van son holland ink - wide format ink division 2013

April 10, 2023 WebinarVan Son Holland Ink Corporation

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Wide Format Inks


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Agenda

• Current Trends & Industry Analysis

• Van Son Holland Ink

• VS Wide Format Inks– Value Proposition to Dealer– Value Proposition to Printer

• Case Study

• Next Steps


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Ink VolumesWFI History

Source: State Street Consultants, Inc.PRIMIR Printing Industry Consumables Usage & Trends (2011)

Annual U.S. Wide Format Inkjet Printer Inks Consumption2006 vs. 2010

95%


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Ink VolumesWFI Projections

Source: State Street Consultants, Inc.PRIMIR Printing Industry Consumables Usage & Trends (2011)

34%

Projections for Annual U.S. Consumption of Digital Press/PrinterConsumables in 2015


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WFI Global Market

Source: 2013 BCC Research

$ Billions

2017$5.5bb


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Barriers to Growth

Source: 2012 SGIA Benchmarking Report


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Industry Growth Plans



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Equipment Purchased



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Achieve Sales Growth?



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Wide Format Facts

• Consumption of WF Inks is up 95% from 2006-2010 and projected 30%+ growth annually until well beyond 2015

• Consumable supplies represent predictable recurring revenue at a high profit margin

• Ink and Media are the only consumable goods for Wide Format printers


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Agenda




• Case Study

• Next Steps


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1872

• 1st patent list issued by US Patent Office • Metropolitan Museum of Art opens (NYC) • Yellowstone world's 1st national park • Jesse James gang robs 1st bank • Bloomingdale's opens store in NY • Ulysses S. Grant re-elected US president • The Great Boston Fire of 1872


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About Van Son

Family Owned & Privately Held for 140 Years


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About Van SonThe King of The Netherlands officially endorses Van

Son’s Royal Dutch Ink Mills which are world renowned for the absolute highest quality standards

HRH Koning Willem III1890

HRH Willem-Alexander2013


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About Van Son

Van Son Inks became very well known for running on small duplicator presses such as the AB Dick.


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About Van Son

Later, Van Son’s QuickSon Series became the preferred ink to be run on 40” sheetfed offset presses like the Heidelberg, Mann Roland and Komori.


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About Van SonToday’s Van Son Wide Format Inks support the

widest variety of digital equipment including:


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About Van Son

Local Distribution

New York, Miami, Chicago, and Los Angeles


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Agenda




• Case Study

• Next Steps


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Van Son Wide Format Inks


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Value to Dealer

• High Margins• Predictable Revenue• Brand Recognition • Infinite Growth Potential• Enhance Overall Profits• Increase Customer Loyalty• Keep Competition Out of Your Clients• Support many brands:

– Epson, HP, Mutoh, Mimaki, Roland


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Value to Printer

• 20-30% Savings over OEM WF Inks

• Maintain OEM High Quality

• Same Color Profile

• Plug and Play

• Remain Competitive on pricing

• Win More Business

• Fast Turn-around

“Its like printing my own money”

– Al McWhiggin, Al’s Toy Barn, Toy Story 2


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Van Son Technology

• Excellent adhesion

• Clog free recipe

• Vibrant colors

• Long lasting shelf-life

• Increases productivity


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Agenda




• Case Study

• Next Steps


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Who is Van Son’s Perfect Customer?

Using OEM Inks 80%

Not under warranty

Want to Save $$

1/3

Perfect Target


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Case Study

Bill has one Roland Pro III Printer that uses six 440 ml ink cartridges:

• Black

• Cyan

• Magenta

• Yellow

• Light Cyan

• Light Magenta

• Bill uses OEM ink. Each cartridge costs him $120.

• He uses 2 sets of cartridges per month which costs him $1440 per month or $17,280 per year.


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Case Study

• Bill switches to Van Son inks and pays the list price of $100 per cartridge.

• Bill now pays $1200 per month or $14,400 per year.

• Annual savings: $17,280 – 14,400 = $2880

Imagine if Bill has more than one printer…


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Case Study

• John’s Supply Shop has 5 sales reps. • Each sales rep has 5 clients like Bill.• This represents 25 potential clients• 25 x $14,400 = $360k in new business• At 30% profit margin = $108k!!

Save your clients money and make money at the same time!


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Common Objections

• My printer is under warrantee & 3rd party ink will void my warrantee

• I already pay very low price for OEM ink

• I already have my color profile dialed in

• I don’t have time to do a Flush.

• I have a bulk ink delivery system installed


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Agenda




• Case Study

• Next Steps


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Next Steps

• Find clients with Wide Format Printers who are using OEM ink

• Sell them ink that they are low on

• Find out their ink volume and provide them with a quote

• Trial shipment


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Thank You!

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