day 2020 (Zurich)

Tim SchochUX Design Freelancer+ since this morning: validate.design

https://validate.design/

Qualitativeanalytics

Website Smartlooktsc.li/smart

Page 5: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

Page 6: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

Page 7: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

Page 8: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

Page 9: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

But… how?

Page 10: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

… BY reverse engineering it

1. Successful Funnels2. Identify struggles3. Is it a pattern?4. Analyse drop-outs

Page 11: Validate your Navigation Architecture · ux Study, interview. Qualitative. analytics. Analytics, A/B TESTING. qualitative. quantitative $$$ / big Effort $ / small Effort

why?

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Analytics,A/B TESTING

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ux Study,interview

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Qualitativeanalytics

Analytics,A/B TESTING

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$$$ / big Effort$ / small Effort

New stuff to test

Actual Ux study + focused Ux studies

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try it

[email protected]@validatedesignQuestions?

smartlook.comcode: validatedesign(+1 Month Trial)

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