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Page 1: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design
Page 2: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

Victoria Hall & Linda Luu

VALUE DRIVEN MANAGEMENT Building an anti-fragile organization enabling business agility at scale

Page 3: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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•  Principal at ThoughtWorks; CSM, CSP •  Decades of industry experience as an

executive and individual contributor •  Lives in Santa Fe, NM loves the outdoors

Linda Luu Victoria Hall

•  Principal at ThoughtWorks •  Lean UX, Product & Portfolio Coach •  Author of The Lean Product Guide •  Lives in San Francisco, loves vegemite @LindaKLuu

Page 4: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Only a fool would try to make a 5-year prediction in a world that is so random.

Credit Suisse CEO, Tidjane Thiam

Page 5: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Source: http://bestthenews.com/article/evolution-fintech-regulation-

india-fri-04292016-1254.html

Page 6: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

NARROWING THE GAP

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Tech

nolo

gy

Chan

ge

Time

Tech available to

new disruptors

Enterprise’s ability to absorb

new tech evolution

Gap in ability to explore and

exploit opportunities

Industry Models

Technology Maturity

Technology adoption use cases

Business Process

Business Model Evolution

Tech

nolo

gy

Chan

ge

Time

Tech available to

new disruptors

Enterprise’s ability to absorb

new tech evolution

Gap in ability to explore and

exploit opportunities

Page 7: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Today

VALUE MANAGEMENT

PRINCIPLES

STORIES

GETTING STARTED

Q&A

Page 8: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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VALUE DRIVEN MANAGEMENT Building a responsive

enterprise through Portfolio Management

Page 9: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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CAPABILITY IS DETERMINED BY CULTURE

Page 10: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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CROSSING THE CHASM

Page 11: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

11 *Circa 1952

Page 12: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 13: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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DESIGNBUILD TEST

SHOWCASES

Agile Teams

TEST

Centralized QA

RELEASE

IT Operations

WATER - SCRUM - FALL

https://www.scrumalliance.org/community/articles/2015/june/water-scrum-fal

INVEST PLAN

Exec + Finance PMO

Page 14: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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“The last mile”

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

CONTINUOUS DESIGN. CONTINUOUS DELIVERY

INVEST PLAN

Exec + Finance PMO

Page 15: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 16: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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EXECUTIVE VISION & STRATEGY

GOAL GOAL GOAL

BET BET

VISION

PRODUCT ARCHITECTURE & AGILE DELIVERY

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

CONTINUOUS DESIGN. CONTINUOUS DELIVERY

PORTFOLIO MANAGEMENT

$ ?

MEASURING VALUE

XTHE RESPONSIVE ENTERPRISE

Page 17: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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6 PRINCIPLES OF VALUE MANAGEMENT

•  Outcome based strategy

•  Value prioritization

•  Lightweight planning & governance

•  An adaptive, learning culture

•  Autonomous teams

•  Cross-functional & collaborative decision making

PRODUCT ARCHITECTURE & AGILE DELIVERY

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

CONTINUOUS DESIGN. CONTINUOUS DELIVERY

PORTFOLIO MANAGEMENT

EXECUTIVE VISION & STRATEGY

GOAL GOAL GOAL

BET BET

VISION

$ ?

MEASURING VALUE

X

TheResponsiveEnterprise

Page 18: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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STORY & EXAMPLES

Applications of Value Management

Page 19: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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STORY #1

Outcome based strategy

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ALIGNMENT?

Page 21: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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A tale of two trucks.

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Page 23: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 24: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

COMMUNICATING STRATEGY

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Vision Goal Bet Initiative

What will we become?

How might we achieve this

Vision?

How might we understand

more about a Goal?

What actions are we taking

to further learn about or

deliver on this Bet?

We will be the highest value

wholesale distributor

Grow presence for

small business

customers

Expand self service options

for pop-up restaurants

Develop a handheld ordering solution

Page 25: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Decide on funding levels for goals

Page 26: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

OUTCOMES THAT MATTER

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Patient health or lives saved over

cost containment Expanding customer’s financial

options over number of

credit cards opened

Profit per user over

schedule gate met

Market share acquired over number of leads generated

Page 27: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

LEAN VALUE TREE

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Page 28: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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GO!

Page 29: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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STORY #2

Deciding better

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Page 31: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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YOU AND YOUR PMO

Page 32: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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STOP FOCUSING ON CONTROL

Page 33: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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START ENABLING CREATIVITY

Page 34: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

DO ONE THING AT A TIME

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Page 35: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

LEARN FASTER & STEER BETTER

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Build, Measure,

Learn

Ideate, Measure,

Learn

Page 36: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

DECISION MAKING WILL CHANGE

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Page 37: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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STORY #3

Delivering value: people, culture and people

Page 38: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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In the old days….

Page 39: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Build a new retirement

income product

GOAL

FROM

Help customers transition to retirement

TO

Page 40: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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VISIONING RESEARCH MVP DEFINITIONIDEATION EXPERIMENTATION

FEEDBACK

BUILD - MEASURE - LEARN

PIVOTChange direction

Double down

Abandon x

Our Ideation and Delivery Approach

Page 41: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 42: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 43: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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PIVOTChange direction

Double down

Abandon x

Page 44: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Help customers transition to retirement

GOAL

FROM

Support boomers through their

retirement journey

TO

Page 45: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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How might we measure the success of adopting a

value driven approach?

Page 46: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 47: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 48: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 49: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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6 PRINCIPLES OF VALUE MANAGEMENT

•  Outcome based strategy

•  Value based prioritization

•  Lightweight planning & governance

•  An adaptive, learning culture

•  Autonomous teams

•  Cross-functional & collaborative decision making

PRODUCT ARCHITECTURE & AGILE DELIVERY

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

RELEASE

BUILDLEARN

CONTINUOUS DESIGN. CONTINUOUS DELIVERY

PORTFOLIO MANAGEMENT

EXECUTIVE VISION & STRATEGY

GOAL GOAL GOAL

BET BET

VISION

$ ?

MEASURING VALUE

X

TheResponsiveEnterprise

Page 50: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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VALUE DRIVEN MANAGEMENT What We’ve Learned

Getting Started

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What we’ve learned.

Executives must change (it’s not just about the people doing the work!)

Right people, right roles

Products, not projects

Tech as enabler vs Tech at core

Page 52: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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Page 53: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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DECIDING WHERE

TO START

Think big, start small, move fast

•  Thin slice approach

•  Identify a reason to change

•  Build small, cross-functional teams

•  ‘Test and learn’ approach

•  Align work to value

•  Visualize existing investments - is everything aligned to high value goals?

Page 54: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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BUILDING A RESPONSIVE ENTERPRISE

CULTURE

APPROACH TO

SOLUTIONS

INVESTMENT RISK

BUSINESS VIEW OF IT

IDEA TO REALIZATION CYCLE TIME

Responsiveness over

efficiency

Weeks, not months or years

Adaptive delivery,incremental learning

over Pre-defined solutions,

fixed plans.

Empowered teams,owning outcomes

over Command and control,

order taking.Incremental,

Intentionally balanced investment

over Large, upfront investments,

‘wait and see’ approach

Partnership, rapid delivery of value

over Service provider,

delivering features

Page 55: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

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THE LEAN PRODUCT GUIDE

A practitioner’s guide to building viable products customers love.

Available on Leanpub

Free download for a limited time: http://leanproductguide.com/

Page 56: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

4000 technologists with 34 offices in 14 countries

Page 57: VALUE DRIVEN MANAGEMENT Building an anti-fragile organization · product architecture & agile delivery release learn build release learn build release learn build continuous design

THANK YOU

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For any questions, please contact - Linda Luu ([email protected])

Victoria Hall ([email protected])