VANCOUVER AUTO SHOW2020 MEDIA KIT

Show Guides • Floor plan • Show bag • VIP program

SHOW DATES: March 25-29, 2020, Vancouver BC

CELEBRATING

100 YEARS

Show Guide 20194

Published by Carling Media for the Vancouver International Auto Show. All features and reviews are the opinion of this publication. Copyright 2019, Carling Media Ltd.

Electric VehiclesWhat will you be driving and when?

Is a Battery Electric Vehicle (BEV) or Plug-in Hybrid Electric Vehicle

(PHEV) your next car? / 8

Advertisers:

Cover Hyundai

2 Chrysler

3 Subaru

5 Honda

11 CEVforBC™

13 ICBC

14 ICBC

18-19 Honda

21 Ford

22 RBC

25 Kia West

27 Land Rover

33 Community Driver

37 Continental Tire

OBC Mazda

Top EVs at the Show

Experts select the best performers

Chryler Pacifica Hybrid and Mitsubishi Outlander PHEV led voting for the

best EV models at the show. Read why. / 12

New vehicle previews

The best of the 2019-2020 models

Check out our featured brands and selected new models at the show. / 16

2020 Show Guides

100th Anniversary PHOTO CONTESTIn partnership with the Auto Show’s social media team, the Show Guide will be hosting the 2020 social media photo contest. With #VIAS100, we’ll be invit-ing show visitors and anyone following the show on social media to post photos of their favourite vehicles from the past 100 years. Daily prizes will be awarded for the most interesting posts.

SHOW DATES: March 25-29, 2020, Vancouver BC

Best of the BestWe ask some of Canada’s top auto journalists to list the top vehicles produced in the last 50 years. What makes them the Greatest of All Time? Find out which vehicles top our GOAT list!

Chinese editionWe’ll be creating our GOAT list for Vancouver’s affluent Asian community with the help of Regina Chan — Canada’s leading Chinese-language auto journalist. Make sure your brands get on both our lists!

100thanniversary auto show with special events and features

70,000show guides will bedistributed to potential new car buyers

2020 Editorial Highlights

EDITORIAL CONTACT:E: editorial@carlingmedia.com T: 1-877-260-1646

SHOW DATES: March 25-29, 2020, Vancouver BC

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2019 SHOW HIGHLIGHTSSHOW HOURS TODAY: 10 AM TO 9:30 PM

The 99th annual Vancouver International Auto Show returns to Vancouver with a staggering lineup of what’s new and what’s next in the automotive industry housed in 370,000 feet of space at the beautiful Vancouver Convention Centre West.

The 2019 event features more than 400 vehicles from many of the world’s great-est manufacturers as well as from private collections around North America. Whether you are a sports car enthusiast, want to view advanced technology electrics, pick-up trucks, sedans, supercars, and every-

Events for Wednesday, March 20 - Thursday, March 21, 2019RBC DAY - 2-FOR-1 ADMISSION 10 AM TO 9:30 PM (MARCH 21)

Electric Vehicle Experience Test Drives (lower level)10 AM — 7:00 PM

thing in-between, there is truly something for everyone.

The Show takes place in a no-pressure environment that allows attendees to experience and learn all about new vehicles in a non-sales environment, speak with manufacturer product experts, and have hands on demonstrations of the latest technological advances.

The Vancouver International Auto Show is renowned for delivering a line-up that is “not to be missed” and this year is no exception. Be sure to visit the exhibits on the street level then take escalator down to see new vehicles from all of the top brands. Use the floor plan to find the location number of these highlights:

Outside the convention centre, join us for Daily Drive Up displays on Jack Poole Plaza where there will be new themed ex-citement each and every day. With vehicles ranging from Modifieds to Classics, Minis to Pick-ups there is something for everyone in this dynamic outdoor plaza that changes daily!

A2 - The Vancouver Auto Show is a family-friendly event! Start your visit by dropping your kids off at the Volkswagen Children’s

Playcare Centre while you explore show floor. Free professional daycare service filled with exciting activities for your chil-dren – courtesy of your local Volkswagen dealers will be onsite. There will be arts and crafts, dress-up, DVDs and more to keep the youngsters entertained and in good hands. The Volkswagen Children’s Playcare Centre is located inside the main entrance to the show (off Thurlow Street) with a drop off area mid-way through the Show (D8).

B1, B2, B3, B4, B12, B14 - The 2019 Auto Show offerings in the luxury/exotic class are once again a showcase of the who’s who, including Rolls-Royce, Lamborghini, Maserati, Ferrari, McLaren, Bentley, Aston Martin, Lotus and more.

B7 - Speaking of supercars, the Vancou-ver International Auto Show is proud to present the Western Canadian debut of the Mclaren Senna, considered to be one of the most widely anticipated supercars of 2019. Named in honour of the late great Brazilian McLaren Formula One driver Ayrton Senna, the Senna is one of the rarest cars to come out of the company’s facility in Woking, England. Only 500 of the spectacular vehicles were built.

McLAREN SENNA

2019 SHOW HIGHLIGHTSSHOW HOURS MARCH 20-21: 10 AM TO 9:30 PM

35,000floor plans will bedistributed to potential new car buyers.

2020 Floor PlanNow in its third year, the floor plan brochure contains maps of the two levels of the 2020 show as well as edito-rial on the must-see highlights. All major auto show contests will also be promoted in the floor plan.

Publication is size is 6” x 9” folded (24” x 9” unfolded). A daily version of the floor plan will be hand distributed at the show entrance, allowing us to highlight events of the day.

For the first time, ad space for lifestyle, food service, and tourism providers will be available on a limited basis. Sponsorship, including logo placement on the floor plan cover, plus ad space on an inside page, will be offered as part of a package to Show Guide advertisers. The floor plan brochure is printed in English. Daily distribution is 7,000 copies per edition. There are five editions available (Wednesday to Sunday).

Full-page ads start at $1,995 (gross) per edition. Half page ads are available for $1,095. Ad booking deadline is January 31, 2020.

FLOOR PLAN PRESENTED BY

MARCH 20-21, 2019

See inside for today’s Show Highlights

and special features

2019

FLOOR PLAN

SHOW DATES: March 25-29, 2020, Vancouver BC

2020 Sponsorships and Marketing Packages

Show Bags

Want to increase your visibility in-show and post-show? We can produce branded re-usable show bags for dis-tribution at the show entrance through our hosting staff. Carling Media also provides commodity distribution at various points on the show floor and at your exhibit space, if you require.

Custom show bag production deadline is January 5, 2020. Minimum order of 1,000 units starts at $1,500, including distribution. Bags will be distributed at the show March 25-29. Please contact us for a quote.

100th Anniversary Calendar

Interested in promoting your brand in a one-of-kind marketing vehicle at this year’s show. For the first time, we’ll be producing a high-quality 15-month car calendar for distribution pre-show at participating retailers and during the show through our VIP ticket program. We’re seeking one presenting sponsor to have their vehicle(s) featured in this commemorative calender. In addition, your brand’s logo will be featured on the cover. Calendar sponsorship deadline is November 29, 2019. Circulation: 10,000. Sponsorship cost: $3,495.

100th Anniversary Photo Contest

A presenting sponsorship is available for the Auto Show’s social media photo contest. Get your brand (and vehicles) featured as the daily prize presenter of auto show swag including clothing. More than 2,500 photos were entered in the last contest. We’re hoping to double it for 2020. Sponsorship booking deadline is March 6, 2020. Sponsorship cost: $2,995.

SHOW DATES: March 25-29, 2020, Vancouver BC

2020 Retailer Discount ProgramCarling Media will be providing an enhanced ticket (VIP) program at the 100th Anniversary show. For a $10 ticket upgrade sold online and at the show, attendees receive a souvenir show bag containing the Show Guide, 100th Anniversary Car Calendar, souvenir key chain and VIP lanyard.

Attached to the lanyard will be the main consumer benefit of the ticket upgrade: A VIP card that entitles the holder to discounts on food, services, and products at the show. After the show, the discount card can be used at participating retailers, restaurants, hotels, and tourist attractions in Metro Vancouver.

By joining the Retailer Program, your business will receive: • A listing in the VIP Discount web site;• A one-sixth-page ad in the English and Chinese Show Guides (optional);• A listing in the Floor Plan publication; and• A listing on the VIP program banner at the entrance to the Auto Show

Discounts must be made available from March 25 - June 30, 2020. (One discount per card holder.)

Program cost is $795 or $1,295 with the ads in the Show Guides.

Deadlines:Program with Show Guide ad - Feb. 14, 2020Basic program - Feb. 28, 2020

VIP DISCOUNT CARD

VALID: March 25 - June 30, 2020

DISTRIBUTION

DIGITAL FILE REQUIREMENTS & SPECIFICATIONS

CONTACT US

Show Guide• English-version total: 37,000 (breakdown: 28,000 hand distributed at the show; 9,000 inserted in Globe & Mail newspaper Vancouver area subscribers during the event)

• Chinese-version total: 33,000 (breakdown: 4,000 hand distributed at the show; 2,900 inserted in Ming Pao newspaper prior to the event)

High-resolution PDF, minimum 150 line screen for halftones. CMYK. Allow .0.125 inch bleed.

File delivery: Small files (PDF up to 10MB) can be emailed to produc-tion@carlingmedia.com

Larger file sizes can be sent via WeSend file transfer (Carling Media).

Published by Carling Media Ltd for the Vancouver International Auto ShowAdvertising: call 1-877-260-1646, extension 102, or email atsales@carlingmedia.com

Courier and mailing address:Carling Media Ltd, 118 Dunsmuir Street, Vancouver BC CanadaV6B 1X7

MECHANICALSPECIFICATIONS

Full page live area:7.125 x 9.75

Trim size:8.125 x 10.5 Bleed: 8.375 x 10.75

Double-page live area:15.5 x 9.75

DPS bleed:16.5 x 10.75

DPS trim size:16.25 x 10.5

Column width: 2.3125

Number of columns: 3

Printing process: heat set web offset

Binding method: saddle stitched

Halftone screen frequency: 150 lpi

2020 Rate Card (Show Guides)

[KEY DATES] AD SPACE: January 31, 2020 MATERIALS: February 26, 2020 STREET DATE: March 25, 2020

Who receives the Show Guide?Here's a snapshot of show attendees and show guide readers:• Males outnumbered females 2 to 1.

• Average age of attendees is 36 years, with over half between the ages of 16 and 34.

• 59% are married or in a committed relationship.

• 57% of attendees have completed a post-secondary education.

• Attendees' average annual household income is $95,000, a significant $10,000 increase from the 2013 measurement.• 73% speak English at home, 14% Chinese (Mandarin and/or Cantonese) and 2% Punjabi.

• 40% identify themselves as Caucasian, 39% as Asian and 7% Indian (South Asian)

• Attendees report an average of two vehicles in their household.

• 62% have a car as their primary vehicle, 20% sport utility/4x4, 9% truck and 5% mini-van.

• 62% of those vehicles are import models.

• 20% own 2014 or 2015 models and 50% own models dated pre-2010.

Source: Survey of 4,137 Vancouver auto show visitors conducted in 2015 by EventCorp Services Inc.

READERSHIP

ADVERTISING RATES

Payment policy: Make insertion order/payment to CARLING MEDIA LTD, 118 Dunsmuir Street, Vancouver BC Canada V6B 1X7. All payments due within 30 days of invoice. GST/HST applicable. ALL RATES GROSS. Agency commission: 15%

INSERTION ORDERS

ENGLISH or CHINESE (Mandarin)

FULL PAGE AD $5,280 DOUBLE-PAGE AD $9,295 Inside front cover $6,120 DPS Inside front $10,520 1st right hand $6,120 DPS Centre $10,520 Half page $2,650 1/4 page $1,325

ADVERTISING CONTACT:E: sales@carlingmedia.comT: 1-877-260-1646, ext 102