7/31/2019 Value Proposition Development Worksheet from MarketingExperiments

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Uhatd Svnsnri}inj \nvor`dd}

Bnsyvil`} 6388 GDBAHFR Ijr}i}t}d AAB Ghvod}ijlDpsdvigdj}r*bng

]`d }|n roiaar jddmdm }n adudvhld }`d sn|dv ne h uhatd svnsnri}inj;

8* Ynt jddm }n fd hfad }n imdj}iey hj deedb}iud uhatd svnsnri}inj*

6* Ynt jddm }n fd hfad }n dpsvdrr hj deedb}iud uhatd svnsnri}inj*

8*Imdj}iey yntv uhatd svnsnri}injB`hvhb}dvir}ibr ne hj deedb}iud uhatd svnsnri}inj;

Uhatd svnsnri}inj ir }`d svighvy vdhrnj |`y h svnrsdb} r`ntam fty evng ynt*

]`ir vdxtivdr ynt }n mieedvdj}ih}d yntv needv evng bngsd}i}nvr*

Ynt ghy gh}b` h bngsd}i}nv nj dudvy migdjrinj ne uhatd dpbds} njd* Ij h} adhr} njd dadgdj} ne uhatd ynt jddm }n dpbda* Ij }`ir |hy ynt fdbngd }`d fdr} b`nibd env yntv ns}igtg btr}ngdv* ]`dvd ir h mieedvdjbd fd}|ddj }`d uhatd svnsnri}inj env yntv bngshjy hjm env yntv svnmtb}*

Ynt gtr} hmmvdrr fn}`*

Trd h 8'4 rbhad }n vh}d }`d xthai}y hjm tjixtdjdrr ne yntv uhatd svnsnri}inj;

8* Aigi}dm uhatd }n h rghaa ghvod}* Dp}djriud bngsd}i}inj hjm.nv ed| fhvvidvr }n dj}vy*6* Rtfr}hj}iha uhatd }n h gdmitg'ri{dm ghvod}* Aigi}dm bngsd}i}inj hjm.nv riljieibhj}

fhvvidvr }n dj}vy*

2* Svnmtb} nv rdvuibd |i}` r}vnjl svnmtb} mieedvdj}ih}inj! ft} ai}}ad bngsd}i}iud svn}db}inj*=* Tjixtd svnmtb} nv rdvuibd }`h} ir `il`ay uhathfad }n h ahvld ghvod}! hjm r}vnjl

bngsd}i}iud svn}db}inj hjm.nv dp}djriud fhvvidvr }n dj}vy* ]`ir ghy }hod }`d envg ne h

vdlir}dvdm sh}dj} nv aigi}dm hbbdrr }n svnmtb} bngsnjdj}r*

4* Tjixtd svnmtb} nv rdvuibd }`h} ir `il`ay uhathfad }n h ahvld ghvod}! hjm dpbatriud nv jdhv'dpbatriud bnj}vna ne drrdj}iha svnmtb} bngsnjdj}r* Ghy ijbatmd h vdlir}dvdm sh}dj}*

Ie yntv uhatd svnsnri}inj mndr jn} vhjo hr h 2 nv fd}}dv nj }`ir rbhad! ynt r`ntam }hod h bvi}ibha anno h}

yntv bnvd ftrijdrr*

7/31/2019 Value Proposition Development Worksheet from MarketingExperiments

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Uhatd Svnsnri}inj \nvor`dd}

Bnsyvil`} 6388 GDBAHFR Ijr}i}t}d AAB Ghvod}ijlDpsdvigdj}r*bng

Uhatd Svnsnri}inj Duhath}inj Gh}vip

Trd }`ir rigsad ryr}dg }n hssvnpigh}d }`d sn}dj}iha hssdha ne hj needv;

8* Vhjo }`d imdha btr}ngdvr mdrivd aduda env }`d needv6* Vhjo }`d dpbatriui}y ne }`d needv

2* Gta}isay }`d }|n ij}dldvr

=* Ie }`d }n}ha ir adrr }`hj 6! vd'bvhe} }`d needv

Mdrivd

Vhjo 3 8 6

Dpbatriui}y

3

8

6

Mdrivd Dpbatriui}y

3 Jn ij}dvdr} 3 Hjy|`dvd dard

8 Snrrifad ij}dvdr} 8 Rngd|`dvd dard

6 @il` ij}dvdr} 6 Jn|`dvd dard

6*Dpsvdrr yntv uhatd svnsnri}injSvijbisadr env dpsvdrrijl h uhatd svnsnri}inj deedb}iuday;

8* Hro yntvrdae; \`y r`ntam gy imdha svnrsdb} (}`d lvnts ynt ij}djm }n rdvud) fty evng gd ijr}dhmne h bngsd}i}nv>

6* Bngshvd yntv hjr|dv |i}` }`d bahigr ne yntv ghij bngsd}i}nvr*2* Vdeijd yntv uhatd svnsnri}inj tj}ia ynt bhj hv}ibtah}d i} ij h rijlad! ijr}hj}ay bvdmifad! rdj}djbd*=* Ie ynt `hm ktr} 83 |nvmr |i}` |`ib` }n mdrbvifd |`y sdnsad r`ntam fty evng yntv bngshjy

ijr}dhm ne rngdnjd dard! |`h} |ntam ynt bnggtjibh}d>

\vi}d nt} yntv uhatd svnsnri}inj;

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