value creation strategies for apis
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Value Creation Strategies For APIs!Ed Anuff – Apigee "Aurelien Duval-Delort – Orange "Stuart Swindell – Dun & Bradstreet
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Ed Anuff @edanuff
Stuart Swindell"@DnBUS
Aurelien Duval-Delort"@aduvaldelort
Powering Africa & Middle-East Digital Revolution
Aurélien DUVAL-DELORT Marketing Director – Open API – Orange MEA
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• MEA digital revolution requires Telecom APIs
MEA region: digital revolution underway, 100% mobile
1,2 Bn SIM cards
25 % use 3G xx % 4G in 2020
Going mobile in MEA region: quite an adventure
Between 5 and 30 % smartphone penetration 4 to 20 % banking penetration up to 70% illiteracy
Orange is building a B2B2C platform to help companies go mobile over MEA region
one platform multiple open API 20 countries 116M customers
Orange Open API catalog for MEA region
SMS
USSD
Carrier Billing
Click 2 call IVR Alias Number
Personnalized customer relationship Mobile Payment
Orange Money
Mobile Connect
Identity
Moving to IT-centric business model
Deep transformation of Orange Beyond the classic telecom-centric model Data Center / API / B2B2C
An emerging MEA developer community
§ Orange 2015 Developer Challenge § 12 countries § 200 K website visitors § 1200 candidates
§ Orange Fab startup accelerator § Tel Aviv § Abidjan
Challenges to overcome when implementing API strategy in MEA
developer-oriented
IT commercialization
mutualized assets a new
culture
open minded
• Thank you
Evolving Our Relationships "To Drive Value Stuart SwindellProduct Leader Compliance API
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Nearly two centuries of helping businesses "build their relationship platform
The world’s largest commercial database 175 years old
More than 240 million company records
Our patented DUNSRight™
data quality process
30,000 data sources
5 million updates per day
data-inspired relentlessly curious inherently generous
Executives have multiple sources of data to inform their decisions
But they’re not synchronized
The digitization of business creates extraordinary opportunities
C R M S O C I A L P R O C U R E M E N T
O P E R A T I O N S T R A N S A C T I O N A L
B E H A V I O R A L
Data in motion has value
Evaluate
Integrate
Uncovering the value
Communicate
Interoperate Aggregate
Relate
Disambiguate
Meaning
Truth
Grow the most valuable relationships in business by uncovering truth and meaning from data
What was needed to win?
Always On
Fast
Scalable
Accurate
24x7 Highly available with no scheduled down time
< 300ms customer response times for key data items
Cloud-based architecture that scales on demand
Current and consistent data from the best available source
API Customers
D&B Products
Hadoop Ecosystem • Horizontally scalable • Geographically distributed
Our Technical Solution
RESTful APIs & Cloud-based Vending Marts " • Apigee Edge • DynamoDB • Geo load balanced • Elastically scalable • Highly available • Performant
Batch Inputs (<24hrs Cycle Time)
Prime Database
D&B Data
API and Vending Marts
Transform and Update
Engine Publish Engine
Transactional API’s (<300ms, >99.9% uptime)
Q A
Thank you