Value Stream Intelligence

IT Data Streams for Real-time Customer Analytics

Presentation By

Thomas Silvestri

March 14, 2016

The Silvestri Group – Shape Shifting the Future

Value Stream Intelligence IT Data Streams for Real-time Customer Analytics

The Silvestri Group – Shape Shifting the Future

Customer Trends and Insights

• Rapid Life Styles Changes

• New Habits and Innovations

• Insights for Real-time Sharing

• Value Stream Modifications

• Behavioral Integration

• Information Intimacy

• Persona Matching

• Value Management

• Market Dynamics

• Customer Switching Costs

• Infinite IOT Choices

IOT Personalization

Value Stream Intelligence

Many IT organizations design, develop and implement their enterprise intelligence based on tactical analytical functions that do not support customer alignment. In the future IT and customer alignment will be critical for the value benefits realization of the enterprise in terms of differentiation and costs. The new business strategy will need to provide new technology innovation for millennial’s (18-34 yrs.) while managing the torrent consumer technology adoption rates of new smart devices.

Key IT strategy questions to consider:

• What is the IT mission of the customer analytics group?

• How will data analytics drive personalization thru device proliferation?

• How will your IT organization share insights across the value chain?

• How will your IT PMO enterprise drive new cost reduction streams?

• When does value intelligence become a foundation of performance?

• What is the IT strategy governance for enterprise service delivery?

Strategic Overview

Value Stream Intelligence Overview

Value Stream

Persona

Insights

Life Style

IT Value Stream Architecture

VALUE STREAM INTELLIGENCE

NEW CUSTOMER ACQUISITION NET PROFIT PER CUSTOMER

BUSINESS INTELLIGENCE DASHBOARD

ACTIONABLE INSIGHTS ENTERPRISE VISIBILITY

OPERATIONAL METRICS

COSTS BENEFITS SCORE COMPETITORS BENCHMARKING

CUSTOMER METRICS

TARGET MARKET ANALYSIS PROFITABILITY PROFILE

DATA ANALYSIS

META DATA USE CASES DATA GOVERNANCE

CUSTOMER DATA FEEDS

BEHAVIORIAL / PERSONAL CONTENT SCORE / PROFILE / USAGE PATTERNS

Business Benefit Realization Cycle

CUSTOMER

ANALYTICS

BUSINESS INTELLIGENCE

SERVICE DELIVERY

PROFITS

Customer Benefit Realization

• IOT Personalization

• Infinite Options and Choices Customer Behavior

• Customized Products/Services

• Tailored Technology Apps Improve Service

• Increased Social Sharing

• Prosumer Partnership Satisfaction

Booster

Business Transformation

The B2C commerce environment is constantly changing making it difficult for IT strategy to reach a “state of absolute customer alignment”. Therefore, a transformation is a continuous process of change management and adaption to the internal/external customer needs. This represents a time lag between the IT plan effectiveness and a probability that the change is already obsolete when the process is implemented to the customer base.

Key transformational questions to consider:

• What are the critical IT positioning choices for long term value?

• What are the change management and constraint mechanisms?

• When will the change process deliver value of outperformance?

• What are the IT enterprise competencies of the future?

• What is the strategic model to mitigate risk management?

New Value Streams for Change Management

Key Findings and Takeaways

Millennials are increasingly adopting at the fast rate in history the digital world to assist and navigate in the daily lives. Their behaviors and personalization of devices makes up the largest share of the US employed population at 34%. This group will respectively shape the future of all industry sectors and their interactions between technology and the customer. Many US based business will become obsolete during the next 10 years while other will gain new access to customer growth dynamics and accelerate corporate profits.

Top Key Value Stream Takeaways:

• Millennials are game-changers

• IOT will be the new fabric of connectedness

• Personalization and adoption is the most important factor

• Value intelligence will create new strategies for customer success

The Future of Value Intelligence

The Silvestri Group

SHAPE SHIFTING THE FUTURE. BEYOND TRANSFORMATION TO SUPERIOR DELIVERY

Unlock your potential, challenge your established universe of thoughts to achieve new paradigms of thinking for global business superiority.

Partner with agile, adaptive, forward value capabilities to co-create platforms of success with stakeholders and key global partners.

Revenue Drill Return Model (RDRM) ®

Thomas Silvestri

Founder and Managing Director www.thomassilvestri.com

thomas@thomassilvestri.com 773.599.8230