vancouver courier - 2011 promotional calendar

Why Frequency in Advertising Works

Vancouver’s Favourite Newspaper Since 1908

Promotional Calendar & Planner

2011

The power of repetition reinforces the advertiser’s message• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition.

• Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.

• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.

• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent.

• Consistency, plus frequency, equals payoff for your business!

To reserve your space, or for more information, please call

604-738-1412Feel free to visit our website:

www.vancourier.com

Sizzling Section Samplers

WEEKEND EDITIONVol. 101 No. 27 • Friday, April 2, 2010

Established 1908 photo Dan Toulgoet

WEST

YOUR SOURCE FOR LOCAL NEWS, WEATHER AND ENTERTAINMENT! WWW.VANCOURIER.COM

13

26Lightweight Love List

Japanese invasion

Talking Turkey

A group of Vancouver residents hope their

joint effort with the park board will revitalize

the 40-year-old Bloedel Conservatory, home

to hundreds of plant species and tropical

birds, and ensure its survival

—story by Sandra Thomas

The greatindoors

25

WEDNESDAY, SEPTEMBER 1, 2010 THE VANCOUVER COURIER EW21

Seniors SEPTEMBER 2010SPECIAL ADVERTISING FEATURE

by Helen Peterson

Statistics Canada reports that increasing

numbers of seniors are taking university

classes and other programs, and there are

several reasons for this.

People in the 60-plus age group may be semi-

retired or retired and have time on their hands

during the day. Plus, there are so many interest-

ing and informative courses, workshops, speaker

series and assorted interactive educational oppor-

tunities available locally.

As they do each year, Simon Fraser University

offers seniors programs geared at the golden set.

Julian Benedict is the coordinator of the SFU

Seniors Program, and he says lifelong learning is

one of the best ways to stay healthy, active and

engaged in later life.

He’ll be hosting a presentation on Saturday,

Sept. 25 with the Mature Women’s Network that

will offer an overview of the program. It allows

seniors to explore the many different courses, free

forums and outreach programs that will be offered

in the fall at the SFU downtown campus. And it’s

in the daytime, for the convenience and safety of

seniors.Benedict not only manages the courses for the

seniors program, he regularly writes articles on

lifelong learning for various publications, and is

a real expert on the subject. Anyone interested

in pursuing classes and lectures in the fall would

benefit from attending this informative work-

shop.“Exploring the Benefits of Lifelong Learning”

takes place at the 411 Seniors Centre on Dun-

smuir from 12:30 to 3 pm on the 25th, and the

cost to attend is $4. Call 604-681-3986 for regis-

tration details.

See next page for a small sampling of the upcom-

ing curriculums.

LEARNING CURVEFUN FALL COURSES

LEARNING IS GOOD FOR YOU, AT ANY AGE!

HealthwiseSPECIAL ADVERTISING FEATURE

AUGUST 2010

WEDNESDAY, AUGUST 18, 2010 THE VANCOUVER COURIER EW23

compiled by Helen Peterson

Fitness of any kind that is tailored to your health needs and your desires is all good. If you like to ride your bike, do a 10k run, swim, go to the gym daily, or take in pilates and yoga classes regularly, that’s great.Whatever your niche, there is a fit-ness program out there to suit. So there are no excuses for not finding your “perfect fit.” For those who want a little extra artistry in their program, here are a few options:

The 30 Minute Hit was created to accommodate the busy lives of mod-ern day women. This exhilarating and challenging circuit consists of tech-niques taken from boxing, kickboxing, general self-defence and core stability training. At 30 Minute Hit, each of 13 stations lasts for a two-minute interval and when the ladies are not hitting the bags, they are working hard with the Swiss balls and medicine balls. Interval training is an excellent way to burn fat as well.Instructor Charmaine Hendrickson says, “Most of our clients have had zero boxing or kickboxing experience. For your first workout we have a qualified trainer to take you through the circuit and stay with you while you find your stride.

“From there, our trainers provide consistent instruction and motivation every step, kick and punch of the way. It’s like having a personal trainer without the pressure, commitment or expense.”The studio is located at 1261 East 2nd Ave. (at Clark). Call 604-254-4269 or e-mail: [email protected] for details.

Zumba Fitness is a fitness class based on dance styles. It combines high ener-

gy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries and achieve long-term health benefits. Zumba is considered a “feel-happy” workout that is great for both the body and the mind.Zumba is a fusion of Latin and Inter-national music - dance themes that create a dynamic, exciting, effective

fitness system. The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone the body. Zumba utilizes the principles of fit-ness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy-to-follow dance steps.

Zumba’s workout classes take place at a number of halls and community centres throughout the city. Go to www.zumbavancouver.ca for info.Now, for all you Karen Kain admirersout there, you can achieve long, leanmuscles, great posture and most likelyinner peace – with The Dailey Method!(see next page for details).

INSTRUCTORS PERFORM MOVES BY THE DAILEY METHOD, A BALLET BARRE FORM OF EXERCISE.

WORK IT, GIRL: FITNESS MEETS FINESSE

WEDNESDAY, NOVEMBER 17, 2010 THE VANCOUVER COURIER EW23

NOVEMBER 2010

STYLEreport

PARTY GIRL

Romantic ‘SpaDay’

For Two - Group VIP - dding

by Helen Peterson

photos by Manon Paradis

The dress is back. You say it never left? Well,

now it’s knocking down doors with abandon.

A plain black dress with a few rhinestones is fine,

too. Oh, you wore that last year? And the year

before?Get out of the staid and tried and true this year.

Infuse some colour, some layers, beautiful pleats and

fabrics and depth.

Need inspiration? Local fashion designer Malene

Grotrian is hosting an “Open Studio Day” on Tuesday,

Nov. 23, from 11 am to 7 pm at #910-207 West Hast-

ings St. (The Malene Grotrian Studio Boutique).

Drop by anytime throughout the day; she’ll be fea-

turing designer shoes, clutches, jewellery, clothing

and a few more surprises! Go to www.malenegrotrian.

com for details.

compiled by Helen Peterson

With a holiday calendar jam-

packed with social obligations and

last minute party invites, men and

women can feel frazzled trying

to get from one event to the next

looking their dazzling best in a

hurry. “No one likes to be rushed,” says

Peter Papapetrou, style expert for News

Canada.

Preparing your holiday wardrobe is

like finding the right foundation, says

Papapetrou. “I recommend stocking up

on the basics, like a white button down

shirt, well-tailored blazers and classic

trousers for both men and women.

“There are quick solutions to help

jazz up a look with maximum impact

and minimum stress, by keeping a few

staple items at the office or in the car so

you’re ready to go on the fly,” he says.

For women, adding a bold acces-

sory or an animal print scarf

will add flare to any out-

fit. But for a night on the

town or for attending a

lavish party or ball, visit

your local mall or street

boutique for that breath-taking,

one-of-a-kind party dress. Be

the belle of the ball this

year… and don’t for-

get to get your photo

taken!

RIGHT: FITTED DRESSES ACCENTUATE EVERY BEAUTIFUL CURVE.

LET YOUR KIM KARDASHIAN SIDE OUT WITH THIS TEXTURED

SKIMMER BY GROTRIAN.

FAR RIGHT: GROTRIAN’S RICH TAFFETA NUMBER, ADORNED

WITH A KICK OF BRIGHT RED FOOTWEAR, MAKES A GRAND

ENTRANCE THIS SEASON.

PHOTOS: RUNWAY SHOW AT FMA FASHION WEEK, VANCOUVER.

HOLIDAY DAZZLE

SPECIAL ADVERTISING FEATURE

THE FESTIVE SEASON IS OFTEN YOUR ONE CHANCE

ANNUALLY TO SHINE. DRESS IT UP - GEMSTONE

BRIGHTS MAKE THE CITY GIRL DAZZLE. PHOTO: STOCK

IMAGE.

A PAIR OF SATIN PUMPS

ARE A GIRL’S BEST

FRIEND THIS SEASON.

PHOTO: NEWS

CANADA.

WEDNESDAY, NOVEMBER 24, 2010 THE VANCOUVER COURIER EW25

NOVEMBER 2010NOVEMBER 2010SPECIAL ADVERTISING FEATURE

by Helen Peterson

The holiday décor theme for homes

this year is classic meets meaningful.

Rather than your home looking like

a big-box store exploded all over

the interior, fi nding a theme that means a lot to

your family, and will illicit oohs and aahs from

visitors, is all the rage.

It’s all about defining a theme, and incor-

porating a blend of homemade items (one-

of-a-kind baubles and ornaments, baked

goods, real boughs and eco-friendly lighting

touches) to present a home that is warm,

friendly and cozy.

Looking for inspiration for your holiday

décor this year? Look no further than the

upcoming Homes for the Holidays tour. Pro-

ceeds will support the counselling services of

Kids Help Phone (KHP), which is now in its

21st year.Prominent interior designers have partnered

with local home décor retailers to create five

distinctly themed holiday showcases.

Raising funds for the organization takes

effort, and as well as soliciting donations

throughout the year, the Kids Help Phone’s

local chapter is now in its the sixth year of pre-

senting the Homes for the Holidays tour.

As visitors step inside one of the five fea-

ture homes, they’ll see décor ideas and themes

that will warm the heart, and will know that

their ticket to see these delightfully presented

abodes is helping a bigger cause. A committee

of hard-working elves (a.k.a. the KHP board,

event sponsors and volunteers), make it all

happen, and they need your support.

(All proceeds will support Kids Help Phone,

Canada’s only toll-free, 24-hour, bilingual and

anonymous professional phone and web coun-

selling, referral and information service for

children and youth.)

Homes for the Holidays is a self-guided tour, and

takes place Nov. 27 and 28, from 11 am to 4 pm.

Tickets ($50) are available from retailers featured

on the website, online or by calling 604-267-7057;

www.kidshelpphone.ca.

THE CLARKE LIVING ROOM’ DÉCOR IS SIMPLE, YET REFINED.

ALL ‘HOMES’ PHOTOS BY: CLAUDETTE CARRACEDO.

HEARTFELTHOLIDAYHOMES

festiveISSUETHE

{ THE ULTIMATE GUIDE TO DOMESTIC BLISS IN VANCOUVER }

y SaleSALE

EXTENDEDdue to

January 2011:WEDNESDAY 5/FRIDAY 7 • Seniors Citywide

FRIDAY 7 • Kidz Beat Citywide

FRIDAY 14 • Financial Sense Citywide

• Style Report Citywide

WEDNESDAY 19/FRIDAY 21 • Health Citywide

FRIDAY 21 • Wedding Planner East/West

WEDNESDAY 26/FRIDAY 28 • Chinese New Year East/West/Downtown

• At Home East/West

February 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide



FRIDAY 11 • Style Report Citywide



• Centre Stage Citywide

WEDNESDAY 23 • At Home East/West

FRIDAY 25 • Your Legacy Citywide

• City Life Citywide

March 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide





WEDNESDAY 16 • Visit Us On… East


April 2011:WEDNESDAY 6/FRIDAY 8 • Seniors Citywide




• Live Green East/West




May 2011:WEDNESDAY 4/FRIDAY 6 • Seniors Citywide




WEDNESDAY 25 • South Hill Fest. East


June 2011:WEDNESDAY 1/FRIDAY 3 • Seniors Citywide


• High School Wrap Up Citywide




• Visit Us On… East

FRIDAY 24 • Canada Day Downtown

WEDNESDAY 29 • Canada Day East/West


July 2011:WEDNESDAY 6/FRIDAY 8 • Seniors Citywide




• Visit Us On… East


FRIDAY 29 • BC Day Citywide

August 2011:WEDNESDAY 3/FRIDAY 5 • Seniors Citywide





September 2011:FRIDAY 2 • Labour Day Citywide

WEDNESDAY 7/FRIDAY 9 • Seniors Citywide


FRIDAY 9 • Fall Centre Stage Citywide



WEDNESDAY 28 • Drift on Main East


October 2011:WEDNESDAY 5/FRIDAY 7 • Seniors Citywide


WEDNESDAY 12 • Live Green East/West





November 2011:WEDNESDAY 2/FRIDAY 4 • Seniors Citywide


• Remembrance Day Downtown

WEDNESDAY 9 • Remembrance Day East/West



FRIDAY 18 • Gift of Ent. Citywide

• Health Citywide

WEDNESDAY 23 • At Home - Festive East/West

December 2011:FRIDAY 2 • Your Legacy Citywide

WEDNESDAY 7 • Xmas On the East East

WEDNESDAY 7/FRIDAY 9 • Seniors Citywide




FRIDAY 23 • Seasons Greetings Citywide

Publication Dates 2011 Every Friday: Travel & Dining

vancouver courier - 2011 promotional calendar

Documents

advertising campaign

informative courses

numbers of seniors

seniors centre

outreach programs

different courses

new advertisers

plus age group