value proposal maxximo

7/31/2019 Value Proposal Maxximo

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Value Proposal


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Value Proposition


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Target Customer

Last year, the all India mini-truck category

was almost 14,000 units monthly and isexpected t to grow by around 35-40percent a year to 20,000 units permonth this year. Such vehicles areincreasingly being preferred by both

stand operators and small and mediumscale businessmen and traders toensure last mile connectivity"


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Market


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Unique Benefit

First brand in its segment to offer free maintenance & warranty for 40,000 km or one year

ensurin eace o mind

Perfect balance of Power and economy

Mahindra Maxximo is driven by the 2-cylinder C2 CRDe engine that produces 18.4 kW of power

(25 HP) and 55 Nm of torque (5.5 kgm), both of which are highest in the segment.

With 56% more power than the closest competitor and 45% more torque than the closest

competitor the Mahindra Maxximo attacks hilly terrain and steep inclines with ease.

This allows you to save on fuel while reaching you to your destination faster.


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C2 CRDe engine compare to existing DI / IDI

technology in terms of maintenance costThe Maxximo comes with the following features that are designed to reduce down-time andreduce maintenance costs and to keep your vehicle on the road for longer.

Chain-driven camshafts

Cable-operated gear shift

Drive-by-wire accelerator

Gear reduction starter motor

Contact-less type speed sensor

Unitized front axle bearing

Synthetic-type air filter

In fact, during the first 50,000 kms there is an approximate saving of 25% inmaintenance cost over the Maxximos closest competitor. This is due to the

following Cost of replacing fuel injectors is NIL

Cost of replacing steering box oil is NIL

Cost of overhaul of clutch plates is 14% less in Maxximo

Cost of overhaul of brakes is 13% less in Maxximo


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MAXXIMO IS SUPERIOR TO OTHER

OFFERINGS IN 20 WAYS

Benefit Sr Parameter Maxximo Closest Competitor Maxximo Advantage

a. Strong on-road presence

b. Greater visibility at night

2 Front-look Stylish grill Simple grill Strong on-road presence

3 Interior Upholstery Beige-and-Tan 2-

tone interiors

Simple mono-tone

interiors

Improved aesthetics

Advanced DOHC-

4 valves per cylinder

Power and

Torque

6 Mileage 20 kmpl. 17 kmpl. Reduced fuel costs, hence

7 Engine Life Atleast 2 lac Km Overhaul required Reduced maintenance

a. Quick accelerator

response.

b. Reduced maintenance.

c. No cable setting

required

More performance with

more economy

5 25 HP and 5.5 Kgm

torque.

16 HP and 3.8 Kgm

torque

Greater pulling power over

steep slopes

8 Accelerator Electronically

operated drive-by-

wire

Mechanically operated

cable-type

Style 1 Headlamp Wrap-around with

Multi-focal Reflector

Simple round-shaped

Technology 4 Engine Old-technology IDI

engine with 2 valves

per cylinder


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Benefit Sr Parameter Maxximo Closest Competitor Maxximo Advantage

9 Payload 850 kg 745 kg Load more in 1 trip, hence

greater earnings

10 Loading Area 35 sq ft 33 sq ft Load more in 1 trip, hence

greater earnings

11 Cargo Body Reinforced cargo

body

Cargo body not

reinforced

Greater load carrying

capacity, hence more

earnings

Impact-absorbing

structure between

Added protection to

occupants in

front bumper and case of frontal impact

Booster-assisted with

Load Sensing

Proportioning Valve

14 Cabin Space 86 cu ft 75 cu ft Easier entry and exit plus

Bigger, more

comfortable seats

Smaller, less

comfortable seats

Less fatigue for driver and

passenger

better support and with no head rest over long distances

Bench seat for co-

Co-driver seat is strictly

between driver and

co-driver seat

obstruction between

driver and co-driverseat

17 Gear Shift Cable-operated Regular, rod-operated Smoother, car-like shift-

quality with less effort

Regular, mechanical

mechanical trip meter

and no clock

19 Mobile charger facility Available in Maxximo Not available Driver can rest assured of

20 Windshield wiper with Available in Maxximo Not available Improved visibility, hence

Convenience 18 Car-like electronic

cluster with integrated

trip meter and clock

Available in Maxximo Enhanced utility and

functionality

Load Carrying

Capacity

Greater control while

braking, hence more safety

Comfort

15 Seats

16 Co-driver Seat Driver can lie down

comfortably across the

seats

Safety 12 Crash Structure Not available in

competition

13 Brakes Regular brakes without

booster and LSPV

MAXXIMO IS SUPERIOR TO OTHER

OFFERINGS IN 20 WAYS

4 vibrant youthful Colours: Appy Red, Sunny Yellow, Leaf Green, and Diamond White


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Perceived Benefit

to Price Ratio

Mahindra launches Maxximo at an unbeatable price Rs. 2.79 lakh (ex-showroom Navi Mumbai)for both BS2 & BS3 markets.


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The Maxximo

.

Spirit of MORE and

MAXIMUM at its core.

Value Proposition Statement

The name Maxximo epitomizes power and futuristic,

advanced technology. Maxximo, delivers a class-leading

value proposition of superior performance, style, comfort

and fuel efficiency


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Promise of delivering MOREMAXIMUM at its core .

With the vehicles futuristic and advanced feel it delivers classleading - Superior Performance , style , fuel economy.

Equipped with advanced technologies , ergonomic design , car likeinteriors , sports stylized and other class leading features makes it

the best small cargo carrier with a free maintenance for one yearper 40,000 km a first for the segment

The Maxximo have a 2-cylinder CRDe engine with DOHC technologyand four valves per cylinder. The CRDe engine offers 25 HP of powerand 5.5 Kgm torque and ensures good pick-up, acceleration andgradeability. Maxximo will provide a mileage of 20 kmpl, a loadingarea of 3.2 square meter and a superior load carrying capacity of850 kg payload. The Maxximo will be available in four shadesAppy Red, Diamond White, Sunny Yellow and Leaf Green.
http://www.carblogindia.com/crdi-technology-in-plain-english/http://www.carblogindia.com/crdi-technology-in-plain-english/http://www.carblogindia.com/crdi-technology-in-plain-english/http://www.carblogindia.com/crdi-technology-in-plain-english/

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