A Benefits Realization Model

Closing the Sale ≠ Delivering Value

The power of today's enterprise business applicationssignificantly exceeds the typical customer's ability

to take full advantage* of them.

*INFUSIONSOFT® USERS REPORTACCESSING ONLY 10% OF THE

APPLICATION'S FUNCTIONALITY.– INFUSIONCAST

Delivering Value = Benefits Realization

A benefits realization approachfocuses on helping customers

harness the full power of your solutionto derive the maximum business value.

It's more than just training

It's about putting customer organizationson a path to mastery of your platform so they canleverage it for genuine competitive advantage.

There are three levels involved in achieving mastery of

enterprise application software to unlock its full value.

Successful implementation of each level corresponds

directly with increasing ROI and business impact.

ROI / Business Impact

A Benefits Realization approach includestraining, but also creates champions with anin-depth understanding of all the ways theapplication can contribute to the business.

Effective outreach to internalcustomers that is targeted toincrease the utilization rate

Where the application delivers its true enterprise potential,

becoming an integral part of the operations infrastructure

Delivering Value = Building Your Brand

Helping customers harness the full powerof your solution is a powerful brand differentiator.

And, one that can yield new revenue streams throughconsultative services and strategic partnerships.

Benefits Realization: Our Services Assessment & Strategies

Communications Information Design

Turnkey Implementation

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