valpak marketing solutions
TRANSCRIPT
Our unique suite of marketing solutions puts your brand in front of consumers when and where they are ready to buy –
In the mail, online or on the phone.
Connect with ConsumersAnywhere At Any Time
The Blue Envelope
Mailed to 760,000 valley homes each month,with an average household income of $77,274.You choose the best areas for you in 10,000 home increments.
Nationwide, Valpak mails to over 40 million unique addresses each month… to put it in perspective, Valpak reaches a larger audience than the Super Bowl, but we do it every month!
Single Panel Coupons
Multi Page Circulars
On Envelope Advertising
Three Panel Flyers
Double Panel Coupons
Consumer Engagement
of Americans have modified their shopping behavior in some way in response to the recession.
of consumers report using discounts. According to the Promotion Marketing Association’s Coupon Council
Source: 2014 Valpak Readership Study, Research Now®, October 2014.
95%
94%9 in 10Adultsreceiving Valpak are aware of it.
Nearly 9 in 10 Households receiving Valpak look through the offers.
The majority of adults receiving Valpak keep coupons for at least 1 month.
How Consumers Feel About Valpak
Call Tracking
• Monitor how well your offer is working, identify who is responding and discover ways to improve your close ratio and call volume.
• Daily, weekly or monthly reports to help you understand how your advertising is performing.
• Call recording helps you monitor how your incoming leads are being handled.
Call tracking gives you the ability to measure the quantity and quality of phone responses generated by your advertising programs.
Times Are Changing…
Vatican City 2005 for the announcement of Pope Benedict XVI.
Welcome To The Digital Age
Vatican City 2013 for the announcement of Pope Francis.
Today’s customer journey
More than 80% of consumers
research online before making a
purchase decision
Source: Understanding how US online shoppers are reshaping the retail
experience, Price Waterhouse Coopers 2014
Today’s customer journey
What’s Included
DIGITAL SOLUTIONSmake it easy for consumers to find your offers anywhere, any time.
Consumer Behavior Has Changed…
We know consumers make their moves in other ways, often turning to the internet, but ultimately it’s the Blue Envelope that gets them there.
We now have the unique ability to track how a consumer ultimately becomes a lead
as a result of a printed Valpak piece….
Consumer Behavior Has Changed…Custom Landing PageYour custom designed landing page allows us to capture those consumers who use the Valpak printed piece as the springboard to the internet using a unique URL*. Below the surface, all traffic generated to the site is being tracked by campaign specific google analytics tracking code.
Benefits• Higher conversion rate• Ability to capture consumer information with optional
form-fill feature.• Custom designed to support a call-to-action, and/or a
unique selling proposition or promotion.• Provides a positive user experience across all
platforms.
“Online advertising that uses landing pages typically sees a conversion rate improvement of at least 25%.” Source: Omniture Analytics
*Protection Code To Prevent URL Blacklisting By Google Is Implemented On All Unique URLs
Valpak Business Profile PageYour Business Profile Page on Valpak.com is exclusive to your business and search-optimized to make it easier for consumers to find you on the web.
Includes:• Color logo & company description• Up to 3 offers• Google Map & Directions• Links to your website & social
media pages• Appt./Reservation button• Call Tracking• Monthly reports
The Valpak Digital Network
Often referred to as “distribution”, Valpak syndicates its coupon content to an extensive network of websites, mobile sites, mobile apps, search engines and business directories, extending your reach to over 55 million internet users and consumers who want the convenience of money saving offers, anywhere at any time.
• This distribution improves ROI for our advertisers – an average of 30% of Valpak.com prints come from distribution partners.
• Provides the Valpak brand digital credibility because of our strategic partnerships with key players & enhances your rankings on consumer searches.
• Delivers visitors to Valpak.com with the intent to purchase.
Extended Reach, Enhanced Visibility & Better Ranking
Be Found.Due to our very strong SEO campaign, Valpak.com now dominates the keyword “coupons” along with other top related online search words on major search engines.
#1
#2
Valpak MobileConnects You To Consumers On The Go
Roximity now in Ford, Lincoln, Honda & Subaru SYNC enabled vehicles
Apple Passbook
Microsoft Wallet Google
WalletValpak Mobile App
We understand consumer behavior
Every path-to-purchase is
different
We understand consumer behavior
Tracking Your Success
Consumer Engagement
Retail Redemption
Phone Calls
Direct Clicks ToLanding Page
Valpak.comDigital Actions
We are completely transparentWe are completely transparent
Detailed Tracking Reports.A state-of-the-art tool, combining the power of tracking and reporting. The single dashboard shows consumer clicks, calls and other digital actions - revealing the true value of your Valpak print and digital campaigns.
Thank you!
No matter what kind of business you own, your time should be spent doing what YOU do best.
Let us take care of your marketing & advertising needs. It’s what WE do best.