value ecosystems. value flow goat farmer fertilizer value flows naturally “downhill” when the...
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Value Ecosystems
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Value Flow
Goat
Farmer
Fertilizer
Value flows naturally “downhill” when the giver values the thing less than the receiver.
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Value Exchange
Goat
Farmer
Fertilizer, Milk,Meat
Food, Shelter
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Simple Barter Schemes
Farmer FarmerGoat
Labor
Farmer FarmerGoat
$
Farmer Farmer$ now
$ later
Fundamentally everything is barter.
Loans.
Money was invented to make barter easier.
Farmer FarmerGoat/$
Abbreviation to reduce arrows.
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Chains
Carnegie Dealer
Wasabi
Frick
Ford Driver
Coal/$
Iron Ore /$
Steel/$ Car/$ Car + Service/$
Supply Chain Value Chain
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Mediation
Farmer Farmer
$ now
What value does a bank provide?• Aggregation: Many farmers on each side • Timing• Information• Makes a market
Bank
$ later
$ now
$ later
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Education
Student SchoolKnowledge/$
To reduce arrow proliferation I say “A/B” to indicate a two-way flow where “B” goes backwards.
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Education
Student Microsoft CMU
Work/$ (later)
Knowledge/$ Research/$
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Education with Goal Details
Student Microsoft CMU
Work/$ (later)
Knowledge/$ Research/$
Persona Goals
Student Career, Spouse, Fun, Money, Status, ?
CMU: Professor Influence, Fame, Understanding
CMU: Provost Money, Brand
Microsoft: Manager Acquire talent, Answer questions
Microsoft: University Relations Director
Access, Prestige
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Education
Student Microsoft CMU
Work/$
Knowledge Research/$
Parent $
Gratitude?
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Education
Student Microsoft
CMU
Work/$
Knowledge/$ Research/$
Parent $
?
Government
$
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Biological Value Exchange
Human Bacteria
Shelter
Digestion
Male Flower
Female Flower
gametes
pollen
pollenBee
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Advertising
News + ads? / $
Goods /$
Newspaper
Merchant
Reader$
Notation: “?” means an item might not have value. For example, an ad has value to the reader only if she wants to buy the item advertized.
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Washington
Special Interest
Congressman
$ + Staff work
Lobbyist$
Favorable Legislation ?
Citizen
$Media
Favorable Legislation ? /Vote
Ads ?
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Google Search
Google Ad Words
Ads in Search
Page Rank
Product/Service
Company
Searcher Web site maker
Goods/$
sear
ch re
sults
+ a
ds?
search terms and selections make search better
links make search better
Show ad/$
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Google AdSense
GoogleProduct/Service
Company
Browser
product/service?
Pay per click
show ads to relevant people
Web Site Owner
show ads related to page content
Pay per click
Content + ads
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Google Maps
Buses,Taxis,Limos
Traveler
ride
Travel demand information
Google Transit Value Flow
Plan + Local ads
Schedules + ads
Merchants
Goods
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RideshareAds on
siteParking Garage
Rider
Discount
buy ads
Travel demand information
Ridesharing
Potential fees
Plan + ads
Driverride
tip
Free Spaces?
Route Matcher
HOV access
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NuRideAds on
siteMerchant
Rider
+ads
NuRide Value Flow
Plans+ads+coupons
Driverride
MatcherCoupon distribution
Goods+coupons
Employers or City
Reduced congestion
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Employer
Telecommuting
Employee
Free Spaces in Lots & Offices?
Lower commuting cost
Webex (e.g.)
Communication
Lower travel subsidy
Loyalty?
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Bands2Fans
Fan
Band
Concert,CDs/$