Value Reference Model

Product Development

Executing – Product Development

Planning

AuxiliaryServices

CustomerRelationsServices

Supply ChainServices

ProductDevelopment

ValueReference

Model

ExecutingGoverning

BusinessServices

HumanResourceServices

Product Development

Product

Development

Product

Designing

Product

Engineering

Product

Portfolio

Managing

Verification

Reqm't

Defining

Project

Managing

Product

Validating

Product

Changing

Product

Ideating

Research

Service

Product

Reqm't

Defining

Define Product Requirements

Product Reqm't Defining

Product

Development

Reqm't

Gathering

Assure

Product Data

Accessibility

Align Product

Portfolio

Evaluate

Product

Achievability

Assure Agility

Assess

Product

Resources

Planning

Market

Analysis

Service

Resources Plan

Market

Changes

SWOT Matrix

Development Plan

(Updated )

Product Mix

(by Priority)

New Products

New Reqm't

Assess Product

AnalyzeSegment

Requirements

Determine PricePoint &

IntroductionTime

DiscountedCash FlowAnalysis

AssignRequirements

to Products

Divide theMarket intoSegments

Report Reasonsfor not

Proceeding

Risks Analysis

EvaluateCustomerBenefits

EvaluateCompanyBenefits

Define theMarket Served

ProductFunctions

CustomerRequirements

BusinessSegments

don't proceed

Product Development

Product

Development

Product

Engineering

Product

Designing

Verification

Reqm't

Defining

Product

Validatin

g

Product

Changin

g

Project

Managin

g

Product

Ideating

Research

Service

Product

Portfolio

Managin

g

Product

Reqm't

Defining

Research Service

OpportunitiesDefining

TechnologyForecasting

TechnologyAcquiring

NewTechnology

Defining

TechnologyValidating

TechnologyProtecting

TechnologyTransferService

TechnologyIntroducing

ResearchService

Product Development

Product

Development

Product

Engineering

Product

Designing

Verification

Reqm't

Defining

Product

Validatin

g

Product

Changin

g

Project

Managin

g

Product

Ideating

Research

Service

Product

Portfolio

Managin

g

Product

Reqm't

Defining

Product Ideation

HoQ 3 & 4

Developing

HoQ 2

Developing

Define

Documents

Release

Schedules

Define

Functional

Requirements

Responsibility

Assignment

Define

Product

Architecture

Product

Concept

Testing

Define

Product

Layouts

Concept

Approval

Analyze

Producibility

Product

Concept

Product

Schematics

Product

Structure

not approved

Define Functional Requirements

Competition

Analyzing

Define

Product

Functions

Analyze

Customer

Requirements

Elicitate

Customer

Requirements

Complete

HoQ 1

Analyze Hoq 1

Product

FunctionsCustomer

Requirements

HoQ 1

Competition

DataSales Order

Product Plan

Survey

Schedule

Survey Data

feedback

Product Ideation

HoQ 3 & 4

Developing

HoQ 2

Developing

Define

Documents

Release

Schedules

Define

Functional

Requirements

Responsibility

Assignment

Define

Product

Architecture

Product

Concept

Testing

Define

Product

Layouts

Concept

Approval

Analyze

Producibility

Product

Concept

Product

Schematics

Product

Structure

not approved

Product Structure

DrivingEnvironment

Car Sub-systems

Car

MechanicalComponents

ABS

TractionDetector

BrakeModulator

Anti-LockController

Rotor OtherChassisComponents

Chassis

Tire

AssemblyDrawings

HubAssembly

Sensor

ComponentDrawings

Other CarAssemblies

Driver

Car Sub-systems

Entertainment

NavigationSubsystem

InformationManagement

HomeSecuritySystem

Propulsion Safety

DriverUser

Interface

Car Sub-systems

GlobalPositioningSystem

ElectricalSubsystem

Engine

Braking

Controls

interactswith

Product Structure

DrivingEnvironment

Car Sub-systems

Car

MechanicalComponents

ABS

TractionDetector

BrakeModulator

Anti-LockController

Rotor OtherChassisComponents

Chassis

Tire

AssemblyDrawings

HubAssembly

Sensor

ComponentDrawings

Other CarAssemblies

Driver

Car State Transition

Operational States

Non Operational State

Car Off

Car BrakingCarAccelerating Brake

Modulator

Modulatebraking force

Car IdlingDetect loss oftraction

TractionDetector

startengine

stopengine

engageaccelerator

whenspeed = 0

engage brake

release brake

Car Acceleration

SourceRequirements

CarSpecifications

Max AccelerationTest Plan

MaxAccelerationTest Case

Performance

AccelerateUse Case

EcoFriendliness

PowerSubsystem

Acceleration PowerFuelEfficiency

DesignConstraints

VerificationPlan

Emissions Braking

traceability

derived

derived

satisfies

derved

mustsatisfy

refined byverified by

Product Structure

DrivingEnvironment

Car Sub-systems

Car

MechanicalComponents

ABS

TractionDetector

BrakeModulator

Anti-LockController

Rotor OtherChassisComponents

Chassis

Tire

AssemblyDrawings

HubAssembly

Sensor

ComponentDrawings

Other CarAssemblies

Driver

Tire Variants

Tire

Tire -

Racing B

Tire -

ThermicTire -

Racing

Tire -

Racing A

Tire -

Standard

Product Structure

DrivingEnvironment

Car Sub-systems

Car

MechanicalComponents

ABS

TractionDetector

BrakeModulator

Anti-LockController

Rotor OtherChassisComponents

Chassis

Tire

AssemblyDrawings

HubAssembly

Sensor

ComponentDrawings

Other CarAssemblies

Driver

Assembly Drawings Phases

(PhysicalModel)

Assembly Drawings -Phase 5

(ConceptualModel)

Assembly Drawings -Phase 4

(FunctionalModel)

Assembly Drawings -Phase 3

(ProductRequirements)

Assembly Drawings -Phase 2

(CustomerRequirements)

Assembly Drawings -Phase 1

Assembly Drawings

Product Development

Product

Development

Product

Engineering

Product

Designing

Verification

Reqm't

Defining

Product

Validatin

g

Product

Changin

g

Project

Managin

g

Product

Ideating

Research

Service

Product

Portfolio

Managin

g

Product

Reqm't

Defining

Project Management

Execute the ProjectPlan the Project

FinancialControlService

IntegrationTransaction

Sales BackOffice

Services

ProjectManaging

Invoice

Project

Product Development

Product

Development

Product

Engineering

Product

Designing

Verification

Reqm't

Defining

Product

Validatin

g

Product

Changin

g

Project

Managin

g

Product

Ideating

Research

Service

Product

Portfolio

Managin

g

Product

Reqm't

Defining

Product Designing Context

Product DesigningProduct Ideation

Output

ProductDocumentation

Tools Libraries

ProductConcept

ProductSchematics

Procedures

ProductStructure

Hours Spent

Completeness

ProductDesign Status

Development Head

outputinput

usesusesuses

control

Product Designing Process

ManufacturingEngineering

Product DataHandling

ComplianceAssuring

ProductDocumentation

DocumentsRelease

Laws andRegulations

DetailedDesign

ProductDesigning

(Modeling)

EmbodimentDesign

ProductConcept

DesignKnowledge

Detailed Design

Detai led Design

CostControlling

SubmitPurchaseRequest

(Routing)

PreliminaryProcessPlanning

ControlOperationsPlanning

Prototyping DesignTools &Fixtures

ExecuteDetailedDraw ings

DesignEquipment

DesignAssemblies

PurchasingMfg Data

Mfg ControlSpecs

Tooling Specs Equipment SpecsProcess PlanSpecs

(For Prototypes)

PurchaseRequest

Costs Rollup

Execute Detailed Drawings

Select

Existing

Drawings

Choose

Reference

Drawings

Search

Design

Archive

Execute

Drawings

Archive

DrawingsRecode

Drawings

Code

Drawings

Release

Drawings

Choose

Design

Strategy

Analyze

Hystorical

Data

Product

Documentation

Reuse

- Similar Design- Variant

Adopt

- Same Design- Combination

New Design

Detailed Design

Detai led Design

CostControlling

SubmitPurchaseRequest

(Routing)

PreliminaryProcessPlanning

ControlOperationsPlanning

Prototyping DesignTools &Fixtures

ExecuteDetailedDraw ings

DesignEquipment

DesignAssemblies

PurchasingMfg Data

Mfg ControlSpecs

Tooling Specs Equipment SpecsProcess PlanSpecs

(For Prototypes)

PurchaseRequest

Costs Rollup

Prototyping

Purchasing

CostAccounting

ProductDocumentation

CreatePrototyping

Report

TestPrototype

PrototypingDecision

Plan Items&

Resources

BuildPrototype

ReceiveItems

SimulateProducts

Physical Prototyping Virtual Prototyping

Product Design

ManufacturingEngineering

Product DataHandling

ComplianceAssuring

ProductDocumentation

DocumentsRelease

Laws andRegulations

DetailedDesign

ProductDesigning

(Modeling)

EmbodimentDesign

ProductConcept

DesignKnowledge

Release Documents

Document

ReleaseDocument

AuditingObserveDocument

ReviewDocument

Create &Post

Document

AuditorObservers ReviewersDesigner Authority

Comments

Product Development

Product

Development

Product

Engineering

Product

Designing

Research

Service

Verification

Reqm't

Defining

Project

Managing

Product

Changing

Product

Validatin

g

Product

Ideating

Product

Portfolio

Managin

g

Product

Reqm't

Defining

Engineering Changes

CM Specialist CRBDesigner CIBMulti Functional Team

InformationStructure

PRMConfiguration

Checking

Measurement

Evaluate theSize ofChange

ImpactEvaluation

Rejection orPostponeme

nt of ECR

Version &ReleaseMgmt

Create aChange Plan

BaselineCreation &Release

CIIdentification

Info Delivery

Validate andSplit Order

ChangeExecution

GenerateECR

ReleaseNew

Documents

Create aChangeOrder

CIBEvaluation

FastTrack

Service

DFMEAService

ProductStructure

Report toStakeholder

DerivationHistory

Answer toUser

Rejection Note

Baseline

ECO

ECR ECN

smallchange

Engineering Changes

Causes RelatedIndicators

Change RelatedMeasurements

Revisions / DocumentsIndicators

Engineering Changes

Causes Related Indicators

Drawings made in aspecific time

Drawings RelatedIndicators

For Rework %

To Save Money %

Additional knowledge %

New Functionality %Engineering Problems %

Manufacturing Problems%

Non-valid Requirements%

Average Time finding aDrawing

Average number ofVersions per Drawing

Other Causes Indicators

Causes RelatedIndicators

Engineering Changes

Change RelatedMeasurements

Revisions / DocumentsIndicators

Engineering Changes

Causes RelatedIndicators

Change Related Measurements

Amount of Changes persource

Amount of Changes pertype

Amount of CRBcontrolled changes

Amount of Fast TrackChanges

Amount of ReplacedItems

Amount of Revisions

Amounts Costs of change

Change RelatedMeasurements

Amount of Changes per Source

From Engineering %From Customer % From Services %

Amount of Changes persource

Engineering Changes

Change RelatedMeasurements

Revisions / DocumentsIndicators

Engineering Changes

Causes RelatedIndicators

Revisions / Documents Indicators

Number of documentsreleased in time

Number of createddocuments as a function

of time

Number of changeddocuments as a function

of time

Number of releaseddocuments as a function

of time

Number of iterations

Time passed for release

Time passed forvalidating

Checked out time forediting

Revisions RelatedIndicators

Documents ReletedIndicators

Revisions / DocumentsIndicators

Engineering Changes

CM Specialist CRBDesigner CIBMulti Functional Team

InformationStructure

PRMConfiguration

Checking

Measurement

Evaluate theSize ofChange

ImpactEvaluation

Rejection orPostponeme

nt of ECR

Version &ReleaseMgmt

Create aChange Plan

BaselineCreation &Release

CIIdentification

Info Delivery

Validate andSplit Order

ChangeExecution

GenerateECR

ReleaseNew

Documents

Create aChangeOrder

CIBEvaluation

FastTrack

Service

DFMEAService

ProductStructure

Report toStakeholder

DerivationHistory

Answer toUser

Rejection Note

Baseline

ECO

ECR ECN

smallchange

Engineering Change Information Structure

Rejection Note Answer to User Derivation HistoryReport toStakeholder

EngineeringChange

BaselineECOECR ECN