value additions products from genius shan highlands coffee
TRANSCRIPT
VALUE ADDITION PRODUCTS
BY GENIUS COFFEENGWE TUN
FOUNDER, GENIUS SHAN HIGHLANDS COFFEE
Why I am doing Coffee?• I am serial entrepreneur.• 40 years active and Married• 15 years experience in enterprise software development• Technical director in local system integrator.
• I am big coffee fans and drink more than 5 cup per days• I can not find local specialty grade coffee in café and retail market in last 4
years.• I visited to coffee growing regions and farmers are UNDER living standards.• I realized that value added production is the icebreaker for agriculture
reforms
TEAM• Advisory Boards• Founder• Managing Director• Deputy Managing Director• Managers
Admin FinanceSales ServicesTechnical ProductionProcurement Hospitality
NO (SUPERMAN, EXPERIENCE, SKILLED) IN LAST 4 YEARSPASSIONATE, HARDWORK, TEAMWORK, ENJOY AND CERTIFIED
Low quality Raw Material = low incomeTechnology, Market, Finance is BIG Issues
Traditional Coffee Trade
Coffee supply chain; Integrated Direct Trade
Products
Services
Coffee Market Growth in Local
ExpatsGift
Tourists
Soluble
Middle ClassTea
Local coffee consumption is getting bigger.
2013 2014 2015 20160
50
100
150
200
250
Annual Coffee Production 2013-2016
Arabica Robusta
Local Market Vs Export MarketSales Volume in Local and Export
Local Roasted Coffee Export Roasted Export Green Bean
Market Opportunities• Regional Market opportunities
• Green Bean• Coffee Capsules• Coffee Cherry Tea
• Local Sales Growth• Roasted Bean• Coffee Capsules• Coffee-As-A-Service• Coffee Machinery/Accessories
Competitive Edge• Geographical Advantages <highlands>• Tax Exemption for EU Export• Easy to adapt Organic Agriculture• Workforce for the Agriculture• Government Strong support
Numbers !!!• Total 4 M for the expansion. 30-35 % equity. Staging investment in
3-5 years.• 5000 acre of coffee plantation in 4 regions <5000*0.3*10000>• 4 coffee processing mills• 5 eco-tourism and agri-tourism sites• 1 automated packaging facilities• 500 franchisee networks and 50 outlets in 3-5 years.• 10 distributors across the world• 20 M Revenue in next 5 years.
Why Now? Value Added Products.• Traditional Trade can not solve issues in Agriculture Industry and
Social Problem• Value Added Products makes more revenue generation and Job
Opportunities• Coffee should not be sold as commodity.
