value added reseller (var) check-up: brand loyal vs. brainwashed (slides)
DESCRIPTION
http://HowToStartAnITBusiness.com SUMMARY SLIDES: Own a value added reseller? This post takes you through a simple value added reseller check-up on brand loyalty, client needs, and choices. Copyright (C) SP Home Run Inc.TRANSCRIPT
![Page 1: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/1.jpg)
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Value Added Reseller
(VAR) Check-Up:
Brand Loyal vs.
Brainwashed
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Creative Commons Image Source: Flickr elisasizzle
![Page 2: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/2.jpg)
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Depending on the
Business Model,
Geographic
Location,
Company Size,
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![Page 3: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/3.jpg)
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Vertical
Specialization
(or Lack thereof),
and Core Skill Sets,
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![Page 4: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/4.jpg)
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A Value Added
Reseller,
Over Time,
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![Page 5: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/5.jpg)
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Gravitates Towards
Certain Vendors,
Channel Programs,
Platforms,
and Products
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![Page 6: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/6.jpg)
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How a VAR
Chooses to
Partner with a
Particular Vendor
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![Page 7: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/7.jpg)
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Is Described on
More a Continuum
of Anywhere from
Brand Loyal to
Brainwashed
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![Page 8: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/8.jpg)
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Multi-Vendor
Options vs.
One-Size-Fits-All
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![Page 9: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/9.jpg)
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“Is it OK for VARs to
Offer Competing
Software products?”
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![Page 10: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/10.jpg)
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Advice on How to
Decide Which of the
Two Competing
Products Should be
Offered to Clients:
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![Page 11: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/11.jpg)
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Reminder: A Value
Added Reseller
Must Add “Value”
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![Page 12: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/12.jpg)
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Reselling Products
and Commoditized
Services Isn’t Really
Sufficient Added
Value
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![Page 13: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/13.jpg)
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VARs Learn Very
Quickly That One
Single Platform
Does Not Fit All
Clients
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![Page 14: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/14.jpg)
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Be Open to
Working with
Multiple, Competing
Products
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![Page 15: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/15.jpg)
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It’s All about
Choices that Meet
Each Client’s
Unique Needs
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![Page 16: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/16.jpg)
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A Value Added
Reseller Must:
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![Page 17: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/17.jpg)
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• Avoid Putting all
of its Eggs in
One Basket
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![Page 18: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/18.jpg)
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• Be Able to
Select from
Among Multiple
Vendors
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![Page 19: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/19.jpg)
SPHomeRun.com
Being a VAR
Should Mean
“More Choices” to
Cater to Clients’
Unique Needs
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![Page 20: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/20.jpg)
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Fulfill Different
Customers’ Wants,
Needs,
Expectations,
Brand Loyalties,
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![Page 21: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/21.jpg)
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And Budgets,
Among Other
Factors
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![Page 22: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/22.jpg)
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How Many
Different CRM
Choices Are
Enough?
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![Page 23: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/23.jpg)
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A Value Added
Reseller Must Offer
Choice, Which
Would Mean at
Least 2 Choices
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![Page 24: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/24.jpg)
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Resell
Substantially More
than Two Different
CRM Platforms?
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![Page 25: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/25.jpg)
SPHomeRun.com
Depends on How
Many Employees
and Contractors to
Add to the Mix, at
What Stages,
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![Page 26: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/26.jpg)
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And with Which
Skill Sets that
Each Team
Member Would
Bring to the Table
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![Page 27: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/27.jpg)
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Steer Clear of
Exclusive
Agreements that
Block Client
Choices
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![Page 28: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/28.jpg)
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Adhere to the
Type of Agreement
Signed with Each
Vendor,
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![Page 29: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/29.jpg)
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Whether it is
Exclusive or
Nonexclusive
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![Page 30: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/30.jpg)
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Ensure that
Available Choices
Take into Account
Clients’ Budgets,
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![Page 31: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/31.jpg)
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Existing
Platforms, and
Required Features
and Functionality
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![Page 32: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/32.jpg)
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The Bottom Line
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![Page 33: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/33.jpg)
SPHomeRun.com
Value Added
Reseller Allegiance
Can be Anywhere
from Brand Loyal
to Brainwashed
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![Page 34: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/34.jpg)
SPHomeRun.com
It’s Recommended,
that a VAR Keep its
Options Open, to
Best Satisfy its
Clients’ Needs
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![Page 35: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/35.jpg)
SPHomeRun.com
How Loyal is Your
Company to
Certain Brands?
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![Page 36: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/36.jpg)
SPHomeRun.com
Has Being
Too Loyal
Ever Cost You
Clients?
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![Page 37: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/37.jpg)
SPHomeRun.com
And How Does a
Value Added
Reseller Decide if
Two CRM Choices
are Sufficient?
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![Page 38: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/38.jpg)
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Please Share
Your Thoughts in
the Comments
Section Below
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![Page 39: Value Added Reseller (VAR) Check-Up: Brand Loyal vs. Brainwashed (Slides)](https://reader034.vdocument.in/reader034/viewer/2022051817/547d4a17b37959652b8b5229/html5/thumbnails/39.jpg)
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