valley gives 101
TRANSCRIPT
Valley Gives 101
Michael DeChiaraSenior Program Officer for CapacityCommunity Foundation of Western Mass.
Goals of Valley Gives
1. Raise unrestricted money for organizations throughout the Pioneer Valley that serve the needs and address the aspirations of our communities
2. Expand and enhance philanthropy and the spirit of giving throughout our community
3. Provide support and tools to organizations in the region that effectively increase their capacity to raise funds and share their stories.
Impact in the Pioneer Valley
Since 2012, Valley Gives has helped 559 nonprofits that participated and over $5.8
million was raised from 24,000+ donors
www.ValleyGivesDay.org
Register
Register• Every organization will fill out a
short form on the Valley Gives site to get started.
• Review the Questions Beforehand
• Fill Out Form - Have Your EIN ready!
• Get Confirmation email from Razoo
• Customer Support Team
Log In: Step 1
Get to the “Back end”
Org Name Edit Profile Settings
Admin Page
• My Profile• Edit Profile• My Donations• Account
Settings
Manage Page
My Organization
Manage Your PageYOUR ORANIZATION NAME
• Tell Your Story; Edit goals; Categories• Add Photos and Videos• Set up “Thank You”• Share your site • Export Your Donations Report• Set Up a Matching Grant
Tell Your Story
• Provide a Summary (140 characters)
• Include an Inspiring Story Section
Actions “Edit” Tab
• Update Your “Suggested Donation” Amounts• Customize your org page’s web address
(https://valleygives.razoo.com/story/your_org)• Identify up to 3 categories (for search)• Set up metrics• Set up disbursement settings
Add Images
Why Images
Pages with at least 1 image or video raise 2x more than pages without!
• Rotating Image/Video Galley• No Limit on Number of Image/Videos• Invest in a Video for your page and larger
outreach campaign
Set Your Goals
Share
Add a “Donation Widget” from theShare tab to collect donations on anexternal website!
Add Thank You
What Org Page Looks Like
Matches Have Impact
• Great way for a donor to maximize the impact of their donation.
• VG 2014:– 29% of participants secured a
matching grant. – Participants with a match raised
63% of the total dollars
Setting Up Matches
Choose a start date that syncs with your campaign messaging
Only 1 matching grant can be set up at a time on your page
Some Details about Matches
The match does not need tobe verified through Razoo
The matching grant icon willappear on your page atmidnight of the start dateand track the amount left ofthe grant as donations aremade
How to Secure a Match• Ask local businesses, Board Members, major
donors to consider a matching gift.
• Don’t have a large donor? Engage a group and have them make a collective matching grant pledge!
Match Strategy
• Leverage the Match– Let the numbers talk. Include the matching grant
in your communications leading up to Valley Gives– Post status updates of the match to your social
media channels.– Include the match with your strategy on the Day
of Valley Gives – think hourly prizes
Peer Fundraisers
Any Individual Can Create a “Peer to Peer” Fundraiser
Any dollars, donors that come from your fundraisers count toward your totals for the day, increasing your chance to win prizes
Start a Fundraiser
Why Use Peer Fundraisers
Why engage your Fundraisers?– Acquire new donors, build your
donor base– Cultivate relationship with your
stronger supporters; new ways they can help (fundraisers)
– Amplify traditional outreach that you are doing
– Share personal stories about the impact of your work
It Works: SpringToAction
Engage Your Peer Fundraisers
• Provide support, guidance & tools• Create A Clear Call to Action for Fundraisers• Define Fundraising Goal• Create a Facebook Event to organize and
communicate with your Fundraisers• Create an internal competition among
Fundraisers to get participants actively engaged• Plan specific communications and motivate
your fundraisers
Donation Info• An email notification is sent to an Admin’s
email when a donation is made• View donor information and download the
report in real time• Donations are disbursed on the 10th of the
following month• You can also opt into EFT payments for bi-
monthly payments!
Pledges before VG Day
• Between April 2 and May 2 2016 donors are able to make a donation which will be counted towards that participating organization's totals on May 3.
• All donations will be processed immediately and will reflect on the Giving Day Totals for the event
• All secured pledges will be viewable to the organization through your admin panel under the Donations tab
• A user account does not need to be created to make a transaction however, if multiple donation transactions are being made for Valley Gives Day it is within a donor’s best interest to create a user account to access the donation receipts for tax purposes post-event
Your Valley Gives Strategy
• Email is still the most important outreach but using Facebook, Twitter and Instragram are important
• Develop and measure a social media engagement strategy
• Have physical presence in the community! Offline can promote online activity
• Generate new content: videos, images, stories
Setting Your Goals• Develop Organizational Goals– External Goals: Create a Visual to share– Internal Goals: Share with Staff, track your progress
• Tangible and organizationally contextual goals– Total donations?– New donors?– Project?
• Strategy related goals– Extent of your outreach, any special events?– Matching grants– Peer Fundraisers
Valley Gives “Day Of” Strategy• Share your Razoo organizational page URL in
various ways• Use the hashtag #ValleyGives for social media• Send 3 main e-mails
– Fundraising progress– Reminder of goals and prize incentives– Reason to give again and share to social network
• Be on the ground– Invite people in – open house, happy hour– Go to where the people are with iPads and on mobile.
• Be Prepared for Post-Event• Next Day Email - Thank You Results• Follow Up – Reconnect with donors. Donor
stewardship all year round
About Prizes
• Prizes for Organizations and Donors• Key Prizes at Specified Hours - Golden Tickets– Random– Power Hours
• Leaderboards track progress
Track Donations
New Search
Category Listings Org Listings
More Resources for VG
