value in the clouds. who irv shapiro – first job in the industry – summer of 1976 – built...
TRANSCRIPT
Value in the Clouds
Who
• Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone
• Ifbyphone– 2 years ago 3 employees and 4,000 calls a
month
– Now 30 employees and hundreds of thousands of calls a day
– What have we learned about Cloud Telephony
What does Ifbyphone do?
We automate phone calls via a cloud telephony
model.
Centralized (utility), distributed, cloud
Now cloud 00’s web
90’s client server
70’s & 80’s mini computer
60’s mainframe
Now cloud
00’s Hosted PBX
90’s Key Systems and Small PBX
60’s & 70’s CENTREX
50’s Basic POTs
Computing
TELCO
Cloud computing models
• Infrastructure– Amazon EC2, Grid– Raw computing resources
• Platform– S3, Azure– API based infrastructure
• SAAS (Application)– Salesforce.com– WebEx
The Evolution of Telco?
First there were FACTELs
Then there were VIRTELs
The future is APPTELs
FACTEL
• Facilities based carrier (any distributed facility)
• Provides dial-tone
• Significant investment in CAPX
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Highly regulated
VIRTEL
• Data center based TELCO
• Utilizes existing data infrastructure to transport calls
• Provides dial-tone
• Relatively low margins, high volume
• Must keep applications (features) simple due to high customer volume
• Limited current regulation
APPTEL
• Does not provide dial-tone
• Data center based and leverages FACTEL and VIRTEL call origination and termination facilities (often SIP trunked)
• Good margins due to value pricing
• Able to provide rich applications
• Limited regulation
Where’s the beef (or bucks)
• Customers want applications not infrastructure – just compare Salesforce margins to infrastructure players
• Combine– APPTEL framework
– with your vertical applications
– Very rapid time to market
Customer example
• Go Configure– Home assembly business
– Needed to place thousands of calls to confirm appointments for both staff and customers
– Automated using APPTEL infrastructure that included Web Based IVR configuration
– Saving $70,000 per year
What does an APPTEL look like
CALLSIGNALING DIALOG
CONTROLLER
BASIC CALLPROCESSING
SMART CALLPROCESSING
PHONE CALL API CALL
Applications Developer Tools
Application Layer
Telephony Related Services
API’s
Ifbyphone Platform
Integrated Telephony / Communications
Proprietary and Patent Pending Technologies
What is in the Ifbyphone Cloud?
Next steps
public.ifbyphone.com/
partners/developers