vanguard entrepreneurship (overview) - beyond the lean startup by cj cornell - phoenix startup week...
TRANSCRIPT
Beyond the Lean Startup
CJ Cornell@cjcornell
#PHXstartupweek
#ChaseBasecamp
#yesphx
Vanguardentrepreneurship
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CJ Cornell ...
“ The plural of Anecdote
is not Data. ”
Lean Methodology
customer development
minimum viable product
measurement
iterations
Customer Development“get out of the building”
talk. ask. discuss.
effect
Iterations. measurement.“get out of the building”
talk. ask. discuss.
Minimum Viable Product
“don’t worry … be crappy”
“ship early, ship often”
“if you’re not embarrassed by
the first version of your product”
customer
iterations, feedback,
measurements
consultant
customers
minimum viable product
iterations
product(s)
competitioncompetitioncompetition
breakthrough …
Mark
et
Sh
are
, V
alu
e
Time
breakthrough …Products
Services
Business Models
disruptive
Innovationdoes not always mean
disruptive
Technology
Striving to
become
UNICORNS
OneBillion ….
the opposite of
Lean startup is not
Fat, Bloated,
or Slow
breakthrough …Products
Services
Business Models
Vanguard
Products
Services
Business Models
Vanguardentrepreneurship
chasm
lean
vanguard
How can we
Predict what products people will
Love
What
Productshould I
Build
“Solve a big problem for the customer”
Motivation
Behavior
Values
Motivations
Benefits
Features
Functions
Motivations?
Pain / Pleasure
Hopes / Fears
Motivations
Self Expression / Curiosity(community)
inconvenience
costs
delay, lost time
change
extra effort
etc …
uncertainty
regulation
Pain
Pain / Pleasure
Hopes / Fears
Motivations
Self Expression / Curiosity(community)
+-
Benefits
Benefits
Motivations
Features
Functions
Technology
Pro
du
ct
Shared Behavior, Values
Mark
et
+
-
Marketing
Business
Growth
Vanguardentrepreneurship
Vanguardentrepreneurship
Upside &
Downside
The Visionary’s Curse
The Visionary’s Curse
Robbed
Raped
Ruined
Ridiculed
or ..
Killed
Products
Services
Business Models
Vanguardentrepreneurship
CJ Cornell@cjcornell
#PHXstartupweek
#ChaseBasecamp
#yesphx
Beyond the Lean Startup
Vanguardentrepreneurship