van gogh museum on social media
Post on 21-Oct-2014
344 views
DESCRIPTION
This presentation was held by Charlotte Bosman on the 3rd of April 2014 at the conference 'The Future Is Not What It Used To Be', organised by Trans Europe Halles, Melkweg and P60. More info: http://www.tehfuture.netTRANSCRIPT
1
Van Gogh Museum on Social Media
Charlotte Bosman 3 April 2014
1
Team Online Media
Facebook – a few years ago
Facebook – a few years ago
Strategy
Strategy
Content calendar Meetings
Statistics
Quotes from online fans
Questions from online fans
Statistics
Measurement of engagement on Facebook
NB status van 09-12-2013. https://app.conversocial.com/profiler/ IPM (interactions per thousand fans)
Measurement of engagement on Facebook
http://blog.fanpagekarma.com/2013/02/13/facebook-engagement-interaction-rates/
Museums on Facebook - National
28-03-2014. https://monitor.wildfireapp.com
Museums on Facebook - International
02-04-2014. https://monitor.wildfireapp.com
http://www.museum-analytics.org/facebook/
Most engaging Facebook content
http://www.museum-analytics.org/facebook/
Most engaging Twitter content
Museums on Facebook
Musea Nationaal #fans
1. Van Gogh Museum 260,697
2. Rijksmuseum 195,519
3. Anne Frank House 107,269
4. Stedelijk Museum Amsterdam
59,203
5. Foam Fotografie- museum Amsterdam
53,158
Musea internationaal #fans
1. MoMA The Museum of Modern Art
1,565,085
2. Musée du Louvre 1,258,928
3. Royal Collection Trust
1,129,093
4. Saatchi Gallery 1,128,428
5. Metropolitan Museum of Art
1,098,767
21. Van Gogh Museum 260,697
02-04-2014 http://www.museum-analytics.org/
Google+
Van Gogh Museum Online
Facebookpage Van Gogh Museum
Facebookpage Van Gogh Museum
Content
Mission Van Gogh Museum “The Van Gogh Museum makes the life and work of Vincent van Gogh and the
art of his time accessible to as many people as possible in order to enrich and
inspire them.”
Social media - content Van Gogh Museum related content • Activities at the Van Gogh Museum • Exhibitions and presentations at the Van Gogh Museum • Exhibitions and presentations with works from the
collection of the Van Gogh Museum, but held elsewhere (Japan for example)
• (Fun) facts from works of art from our collection • Birthday’s and anniversaries of death from artists from our
collection
Van Gogh related content • Van Gogh inspired works • Activities elsewhere inspired by the work of Van Gogh • Exhibitions elsewhere with works from Van Gogh
General • (Inter)national holiday’s
Posts
Posts
09-12-2013. https://app.conversocial.com/profiler/
Posts
Posts that work well for us
Posts with less engagement
When do you post?
When are your fans online?
Recommended Times
Reach
Reach on Facebook
Reach on Facebook
Reach on Facebook - partners
Reach on Facebook - promoted post
Reach on Facebook
non promoted posts
promoted posts
Summary • Develop a strategy
• Use your statistics
• Develop great content
• Do research into your audience • who are they? • When are they online? • How do you reach them?
• Invest in partnerships
Questions?
Van Gogh Museum Online Website • www.vangoghmuseum.com Webshop • http://www.vangoghmuseumshop.com Online Tickets • https://tickets.vangoghmuseum.nl/activity Facebook • https://www.facebook.com/vangoghmuseum Twitter • https://www.twitter.com/vangoghmuseum Google+ • https://plus.google.com/+VanGoghMuseum Pinterest • http://www.pinterest.com/vangoghmuseum Instagram • http://instagram.com/vangoghmuseum Linkedin • http://www.linkedin.com/company/van-gogh-museum YouTube • https://www.youtube.com/VanGoghMuseum Flickr • https://www.flickr.com/groups/vangoghmuseum Slideshare • http://www.slideshare.net/vangoghmuseum
Charlotte Bosman Online Website • www.charlottebosman.nl Facebook • https://www.facebook.com/charlottebosman Twitter • https://www.twitter.com/charlottebosman Google+ • https://plus.google.com/+CharlotteBosman Pinterest • http://www.pinterest.com/charlottebosman Instagram • http://instagram.com/charlottebosman Linkedin • http://www.linkedin.com/in/charlottebosman