varendra university department of business administration...

Varendra University

Department of Business Administration

Syllabus for MBA Program

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MBA PROGRAM 1. Objectives

To cope with ever changing environment and intense global competition, enterprises increasingly

need competent, efficient and effective human begins. MBA program of Varendra aims at providing

need based excellent business education for preparing people to be competent, efficient and effective

to meet increased need of the national and international businesses. The MBA program of Varendra

also offers extended and excellent facilities for Business education in Bangladesh. With highly

qualified academic staffs, the university is committed to develop competent managers and executives

by nurturing a unique culture and team spirit that rewards professionalism, creativity and excellence.

Hopefully, successful completion of MBA will make managers and executives ready to face the

hardship of real life and competent enough to get challenging jobs in the multinationals, local

conglomerates, small and medium-scale enterprises, various government organizations, NGOs and

international organizations.

2. Academic Year and Semester System

There shall have adoption of the Semester system in view of yearly system. An academic year will be

of three Semesters, 4 months duration under each Semester which shall be allotted on the following

manner:

The schedule of three semesters is as follows:

Semester Duration

Spring January – April

Summer May – August

Fall September – December

3. Required Academic Qualifications for Admission

Any graduate from any discipline can apply for MBA program. Educational qualification will be

determined as per Varendra University admission rules.

4. Duration of the Program

(a) No. of Credit Hours for MBA program is 66 including 60 credits (20 courses) for course work

and 3 credits for Internship and 3 credits for Viva Voce examination.

(b) The duration of the Program is 2 years (24 months), which is divided into Six (6) Semesters.

Each Semester will be of sixteen (16) weeks of which twelve (12) are for class room teaching,

three (3) weeks for conducting the mid-term and final Semester examinations and one (1)

week of break.

(c) Each course is of three (3) credit hours and for each course there will be three hours duration

lecture in each week.

(d) A student must complete the program within maximum 3 years.

(e) Total duration of the program may be relaxed for credit transfer students.

5. Admission Requirements

As per the requirement of Varendra University admission rules.

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6. Grading System (Letter Grading):

VU follows the following Letter Grade and Grade Point system introduced by the UGC as a uniform

grading system for all public and private universities:

Numerical Grade Letter Grade Grade Point

80% and above A+ 4.00

75% to less than 80% A 3.75

70% to less than 75% A- 3.50

65% to less than 70% B+ 3.25

60% to less than 65% B 3.00

55% to less than 60% B- 2.75

50% to less than 55% C+ 2.50

45% to less than 50% C 2.25

40% to less than 45% D 2.00

Less than 40% F 0.00

a. The Letter Grade A+, A, A-, B+, B, C+, C and D are considered as pass grades.

b. F grade is considered as ‗FAIL‘ and in such cases students must go for improvement.

c. After completion of every three semesters, in case of Pharmacy and Applied Statistics

two semesters, Grade Sheets will be issued mentioning Letter Grade, Corresponding

Grade Points, Credit Hours Attended and Earned, and semester GPA.

d. In the Final Transcript, in addition to these, CGPA will be added.

e. Numerical marks in Grade Sheet/Transcript will not be given.

Computation of Grade Point Average

The Grade Point Average (GPA) will be computed in the following way:

AttendCredit Total

Points) Grade Earned(Credit

GPA

7. Evaluation Procedures

Total marks of each course in 100. The distribution of marks is as follows:

Class Test/Presentation(One): 10

Assignment/Term Paper(One): 10

Class Attendance: 10

Midterm Examination: 30

Final Examination: 40

Total: 100

Total time for midterm examination will be 90 minutes (1.30 hour) and semester final examination

will be 120 minutes (2 hours).

8. Class Attendance

a. Students are required to attend all lectures, tutorials, assignments, lab works, etc., of the courses

that they have registered. Normally, 75% attendance is required of a student to be eligible to sit

for the Semester Final Examination.

b. A student having below 75% to 60% attendance will have to pay Tk. 500 as fine for each course

to appear at the Semester Final Examination.

c. A student attending below 60% classes will not be allowed to sit for the Semester Final

Examination.

d. Head/Coordinator of the department will collect the percentage of attendance from the course

teachers one week before Semester Final Examination.

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9. Promotion

a. Promotion of the undergraduate and graduate students will be based on the individual semester

result.

b. For promotion to the next semester, a student must get at least D grades (or pass) in 50% of the

courses of each semester.

10. Absence in the Final/Midterm/others course work

a. A student failing to sit for the Semester Final Examination in any course will be

considered as ‗Fail‘. In such cases student will have to go for ‗Retake‘.

b. A student who has failed to sit for Midterm/Semester Final Examination due to any valid

reason beyond his/her control (such as illness, accident & any other emergency cases) the

student/guardian will have to inform the respective Head/Coordinator and submit an

application with valid documents (i.e., medical certificate, etc.) during the period of the

examination.

c. In such cases, Head /Coordinator of the respective department will consider the merit of

applications and take decisions with the approval of Vice Chancellor. Departments will

arrange the examinations within 7 working days after the completion of Midterm or

Semester Final Examinations.

d. In case of continuous assessment (e.g. assignment, test, quiz, etc), there is no provision

for improvement.

11. Improvement

a. A student obtaining B+, B, B- and C+, C and D grades may improve the grade(s) by

appearing only once at the succeeding Semester Final Examination.

b. A student can improve the grade(s) only in the Semester Final Examination.

c. The course teacher will prepare the result by adding previous marks (except Final

Examination) and sign the result sheet. The Head of the department will verify the result

and also sign it.

d. In remark section of the grade sheet, course teacher should mention ‗IM‘ for candidate(s)

if s/he improves the grade(s), otherwise it will be mentioned as ‗NIM‘

e. A student will have to pay 25% of the per credit fees for the improvement of result.

f. If the examinee fails to improve his/her result, the previous result will remain.

12. Retake

a. If a student obtains F grade(s), s/he must retake the course(s).

b. Students having F grade(s) will be allowed to retake the course(s) two times only. If

better grade is obtained, the better one will be used for calculation of GPA and CGPA,

but past grade must be recorded in the students‘ database; or grade report will be shown

as ‗R‘. But in final official transcript (after completion of the degree) ‗R‘ will never be

shown.

c. If a student obtains F grade(s) after appearing at the examination two times, s/he will be

dropped out of the program.

d. If a student obtains ‗F‘ grade (s) after taking first retake in any course(s), s/he must retake

the course(s) again for the second time.

e. First retake must be taken by the student with the immediate next batch, and for the

second time s/he must retake with the batch immediate after his/her next batch.

f. A retake student must complete all course curriculums of the specific course(s). Past

record of the respective course(s) will stand invalid.

g. The Department may arrange separate examinations with separate questions (for Midterm

and Final Examinations only) for retake students if it cannot be accommodated in the

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regular examination schedule. But the examination must be completed in not more than 7

working days after the completion of Midterm or Final Examinations.

h. Students who want to retake a course must get his/her registration completed at the

beginning of each semester.

i. Students have to pay only 50% of Tuition Fees for the retake course(s).

j. Retake rules are applicable for both Undergraduate and Graduate/Masters programs.

13. Re-Admission

a. Students failing to get promotion to the next semester must seek re-admission in the

immediate next semester.

b. A student can take re-admission for three times in undergraduate or graduate programs,

but not more than two times in a single semester.

c. Grades obtained by a student in the preceding semester(s) of re-admission will cease to

exist and the student will have to repeat all the course-works and examinations.

d. ‗Re-Ad‘ must be shown in the Semester Final Grade Sheet (but not in the Final

Transcript) of respective semester(s).

e. The registration number of the student will remain the same.

f. Students will have to pay all fees in full.

14. Semester Withdrawal/ Semester Drop Policies

a. A student may drop or withdraw from a semester by applying within the date mentioned in

the Academic Calendar or by the authority or within 7 working days of starting of the

semester classes. Such cases will be considered as re-admission of that semester and re-

admission rules will apply.

b. A student can only drop/withdraw from a semester only two times in the course of entire

undergraduate program, and only one time for graduate program. In case of semester drop or

withdrawal, a student will be considered a fresh student for the semester. S/he will get all

chances for improvement, retake and re-admission like a fresh student. A student must

complete his program within the time mentioned.

c. In case of semester drop or withdrawal, ‗WD‘ will be shown in his/her Final Transcript for

the relevant semester (Spring/Summer/Fall).

15. Academic Dismissal from the Program

a. If a student gets admitted by giving fake information,

b. If a student violates any of the University rules, regulations, code of conduct and

examination rules,

c. Students failing to get promotion after taking re-admission twice in any semester,

d. If a student obtains ‗F‘ grade(s) after attending two times in a course(s),

e. VU reserves the right to suspend or expel any student from the University.

16. Graduation Requirements

All required credits of the programs should be earned within the maximum length of period.

a. Minimum CGPA should be at least 2.5.

b. Students having ‗F‘ grade(s) in any course(s) will not be eligible for the degree.

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17. List of the Courses for MBA Program:

1st SEMESTER

Course Code Course Title Credit

MGT-501 Introduction to Business and Management 3

ACC-511 Principles of Accounting 3

MKT-531 Principles of Marketing 3

FIN-521 Principles of Finance 3

Total Credit 12

2nd

SEMESTER


BUS-541 Business Economics 3

BUS-542 Effective Business Communication for Managers 3

BUS-543 Legal Environment of Business 3

BUS-546 Management Information System 3

Total Credit 12

3rd

SEMESTER


MGT-502 Human Resource Management 3

FIN-522 Financial Management 3

BUS-544 Operations Management 3

BUS-547 Organizational Behavior and Leadership Development 3

Total Credit 12

4th

SEMESTER


MGT-503 Strategic Management 3

MKT-532 Marketing Management 3

BUS-545 Entrepreneurship and SMEs Development 3

BUS-548 Business Statistics and Research Methodology 3

Total Credit 12

5th

SEMESTER


Major 3

Major 3

Major 3

Major 3

Total Credit 12

6th

SEMESTER


Internship 3

Viva Voce 3

Total Credit 6

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18. Major (Specialization) Areas:

Each student will have to select the area of major or specialization from any of the following areas

after completion of 4th semester examination. Department will offer/select four courses among the

courses under each area of major. Major or Specialization areas are:

Human Resource Management (HRM)

Finance and Banking

Marketing

Accounting

Human Resource Management (HRM) (Any Four):

Course Code Title of the Courses

HRM-601 Strategic Human Resource Management

HRM-602 Conflict Management

HRM-603 Human Resource Planning & Policy

HRM-604 Training and Development

HRM-605 Industrial Relation

HRM-606 Leadership Development

HRM-607 Career Planning and Development

Finance & Banking (Any Four):


FIN-601 Managerial Finance

FIN-602 International Finance & Banking

FIN-603 Financial Analysis & Control

FIN-604 Bank Fund Management

FIN-605 Working Capital Management

FIN-606 Security Analysis & Portfolio Management

Marketing (Any Four):


MKT-601 Consumer Behavior

MKT-602 Marketing Research

MKT-603 Service Marketing

MKT-604 E-Marketing

MKT-605 International Marketing

MKT-606 Strategic Marketing

MKT-607 Industrial Marketing

MKT-608 Relationship Marketing

Accounting (Any Four):


ACC-601 Accounting Theory

ACC-602 Advance Cost Accounting

ACC-602 Financial Analysis and Control

ACC-604 Corporate Governance

ACC-604 Financial Accounting Theory

ACC-606 Strategic Management Accounting

ACC-607 Multinational Accounting

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Detail Syllabi of MBA Program

1st SEMESTER

Course Code : MGT 501 Course Title : INTRODUCTION TO BUSINESS AND

MANAGEMENT

Credit Hours : 3.00

Course Objectives:

The students after going through this course will be able to understand the various aspects of business

in a holistic manner. This will include private enterprise system, the world economic system and

contrast it to other possibilities; various functional areas of business-- accounting, finance,

management, and marketing--and how these areas are interrelated by means of information systems.

Course Contents:

1. Introduction: Definition, Features, Importance and Scope of Business, Industry - Types of

Industry, Commerce - Branches of Commerce.

2. Location of Business: Factors to be considered in selecting a suitable business site - Rural Vs

Urban Location.

3. Forms of Business Organization: Sole Trader ship - Partnership - Joint Stock Company, State

Enterprise - Cooperative Societies. Effectiveness of Various Forms of Business Organization

in Bangladesh.

4. Introduction to Management: Definition of Management - Nature, Purpose and Principles of

Management - Managerial Responsibility - Types of Managers - Management Process - Skills

- Concepts of Productivity, Effectiveness and Efficiency - Is Management a Science or Art? Is

Management a Profession?

5. Environment: Internal and External Environment of Organizations - Components of External

Environment, Managing Environment.

6. Planning - Meaning - Nature - Types - Steps - Limits of Planning - Making Planning Effective.

7. Organizing: Meaning - Nature - Purpose - Types of Organization - Organizational Structure -

Span of Management - Departmentation –Delegation of Authority - Centralization and

Decentralization – Coordination‘s.

8. Leading: Human Factors in Management - Creativity and Innovation - Motivation - Leadership.

9. Controlling: Meaning - Nature - Principles - Control Process - Types of Control Methods -

Requirements of Effective Controls.

Books Recommended:

1. M.C. Shukla : Business Organization & Management

2. Khan & Arif : Essentials of Business Organization & Management

3. Richard Norman Ownes : Business Organization & Combination

4. May and Baker : Introduction to Business

5. Harold Koontz and Heinz Weihrich : Management

6. R. W. Griffin : Management

Course Code : ACC-511 Course Title : PRINCIPLES OF ACCOUNTING

Credit Hours : 3.00

Course Objectives:

Accounting is called the language of business. People in the business world- owners,

managers, bankers, stockbrokers, engineers, investors- use accounting terms and concepts to

describe the events that make up the day-to-day existence of very business, large or small.

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Course Contents:

1. Introduction: Concept of Accounting- Objectives of accounting- Branches of Accounting,

Accounting Equation- Users of accounting information. Accounting Cycle: Concept- Steps in

accounting cycle-Concept of account-Types of account- Double entry accounting system-

Journal- Ledger-Trial balance.

2. Adjusting the accounts-Concept of adjustments-Types of adjustment-Reasons of adjustments-

Adjusting entries.

3. Worksheet-Concept of worksheet- Reasons of worksheet preparation-Worksheet problem

exercise of service company-Closing entries-Reversing entries.

4. Accounts of Merchandising Company- Income Statement-Balance Sheet-Correction of errors.

5. Special Journals-Purchase journal-Sales Journal-Cash book-Bank reconciliation statement.

6. Accounting of plant Assets-Concepts and nature of plant assets-Depreciation-Factors affecting

depreciation-Methods of depreciation.

7. Accounting for Different Types of Organization: Non-trading Concern, Sole Trader ship,

Partnership

8. Company Accounting-Concepts-Types of shares-Issuance of shares.

9. Inventory Accounting-Concept of inventory-Types of inventory-Methods of inventory

calculation.

Books Recommended:

1. Philip E. Fess & Carl S. Warren : Accounting Principles, South Western

Publishing Company, Cincinnati, 1984

2. Jerry J. Weygandt and et al. : Accounting Principles

3. M. Khan : Advanced Accounting Vol. 1

4. Nisownger & Fees : Accounting

Course Code : MKT-531 Course Title : PRINCIPLES OF MARKETING

Credit Hours : 3.00

Course Objectives:

Participants in this course will be expected to learn the basic concepts & the role of marketing.

Understand the environmental context of marketing. Appreciate the role and importance of marketing

in firm‘s search for Profits in Market segment & Target marketing. Understand the Marketing Mix

(Popularly Known as 4 Ps) for the desired impact.

Course Contents:

1. Marketing: Definition - Nature - Objective - Scope and importance - Marketing Concepts -

Approaches to Study of Marketing - Role of Marketing - Marketing in Various Economic

Systems.

2. Marketing Functions: Exchange Functions- Physical Distribution Functions - Ancillary

Functions.

3. Market and Buyer's Behavior: Classification of Market - Market Segmentation - Targeting and

Positioning - Psychological Influences on Buyer's Behavior.

4. Marketing Environment: Macro and Micro Environment - Organization's Internal Environment

- Marketing Mix.

5. Product: Basic Concept - Classification - Characteristics and Marketing Considerations of

Different types of Consumer Goods, Industrial Goods and Services - Product Life Cycle -

Product Line Simplification - Diversification.

6. Price: Importance - Objectives - Influencing Factors for Price Determination - Pricing Methods

- Price Policy and Strategy.

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7. Channel of Distribution: Types and Functions of Channels - Utility of Channel - Channel

Objectives and Options - Selection of Channel of Distribution.

8. Promotion: Objectives and Importance- Promotional Tools- Promotional Mix- Promotional

Budget.

Books Recommended:

1. William J. Stanton Michael J. Etzel & Bruce J.

Walker.

: Fundamentals of Marketing

2. Philip Kotler : Principles of Marketing

3. Edarin H. Lewis : Marketing Channels: Structure and Strategy

4. Thomas C. Kinnear Kenneth L. Bernhardt : Principles of Marketing

5. N. Ranjan Nair : Marketing

Course Code : FIN 521 Course Title : PRINCIPLES OF FINANCE

Credit Hours : 3.00

Course Objectives:

This primary course of Finance helps to understand the basic principles of inflow and outflow of funds

and their applications. It also shows how funds expand its scope according to the society‘s demand.

Course Contents:

1. Finance: Conceptual Framework, Financial Decision Making, Role of Finance in a Firm, Goal

of Financial Management of a Firm, Finance as a Discipline.-Agency Theory.

2. Time Value of Money: Basic Concept, Computing Present Value, Future Values.

3. Risk and Return: Financial and Business Risk, Leverage and Risk, Measuring Risk - Probability

Distribution, Expected Value, Standard Deviation and Co-efficient of Variation, Risk Premium,

Risk and Required Return.

4. Valuation: Fundamentals Valuation of Bonds, Valuation of Common Stock.

5. Financing Working Capital: Concepts of Working Capital, Major Sources of Short Term

Financing, the Matching Principle. Estimation of working capital requirements.

6. Intermediate and Long Term Financing: Term Loans, General Characteristics of Financing

Methods - Debt, Preferred Stock, Common Stock, Retained Earnings, Raising Funds from the

Capital Market, Institutions Supplying Long Term Finance in Bangladesh.

7. Leasing: Basic Concepts, Types of Leases, the Lease or Buy Decision.

8. Capital Budgeting: Basic Concepts, the Capital Budgeting Process, Cash Flow from an

Investment, Introduction to the Evaluation Techniques.

Books Recommended:

1. Schall & Heley : Introduction to Financial Management.

2. Gitman : Principles of Managerial Finance.

3. Weston and Brigham : Managerial Finance.

4. Pearson and Bird : Business Finance.

5. Brealey and Myers : Principles of Corporate Finance.

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2ND

SEMESTER

Course Code : BUS 541 Course Title : BUSINESS ECONOMICS

Credit Hours : 3.00

Course Objectives:

After pursuing this course students will be able to understand the basic microeconomics principles

and their applications. It informs how economy performs and expands its scope in micro level

according to the demand of society. It enables the students to know how the economy performs and

expands its scope in macro level according to the demand of society.

Course Contents:

1. Nature and Scope of Economics – PPF-Economic Law - Normative and Positive Economics -

Utility - Law of Diminishing Marginal Utility.

2. Theory of Demand - Demand Curves - Elasticity of Demand - Consumption - Consumer Surplus

- Indifference Curve Analysis.

3. Theory of Supply- Supply Curves- Elasticity of Supply & its Measurement- Exceptional Supply

Curves.

4. Theory of Production and Cost: Production Function - Diminishing Returns - Returns to Scale -

Cost of Production - Various Economic Concepts of cost - Long Run and Short run Cost Curves

- Measurement of Opportunity Cost, Least - Cost Combination.

5. Some Fundamental Concepts of Macro Economics, Aggregate Income, Consumption, Savings

and Investment, Stock and Flow Variables Statics and Dynamics.

6. National Income Accounting: Concepts and Measurement of GNP, NNP and GDP - Nominal and

Real National Income.

7. Classical Theory of Output, Income and Employment - Simple Graphical and Analytical

Exposition of the Theory. Attainment of full Employment.

8. The Keynesian Theory of Income and Employment - A Simple Exposition of Keynesian

Structure - Obstacles to Attainment of full Employment- Inflationary and Deflationary Gaps.

9. Simple Concept of Consumption and Savings Functions - Marginal Propensity to Consume -

Derivation of the Multiplier.

10. Simple Concept of Investment Functions - The Interest Rate, The Rate of Return on Investment -

(MEC and MEI) and the level of Investment.

Books Recommended:

1. Dewett. K.K. : Modern Economic Theory

2. Hendorson, R.N. and R.E. Quant. : Micro Economic Theory

3. Paul, A. Samuelson : Economics

4. Dornbusch & Fischer : Macro Economics

Course Code : BUS 542 Course Title : EFFECTIVE BUSINESS

COMMUNICATION FOR MANAGERS

Credit Hours : 3.00

Course Objectives:

The students after going through this course will be able to understand the various aspects of business

communication. This will include role of communication in business and Writing Process, report

writing and technology used in communication process.

Course Contents:

1. Introduction to Communication - Nature, Scope, Principles of communication; Business and

Social Communication; Barriers to Communication.

2. Different Methods of Communication: Verbal, Non-Verbal and Electronic Communication

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3. Different Perspective of Communication: Down ward, Upward, Horizontal, Diagonal, External,

Internal, Formal, Informal/Grapevine, Intrapersonal, Interpersonal, Personal, Organizational,

Group and public Communication.

4. The Communication Process - Essential elements, One-way versus Two-way Communication,

Different Models of the Communication process.

5. Communication Networks- Types, Selection of Networks.

6. Organizational Communication: Intra and Inter organizational communication. Tools of Internal

Communication - Memorandums, Office Orders, circulars: Inter-organizational Communication -

Business & Job letters, writing an Application Letter, Preparing a CV/Resume.

7. Mass Communication - Importance, Media of Mass Communication, Mass Communication in

the Business Enterprise of Bangladesh.

8. Meeting - Types of Meetings, Writing Notice, Agenda and Minutes, Convening and Conducting

Meetings, Points of Information, Points of Order, Motions.

9. Report Writings: Informal and analytical Reports - Planning Business Reports, Preparatory steps

of Writing Reports, Writing the Final Reports, Documenting Reports.

10. Business English: Fundamentals of Grammar, Composition, Translation and Comprehension.

11. Commercial Terms & Abbreviations.

Books Recommended:

1. M. Omar Ali : Business Communication: Theory and Application

3. Betty R. Ricks and Day F Gow : Business Communication, Systems and Application

4. Kitty O. Locker : Business and Administrative Communication

5. Louise E. Boone : Contemporary Business Communication

Course Code : BUS 543 Course Title : LEGAL ENVIRONMENT OF BUSINESS

Credit Hours : 3.00

Course Objectives:

After completing this course the Students will be able to appreciate and understand the application of

business laws. This course will help the students in applying the commercial and industrial laws in the

various business situations.

Course Contents:

1. Law of Contract: Definition - essential elements of contract - classification of contracts - offer

and acceptance - consideration - capacity to contract - free consent, contract made through

agents- remedies for breach of contracts.

2. Partnership Act: Definition of partnership, essential elements of partnership - formation of

partnership - relation of partners and their powers, rights and duties - dissolution of

partnership and its consequence.

3. Sale of Goods Act: Definition - essential elements of contract for the sale of goods -

stipulation of sale - transfer of ownership.

4. Negotiable Instrument Act: Definition and nature of negotiable instrument - types of

negotiable instruments - rights and liabilities of different parties of negotiable instruments -

dishonor of negotiable instruments.

5. Carriage of Goods Act: Carriage of goods by road, sea and air - laws relating to goods by

road, sea and air.

6. Insolvency Act: Insolvent and its nature - effects of insolvency and discharge of liability.

7. Companies Act: Definition, features and classification of companies formation, memorandum

and articles of association - commencement of business - management and winding up of

company.

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Books Recommended:

1. Mofizul Islam : Principles of commercial Law

2. Arun Kumar Sen and

Jitendra Kumar Mitra : Commercial Law and Industrial Law

3. Govt. of Bangladesh : Contract Act, Partnership Act. Sales of goods Act,

Carriage of goods Act, Companies Act-1994.

4. M.C. Kuchhal : Mercantile Law

Course Code : BUS 546 Course Title : MANAGEMENT INFORMATION

SYSTEM

Credit Hours : 3.00

Course Contents:

1. Introduction to MIS: Definition-Characteristics-MIS services-Limitations-Types of MIS-

importance-Potential risks of information systems-data and Information-Difference between data

and information-Quality of good information-The process of converting data into information.

2. Fundamentals of Information systems: System concepts-Information systems-Information

technology-Differences between IS and IT-The expanding role of information systems-Activities

of information systems-Information systems resources-Classifications of information systems

3. Information systems and organization: Information systems and organizational structure-Roles of

IT and IS in organizational decision making-A system approach to problem solving

4. Computer hardware and software: The computer system concept-Functions of computer system-

Components of a computer system-Software-Program concept-Programming languages-Types of

software

5. Telecommunications networks: Telecommunications-Information superhighway-Components of

telecommunications network-Network, protocol-Types of telecommunication signal-

Communication channel-Communication processor-Communication software-Network topology-

Communication channel characteristics-Types of telecommunication network-

Telecommunication carriers-Business value of telecommunications

6. Enterprise-wide networking and Internet: Enterprise wide networking-The client/server model of

computer-Difference between a LAN environment and a C/S environments-Developing client-

server systems-Organizational implications of client-severs-Internet-Types of Internet-Business

use of the Internet-Enterprise collaboration systems-Groupware for enterprise collaboration-

Internet benefits to organization-Problems on the Internet.

7. Database design and management: Concept of database-Data hierarchy-Types of databases-

Methods of organizing data in files-Explain the problems of the traditional file environment-Data

base management systems-Components of a DBMS-Objectives-Advantages-Functions of DBMS-

Models of database-Principles of database management systems.

8. Information and managerial decision making: Information and the roles of management-

information and the levels of management-Information and decision making-Decision support

systems-Different types of business problems-Different types of managerial decision making-

Functions, Components and Applications of DSS-GDSS-Executive information systems-functions

of an EIS-Rationale for EIS-Characteristics of DSS and EIS-Critical success factors for DSS/EIS-

Difference between TPS, MIS, DSS and EIS.

9. Information systems for business operations and strategic advantage: Information systems in

business-Marketing information systems-Manufacturing information systems-Human resource

information system-Accounting information systems-Financial information systems-Strategic

information system-Fundamental of strategic advantage-Competitive strategy concepts-Strategic

roles for information systems-Information systems and the value chain-Strategic applications and

issues in information.

10. Information systems security and control: Computer security-Reasons of computer systems

vulnerability-Types of computer security breaches-Security controls-Audit of information

systems.

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Books Recommended: 1. James A. O‘Brien : Management Information Systems: Managing Information Technology

in the Networked Enterprise 2. Kenneth C. Laudon

and Jane P. Laudon : Management Information Systems: Organization and Technology

3. Kenneth C. Laudon

and Jane P. Laudon : Management Information Systems: Managing the Digital Firm

4. Uma G. Gupta : Management Information Systems: A Managerial Perspective

3RD

SEMESTER

Course Code : MGT 502 Course Title : HUMAN RESOURCE MANAGEMENT

Credit Hours : 3.00

Course Objectives:

To make students able to understand about various aspects of Human Resource Management such as

position of HRM in the corporate world, importance of HRM in the environment of corporate culture,

challenge and practice of HRM in the global perspective.

Course Contents:

1. Nature – Objectives – Importance-Functions-Human resources polices.

2. Human resource planning-Needs. Process & system of HRM-Recruitment & Selection.

3. Training & development- Objectives & Importance-Training needs identification-Organizing

– Types & techniques of Training & development – Need & importance of management

development – Evaluation of training – Why training fails-Improving effectiveness of

training.

4. Job evaluation & merit rating-Methods & objectives-Performance tests-Appraisal Praise &

recognition rewards & incentives-Promotion, Transfer & discharge.

5. Remuneration policies-Methods of remuneration-Incentive plans-Fringe benefits.

6. Employee morale-Morale & productivity-Measuring & improving morale-Trade union-

Collective bargaining-Handling employee grievance-Developing employee co-operation.

7. Personnel research-Evaluation-Improving performance.

Books Recommended:

1. Michael J. Jucius : Personnel Management

2. Edwin B Flippo : Personnel Management

3. Charles J. Coleman : Personnel-An Open System Approach

4. Maurice W. Cuming : The Theory and Practice of Personnel Management

5. Georres S. Odiorance : Personnel Policy

Course Code : FIN 522 Course Title : FINANCIAL MANAGEMENT

Credit Hours : 3.00

Course Objectives:

This course helps the students to develop skills to be a good finance manager in a company. This course

provides them to understand various finance functions such as investment, financing and dividend

decisions. Understanding these functions enable them to take judicious and correct decisions in the

finance area.

Course Contents:

1. Financial statements, depreciation and cash flow: Fund management-Statements of changes in

financial position-Sources and use of cash-Depreciation and cash.

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2. Financial analysis and planning: Ratio analysis and their uses-Analysis of operatives and financial

leverage.

3. Valuation relationship: Valuation fundamentals valuation of bond-Preferred stock and common

stock.

4. Cost of capital: Basic concept-Individual component-Cost of capital-Weighted average cost of

capital-The marginal cost and investment decisions.

5. Financing growth and development: Fundamentals of business combination (Merger,

Consolidation and Holding Companies) Analyzing and negotiating business combination.

6. Dividend policy.

Books Recommended: 1. Lawrence J. Gitman : Principles of Managerial Finance 2. Eugene E. Brigham : Fundamentals of Financial Management 3. Benton E. Gup : Principles of Financial Management 4. Stanley B. Block and Geoffrey Hirt : Foundation of Financial Management

Course Code : BUS 544 Course Title : OPERATIONS MANAGEMENT

Credit Hours : 3.00

Course Objectives:

The main objective of this course is to introduce students to the key aspects and areas of responsibility

of operations management. Students will understand the strategic importance of operations

management in competitive business environments. The interaction between operations management

and other functional areas of business and the key terms, concepts and practices for planning,

organizing and controlling resources to improve the quality, efficiency, and cost of production and

service operations.

Course Contents:

1. Operations management: Definition-Functions-Transformation process-Life cycle approach-

Relations with other specialties-Historical development.

2. Operations strategy: Corporate strategy-Market analysis-Competitive priorities-Services

strategy-Manufacturing strategies-Mass customization.

3. Product design and process selection: Product design and development sequence-Origin of the

product idea-Process selection-Process automation-Process flow design-Service system

design matrix-Service blueprinting.

4. Capacity-Location and layout

5. Quality management: Role-Elements of TQM-Cost-Planning and control tools-SPC.

6. Inventory systems: Definition-Purposes-Types-Costs-Independent versus dependent demand-

Basic model types-EOQ-MRP-Purposes-Objectives, and philosophy-Master production

schedule-capacity requirements-Manufacturing resources.

7. Job design: Reengineering and work measurement.

8. Operating decisions: Aggregate planning-Resource planning-Linear programming-

Forecasting-Scheduling-Lean systems-Supply chain management.

Books Recommended:

1. Operations Management- Lee J. Krajewski and Larry P. Ritzman, 7th edition

2. Production and Operations Management- Richard B. Chase, Nicholas J. Aqilano & F. Robert

Jacobs.

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Course Code : BUS 547 Course Title : ORGANIZATIONAL BEHAVIOR AND

LEADERSHIP DEVELOPMENT

Credit Hours : 3.00

Course Objectives:

After going through this course the students will be able to identify and understand the human behavior

at work. Make more informed decisions by applying OB concepts and theories. Develop skills to be a

more effective manager. Better understand one own personality and others in the work environment.

Course Contents:

1. Understanding Organizational Behavior (OB): Definition, Goal and Elements of OB-Historical

Development of OB, Fundamental Concepts of OB Revolving around Human and the

Organizations.

2. Models of OB: The Autocratic Model-The Custodial Model-The Supportive Model-The

Collegial Model. Conclusions about the Models.

3. Motivations and Reward Systems: A Model of Motivation, Motivational Drives-Achievement

Motivation-Affiliation Motivation-Competence Motivation-Power Motivation, Human Needs-

Maslow‘s Hierarchy of Needs-Herzberg‘s Two Factor Model.

4. Employee Attitude: The Nature of Employee Attitudes-Job Satisfaction-Benefits of Job

Satisfaction Study-Use of Existing Job Satisfaction Information -Job Involvement-

Organizational Commitment, Effects of Employee Attitudes-Employee Performance-Turnover-

Absence and Tardiness-Theft-Other Effects

5. Leadership & Participation: The Nature of Leadership-Management & Leadership-Traits of

Effective Leaders-Situational Aspects of Leadership, Behavioral Approaches to Leadership-

Positive and Negative Leaders-Autocratic, Participative, and Free-Rein Leaders, Contingency

Approaches to Leadership-Fiddler‘s Contingency Model-Path-Goal Model of Leadership-

Participation.

6. Interpersonal Behavior: Conflicts in Organization-Nature of Conflict-Levels of Conflict-

Sources of Conflict-Effects of Conflict, Transactional Analysis (TA)-Ego States-Types of

Transactions-Life Positions-Applications of TA, Power and Politics-Types of Power-

Organizational Politics-Tactics to gain Political Power.

7. Group Dynamics: Meaning of Group, Types of Groups-Formal Group-Informal Group-

Command Group-Task Group-Friendship Group etc.,-Stages of Group Development-

Ingredients of Effective Teams, Game Playing (Broken Square) Game Materials will be

Supplied by the Faculty in Class.

8. Organizational Culture: Meaning of Culture-Strong and Weak Culture-Culture‘s Function,

How Cultures Form, How Employees Learn Culture, How to Change an Organization‘s

Culture.

9. Change Management: The Nature of Work Change, Costs and Benefits of Change,

Resistance to Change-Logical-Psychological &-Sociological Change-Possible Benefits of

Change, Implementing Change Successfully-Three Stages in Change-Building Support for

Change

Books Recommended:

1. John W. Newstron & Keith Davis : Organizational Behavior-Human Behavior at work

2. Edgar N. Schein : Organizational Psychology

3. R.S. Dwivedi : Human Relations & Organizational Behavior

4. M.E. Heilman & H. A. Homsterin : Managing Human Forces in Organization

5. Fred Luthans : Organizational Behavior

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4TH

SEMESTER

Course Code : MGT 503 Course Title : STRATEGIC MANAGEMENT

Credit Hours : 3.00

Course Objectives:

The course will give ideas regarding the policy and strategies needed for business. Student will able to

apply their learned knowledge in their professional life.

Course Contents:

1. Strategic management: strategy & policy- why strategic management- difference between

operational management and strategic management- strategic management elements- task of

strategic management-.

2. Framework of decision making: pay-off matrix- decision making under uncertainties and risks.

3. Strategic advantage analysis and diagnosis: considering strategic alternatives- strategic choices.

4. Implementing strategy: implementation process- resource allocation- organizational

implementation- planning system to implement strategic management- functional policy

implementation – leadership implementation.

5. Evaluation the strategic: control and evaluation process- motivation to evaluate- criteria for

evaluation- measuring feedback- evaluation and corrective action.

6. Case method of teaching and analysis of business programs through cases.

Books Recommended:

1. Glueck W.F. and Jauch L. R : Business Policy and Strategic Management

2. Newman W. H. : Business Policies and Management

3. Greenwood W. T. : Business Policy: Management Audit Approach

4. Miller D. W. and Starr M. K. : Executive Decision and Operations Research

Course Code : MKT 532 Course Title : MARKETING MANAGEMENT

Credit Hours : 3.00

Course Objectives:

Students after completing this course will be expected to learn the applicability of various marketing

mix elements in carrying out the marketing function in an organization effectively. This will include

pricing, distribution, retailing, and promotional elements of marketing mix. In addition the students will

also learn the marketing in global context, ethics in marketing and social responsibility of marketing.

Course Contents:

1. Marketing Management: Meaning nature and scope of marketing management – objectives and

responsibilities of marketing management – Building customer satisfaction, value and retention.

2. Demand Measurement: Analyzing state of demand- Forecasting and measuring demand.

3. Analyzing marketing opportunities: Scanning the marketing environment- Analyzing consumer

market and business market- Analyzing competitors-Market segmentation, targeting and

positioning.

4. Managing product: Nature and types of product-Product innovation-Diffusion of innovation-

Managing product life cycle.

5. Developing pricing strategies: Setting the price – Experience curve pricing – Cost based

pricing – New product pricing – Pricing over product life cycle – Pricing for export marketing –

adapting price – Initiating and responding to price changes - Legal aspects of pricing-price

promotion.

6. Managing marketing channels: Channel design decisions-Management decisions-Channel dynamics.

7. Managing Marketing Communication: Designing, managing and coordinating integrated

marketing communication.

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8. Managing Sales Force: Designing sales force – Recruiting, Training,, Motivating and evaluating

sales representatives.

9. Organizing, Implementing and Controlling Marketing Programs: Marketing organization-

Marketing implementation-Analyzing marketing performance- Marketing control-Annual plan

control-Profitability control-Efficiency control-Marketing audit.

Books Recommended:

1. Philip Kotler : Marketing Management: Analysis, Planning

Implementation and Control.

2. Kenneth R. Davis : Marketing Management

3. Martin Zober : Marketing Management

Course Code : BUS 545 Course Title : ENTREPRENEURSHIP AND SME

DEVELOPMENT

Credit Hours : 3.00

Course Objectives:

The main objective of this course is to introduce students to the fundamentals of Entrepreneurship

Development. The purpose is to create awareness among students and motivate them to choose

entrepreneurship as a career. Generating ―self employment‖ and developing the spirit of self reliance

among the individuals with special reference to youths & rural masses. Another objective is creating

awareness amongst youths of the country having Science & Technological background to opt

entrepreneurship as career.

Course Contents:

1. Entrepreneurship: Evolution of the entrepreneurship concept – Functions of entrepreneur –

Types of entrepreneur – Characteristics of an entrepreneur – Entrepreneurial career - Role of

entrepreneurship in the economic development – Ethical and legal issues related to

entrepreneurship – Social responsibilities of entrepreneur.

2. Factors Affecting Entrepreneurial Growth: Environment for entrepreneurship development –

Economic factors – Non-economic factors – Government actions.

3. Entrepreneurial Motivation: Motivation theories – Testing entrepreneurial motivation –

Entrepreneurial mind – Feeling – Role model in entrepreneurship development.

4. Entrepreneurial Competencies: Meaning of entrepreneurial competencies or traits – Major

entrepreneurial competencies – Developing entrepreneurial competencies.

5. Business Opportunity Scanning: Identifying and evaluating business opportunities –

Generating ideas – Transforming ideas into business opportunities.

6. Business Planning: Market research – Business planning process – Financial plan –

Organizational plan – Marketing plan – Major benefits of business plan.

7. Entrepreneurship Development in Bangladesh: Entrepreneurship development program (EDP)

– Objectives and needs of EDP – Government policy and institutional support for

entrepreneurship development in Bangladesh.

Books Recommended:

1. Gupta Dr. C.B. et al. : Entrepreneurship and Small Business Management

2. S. S. Khanka : Entrepreneurial Development

3. Rahmen. A. H. M. H. et al. : Entrepreneurship and Small Enterprise Development in

Bangladesh

4. B.B.R Chittagong University : Entrepreneurship and Management in Bangladesh

5. Robert D. Hisrich : Entrepreneurship

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Course Code : BUS 548 Course Title : BUSINESS STATISTICS AND

RESEARCH METHODOLOGY

Credit Hours : 3.00

Course Objectives:

After completing this course the Students will be able to understand the fundamentals of quantitative

data, understand the facts expressed in quantitative form and .be able to apply statistical techniques in

solving business problems. The students in this course will be expected to understand the need and

scope of business research. Get acquainted with the business research process and be conceptually

equipped to develop a research proposal and/or to evaluate a research proposal. Finally they will be

able to conduct research project at the basic level independently.

Course Contents:

1. Research Process and Design - Problem identification, Research Proposal, Theoretical

framework, Hypothesis development, Elements, Types - ex post facts and experimental,

Managerial considerations.

2. Sampling Design: Nature - Terms, rationale, process, Types - probability and non-probability,

Population mean and proportion estimation, Sample size determination, Operational

definition.

3. Measurement and Scaling: nature - Components and Process Scales - nominal ordinal,

interval and ratio, Tests - validity and reliability. Testing of Hypotheses, Format, Use of

graphic aids.

4. Data Collection methods - Types - Primary and Secondary, Interviewing, Questionnaires,

Observation. Data Analysis: Data editing-Cronbach‘s Alpha, Descriptive and inferential

statistics, Software package- SPSS, Excel.

5. Measures of Central Tendency: Mean, median & mode - their computation and properties,

problems.

6. Measures of Dispersion: Absolute and relative measures of dispersion - computation and

properties, problems.

7. Skewness, Moments and Kurtosis: Moments from arbitrary value - moments from mean -

relation between moments - measures of skewness & kurtosis and their uses.

8. Regression and correlation: Difference between regression and correlation analysis -

regression line - scattered diagram - regression equation - regression coefficients -

significance of the study of correlation and causation - coefficients of correlation rank

correlation coefficients.

9. Probability: Meaning - addition and multiplication theorems - sample space - events -

marginal conditional probability - statistical independence of events - Baye's Theorem -

expected value.

10. Index Number: Construction of price, quantity, value and cost of living index numbers -

problems of construction - ideal index - tests and uses of index number.

11. Time Series Analysis: Definition, Utility, Components and trends.

12. Report Writing: Interpretation, Steps, Types, Layout, Oral presentation, Mechanisms and

Follow-up.

Books Recommended:

1. Uma Sekaran : Research Methods for Managers.

2. C.R. Kothari : Research Methodology.

3. Davis and Cosenza : Business Research, for Decision Making.

4. W.G. Zikmund : Business Research Methods.

5. Gupta & Gupta : Business Statistics

6. Richard and Levin : Statistics for Management

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MAJOR (SPECIALIZATION) AREAS

MAJOR IN HUMAN RESOURCE MANAGEMENT (HRM)

5th

SEMESTER

Course Code : HRM 601 Course Title : STRATEGIC HUMAN RESOURCE

MANAGEMENT

Credit Hours : 3.00

Course Contents:

1. Strategic HRM: Definition, Basis, Principles, Concepts-Strategic HRM Perspectives,

Approaches, Specific HR Strategies-The Strategies role of HR, The Strategies Partner Model-

The Impact of Strategies HRM, Performance Model

2. Human Capital Management Strategy-High Performance Strategy- High performance work

system-Corporate Social Responsibility Strategy-Organization Development Strategy

3. Employee Engagement Strategy-Knowledge Management Strategy-Employee Resourcing

Strategy

4. Human Resource Planning- Resourcing Plans-Retention Strategy-Talent Management

Strategy

5. Learning and Development Strategy-Reward Strategy-Employee Relations Strategy

Books Recommended:

1. Michael Armstrong : Strategic Human Resource Management

2. Fisher Schoenfeldt Shaw : Human Resource Management

3. William P : Strategic Human Resource Management

Course Code : HRM 602 Course Title : CONFLICT MANAGEMENT

Credit Hours : 3.00

Course Objectives:

Better understand to manage conflict, learn more to enhance negotiating power and develop skills to

be a more effective human resource manager.

Course Contents:

1. Defining conflict, Threshold of conflict, Conflict and competition, Classifying conflict

2. Defining organizational learning, Types of learning, Organizational effectiveness,

Characteristics of the old paradigm, Conflict management in the new paradigm.

3. Defining conflict management, Contingency approach, Conflict management process.

4. Types of intrapersonal conflict, Role, Role conflict, Role ambiguity, Model of role conflict

and ambiguity, Consequences of role conflict, Managing intrapersonal conflict.

5. Model of interpersonal conflict, Consequences of interpersonal conflict, Negotiation,

Managing interpersonal conflict.

6. Types of groups, Effects of intragroup conflict, Managing intragroup conflict.

7. Dynamics of intergroup conflict, Effects of intergroup conflict, Managing intergroup conflict,

Intervention.

8. The levels of social structure in negotiation, Tactical Implications of social structure

dynamics, The negotiator‘s dilemma, Multiparty negotiations, Managing multiparty

negotiations.

9. Other third-party styles: Informal interventions, Classification of ethical questions, Deceptive

tactics in negotiation, A simple model of ethical decision making, The perception of ethical

tactics:

10. Advantages and disadvantages of third-party intervention, Appropriate time for third-party

intervention, Methods of formal intervention, Other third-party styles: Informal interventions.

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Books Recommended:

1. Roy J. Lewicki and et. all (1994),Negotiation, Second Edition, McGraw –HillCompanies, Inc.

2. M. Afzalur Rahman (2001), Managing Conflict in Organizations

Course Code : HRM 603 Course Title : HUMAN RESOURCE PLANNING AND

POLICY

Credit Hours : 3.00

Course Objectives:

Better understand to make efficient manpower planning for the workplace, make more informed

decisions on human resource affairs at work and develop skills to be a more effective human resource

manager.

Course Contents:

1. Definitions, Importance of HR planning, Benefits, HR planning team, Areas of HR planning,

Process of HR planning.

2. Phases of Model, Set Organization‘s Strategic Direction, Conduct HR Analysis, Implement

Workforce Plan, Monitor, Evaluate and Revise.

3. Key points of job analysis, Purposes of job analysis, Job analysis information Hierarchy,

Methods of job analysis.

4. Steps in future human resource requirement determination process, Forecasting future

manpower requirements, Quantitative techniques of forecasting manpower needs, Qualitative

techniques of forecasting manpower needs.

5. Sources of future human resources: Internal sources, External sources, Improving the

Effectiveness of External Recruitment, Realistic Job Preview, Advantage of hiring from

Competitors

6. Individual versus organizational career development, The value of effective career

development, Elements of Career Planning, Criteria in career development, Career anchors,

Stages of career, Effective organizational career development techniques:

7. Definition, Reasons for succession management, Evolution of succession management,

Succession management process, Comparison of replacement planning with succession

management:

8. Downsizing strategies, Retrenchment, Why do organizations downsize, Planning for

downsizing, Adjusting to job loss, Survivor reactions on downsizing:

9. The urge to merge, Impact of M&As on human resources, Cultural issues in mergers, Human

resources issues in M&As.

10. HR functions that may be outsourced, Rationale for outsourcing, Risks and Limitations,

Management of outsourcing:

Books Recommended:

Kenneth J. McBey & Monica Belcourt, 2nd

Edition, (2004), Strategic Human Resources Planning,

Thomson Canada Limited.

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Course Code : HRM 604 Course Title : TRAINING AND DEVELOPMENT

Credit Hours : 3.00

Course Objectives:

Develop skills to be a good human resource manager and better understand the process of training and

development of employee.

Course Contents:

1. Overview of training, The role of training in organizations, Structure of training

organizations, A training process model.

2. Strategic planning process, HRD‘s role in supporting strategy, OD, strategy, and training.

3. Understanding motivation and performance, Two interactive theories of learning, Training

that motivates adults to learn, Individual differences related to learning.

4. The framework for conducting a TNA, Outcomes of TNA, Approaches to TNA.

5. Organizational constraints, Developing objectives, Facilitation of learning: focus on the

trainee, Facilitation of learning: focus on training design, Facilitation of transfer: focus on

training, Facilitation of transfer: focus on organizational intervention, Design theory.

6. Lectures and demonstrations, Computer-based training, Games and simulations, On-the-job

training, audiovisual enhancements to training.

7. Instructional methods, audiovisual enhancements, Facilities, The trainer, Integrated

instructional strategy, Implementation.

8. Rational for evaluation, Resistance to training evaluation, Types of evaluation data collected,

Evaluation design issues.

9. Orientation training, Diversity training, Sexual harassment training and Team training.

10. Why focus on management development, General overview of the managerial job, General

characteristics of managers, Integration: strategies and management characteristics,

Management development implications, Sources of knowledge/skill acquisition, The special

needs of the technical manager.

Books Recommended:

P.N. Blanchard & James W. Thacker, (2004), ―Effective Training‖, Second Edition, Pearson

Education, Inc., India.

Course Code : HRM 605 Course Title : INDUSTRIAL RELATIONS

Credit Hours : 3.00

Course Objectives:

This course provide a framework of concepts and knowledge for understanding and analyzing

approaches to industrial relations, the roles of the major participants in industrial relations, the issues

confronting them and the strategies and processes used.

Course Contents:

1. Approaches to industrial relations: Introduction, The nature of employment organizations,

Nature of industrial relations, wider approaches to industrial relations. Context of Industrial

Relations: Economic, social and political environments, Development of industrial relations,

Concepts and values in industrial relations.

2. Trade union development and function: Introduction, Trade union development, Trade union

functions, Union character and strategy, Trade union organization, Trade union structure.

3. Non-union representation, Trade union recognition, Union workplace representative,

Management and employer‘s associations, The role of government, Government intervention

and strategies.

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4. The nature of collective bargaining: Legislative framework, Functions, Content, The structure

of collective bargaining:

5. Approaches to involvement and participation: Typology of forms, Pressures for participation,

Management and union perceptions of involvement and participation

6. Functions and forms of industrial action, Management and industrial action, Influences of

industrial action, Legal framework of disputes.

7. The nature of conciliation and arbitration, Relationship to the collective bargaining process,

Advisory, Conciliation and Arbitration Services.

8. Introduction, The negotiator: Psychological basis of negotiation, Task of negotiator, Relations

between negotiator and principals, Negotiating encounter

9. Pay determination: Equity in pay, Arguments used in pay bargaining. Working arrangements:

Productivity bargaining, New technology agreements, Labor flexibility.

10. Grievances and disputes: Typology of employee dissatisfaction, Grievance/disputes

procedure. Discipline and dismissal: Formal disciplinary process, Legal framework.

Redundancy: Nature of redundancy, Legal framework, Handling redundancy.

11. History of industrial relations in Bangladesh, Trade unionism, Disputes settlement in

Bangladesh, Labor policy, ILO and Bangladesh.

Books Recommended:

Salamon Michael, (2000), Industrial Relations: Theory and Practice, Fourth Edition, Pearson

Education Limited, England.

Course Code : HRM 606 Course Title : LEADERSHIP DEVELOPMENT

Credit Hours : 3.00

Course Objectives:

Develop skills to be a good leader, better understand the process of leadership and prepares executive

for the exciting, challenging, and rewarding career of managing in an international environment.

Course Contents:

1. Definitions of Leadership, Leadership Effectiveness, Level of Conceptualization for

Leadership.

2. The Ohio State Leadership Studies, The Michigan Leadership Studies, Leadership behavior

taxonomies.

3. Nature of participative leadership, consequences of participation, Normative decision model,

Self-management.

4. Conceptions of power and authority, Power types and sources, Types of influence behavior.

5. Leader-member exchange theory, Leader attributions about subordinates, Follower

attributions and implicit theories.

6. Nature of traits and skills, Managerial traits and effectiveness, Managerial skills and

effectiveness, Situational relevance of skills.

7. LPC Contingency model, The Path-Goal theory of leadership, Leadership substitutes theory,

Cognitive resources theory.

8. Attribution theory of charismatic leadership, Self-concept theory of charismatic leadership,

Consequences of charismatic leadership, Transformational Leadership.

9. Leadership training programs, Designing effective training, Learning from experience,

Development activities.

10. Nature of teams, Functional teams, Cross-functional teams, Self-managed work teams,

Decision making in groups, Leadership functions in meetings

11. Constraints in executive discretion, Attribution about chief executives, Executive teams.

12. Ethical leadership, Gender and leadership, Leadership in different cultures, Managing

diversity.

Books Recommended:

Gary Yukl, (2003), Leadership in Organizations, Fifth Edition, Pearson Education, Inc.

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Course Code : HRM 607 Course Title : CAREER PLANNING AND

DEVELOPMENT

Credit Hours : 3.00

Course Objectives:

Better understand to make efficient career planning for the employees and organization, make more

informed decisions on human resource affairs at work and develop skills to be a more effective human

resource manager.

Course Contents:

1. The changing landscape of work, Definitions of career concepts, Need to understand career

management.

2. Applications of the career management model: A guide to career exploration, Types of career

exploration, Techniques for effective self-exploration programs, Informal self-exploration.

3. Career goal setting, Implications of goal setting for organizations and their employees,

Career strategies, Career appraisal, Career management: a blend of formal and informal

activities.

4. Adult life development, Stages of career development

5. Theories of occupational choice, Guidelines for effective occupational decision making

6. Establishment period: Organizational actions during establishment, Individual actions

during establishment, Achievement period: Organizational actions during achievement,

Individual actions during achievement.

7. Middle career: Remaining productive-growth, maintenance, or stagnation, Organizational

actions during midcareer, individual actions during midcareer, late career: Organizational

actions during late career, individual actions during late career.

8. Job stress, Sources and consequences of stress, Coping, social support, and stress.

9. Model of work-family conflict, Work-family integration, Two-career family, Quality of life in

two-career families, Organizational responses to work-families issues, Changing the

organization‘s work-family culture, Career management and the quality of life.

10. Overview of career management practices in organizations.

11. Fairness in organizations, Model of organizational fairness, Is diversity inherently valuable,

Organizational actions

12. Integration of career management with human resource systems, Illustrations of career-

oriented human resource systems.

Books Recommended:

Jeffrey H. Greenhus, (2000), Career Management, The Dryden Press Harcourt College Publishers.

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MAJOR IN FINANCE AND BANKING

5th

SEMESTER

Course Code : FIN 601 Course Title : MANAGERIAL FINANCE

Credit Hours : 3.00

Course Objectives:

This course helps the students to develop skills to be a good finance manager in a company. This

course provides them to understand various finance functions such as investment, financing and

dividend decisions. Understanding these functions enable them to take judicious and correct decisions

in the finance area.

Course Contents:

1. Introduction to Managerial Finance, Risk & returns: Risk and rates of return: Different types

of risk, Relationship of risk and return in financial management. How manager deals with

different types of risk: Valuation of returns.

2. Cost of capital: Introduction, Importance of COC, Different sources, Cost of Common stock

capital, Retained earnings, Debt capital, Preferred stock, WACC: Concept of CAPM and

various dividend Models.

3. Valuation concept, Leverage: Valuation of Different types of Share and bond. Different

models for valuation: Leverage; Types of leverage, Operating leverage, financial leverage,

Distinction and impact of different leverages, Total or Mixed Leverage.

4. Capital structure and Dividend Policy: Optimal capital structure, Factors influencing Capital

Structure, Break Even Analysis: Dividend policy; Factors influencing the Dividend policy,

Types of Dividend Policy, Cash dividend and Stock Dividends, Ideas about Gordon and

Walter model, MM hypothesis.

Books Recommended:

1. Weston J. Fred, Scott Besley and E.F. Bringham: Essentials of Managerial Finance, 11th

Edition

2. Lawrence J. Gitman: Principles of managerial Finance, latest edition.

3. I.M. Panday: Financial management, Latest Edition.

Course Code : FIN 602 Course Title : INTERNATIONAL FINANCE &

BANKING

Credit Hours : 3.00

Course Contents:

1. International Finance and International Banking – Overview: International Finance;

Distinction between International and Domestic Finance Intentional Banking-, Different types

and Offices, Functions

2. International Flow of Foods Balance of Payment: International Trade Flows; International

Capital Flows

3. Currency Convertibility: Conceptual framework; Current and Capital Account Convertibility,

Pre-requisite of Currency Convertibility

4. International Monetary System Evolution: Classical Gold Standard, Bretton-Wood System;

Flexible Exchange Rate Regime

5. Exchange Rate Determination and Calculation: Different exchange rate determination

system; Factors Affecting ER movement- Exchange Rate Quotations; Spot, Cross and

Forward Rates, Operational Exchange Rates; Relation Between ER, Inflation and Interest

Rates

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6. International Financial Markets: Motives for Using IFM; Constituents of IFM, Foreign

Exchange Market; Euro Currency Markets; Euro Credit Market; International Security

Market; FEX Derivative Market.

7. FE Risk Management: FE Risk Management Tools-, FE Derivatives- Forward, Future,

Options, Swap-, FE exposure- Transaction, Translation and Economic Exposures

8. Multinational Capital Budgeting and Country Risk Analysis: Factors to consider in

multinational capital budgeting

9. International Trade Payment and Trade Finance: Different Forms of International Trade

Payment; Documentary Credit, Factoring, Export and Import Financing

10. International Financial and Trade Institutions: IMF, World Bank Group, WTO

Books Recommended:

1. Madura, Jeff (2003) International Financial Management, Thomson, (7th Edition) USA.

2. Reading Materials by Dr. Shah Md. Ahsan Habib

Course Code : FIN 603 Course Title : FINANCIAL ANALYSIS & CONTROL

Credit Hours : 3.00

Course Objectives:

This course provides an intensive study of financial statement analysis, seeking to describe and

explain the demand and supply forces underlying the provision of financial statement data, the

properties of numbers derived from financial statements, the key aspects of decisions that use

financial statement information and the features of the environment in which these decisions are

made.

Course Contents:

1. Introduction: Concept-Steps in Financial analysis, the process of fundamental analysis,

Importance of Financial control, Control Cycle-Cost control Vs. Accounting function.

2. Business Activities and Financial Statements: The Form of the Financial Statements-The

Income Statement- The Balance Sheet-The Cash Flow Statement -The Statement of

Stockholder's Equity-The Articulation of the Financial Statements-Accounting Relations-

Valuation Techniques-The Method of Comparable -Asset-Based Valuation.

3. The Analysis of Financial Statements: Business Activities-All Stocks and Flow-

Reformulation of the Balance Sheet, Income Statement & Cash Flow Statement.

4. Issues in Reformulating Statements: Accounting Relations that Govern Reformulated

Statements-Free Cash Flow-Dirty Surplus-Common Size Statement-Trend analysis.

5. Cost Volume Profit Analysis: Concept-Activities, Costs, and Cost drivers-Comparison Of

Variable and Fixed Costs-Break-even point-Contribution margin and Equation tech inquest-

Relevant range- Target Net Profit & Incremental approach

6. Budgeting - A vehicle for controlling profits: Concept-Master Budget-Components of Master

Budget-Preparation of Sales Budget-Cash Collection Schedule- Purchase Budget-Cash

Disbursement Schedule-Operating Expense Budget-Cash Budget.

7. Ratio Analysis: Concept-Importance-Limitation s-Types of ratios-Liquid ratios-

Leverage/Capital Structure ratios-Profitability ratios-Activity ratios.

Books Recommended:

1. Financial Statement Analysis and Security Valuation - By Stephen H. Penman, International

Edition 2001,McGraw-Hill /Irwin

2. Introduction to Management Accounting -By Horngren, Sundem, Stration, Eleventh Edition,

Prentice-Hall

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Course Code : FIN 604 Course Title : BANK FUND MANAGEMENT

Credit Hours : 3.00

Course Contents:

1. Introduction to Banks: Structure and Services: Financial /Banking system, Structure, Services

of Banks, Present Trends of Banks, Bangladesh Financial/Banking System and their Services,

2. Operational / Functional Aspects: Fund Management in Banks: An overview; Liability

Management: Deposit and Non-deposit (Borrowing, Loan Sales, Capital Funds); Capital

Management and Basle Accord; Liquidity Management; Credit Management: Policy,

Procedure and Pricing; Off-Balance Sheet Activity of Banks; Hedging against Interest Rate

and Credit Risks; Measuring and Evaluating Performances of Banks and Banking System

3. Legal and Policy Issues: Legal Framework of Banking in Bangladesh, Bank Company

Act1991, Bangladesh Bank Order-1972, Money Loan Court Act2003, Negotiable Instrument

Act 1881, Money Laundering Prevention Act, 2002, etc.; Central Banking Supervision and

Regulation Financial/Banking Sector Reforms and Current Issues.

Books Recommended:

1. Commercial Bank Management - McGraw-Hill Mishkin, Frederic S. 120011

2. The Economics of Money, Banking and Financial Markets, Addition-Wesley.

3. A Journal of BIBM Reading Matedals by Dr. Shah Md. Ahsan Habib

Course Code : FIN 605 Course Title : WORKING CAPITAL MANAGEMENT

Credit Hours : 3.00

Course Contents:

1. Introduction and concepts.

2. Needs for working capital.

3. Importance of working capital management.

4. Working capital cycle.

5. Working capital policy.

6. Estimating working capital requirements.

7. Cash management and cash management cycle.

8. Steps in cash management.

9. Model for determining cash requirement.

10. Management of accounts receivables and management of inventory.

11. EOQ and techniques of inventory management.

Books Recommended:

Modern working capital management – Fredrick C Scherr.

Course Code : FIN 606 Course Title : SECURITY ANALYSIS & PORTFOLIO

MANAGEMENT

Credit Hours : 3.00

Course Objectives:

To provide a working knowledge of analysis of security investments, including markets and

instruments and efficient market theory. To render an understanding of the day elements of the

portfolio management process, including the investment setting, investment policy and assets

allocation.

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Course Contents:

1. Selecting Investing in a Global Market

2. Efficient Capital Markets

3. Organization and Functioning of Securities Markets

4. Security-Market Indicator Series

5. An introduction to Security Valuation

6. Features of Fixed income Securities

7. Introduction to Financial Derivatives

8. The Investments Setting

9. Selecting Investments in a Global Markets

10. An Introduction to portfolio Management's

11. An Introduction to Asset Pricing Models

Books Recommended:

Investments Analysis and portfolio Managements-Frank K. Really and Keith c. Brown, 6th Edition

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MAJOR IN MARKETING

5th

SEMESTER

Course Code : MKT 601 Course Title : CONSUMER BEHAVIOR

Credit Hours : 3.00

Course Objectives:

This course explores the consumer decision-making process. This course is also intended to enable the

students to explore individual and group influences on the behavior of the consumer.

Course content:

1. Consumer Decision Making; An overview of consumer behavior; Psychological, sociological,

anthropological, and economic concepts pertinent to consumption; theories and models; Role

of theory; Criteria of sound theory in consumer behavior; How models are constructed;

Different models of consumer behavior.

2. Environmental Influences: Culture, components of culture, useful concepts of cultural

analysis, cross cultural research and multinational marketing subcultures. Social organization

and reference groups, reference group norms and conformity, social change, how social trends

will affect consumption. Social class, social stratification, research models of social class,

social class and buying behavior. Family, influences on family decision making (FDM), using

family concepts in marketing.

3. Individual influences: Learning, learning theory, behavior modification in Psychology and

marketing retention, advertising message, habit formation and brand loyalty. Perception,

theories of perception, model of perception, factor determining perception, features of

perception affecting consumer behavior. Motivation and personality: Motivation theory,

Motivation research methods, and the concept of personality. Attitudes, influence of attitudes,

attitude organization, three components attitude models, fluctuations of attitudes, how

attitudes are measured, attitudes change, cognitive dissonance theory.

Books Recommended

1. Consumer Behavior: Concepts and Strategies, Harold W. Berkman & Christopher C. Gilson,

Dickenson Publishing Co., Inc. USA

2. Consumer Behavior, Hawkins, Best & Coney, Irwin/ McGraw-Hill, USA

3. Understanding Consumer Behavior, Peter & Olson , Irwin/McGraw-Hill, USA

4. Consumer Behavior : Concepts & Applications, Loudon & Della Bitta, Irwin/ McGraw-Hill,

USA

Course Code : MKT 602 Course Title : MARKETING RESEARCH

Credit Hours : 3.00

Course Objectives:

The course identifies the importance of marketing research to the identification and solution of

marketing problems. This course is intended to cover marketing research process, various types of

research designs and the presentation of research findings in the appropriate forms.

Course Content:

1. Introduction to Marketing Research: The nature of marketing research, definition,

classification and role of marketing research, selecting a research supplier, careers in

marketing research, ethical considerations, and marketing research process.

2. Defining the marketing research problem: Importance and the process of defining the

problem, environmental context of the problem, tasks involved in problem definition,

management decision problem, and marketing research problem.

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3. Developing an approach to the problem: Developing an approach, components of the

approach, and alternative approaches.

4. Research design: Definition and classification of research design, exploratory, descriptive and

causal research and the relationship among them, potential sources of error, budgeting and

scheduling the project, marketing research proposal.

5. Exploratory research design: secondary data: Primary versus secondary data, criteria for

evaluating secondary data, classification of secondary data, combining information from

different sources: single source data, and application of secondary data.

6. Exploratory research design: qualitative research: Primary data: qualitative versus quantitative

research, rationale for using qualitative research, a classification of qualitative research

procedures, focus group interviews, depth interviews, and projective techniques.

7. Descriptive research design: survey and observation: Survey methods: telephone, personal,

and mail methods, a comparative evaluation of survey methods, selection of survey

method(s), observation method and its classification, a comparison of survey and observation

methods.

8. Causal research design: experimentation: Concept of causality, conditions for causality,

validity in experimentation—extraneous variables, controlling extraneous variables, a

classification of experimental designs, Pre-Experimental, True Experimental, quasi-

Experimental, and statistical designs, laboratory versus field experiments, experimental

versus no experimental designs, limitations of experimentation, application: test marketing.

9. Specifying the information needed: Specifying and classifying the information needed,

demographic and socioeconomic characteristics, psychographics and lifestyles, personality,

motivation, knowledge, past behavior, attitudes and opinions, industrial and business

marketing, application: market segmentation.

10. Measurement and scaling: fundamentals and comparative scaling: Primary scales of

measurement, a comparison of scaling techniques, comparative scaling techniques, verbal

protocol.

11. Measurement and scaling: No comparative scaling techniques: Itemized rating scales, no

comparative itemized rating scale decisions, multi-item scales, scale evaluation, choosing a

scaling technique, and mathematically derived scales.

12. Questionnaire and form design: Questionnaire design process, specify the information

needed, type of interviewing method, individual question content, overcoming inability and

unwillingness to answer, choosing question wording, determining the order of questions, form

and layout, reproduction of the questionnaire, pretesting, and observational forms.

13. Sampling: design and procedures: Sampling and census, the sampling design process, a

classification of sample techniques, nonprobability and probability sampling techniques,

choosing probability versus nonprobability sampling and their uses, nonresponse issues in

sampling.

14. Sampling: statistics consideration: Statistical approaches to determining sample size,

confidence intervals, multiple characteristics and Parameters, the hypothesis testing approach,

other probability sampling techniques—The Bayesian Approach.

15. Field work: The nature of field work, field work/data collection process, selection, training,

and supervision of field workers, validation of field work, evaluation of field workers, errors

related to field work, budgeting and scheduling field work.

16. Data preparation: Questionnaire checking, editing, transcribing, data cleaning, statistically

adjusting the data, selecting a data analysis strategy, a classification of statistical techniques.

17. Frequency distribution, cross-tabulation, and hypothesis testing: Statistics associated with

frequency distribution, cross tabulations, statistics associated with cross tabulation, hypothesis

testing, parametric tests, and nonparametric tests.

18. Report preparation and presentation: Importance of the repot and presentation, report

preparation, presentation process, oral presentation, reading the research report, and finally

the research follow-up.

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Books Recommended

1. Marketing Research: An Applied Orientation, Naresh K. Malhotra, Prentice-Hall, USA.

2. Marketing Research, Tull & Hawkin

3. Marketing Research: A Problem Solving Approach, Sudnan & Blair, Irwin/ McGraw-Hill,

USA

Course Code : MKT 603 Course Title : SERVICE MARKETING

Credit Hours : 3.00

Course Objectives:

This comprehensive course explores the definition and scope of services, characteristics of services,

marketing concepts and service marketing, details of programs of marketing of services such as

market analysis, planning and developing the service, pricing of services, channels of distribution for

services, promoting services

Course Content:

1. Understanding Services: Distinctive Aspects of Services; Developing Framework for

Analyzing Services; The Customer Experience.

2. Strategic Issues in Service Marketing: Positioning a Service in the Market Place; Targeting

Customers and Building Relationships; Managing Demand.

3. Tool for Service Marketers: Creating and Delivering Services; Adding Value to Core

Products with Supplementary Service; Understanding Costs and Developing Pricing

Strategies; Communicating and Promoting services.

4. Challenges for Management: Enhancing Value by Improving Quality and Productivity;

Developing and Managing the Customer-Service Function; Globalizing Service Marketing.

Books Recommended

1. Services Marketing, Christopher H. Lovelock, Prentice-Hall, USA.

2. Services Marketing—Zeithaml & Bitner (1st ed)

3. The Marketing of Services—Donald W. Cowell

Course Code : MMKT 604 Course Title : E-MARKETING

Credit Hours : 3.00

Course Content:

1. The Big Picture The Emergence of E-Marketing: Strategic E-Marketing Strategic Planning,

Strategy, From Strategy to Electronic Strategy, From Business Models to EO Business Models,

Menu of Strategic E Business Models, Performance Metrics. The E-Marketing Plan Overview

of the E-Marketing, Planning Process, Creating an E-Marketing Plan, A Six Step E-Marketing

Plan.

2. E-Marketing Environment: Leveraging Technology the Marriage of Marketing and Technology,

Product Technologies, Price Technologies, Distribution Technologies, Relationship marketing

Technologies.

3. Ethical and Legal Issue: Overview of Ethics and Legal Issue, Privacy, Digital Property, Online

Expression, Emerging Issues.

4. E-Marketing Strategy: Data Drives Strategy, Marketing knowledge Management. Other

Technology-Enabled, Approaches, Real-Space Approaches, Marketing Databases and Data

Warehouse, Data Analysis and Distribution, Knowledge Management Metrics.

5. Consumer Behavior: Consumer in the 21st

Century, The Number, Inside the Internet Exchange

Process.

6. Targeting Market Segments and Communities: Segmentation and Targeting, Overviews,

Market, Segmentation bases and Variables, Targeting Online Customers, Targeting

Communities on the Internet.

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7. E-Marketing Management: Product: Many Products Capitalize on Internet Properties, Creating

Customer Vale Online, Benefits, E-Marketing Enhanced Product, Development, A Taxonomy

for Internet Products, new-Product Trends.

8. Price The Internet Changes Pricing: The Internet Changes Pricing, Strategies, Buyer and Seller

Perspectives, Pricing Strategies.

9. The Internet for Distribution: Distribution Channel Overview, Types of Intermediaries,

Distribution Channel Length and Function, Channel Management and Power, Classifying

Online Channel members, Distribution Channel Metrics.

10. E-Marketing Communication: Overview of E-Marketing Communication Issues, integrated

marketing Communication (IMC), Internet Advertising, marketing public Relations Sales

Promotion, Direct Marketing, The Internet as a Medium IMC Metrics.

11. E-Marketing in Emerging Economics: Overview of Global E-Marketing Issues, Country and

Market Opportunity Analysis, Technological Readiness Influence Marketing, Wireless Internet

Access, The Digital Divide.

12. Country Profiles form the Six Continents: Overview of E-Marketing Around the World,

Australia, Chile, People's Republic of China, Egypt, Germany, Guatemala, India, Northern

Ireland, Peru, Poland, Turkey.

Book Recommended:

Judy Strauss, Adel El-Ansary, & Raymond Frost: E- Marketing

Course Code : MKT 605 Course Title : INTERNATIONAL MARKETING

Credit Hours : 3.00

Course Objectives:

The course explores the activities involved in the marketing of both industrial and consumer goods in

international and global market. This course covers such topics as international marketing

environment, modes of international trade, entry strategies formulation of international marketing

strategy, international marketing research, international marketing, and strategy: product, promotion,

price, logistics and distribution, important trends and perspectives.

Course Content:

1. An Overview of International Marketing: The scope and challenge of international marketing;

the dynamic environment of international trade.

2. The Cultural Environment of Global Markets: Geography and history: the foundations of

cultural understanding; cultural dynamics in assessing global markets; business customs in

global marketing; the political environment; the international legal environment.

3. Assessing Global Market Opportunities: Developing a global vision through marketing

research; emerging markets; multinational market regions and market groups.

4. Developing Global Marketing Strategies: Global marketing management: planning and

organization; creating products for consumers in global markets; marketing industrial

products and services; international distribution systems; exporting and logistics; the global

advertising and promotion effort; personal selling and sales management; pricing for

international markets.

5. Implementing Global Marketing Strategies: Negotiating with international customers,

partners, and regulators.

Books Recommended

1. International Marketing, Philip R. Cateora, John L. Graham, Irwin McGraw-Hill, USA.

2. Global Marketing, Johansson, Irwin/ McGraw-Hill, USA

3. International and Global Marketing: Concepts and Cases, Meloan & Graham, Irwin/

McGraw-Hill, USA

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Course Code : MKT 606 Course Title : STRATEGIC MARKETING

Credit Hours : 3.00

Course Content:

1. Introduction: Concept of strategic marketing. Aspects of strategic marketing, Strategic

marketing and marketing management. Origin and future of strategic marketing the process of

strategic marketing.

2. Concept of strategy: Concept of strategy, components of strategy, value of strategy, hierarchies

of strategy, The strategy formulation process. Characteristics of strategy. Contacts for

visualizing strategy. Strategy selection & implementation.

3. Strategy analysis at the corporate level and business level, strategic decision making at the

business and corporate level. Strategies for fragmented industries; Market competitor's

strategies.

4. Developing Marketing Strategies: Market Strategies, Product strategies, pricing strategies,

distribution strategies, promotional strategies and global market strategies.

5. Strategic decision making-Nature of strategic decision making at the business level-Generic

types of business strategies: Share increasing strategy, growth strategy, Profit strategy, Market

& asset reduction strategy, Turnaround strategy, Liquidation divestiture strategy.

6. Application of Strategic Marketing, Relevant cases will be discussed by following case method

of teaching.

Books Recommended:

1. David .W. Cravens : Strategic Marketing (3rd

Ed.)

2. Subhash C. Jain : Marketing Planning and Strategy.

3. Charles W. Hofer : Strategy formulation analytical concepts.

4. Abell Derek F. and Hammond Johns : Strategic Market Planning.

Course Code : MKT 607 Course Title : INDUSTRIAL MARKETING

Credit Hours : 3.00

Course Objectives:

The course explores the activities involved in the marketing of industrial goods. This course covers

such topics as analysis of market structure and characteristics of industrial market, habits and motives

of industrial (organizational) purchases or buyers, types of industrial product, development and the

execution of marketing mix for marketing mix for marketing industrial products.

Course description:

Course Content:

1. Dimensions of Industrial Marketing: The nature of industrial marketing; understanding

industrial markets; the industrial marketing environment.

2. Organizational Buying and Buyer Behavior: The nature of industrial buying; the interpersonal

dynamics of industrial buying behavior.

3. Strategy Formulation in the Industrial Market: The strategic planning process in industrial

marketing; assessing market opportunities; industrial market segmentation, target marketing,

and positioning.

4. Formulating Product Planning: Developing product strategy; strategic innovation and new

product development.

5. Formulating Channel Strategy: Marketing channel participants; marketing logistics: physical

distribution and customer service.

6. Formulating Marketing Communication Planning: Developing the industrial sales force;

planning, organizing, and controlling the selling function; managing advertising, sales

promotion, and publicity strategy.

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7. Formulating Pricing Policies: Price determinants: customers, competition, and costs; pricing

decision analysis.

8. International Industrial Marketing: Industrial marketing in the international environment.

Books Recommended

1. Industrial Marketing: Analysis, Planning and Control, Robert R. Reeder, Edward G. Brierty,

Betty H. Reeder, Prentice-Hall, USA.

2. Business to Business Marketing, Hayes, Jenster & Aahy, Irwin/ McGraw-Hill, USA

3. Business Marketing Strategy: Concepts & Applications, Rangan, Shapiro & Monarty, Irwin/

McGraw-Hill, USA

Course Code : MKT 608 Course Title : RELATIONSHIP MARKETING

Credit Hours : 3.00

Course Content:

1. Introduction: RM, CRM and 1 to 1 Marketing; Business is a network of relationships; General

properties of relationships; The roots of RM; Evolution of RM; Fundamental values of RM;

Principles of RM; The domain of relationship marketing; Transaction marketing versus

relationship marketing; and Networks and interaction.

2. The 30Rs in Relationship Marketing: Classic market relationships; Special market relationships;

Mega relationships; and Nano relationships.

3. Value Creation: I) Creating value for the customer- The expanded marketing mix; Value

delivery sequence; Value-creating relationships; and The relationship management chain. II)

Creating value for the organization- Customer value, profitability and market segments; and

The relationship Marketing ladder of loyalty. III) Building marketing relationships- The six

markets model.

4. Managing Relationship in Networks: Introducing the new organization; What makes networks

work; The rise of the network organizations; Partnerships: creating value through collaboration;

Portfolio of relationships; Managing network relationships; Developing the right interface

structure; and Paradoxes of organizations;

5. Developing and Implementing Relationship strategy: Relationship as a source of value; Choice

of relationship strategy; Planning for the six markets; Organizational change; and Generating

knowledge through dialogue.

6. Relationship Marketing and Customer Retention: Return on relationships; Satisfaction, Loyalty,

and ROR; The relationship marketing ladder of loyalty; Duration, retention and defection;

Improving customer retention; Customer interaction; Triplets and tribes; Intellectual capital and

the balanced scorecard; Return on the non-measurable, ROR and the whole network; and

Strategy for improved ROR.

7. Relationship Marketing Tomorrow: The future of relationship marketing; Current RM and

CRM literatures; A paradigm shift in marketing; New concepts; RM, CRM and 4Ps; The value

society and the network society; and Modernism and post-Modernism.

Books Recommended:

1. Evert Gummesson, "Total Relationship Marketing", Butterworth Heinemann, UK.

2. Martin Christopher, Adrian Payne and David Ballantyne, "Relationship Marketing- Creating

Stakeholl der Value", Butterworth Heinemann, UK.

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MAJOR IN ACCOUNTING

5th

SEMESTER

Course Code : ACC 601 Course Title : ACCOUNTING THEORY

Credit Hours : 3.00

Course Objectives:

This course explores the consumer decision-making process. This course is also intended to enable the

students to explore individual and group influences on the behavior of the consumer.

Course content:

1. Describe the authoritative sources of accounting information.

2. Analyze the role and ethical considerations of judgment and decision making in accounting.

3. Evaluate the conceptual framework developed by the Financial Accounting Standards Board

(FASB).

4. Describe the objectives of financial reporting and its role in the economy.

5. Analyze current controversies in financial reporting.

6. Summarize the role of ethics in financial reporting..

7. Describe the process by which standards are set.

8. Assess the implications of the Hierarchy of Accounting Qualities.

9. Debate the practicality of having one set of standards for all types of organizations.

Books Recommended

Wood F., and Sangster A., (1999), Business Accounting 1, Financial Times Professional Ltd

Course Code : ACC 602 Course Title : ADVANCED COST ACCOUNTING

Credit Hours : 3.00

Course content:

1. Process Costing— Nature and procedure— Equivalent Production—Process loss— Accounts

of waste spoilage and defective work—Valuation of work in progress— Equivalent

Production & Production Report, Inter Process Profit-Joint Products & by Products.

2. Operating Costing: Nature and Procedure, problems & adjustment.

3. Standard Costing: Concepts-Actual Costing, Normal Costing and Standard Costing-

objectives of standard Costing— analysis of variances— Material and Labor— Overhead

variance— Controllable and Volume variance.

4. Cost Volume Profit relationships— Measurement— Problems and solutions — Sales mix —

Breakeven Analysis.

Books Recommended

1. Horngren, C.T. : Cost Accounting

2. Reyburn : Cost Accounting

3. Polimony R. : Advanced Cost Accounting

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Course Code : ACC 603 Course Title : FINANCIAL ANALYSIS & CONTROL

Credit Hours : 3.00

Course Objectives:

This course provides an intensive study of financial statement analysis, seeking to describe and

explain the demand and supply forces underlying the provision of financial statement data, the

properties of numbers derived from financial statements, the key aspects of decisions that use

financial statement information and the features of the environment in which these decisions are

made.

Course Contents:

1. Introduction: Concept-Steps in Financial analysis, the process of fundamental analysis,

Importance of Financial control, Control Cycle-Cost control Vs. Accounting function.

2. Business Activities and Financial Statements: The Form of the Financial Statements-The Income

Statement- The Balance Sheet-The Cash Flow Statement -The Statement of Stockholder's Equity-

The Articulation of the Financial Statements-Accounting Relations-Valuation Techniques-The

Method of Comparable -Asset-Based Valuation.

3. The Analysis of Financial Statements: Business Activities-All Stocks and Flow-Reformulation of

the Balance Sheet, Income Statement & Cash Flow Statement.

4. Issues in Reformulating Statements: Accounting Relations that Govern Reformulated Statements-

Free Cash Flow-Dirty Surplus-Common Size Statement-Trend analysis.

5. Cost Volume Profit Analysis: Concept-Activities, Costs, and Cost drivers-Comparison Of

Variable and Fixed Costs-Break-even point-Contribution margin and Equation tech inquest-

Relevant range- Target Net Profit & Incremental approach

6. Budgeting - A vehicle for controlling profits: Concept-Master Budget-Components of Master

Budget-Preparation of Sales Budget-Cash Collection Schedule- Purchase Budget-Cash

Disbursement Schedule-Operating Expense Budget-Cash Budget.

7. Ratio Analysis: Concept-Importance-Limitation s-Types of ratios-Liquid ratios-Leverage/Capital

Structure ratios-Profitability ratios-Activity ratios.

Books Recommended:

1. Financial Statement Analysis and Security Valuation - By Stephen H. Penman, International

Edition 2001,McGraw-Hill /Irwin

2. Introduction to Management Accounting -By Horngren, Sundem, Stration, Eleventh Edition,

Prentice-Hall

Course Code : ACC 604 Course Title : CORPORATE GOVERNANCE

Credit Hours : 3.00

Course content:

1. Introduction: Background of the Development of the Corporate Governance, Definition of

Corporate Governance, Need for Corporate Governance, Purpose and Scope of Corporate

Governance, Fundamental Principles of Corporate Governance, Corporate Governance and

Performance.

2. Key areas of Corporate Governance: Six key areas of Corporate Governance i.e. ensuring the

basis for an effective Corporate Governance Framework: The Rights of Shareholders; the

equitable treatment of shareholders; the role of Stakeholders in Corporate Governance;

Disclosure and Transparency; and the Responsibilities of the Board.

3. Executive Bodies of the Company: Board of Directors of the Company, Corporate Secretary of

the Company, Disclosure of Information about a Company, Supervision of Financial and

Business Operations of the Company, Major Corporate Actions, Resolution of Corporate

Conflicts, Corporate Conflict Resolution Procedures.

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4. Corporate Control Strategies— The Corporate Governance Code—Corporate Risk

Management— Corporate Ethics and Management—Corporate Ethics and Management

Assurances— Internal Control Framework and Control Models.

5. Corporate Governance and Accountability— Best Practice in Internal Control— Corporate

Public Policy and Affairs— International Issues— Corporate Fraud— Issues associated with

Corporate Governance— Corporate Governance Framework in Bangladesh— CG in

Bangladesh: What Problems Do we Face?

Books Recommended:

1. Colly, John : Corporate Governance— Mc Graw Hill Book Co.

2. Colly, John : What is Corporate Governance

3. Christine A. Mallin : Corporate Governance

4. Keshab, P. : Corporate Governance in India 2008

5. David, T. Llewellyn : Corporate Governance and the Markets Challenges, Opportunities,

and Responsibilities.

Course Code : ACC 605 Course Title : FINANCIAL ACCOUNTING THEORY

Credit Hours : 3.00

Course Objectives This course intends to provide the students with a very clear understanding of financial accounting theory such

as formation, verification and classification. The course also helps students in understanding how to prepare

profit and loss, balance sheet and cash flow statement for an organization and how accounting information could

be used for making business decision.

Course Content:

1. The nature of accounting theory— Theory formation and verification in accounting— Types of

accounting theories.

2. Users and uses of accounting information— Users' information needs— The nature of

accounting information- Limitations of accounting.

3. Developments in accounting— Historical background— Developments in USA, UK, Australia

and Bangladesh. Accounting concepts, Principles, rules etc. including equity theories—

Accounting standards-- Needs for accounting standards— The efficient market hypothesis—

Objectives of financial statements— Desirable qualities of accounting information—

Conceptual framework of accounting.

4. Financial statements-- Profit and Loss statement, Balance Sheet and Cash Flow Statement—

The presentation of financial statements: Classification, form and content— special problems

in the reporting of profit: prior period— adjustment, extraordinary items, effects of accounting

changes and gains and losses on the evaluation of non current assets— Auditors' and directors'

reports- Reporting requirements in Bangladesh— Regulatory bodies— IFRS — Interpretations

— ICAB Standards.

Books Recommended:

1. Hendriksen E.S. : Accounting Theory

2. Baxter W.T. and Davidson S. : Studies in Accounting

3. Most K. : Accounting Theory

4. Belkaoui A. : Accounting Theory

5. Henderson S. & Peirson G. : An Introduction to Financial Accounting Theory

6. Macve R. : A Conceptual Framework for Financial Reporting.

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Course Code : ACC 606 Course Title : STRATEGIC MANAGEMENT

ACCOUNTING

Credit Hours : 3.00

Course Objective: The primary purpose of this course is to explore the practical orientation of Management Accounting

as a separate branch of accounting. This course particularly helps the students in taking strategic

decisions on various relevant business issues related to costing, pricing, performance measurement

etc.

Course content:

1. Managerial Accounting & Business environment.

2. Variable costing as a tool of management - Cost - Volume - Profit relationship.

3. Relevant costing for Decision making - Use of responsibility accounting— Segment Reporting

& decentralization.

4. Pricing decisions - Full cost, Conversion cost, ROI and marginal cost pricing— Transfer pricing.

5. Managing cost of constrained resources — Cost Measurement Systems — Managing quality &

time to create value.

6. Activity based costing as tool of planning and decision-making -- Back flush costing— Project

Costing-- Target Costing, Kaizen Costing— Life cycle costing.

7. Cost Estimation & using Regression — learning Curve. Financial Modeling & decision Making.

8. Managing quality -& time to create value -Cost of quality, Quality conformance, Prevention,

Appraisals etc. quality cost report.

9. Ethical -Code & Standards for Management Accounting.

10. Incentives System & performance measurement. Advanced Planning Analysis & Control

Analysis.

Books Recommended:

1. Horngren C.T. : Cost Accounting- A Managerial Emphasis

2. Matz and Usry : Cost Accounting- Planning and Control

3. A. R. Bel Kaou : Advanced Management Accounting

4. Backer and Jacobsen : Cost Accounting A Managerial Approach

5. Garison and Noreen : Managerial Accounting

6. Helton & Maher : Cost Accounting

Course Code : ACC 607 Course Title : MULTINATIONAL ACCOUNTING

Credit Hours : 3.00

Course Objectives:

With the development of internet and globalization concept, development of multinational accounting

system has become a reality. It is expected that after completing the course, students will be well

equipped to deal with the issues related to national and international accounting system. It also helps

students to understand rules and regulations for international disclosure, international accounting for

goodwill and intangibles and accounting for foreign currency transactions and foreign currency

derivatives.

Course Contents:

1. International Dimensions of Accounting and Control: Introduction- The International

Development of the Accounting Discipline- National Differences in Accounting Systems- The

Evolution and Significance of International Business- Accounting Aspects of International

Business- The Field of International Accounting.

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2. International Patterns of Accounting Development- Purposes of International Classification-

Classification of Accounting and Reporting Systems-- Influences on Accounting Development-

Culture, Societal Values, and the Accounting Subculture.

3. Comparative International Accounting Systems and Practices- Anglo-Saxon Accounting-United

States• United Kingdom-- Nordic Accounting- The Netherlands- Sweden- Germanic

Accounting- Germany- Switzerland- Latin Accounting- France- Italy- Asian Accounting-Japan.

Appendix: Consolidated Financial Statements Mazda.

4. Pressures for. International Accounting Harmonization and Disclosure- Governments- Trade

Unions and 'Employees-- Investors- Bankers and lenders- The General Public- Accountants and

Auditors- The International Harmonization and Disclosure Debate.

5. Multinational Management Perspectives on . Information Disclosure and Regulation- The

Pressures for Information Disclosure-- User Comprehension and Information Overload-

Managerial Incentives to Disclose Information- Costs of Information Production- Competitive

Disadvantage Government Interference- Managerial Attitudes to Voluntary Disclosures-

Evaluating Costs and Benefits.

6. International Accounting for Goodwill and Intangibles- The Significance of Intangible Assets-

The Conceptual Framework Approach-. The Stock Market Perspective-- Goodwill- Brands.

Trademarks. Patents, and Related Intangibles-- Research and Development.

7. International Segmental Reporting- Users and Uses of Segmental Information- The Benefits of

Segmental Reporting-- The Costs of Segmental Reporting- Regulation- The International

Accounting Standards Committee (IASB)- The Content of Disclosures- Segmental Reporting

Problems -- Summary.

8. Accounting for Foreign Currency Transactions and Foreign Currency Derivatives-Introduction-

Foreign Exchange- Foreign Currency Transactions- Accounting for Foreign Currency

Derivatives-- Accounting for Forward Contracts.

9. Translation of Foreign Currency Financial Statements- Introduction- Translation

Methodologies: An Overview- Historical Development in the United States- FASB Statement

No. 52 - Non-U.S. Translation Practices-- International Accounting Standards.

10. International Disclosure Trends and Financial Analysis- The Importance of Annual Report

Disclosures- National and International Disclosure Regulation- Comparative Multinational

Information Disclosure Practices- - Corporate Review Information- Segmental Review-

Financial Review - Some Additional Information Disclosures- The Frequency and Timeliness

of Reporting.

Books Recommended:

1. Radebaugh L H & Gray S J : International Accounting and Multinational Enterprises

2. Choi & Mueller : International Accounting

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