vancouver sun - postmedia solutions...5 postmedia has reinvented how local readers enjoy their news....
TRANSCRIPT
VANCOUVERSUN
2016 MEDIA KITVancouVersun.com
2016 MEDIA KITVancouVersun.com
ResearchIn 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of newsmedia products
that speak to our different audiences in new ways.
Product DevelopmentPostmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the Vancouver Sun with elegant
and engaging print, web, smartphone and tablet products.
REIMAGINE YOUR NEWS
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2016 MEDIA KITVancouVersun.com
STORYTELLINGThe Vancouver Sun has changed how it creates and delivers content to audiences. This new approach
focuses primarily on local news and platform-driven storytelling to bring the right audiences at the
right time to our advertisers.
For over 100 years the Vancouver Sun has kept readers informed with news and information, in-depth
analysis and context. With revitalized products across all four platforms, readers will engage with
stories differently, on different platforms, at different times throughout the day.
The MastheadThe Vancouver Sun’s redesigned masthead combines the classic
nameplate with an abstract representation of the sea wall where the
water meets land. Rendered in shades of green, inspired by vast
nature and greenery as well as the environmental friendliness of
this coastal city, the new masthead reinforces our connection to
Vancouver and unifies our print, web, smartphone and
tablet platforms.
VANCOUVERSUN
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Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Vancouver Sun’s four-platform strategy connects readers to what they care
about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
PLATFORMS
2016 MEDIA KITVancouVersun.com
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Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Vancouver Sun is their daily briefing on what’s happening on the West coast and beyond, with
engaging storytelling and bold photography all contained within a fresh new design.
Primary Target Audience$HHI: $80K-$100K
Marital Status: Married
Education: Post-secondary
Buying Power: High
DesignBeautifully redesigned and easily navigated, the Vancouver Sun newspaper provides a strong local focus
up front, with insights and analysis on the news that matters to readers.
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in the
National Post section. It features some of the best commentary from noted columnists including Christie
Blatchford, Andrew Coyne, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
• Morning readers
• Empty-nesters
• Print is a habitual and lifestyle choice
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
WEBVancouVersun.com
2016 MEDIA KIT
This dynamic one-stop shop for all things news is the very hub of the
Vancouver Sun. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience$HHI: All
Marital Status: Everyone
Education: Varied
Buying Power: Mixed
DesignAlways on and always up-to-date, the Vancouver Sun website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
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WEB
• Engaged multiple times throughout the day
• Broad demographics and interests
• Heavily influenced by referrals
• Good audience crossover with all platforms
VancouVersun.com
2016 MEDIA KIT
Published 7 days a week, our Vancouver Sun tablet app features news and
information from both our print edition and website. Released in the mornings and
updated throughout the day, the tablet app features local, national and world news,
as well as articles from readers’ favourite sections such as Business, Politics, Arts
and Life, Opinion and Sports.
Primary Target Audience$HHI: $100K+
Marital Status: Married
Education: Post-secondary
Buying Power: Very high
DesignComplemented by photo galleries and videos, the Vancouver Sun tablet app
delivers a comprehensive look into the day’s top stories, available first thing in the
morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified by a new icon as well as a masthead
that reflects the Vancouver Sun brand identity.
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TABLET APP
• Evening readers
• Comfortable with technology
• Likely to make an online purchase
• Moderate social media use and commentary
• Most read to pass time or for general interest
Vancouversun.com
2014 MEDIA KIT
SMARTPHONEVancouVersun.com
2016 MEDIA KIT
Young and on-the-go, the Vancouver Sun’s mobile audience expects their news at their fingertips. With an
emphasis on local content updated in real time, stories are crafted for the small screen with features such
as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.
Primary Target Audience$HHI: All
Marital Status: Half are Single
Education: High School +
Buying Power: Moderate
DesignOur redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit
the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy
consumption.
The mobile app includes a live, local news service that connects readers to the crucial information of the
day—when it happens and when they need it.
It is focused on what’s happening now in Vancouver with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Vancouver’s
mobile audiences with the quality and credibility readers have come to expect from the Vancouver Sun.
*The iPhone app is now enabled for the Apple Watch.
SMARTPHONE APP
• Plugged in, on-the-go audience
• Strong contingent of students and new grads
• Most comfortable with new technology
• Most active on social media and likely to comment
• Most likely to buy online
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AD SIZES: PRINT
IN THE SPOTLIGHT
GET RESULTS
FUNDAMENTALS
VancouVersun.com
2016 MEDIA KIT
Print Ad Sizing:To create consistency across
our brands and to simplify
campaign booking we have
adapted a modular layout.
This gives our clients flexible
advertising positions and
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
ad size opportunities.
TAKE OWNERSHIP
15
* Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep.
AD SIZES: DIGITAL
VancouVersun.com
2016 MEDIA KIT
Digital Ad Sizing:To create consistency across
our brands and to simplify
campaign booking we have
standardized our ad units.
This allows our clients to
develop innovative creative,
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
ad size opportunities.
WEB
TABLET
MOBILE
Postmedia offers a wide variety of digital web ad formats for premium exposure of advertiser messaging across our brands.
Postmedia offers a wide variety of tablet ad formats for premium exposure of advertiser messaging across our brands.
Postmedia offers a wide variety of mobile ad formats for premium exposure of advertiser messaging across our brands.
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CONTENT2016 MEDIA KITVancouVersun.com
CONTENTReach the right audience at the right time with the right message. The Vancouver Sun offers a variety of
content to align with your advertising needs.
NewsWhether it’s happening in the mountains or in the city, the Vancouver Sun’s award-winning
journalists bring the best news in the region to your doorstep every day.
YouThis section focuses on how readers savour life in Vancouver, from the city’s eclectic arts
scene to the burgeoning restaurant milieu. Its Arts and Life content includes movies, music, TV,
fitness, food and recipes, and fashion.
SportsWhether you’re a committed Canucks fan, a loyal Lions follower or a Whitecaps worshipper, the
Vancouver Sun’s Sports section has the scores, statistics, and stories behind the stories that
every sports buff is looking for.
National Post in the Vancouver SunA comprehensive package of national and international news, commentary and analysis along
with provocative, insightful columns powered by the National Post.
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
in the VANCOUVER SUN
A N E D I T I O N O F
VancouVersun.com
We offer full-service, one-stop shop advertising solutions for businesses of any size. Our suite of unique opportunities
provides you with everything you need to build meaningful engagements with your customers across print, web,
smartphone and tablet platforms.
DIGITALWe leverage our innovative technologies and content expertise to bring new digital marketing opportunities to you and
your clients.
Display Brand, Audience and Performance solutions offer customizable opportunities to reach a premium, scalable audience
across Canada in a brand-safe environment.
Digital Marketing ServicesOur suite of best-in-class digital marketing services will help you grow your business by establishing a professional online
presence, creating engagement at a local level and turning qualified leads into customers.
Content SolutionsWe can take content that you’ve created, or create content for you and deploy it through our automated native
advertising network to generate interest and engagement in a way that provides utility to your customers on our network.
Content WorksBy connecting quality content and marketing intelligence we offer the perfect balance between creativity and science
to propel brand awareness, conversion, engagement and loyalty. We’ll work with you to develop a customized strategy to
build relationships with your audiences through efficiency and scale on or off-network.
2016 MEDIA KIT
ADVERTISING SOLUTIONS
Our trusted local news brands exist because they have a heritage of meaningful connections with
our readers. Traditional print advertising remains a relevant and important component of any
advertising campaign.
Standard Advertising Traditional print advertising opportunities provide premium brand exposure across our network
of trusted brands. Our modular ad sizes simplify creative executions and the booking process to
ensure a seamless experience.
Special SectionsUnique and timely sections can be published throughout the year in print and supported digitally
to engage customers with relevant and well-timed content.
Inserts We provide a one-stop shop for insert planning, printing and distribution services that target local
and national clients. These turn-key solutions cover every aspect of the insert process and include
premium analytics services.
Custom ContentOur native advertising and custom content solutions are available in print to complement your
digital campaign. Alignment across platforms is a key component of a successful marketing
campaign.
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Peter Ryznar [email protected] 604-605-2373
CONTACTSVancouVersun.com
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2016 MEDIA KIT