variety's 2012 dinner with the stars program book

http://www.varietystl.org/charity-events-st-louis/dinner-with-the-stars

Trust Centene.

For a lot or a little help that goes a long way

Proud supporter of Variety’s Dinner with the Stars

© 2012 Centene Corporation. All rights reserved.

www.centene.com

Variety the Children’s Charity of St. Louis presents

Executive Producer JAN ALBUS

Entertainment ChairmanSTEVE SCHANKMAN

Switch Executive ProducerJOHN NICKEL

DirectorCHRISTINA WILDE

TheDavid Steward

Family

This evening is generously underwritten by

Starring

Diana Ross

Variety Children’s Chorus Yvonne Meyer DancersFeaturing

HonoringThelma Steward Michael Neidorff

Dinner Chairman MARILYN FOX

Every dollar raised this evening goes directly to Variety children.

1

Print GraphicsMOMENTUM

Production GraphicsPICKETT

PRODUCTIONS

Lighting and SoundCHIP SELF

ScriptSTEVE SCHROER

Hosted By

Joe Buck

3

TABLE OF CONTENTSVariety Week

Letter from the President

Letter from the CEO

Variety St. Louis

Event Chairman

Patron & Gold Chairmen

2012 Woman of the Year

2012 Man of the Year

Past Men & Women of the Year

Diana Ross

Joe Buck

Variety Children’s Chorus/Yvonne Meyer Hare

Production Team

Planned Giving/John Harris Society

Variety Board & Staff

Variety Club – Centene

Variety Club – Emerson

Variety Club – Nestlé Purina PetCare Co.

Variety Club – Wells Fargo Advisors

Variety Club – World Wide Technology

Special Equipment Appeal

Major Partner – Ameren

Major Partner – Bank of America

Major Partner – The Chase Park Plaza

Major Partner – Edward Jones

Major Partner – Express Scripts

Major Partner – Imo’s Pizza

Major Partner – Wehrenberg Theatres

Media Partner – Clear Channel Radio

Media Partner – FOX/KPLR

Media Partner – Momentum

Media Partner – St. Louis Post-Dispatch

4-5

6

7

9

10

11

12

13

15

16

17

21

23

25

29

30

31

33

35

36

37

39

41

43

45

47

49

51

53

55

57

59

4

VARIETY WEEK 2012Thank you for joining us to help kids say “I CAN!”

RUNWAY LIGHTS FASHION SHOW Saturday, April 21Variety Week kicks off with a runway fashion show at The Chase Park Plaza featuring the collection of New York designer Carmen Marc Valvo. Thelma Steward serves as honorary chairman of the event, which also includes a luncheon and the Variety Boutique, as well as Rolls Royce test drives for the guys. FOX 2’s Mandy Murphey serves as emcee.

CALL-A-THON FOR KIDSTuesday, April 24The community tunes in to KTVI FOX 2 and KPLR 11 throughout the day to help their favorite news personalities raise money for Variety, every dollar of which stays right here to help local children.

IMO’S FOR KIDS DAYWednesday, April 25All local Imo’s Pizza franchises donate between 10 and 20 percent of their proceeds from this day to Variety. This promotion has raised more than $1.1 million to date.

NIGHT OF THE RISING STARSSaturday, April 28Young Variety’s Night of the Rising Stars joins Dinner With the Stars this year. DJ Blue of New York City will provide entertainment for a Night of the Rising Stars after party in the Kiel Club.

DINNER WITH THE STARSSaturday, April 28For this special 80th anniversary, music legend Diana Ross headlines! Joe Buck is hosting the evening, which is honoring Michael Neidorff and Thelma Steward as Man and Woman of the Year. This year marks Marilyn Fox’s 15th year as chairman of this event. For the first time, the entire cost is being underwritten by World Wide Technology, Centene Corporation and the David Steward Family, meaning all the money raised will go to the kids.

5

“VARIETY CLUB” LEVEL

MAJOR SPONSOR LEVEL

MEDIA PARTNERS

VARIETY WEEK PARTNERS

6

Dear Friends of Variety,

Jesus said in the Bible, “What you have done for the least of them, you have done for me.” The verse resonates greatly with me, because I know our extraordinary community is filled with that type of generosity.

Through my work with Variety, I have learned what the power of giving really means. I have seen proof of another Bible verse, which notes that if you sow your seeds in good soil, there is always return on those efforts. I am so thankful for all of the community members and corporate sponsors who have joined me in supporting Variety, lending time, effort, money and resources to this great cause. It has changed people’s lives, including mine.

Eighty years ago, Variety founders had a mission: To help children who needed a little extra care. What started with an abandoned baby in a Pittsburgh theater has turned into a worldwide effort to assist children everywhere. Continuing that effort is a blessing to all of us, and it has been a privilege to watch Variety grow in a number of ways over the past three years. Additional corporate partners have come on board, some at the highest level of sponsorship. New major donors have sent gifts and attended events, which themselves have become bigger and better each year. The staff has grown, and even gained a new perspective – literally – as they expanded into a larger office space on the third floor of the Westport Bank of America building. I’m thankful that my family has joined me in rallying around this cause, as my wife, Thelma, serves on the Variety Board of Directors and as honorary chairman of the Runway Lights Fashion Show. My son David II, his wife Mary and my daughter Kimberly are now active servants.

How time flies! My tenure as Variety president is nearly up, but the faces of these children and their parents will live with me forever. I have seen first hand the results of Variety’s work, and it has been such a pleasure to play some small part. It has been an honor to serve as president of this great organization, and I look forward to maintaining a seat on the board after I step down at the end of this year. I can honestly say it has been the most gratifying experience of my career.

In His Service,

David Steward

MESSAGE FROM OUR PRESIDENT

Photo courtesy of Peter Wochniak

David Steward with Variety Child Monae

7

MESSAGE FROM OUR CEODear Friends of Variety,

What a wonderful tribute to 80 years of Variety in St. Louis! We’re all experiencing history right now, and I am so humbled to be a part of it. Through depression, recession, good times and bad, all of you, and so many before you, have stepped up to the charge to help Variety care for children with disabilities right here in St. Louis.

One key to Variety’s longevity is the acknowledgement that in order to grow, we must embrace change. It’s not an easy thing to do, as it comes with a great deal of risk, but we at Variety have been able take those risks and become even stronger for our kids. For instance, it was hard to say goodbye to the trusty Telethon, but we’ve said hello to Variety Week, putting together an entire week of fundraising events and promotions, including a Call-A-Thon.

I’ve seen many programs come and go during my time at Variety, and I am incredibly honored to be playing a part in that growth. Bikes for Kids, the Dennis and Judith Jones Variety Wonderland Playground in Forest Park, the Emerson Resource Center, Variety Adventure Camp, Variety Children’s Theatre, and the new Ther-Happy Kids therapy program have all helped expand the ways we reach our kids, ensuring that Variety is the go-to charity for local kids with disabilities.

Thank you for taking this journey with us, as we witness lives change right before our eyes because of contributions from people like you. This truly is a historic night. Let’s make it the beginning of the next eight decades of helping children reach their full potential.

Sincerely,

Jan Albus


Jan Albus with Variety Children Grant, Monae, Mia and J.J.

8

The J and our kids congratulate

Marilyn Fox on her 15th year as

Dinner with the Stars Chairperson!

Marilyn,

Your years of leadership and support have been instrumental to our success. Thanks for everything you do for the J, and for the entire St. Louis community.

With love and admiration,The Board of Directors and Staff of the J

The J is a proud partner agency of Variety the Children’s Charity of St. Louis.

jccstl.org

9

Over the past 80 years, Variety the Children’s Charity of St. Louis has helped more than one million children with disabilities say “I CAN!” by providing them with vital medical equipment, such as wheelchairs, leg braces, hearing aids, van lifts and more, as well as educational, therapeutic and recreational programs like Variety Adventure Camp and the Variety Children’s Theatre. The Emerson Resource Center provides answers to parents’ questions and provides community connections, and grants are allocated to more than 80 qualified partner agencies throughout the Greater St. Louis area to fund programs and/or services that directly impact the lives of children with disabilities.

Variety has been a pillar in the St. Louis community for 80 years. Our relationships with corporations, organizations and individuals allow us to be the go-to children’s charity in St. Louis helping local kids with disabilities. Variety has evolved over the years, but our heart remains the same. We’re so thankful for your undying support, so families know they can count on us to make a difference in their children’s lives.

VARIETY ST. LOUISMISSION: To help local children with disabilities reach

their full potential by providing them with services every time they need assistance.

Nate plays tennis at Variety Adventure Camp.

Visit VARIETYSTL.ORG to learn more about helping children say, “I CAN!”

10

Marilyn FoxCelebrating 15 YEARS

Marilyn Fox is truly a champion for Variety children. A long-time St. Louis philanthropist with a strong sense of community, Marilyn was named Variety’s Woman of the Year in 1996. In the past 16 years, she has worn many hats for Variety, as she quickly became one of the organization’s most passionate spokespersons, even from across the ocean for two years when her husband, Sam, was serving as the U.S. ambassador to Belgium.

Fifteen years ago, Marilyn became the chairman of the annual Dinner With the Stars gala, Variety’s largest fundraiser. In the same year, she created the Patron Committee for the gala, comprised of Variety friends enlisted to invite new friends to the event. Each year it has grown, raising more than $7 million for Variety’s kids.

As a member of the Variety Board of Directors, Marilyn has served on both the Nominating Committee and Executive Committee. Along with those governance duties, it is widely known that Marilyn put the “adventure” in what is today’s Variety Adventure Camp. In 1998, she was introduced to what was then a one-week sports camp with limited activities. Today, Variety Adventure Camp is a four-week camp, with a staff numbering 85 and activities including art and music, as well as a full range of sports. Marilyn was instrumental in developing the new model for the camp, and single-handedly found generous supporters to fund it. Marilyn firmly believes that children wtih disabilities deserve to have an adventure each year at camp.

“Marilyn is one of Variety’s greatest leaders,” said CEO Jan Albus. “We’re so blessed to have her as an integral part of Variety, heavily involved in both our fundraising and programming efforts. Her support is visible each day in the lives of thousands of Variety kids.”


Marilyn Fox with Variety Child Grant

DINNER CHAIRMAN

11

PATRON TABLE CHAIRMENGayle and Fred PalmerPatron Committee

Joyce AboussieSusan and Terry BlockLinda and Kit BondLisa and Greg BoyceBob ClarkSharon and Dale FiehlerRichard GephardtLaura and Mike HerringBev and Steven LeerAnnie and Joe SchlaflyFran and Jim Smith

Gayle and Fred Palmer with Variety Child Kaci

GOLD TABLE CHAIRMENKelly and Steve Gross

Kelly and Steve Gross with Variety Child Lucy

“Raising a son on the autistic spectrum, we have seen first hand

the courage and amazing will of children with special needs. Kelly

and I appreciate this honor and are inspired by the children of Variety.”

— Steve Gross

12

Thelma Steward ~ Woman of the Year“If Dave and I are going to sit on a board, we’re going to do something to improve that board and to impact the organization in some way,” Thelma Steward said.

She has proved that in her involvement with Variety, as well as in her many endeavors throughout the community. As a registered nurse by profession and a homemaker for nearly 30 years, Thelma’s commitment to caring has been complemented with a focus on numerous activities that enhance our community. Her past activities have included: Co-chairperson for the Charmaine Chapman Society of the United Way, co-chairperson for Grace Hill’s Annual fundraiser, board member for Girls, Inc. and Saint Louis Art Museum Friends, chairperson for Family Ministries and co-chairperson for Stewardship Enrichment at her church, and Sunday school teacher for “Doing Business by the Good Book” class.

Thelma is currently serving her second term on the Variety Board of Directors. In addition to her work on the board, she has served as honorary chairperson for Variety’s Runway Lights Fashion Show for three consecutive years, helping take the event to a new level each year. Her husband, David Steward, is Variety’s president, and her children have all been involved with Variety events. “I don’t have to receive anything to make me want to do this,” Thelma said. “The joy I see on the faces of the children and parents is just such a great reward right there. Variety families show such courage and such love. All we’re doing is trying to make a better life for where they are, and I’m so happy to do that!”

Thelma is also a Lifetime United Way Alexis De Tocqueville member, and she currently serves on the board of the Sheldon Concert Hall, Saint Louis Art Museum, Saint Louis Symphony, and Care and Counseling. She and Dave co-chaired the Heart Ball, and are co-chairing the Saint Louis Symphony Gala in October. She has received numerous awards, including the Humanitarian Award from the Dr. Martin Luther King Awards Celebration, the Pillar of Strength Award from Epworth, Washington University’s Jane and Whitney Harris St. Louis Community Service Award, the St. Louis Community Empowerment Foundation’s Salute to Women in Leadership Award, and the Cancer Support Community’s Marsha Wolff and Tina Borchert Inspiration Award. She and Dave have been married for 35 years, and she continues to make it a priority to support him and his numerous board commitments in the St. Louis community and beyond.


Thelma Steward with Variety Child Mia

HONOREE

13

Michael Neidorff ~ Man of the Year“We enjoy helping organizations that deal with youth and health-related issues,” Michael Neidorff said. “We think it is important to find organizations that pull us together versus isolate us.”

Michael knows Variety is such an organization, and has personally and professionally become invested in the effort to help Variety children reach their full potential. One of the first volunteer efforts he and his wife Noémi joined after moving to town in the mid-1980s was to answer phones on the Variety Telethon. He has also helped establish Centene as a top corporate partner, as well as an underwriting partner for tonight’s event, ensuring that every dollar will go directly to Variety.

Besides his commitment to Variety, Michael serves on the boards of several arts and civic organizations, including the National Urban League, The Kennedy Center, the Saint Louis Symphony, Opera Theatre of St. Louis, the United Way and the Greater St. Louis Boy Scouts of America. Dedicated to education, Michael served on the board of trustees for Webster University. His contribution to several civic organizations, such as the St. Louis Regional Chamber and Growth Association, Grand Center and Civic Progress, is notable. In March 2006, he joined to the board of directors of Brown Shoe Company, Inc.

Professionally, Michael is an experienced executive with a record of accomplishments in both starting and managing healthcare enterprises. He accepted the positions of president and chief executive officer of Centene Corporation in 1996. He was named the chairman and chief executive officer in May 2004. From the time that Michael joined Centene, he has led its transformation from a closely held, $40 million corporation to a publicly traded, Fortune 500, multi-line enterprise with annual revenues approaching $5 billion.

“Michael is a natural fit for this award, which honors local philanthropists who really make a difference,” said Variety President David Steward. “His warm heart and compassionate soul are a true blessing for this community, as he strengthens every cause he touches.”


Michael Neidorff with Variety Child J.J.

HONOREE

15

2011 George H. Walker III and Pat Mercurio

2010 David Farr and Linda Martinez

2009 Hugh Grant and Marsha Rusnack

2008 Walter Metcalfe and Nancy Kranzberg

2007 Scott Schnuck and Cindy Brinkley

2006 David Steward and Peggy Ritter

2005 Patrick Stokes and Georgia Frontiere*

2004 Dennis Jones and Mary Ann Lee

2003 David Darnell and Donna Wilkinson

2002 Sam Fox and Emily Rauh Pulitzer

2001 Kurt Warner and Barbara Jacob

2000 E. Desmond Lee* and Gloria Waters White*

1999 Senator Jack Danforth and Charmaine Chapman*

1998 John E. Jacob and Janet McAfee Weakley*

1997 John W. Bachmann and Joanne Knight

1996 Robert R. Hermann and Marilyn Fox

1995 William Danforth and Marion Black

1994 Ted C. Wetterau* and Mary Ann Van Lokeren

1993 Edward E. Whitacre Jr. and Virginia L. Busch

1992 Benjamin F. Edwards III* and Kimmy Brauer

1991 Andrew B. Craig III and Virginia Cornelius

1990 Lee M. Liberman and Barbara Bridgewater

1989 August A. Busch III and Marguerite Ross Barnett*

1988 Stanley C. Pace and Priscilla McDonnell

1987 Charles F. Knight and Patricia Bush

1986 Sanford N. McDonnell* and Ann Liberman

1985 Zane E. Barnes* and Mary Strauss

1984 George Capps* and Patty Battram

1983 Michael L. Pulitzer and Virginia Barnes

1982 Clarence C. Barksdale and Margie Wolcott May*

1981 G. Duncan Bauman* and Mary Patricia Spence*

1980 John R. Weber Sr.* and Jane Harris*

1979 Harry Bussman Jr.* and Rosalie Ewing

1978 Joseph R. Marion* and Katherine Walsh*

1977 Milton Mandel* and Mary Benes*

1976 Leon Neuman* and Gloria Weber

1975 Tony Peluso* and Lillian Shenker*

1974 Edwin D. Dorsey and Grace Lichtenstein*

1973 Frank Chevitz* and Nora Bauman*

1972 Joseph Simpkins*

1971 John H. Londoff*

*Deceased

PAST MEN & WOMENOF THE YEAR

16

ONSTAGE

Diana Ross has had a profound influence on American popular culture and has become an icon in the entertainment industry. She is an Academy Award nominated actress for her unforgettable role as Billie Holiday in Lady Sings the Blues, a Tony and Golden Globe winner, a bestselling author, winner of eight American Music Awards and a recipient of The Kennedy Center Honors. Her reputation as a woman of great style and beauty has put her on the covers of hundreds of magazines.

Diana Ross has sold more than 100 million records and recorded 18 No. 1 hits. Her music became the sound of young America in the ‘60s soon after she signed with Motown Records in 1961 with The Supremes. She embarked on her extraordinary solo career in 1970, and has not stopped since.

Diana Ross sings the soundtrack of our lives, a true music legend. To get breaking news, latest tour information and exclusive content, become a fan of Diana Ross’ official Facebook page: www.facebook.com/dianaross.

Diana Ross ~ Headliner

THE LEGEND... THE MUSIC… THE VOICE …

17

St. Louisan and nationally known sports broadcaster Joe Buck has returned home to host this evening’s program, joining us for the second consecutive year.

Joe continues a long tradition of Buck family involvement with Variety. When he received Variety’s Champion for Kids award in 2007, he and his father, legendary sports announcer Jack Buck, became the first father-son duo to receive the honor. Professionally, Joe conducts play-by-play broadcasts for select St. Louis Cardinals home game telecasts on FSN Midwest and serves as FOX Sports’ lead announcer for Major League Baseball and National Football League telecasts. His impressive resumé includes calling more than a decade’s worth of World Series and MLB All Star games. Joe started announcing St. Louis Cardinals Games in 1991 and added the National Football League to his FOX television duties in 1994, becoming the youngest announcer to call a regular slate of NFL games on network television. Since 2002, Joe has teamed with future Hall of Famer Troy Aikman to comprise the NFL on FOX No. 1 broadcast team, and he called his first Super Bowl in 2005.

Joe resides in St. Louis, and although he travels the country for professional purposes, he stays connected to his hometown. Joe is a true asset to the St. Louis community, particularly in his efforts to help local kids. In addition to Variety, he has been heavily involved in fundraisers for St. Louis Children’s Hospital and KIdSmart.

ONSTAGEJoe Buck ~ Host

18

Variety congratulates our 2012 Man & Woman of the Year

MICHAEL NEIDORFF&

THELMA STEWARD

And special thanks to

MARILYN FOXfor her 15 years as

chairman of the Dinner With the Stars.

19

ONSTAGE

Since 2000, the Variety Children’s Chorus, comprised of children of all abilities, has been spreading the “I CAN!” message throughout St. Louis and beyond. The children involved, invigorated by their own powerful performances and the warm reception from audiences, emerge with increased self-esteem and a feeling of acceptance.

Directed by Greg Schweizer and choreographed by Gia Valenti, the Variety Children’s Chorus gains not only musical skills, but also the confidence to perform onstage, the ability to work as a team and the responsibility to take direction in learning their own pieces of the show.

Barb Kramer, Variety’s program director, oversees the Variety Children’s Chorus. Nance St. James, director for the first decade of the chorus’ existence, is now coaching several chorus members on Variety scholarships.

Variety Children’s Chorus

Yvonne Meyer HareYvonne Meyer Hare is director of The Variety Ensemble, composed of talented dancers and singers. She is the owner and director of the Gerri Stretz Professional Dance Center of St. Louis. Yvonne has been teaching and choreographing for over 20 years. She began her professional career at the St. Louis Muny Opera and has performed in over 25 shows thus far. Yvonne made her Broadway debut in A Christmas Carol at Madison Square Garden, choreographed by the Tony award winning Susan Stroman. She also played Sheila in A Chorus Line at Stages St. Louis. In 2011 and 2012, she choreographed the St. Louis Teen Talent Show at the Fabulous Fox Theater, and this summer she is associate choreographer for Joseph and The Amazing Technicolor Dream Coat at the MUNY.

This is Yvonne’s 17th year working with Variety’s Dinner with the Stars, and as always, she is thrilled to be a part of something so wonderful. She has three fantastic children, a very supportive husband and truly appreciates being able to do what she loves every day!

20

Switch applauds Variety the Children’s Charity of St. Louis for 80 years of helping children with special needs reach their full potential. For 1 1 years, Switch has been fortunate enough to help Variety realize this potential.

Switch creates and produces experiential marketing programs worldwide specializing in consumer and corporate events, field marketing, sponsorship activation, digital media, exhibits and environments.

And Now for the Curtain Call…

6600 manchester avenue • saint louis, missouri • 63139 • www.liberateyourbrand.com

21

DINNER WITH THE STARS PRODUCTION TEAMJan Albus – Executive ProducerSteve Schankman – Entertainment ChairmanJohn Nickel – Switch Executive ProducerChristina Wilde – Show Director

Chris Benecke – Pre-Show ProducerBill Burnes – Creative DesignerBill Conerly – Graphics ManagerBrook Culleton – Backstage ManagerMike Culleton – Assistant Stage ManagerAlan Davidson – Video DirectorEmily Durning – Backstage ManagerKeith Evans – Senior Technical DirectorAngela Gregory – Entertainment CoordinatorYvonne Meyer Hare – Variety Ensemble Director Mary Hill – Producer, FOX 2Allison Horneyer – Production Assistant

Brett Dean – Teleprompter OperatorChuck Neff – Feature ProducerBrian Nolan – Technical DirectorSteve Paolicchi – Onsite ProducerJim Perry – Graphic DesignerJeff Pickett – Graphic DesignerMichelle Rago – Presentation DesignerMike Right – IllustratorKatherine Robbins – Technical AssistantSteve Schroer – Script WriterGreg Schweizer – Variety Chorus DirectorChip Self – Lighting, Sound DesignerMontie Sommers – Presentation DesignerGreg Stone – Prop MasterGia Valenti – Variety Chorus ChoreographerDavid Westhues – Video ProducerTom Williamson – Production Stage Manager

24

The John Harris Society consists of hundreds of caring individuals, foundations and organizations dedicated to annually supporting the children in our community who live with physical or mental disabilities like spina bifida, cerebral palsy or autism. By joining the John Harris Society, you personally help children who have endured countless hardships realize their true potential and reach goals many never thought possible. With an annual gift of $1,000 or more to Variety, YOU CAN make an immediate difference in the life of a child with a disability.

In the late 1920s, John Harris resided as president of a social group of entertainers who called themselves “The Variety Club.” One cold December evening, the men found a baby girl abandoned on the steps of Harris’ theater in Pittsburgh. The men decided to take the baby in and care for her, and Harris, along with his fellow entertainers, launched Variety chapters throughout the United States to help children in need.

Questions? Linda Sanders, Director of Development • 314-720-7712 • [email protected]

JOHN HARRIS SOCIETY

J.J. rides his brand new therapeutic bike.

Lucy learns to swim.

Davion enjoys some down time.Lily performs in The Wizard of Oz.

25

According to the Office of Special Education Programs, the number of students with disabilities has been quickly increasing over the past 20 years. You can do something today to ensure that St. Louis children with disabilities can always turn to Variety for help. Please consider joining Variety’s Encore Society, created to honor and recognize those who want to provide for local children by denoting a gift to Variety in their will, trust or estate plan. The process is simple, beginning with a conversation with your attorney regarding your wish.

All Encore Society members receive a certificate of appreciation and are recognized in our Annual Report (unless you prefer to remain anonymous). If you have already arranged for a bequest or other planned gift, we ask that you notify us so we can honor your support. Otherwise, if you are considering such a gift, please contact Variety so we can help you and your advisors during the process in order to benefit your estate while making clear your intention to support Variety the Children’s Charity of St. Louis.

ENCORE SOCIETY

Variety Encore Society Members

Mark and Merri AbelsAnonymous (3)

Marilyn and Steve CrimminsEvelyn V. Doll

Linda and Cliff EasonArabella R. Gieseler

Ray and Judy GruenderMarcella Hager

Michael and Laura HerringMargaret ImoMary E. James

J. Christopher Kerckhoff Jr.Mark H. Koritz

Ruth M. KourkafasDorothy F. Krekeler

Michael and Joan MalloyLyn and Michael Niemann

David PasternakRussell Schrempp

Kimberly N. Springer Steven F. Schankman Family

Carol and Ambassador George H. Walker IIIMartha M. Wallin

Florence WestaverMarie Winningham

Edith and Alan Wolff

26

Mercy Snoezelen® Multi-Sensory RoomIn collaboration with St. Louis Variety, Mercy Behavioral Health recently opened the Mercy Snoezelen® Multi-Sensory Room to enhance therapy, learning and relaxation for kids with autism, developmental disabilities and severe behavioral disorders. This safe, non-threatening room incorporates a specialized selection of sensory equipment that is designed to help patients adapt their responses to stimulation and advance education and therapy goals.

The blend of sights, sounds, textures, aromas, and motion offer a wealth of benefits by improving communication, enhancing understanding and building trust between patients and their therapy teams. This also enables patients and their teams to interact freely with the different components including fascinating displays, orbiting pictures, soothing massage techniques and electronic buttons and switches while overcoming inhibitions, self-esteem issues or mounting tensions.

The Snoezelen Multi-Sensory Room was developed in the 1970’s in Europe, and today there are more than 2,200 Snoezelen Rooms nationally and internationally, where adults and children of all ages are seeing profound advancements in their overall treatment and therapy programs. The Mercy Snoezelen Room, located at Mercy Behavioral Health is the first of its kind in the Midwest region.

Enhancing therapy, learning and relaxation for kids

27

Behavioral CounselingAlmost HomeCatholic Children’s HomeCatholic Family ServicesChild Center - Drury HouseChild Center - Sequoia HouseCovenant House MissouriCrider Health CenterEpworth Children & Family ServicesFamily Resource Center *Great Circle (BGTM/ECC Inc.)Jewish Family & Children’s ServicesMarygroveMissouri Girls Town FoundationOur Lady’s InnSaint Louis Crisis NurserySt. Louis Transitional Hope HouseSt. Vincent Home for Children

CampsCrohn’s and Colitis FoundationGiant Steps of St. Louis *H.I.S. K.I.D.S, Inc.National Kidney FoundationParent & Teacher Organization for Exceptional ChildrenSherwood Forest Camp, Inc.Sunnyhill Adventures *Variety Adventure Camp

Clubs/Community CentersBoy Scouts of America - Greater St. Louis Area CouncilCatholic Charities Midtown Center Community Living Inc.

Coordinated Youth and Human ServicesDisabled Athlete Sports Assoc.Girl Scouts of Eastern MissouriHyde Park OutreachJCC – Fit for LifeLife SkillsNorthside Community CenterSpecial Olympics MissouriSt. Louis Arc - Neighborhood ExperiencesSt. Louis Society for the Physically Disabled

Early Childcare and EducationCornerstone Center for Early LearningJCC – Early Childhood ServicesKingdom HouseLemay Child & Family CenterSSDNSt. Martin’s Child CenterUniversity City Children’s CenterYouth in Need

HospitalsCardinal Glennon Children’s Medical CenterMercy Children’s HospitalRanken Jordan - A Pediatric Specialty HospitalSt. Louis Children’s HospitalWings of Hope

SchoolsCamp Happy DayCentral Institute for the DeafDept. of Special Ed. Archdiocese of St. Louis

Good Shepherd School for ChildrenHoward Park CenterLogos SchoolLutheran Association for Special EducationMiriam Foundation/Miriam SchoolSt. Joseph Institute for the DeafUnited Services

Special DisabilitiesAsthma & Allergy FoundationCenter for Autism EducationCenter for Hearing & SpeechC.H.A.M.P. Assistance DogsChildren’s Home Society of MissouriDelta Gamma CenterDisability Resource Association, Inc.Disability Support SystemsEquine Assisted TherapyIllinois Center for AutismJamestown New HorizonsNextStep for LifeNurses for Newborns FoundationRide on St. Louis, Inc.Show Me AquaticsSpecial Children, Inc.Support DogsSt. Mary’s Special ServicesTeam Activities for Special KidsTherapeutic Horsemanship, Inc.TouchPoint Autism ServicesWilliam. M. BeDell ARC

* 2011 Variety Sunshine Coach Van Recipients

VARIETY PARTNER AGENCIESVariety funds programs focused specifically on children with disabilities.

28

Mark your calendars for

Presented by Variety Children’s Theatre

October 26-28, 2012Touhill Performing Arts Center

University of Missouri - St. Louis

Variety Children’s Theatre will present ANNIE Oct. 26-28 at the Touhill. ANNIE will follow on the heels of the program’s successful run of musicals – The Adventures

of Tom Sawyer, OLIVER! and The Wizard of Oz.

The one-of-a-kind program, presented by Variety the Children’s Charity of St. Louis, puts professional adults and children of all abilities on stage under the direction of Tony Nominee Lara Teeter and some of the most sought-after directors and designers in St. Louis.

Musicals feature professionals, kids of all abilities

The Wizard of OzOLIVER!Adventures of Tom Sawyer

29

VARIETY BOARD OF DIRECTORS

VARIETY STAFFJan AlbusCEO

Alison BergerEngagement Director

Laura BoyleCreative Producer

Molly BuyatDatabase Manager

Mollie FrancisSales and Event Coordinator

Kristi Meyers GallupGrant Writer

Diane GruszkaHealth Services Director

Patty HaeffnerExecutive Assistant to the CEO

Karen HaglinAdministrative Services Manager

Barb KramerProgram Director

Julie NagyProgram Assistant

Brian RoyCOO/Sales and Marketing Director

Linda SandersDirector of Development

Katie StalterCommunications Senior Manager

David Steward President

Kimmy Brauer Vice President

William H.T. Bush Vice President

Michael Staenberg Vice President

Rhonda Hamm-Niebruegge Secretary

Leslie Wilson Treasurer

Mark Abels Jo Ann Arnold Dan BernsSteve Crimmins

Nancy DiemerCathy DunkinCliff EasonMarilyn Fox Cheri FrommRay GruenderMahendra GuptaDoug HillMargaret Imo Marie JaryNevada A. Kent, IVJ. Christopher Kerckhoff, Jr.Dr. Patricia KopetzMark Koritz Patrick LarmonMike Lefton Joan MalloyPat Mercurio

Kevin Mowbray Marcia NiedringhausLucia Rodriguez George RomanBrian RotherySteve Schankman Scott SchnuckBevis SchockAlison SheehanKimberly SpringerThelma Steward

Chip RosenbloomLife MemberOzzie SmithLife Member

30

VARIETY CLUB PARTNER

Centene Corporation has a propensity for things that involve youth and health related issues. Variety deals with both. When one sees the parents and foster parents and the children they are helping and supporting, it is impossible to not think about helping in a material way. We hope in some small way some of the things we have done might serve as a role model for others to help Variety.

Centene has supported Variety for several years, but the company reached the major partner level in 2010 and the “Variety Club” level this year. Prior to that, Centene was the presenting sponsor of Variety’s Champions for Children Summit in 2007 and 2008. That event includes an educational forum and allocations luncheon, providing education, allocation and celebration for Variety’s partner agency programs. Centene also contributed to the Variety Children’s Chorus’ trip to Washington, D.C., in 2008, to perform at the White House for then First Lady Laura Bush’s Holiday Open House.

Centene is one of the underwriting partners for tonight’s event, ensuring that every dollar raised will go directly to Variety.

Centene President and Chief Executive Officer Michael Neidorff with Variety Child Mia

31


Emerson has supported Variety for more than four decades, donating more than $2.1 million through the Emerson Charitable Trust to assist Variety in its mission to help children with disabilities reach their full potential. Emerson’s tradition of support for Variety extends through the company’s executive ranks. David N. Farr, Emerson’s chairman and chief executive officer, was Variety’s 2010 Man of the Year. Jo Ann Arnold, now retired, guided the company’s involvement for a number of years, and continues to provide vision and leadership in her role as chairman of Variety’s strategic planning committee.

Emerson’s partnership with Variety initiatives today is overseen by Patrick J. Sly, executive vice president of administration. Mr. Sly is here tonight to accept the Variety International Corporate Award, presented last May. Emerson also is the presenting sponsor of Variety’s Resource Center, which provides valuable information and expert referrals to resolve the legal, social, therapeutic, educational, medical and counseling issues often encountered by families of children with disabilities.

Emerson Chairman and Chief Executive Officer David Farr with Variety Child Madison

33


Since 1983, Nestlé Purina has been proud to partner with Variety to provide this tremendous organization with more than $1.4 million in support. A portion of this funding has gone toward the purchase of medical equipment, including 11 Sunshine Coach vans, and programs for Variety children and their dedicated families. Because of Purina’s core belief in the powerful benefits of relationships between people and pets, Purina is pleased to have been able to collaborate with Variety on the introduction of a service dog program, as well as provide many Variety children with food for their pets.

The wonderful work that Variety does for our community has also inspired Purina to host several consumer promotions over the years to support the organization, including “Paws for Kids.” Steve Crimmins, Purina’s chief marketing officer, is a proud member of the Variety Board of Directors and chairs both the Marketing Committee and the Variety Week Leadership Group.

Purina Chief Marketing Officer Steve Crimmins with Variety Child Isaac and Isaac’s dog, Daisy

34

Wells Fargo Advisors is proud to support Variety the Children’s Charity.We thank you for helping children with physical and mental disabilities reach their full potential.

Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. ©2012 Wells Fargo Advisors, LLC. 0412-0778 [88796-v1]

35


As a firm that is committed to helping people and families succeed financially so they can achieve their life’s aspirations, Wells Fargo Advisors is proud to join Variety the Children’s Charity as a “Variety Club” partner.

Wells Fargo Advisors is an active and engaged member of the community in big cities and small towns across America, so they understand and appreciate Variety’s determination to bring children with mobility concerns real, tangible, help wherever they live.

“This illustrious evening of celebrity entertainment is an outstanding opportunity to honor Variety on its 80th anniversary in the company of a music legend in the confines of one our community’s treasured venues, the Peabody Opera House,” said President and CEO Danny Ludeman. “But this gala is even more special than that; it also represents a showcase also for one of our region’s greatest strengths – the concern, compassion and generosity of the St. Louis community.

Wells Fargo Advisors President and CEO Danny Ludeman with his wife Susan and Variety Child Makayla

36


World Wide Technology is dedicated to supporting the community and non-profit organizations and is a long-time supporter of Variety.

WWT’s Chairman of the Board, David Steward, serves as President of the Variety Board of Directors, of which his wife Thelma is also an active member. In 2009, WWT became a Major Variety Sponsor and, over the past five years, WWT and the Steward family have donated more than $700,000 to Variety. They have been proud sponsors of the Bikes for Kids Program since 2006 and helped the Variety Children’s Chorus travel to perform at the White House in 2008.

At WWT, the goal is to bring about lasting positive changes to the communities in which they work and live through volunteerism, scholarship awards, youth development, project support and other community activities. “We are truly honored to support Variety and the children of St. Louis,” said David Steward.

WWT and the David Steward Family are two of the underwriting partners for tonight’s event, ensuring that every dollar raised will go directly to Variety.

David Steward, World Wide Technology chairman of the board, with Variety Child Lorelei

37

A St. Louis native and accomplished per-former, Jim is best known for his roles as Joe Dawson on “Highlander” and Lifeguard on the CBS series “Wiseguy.” Jim has also found much acclaim as the leader of the blues group, The Jim Byrnes Band, which has released three albums and received multiple awards. He has been an active supporter of Variety chapters both in St. Louis, where he has appeared in 20 Telethon specials, and in Vancouver, B.C., where he currently resides. Faced with his own challenges after the loss of his legs in a highway accident, Jim en-compasses the “I CAN!” spirit of Variety. Variety St. Louis recognized Mr. Byrnes with its Champion for Kids award in 2006, and he is helping with the Special Equipment drive during Dinner With the Stars for the sixth consecutive year.

SPECIAL EQUIPMENT APPEAL

Jim Byrnes ~ Blues Musician and Actor

Shruthi ~ Variety ChildWhen Cathy and Bob adopted Shruthi from India a couple of years ago, she was 4 years old, weighed 17 pounds and because of dislocation, her legs bent backward. One orthopedic surgeon said he had never seen such profound limb deformities. But this young girl is not letting Larsen Syndrome get her down. The congenital disorder has caused deformities in her feet, ankles, legs and hands, as well as dislocated hips and elbows, and curvature of her spine, but Shruthi’s attitude is always positive.

Nine surgeries later, and with Variety’s help, Shruthi has moved from a wheelchair to a gait trainer and now to forearm crutches. She is full of energy and happily enjoying her newfound freedom. Her surgeries have helped the deformities, but it’s the equipment provided by Variety that is giving Shruthi the opportunity to be as mobile as medically possible. The equipment allows her to enjoy being a kid, supplying the additional mobility that her body doesn’t provide.

38

Shine a little lightWe’re proud to support athletic, educational and cultural events that make our community a better place to live, work and play. Shininga little light on these programs helps us all focus on what matters.

Proud to sponsor Variety the Children’s Charity.

39

MAJOR PARTNER

Ameren has a rich tradition of providing reliable energy and an equally long-standing tradition of giving back to the communities they serve – it is part of their promise, Focused Energy. For Life. They plan to continue these traditions for generations to come.

For the past 26 years, Ameren has played a major role in raising funds for St. Louis-area children with disabilities. In 2003, the company launched its “Ameren PowerKids” project to help bring the technological advances in medical equipment to Variety children. Since 2003, 44 Variety kids have received power wheelchairs thanks to Ameren’s gift. This equipment – primarily power wheelchairs – allows children to use modern technology to be as mobile as possible. PowerKids uniquely links the power company serving St. Louis to kids who desperately need powered medical equipment to reach their full potential. The Ameren PowerKids are featured each year in the Runway Lights Fashion Show, which kicks off Variety Week.

In 2010, Ameren was honored with Variety’s President’s Award – recognizing the company’s overall dedication to Variety’s mission.

Ameren Chairman, President and CEO Tom Voss with Variety Child Breanna

40

Visit us at www.bankofamerica.com

© 2011 Bank of America Corporation SPN-109-AD | ARD1J1U2

A journey of a thousand miles begins with the first step.Thanks to you, things are getting done. Thanks to you, the world’s a better place. Thanks to you, the lives of real people are being changed for the better.

Bank of America is pleased to partner with Variety the children’s charity for their active community involvement. And thank you for being an inspiration to us all.

41

MAJOR PARTNER

Over the past 16 years, Bank of America has donated $1.8 million to Variety, demonstrating its commitment to helping St. Louis children with disabilities reach their full potential. Pat Mercurio, president of Bank of America Missouri, served as president of the Variety Board of Directors from 2006-2008, and currently serves on the executive committee of the board, and chairs the nominating committee. In 2011, Pat was honored as Variety’s Woman of the Year. Bank of America has also sponsored 13 Sunshine Coach vans, which transport Variety children to therapy and doctor appointments. Its employees have donated countless hours of support through volunteer efforts, and they are involved in Variety’s Allocations Committee, Finance Committee and the Variety Week Leadership Group. Variety presented Bank of America with its President’s Award in 2004 for exhibiting outstanding assistance for Variety kids.“

“The best part of our success comes from the way Variety children embrace and demonstrate that ‘I CAN!’ philosophy every day. They do all the work, and all they need from us is equipment, programs and resources to help them succeed,” said Pat Mercurio.

Bank of America Missouri President Pat Mercurio with Variety Child Hannah

42

variety.indd 1 4/4/12 2:06 PM

43

MAJOR PARTNER

Over the years, the historic Chase Park Plaza has served as a home away from home for Variety the Children’s Charity of St. Louis. The Chase has hosted more than 50 events to help Variety Kids, including the annual Dinner With the Stars, Runway Lights Fashion Show and the Champions for Children Summit. Marcia Niedringhaus, executive vice president of development and general counsel for The Chase Park Plaza, serves on the Variety Board of Directors, chairs the Membership Committee and sits on the Development Committee.

The Chase Park Plaza has been Variety’s “official hotel” since 1967, with the exception of a few years while it was closed for renovations. In addition to the Runway Lights Fashion Show taking place at the Chase during this year’s Variety Week, the Chase’s conference center hosts Variety Week Leadership Group meetings. Beginning in 2006, Variety Community Connections, part of the Champions for Children Summit, has been held in the Lindell Ballroom with breakfast hosted by the Chase.

Diana Ross and her entourage are enjoying their stay at the Chase.

The Chase Managing General Partner Jim Smith with Variety Child Kaixing

44

CE

A-7273-A

MA

R 20

12

www.edwardjones.com

stellar Celebrate a

for changing children’s lives.

evening to honor Variety’s 80 years of great community work, and a

45

MAJOR PARTNER

Over the past 15 years, Edward Jones has been proud to support the life-changing work of Variety, the Children’s Charity of St. Louis. It’s all about children and providing the equipment, support, and opportunities they need to reach their fullest potential.

Senior partner, Doug Hill, currently serves on Variety’s Board of Directors. John Bachmann, also a senior partner, served on the board for six years and for his dedication was named Variety’s Man of the Year in 1997. Penny Pennington, principal for branch and region development, serves as chairman of Variety Women.

Edward Jones believes in the potential of Variety to change children’s lives, and is proud to support the organization with both time and financial resources. Managing Partner Jim Weddle articulated a commitment to community partnerships at Variety’s 2010 Champions for Children Summit. “We strongly believe businesses should give back to their communities, and we salute Variety for all the ways it helps local children. Their smiling faces make us all feel good,” Jim Weddle said.

Edward Jones Senior Partner Doug Hill with Variety Child Olivia

47

MAJOR PARTNER

Express Scripts has supported Variety at the major sponsor level since 2010. Variety’s mission of helping children reach their full potential is central to the way Express Scripts engages with its communities. Express Scripts’ mission of making the use of prescription drugs safer and more affordable significantly impacts the lives of tens of millions of Americans. The company furthers that impact in the community by focusing on initiatives that provide access to health and medical services for those in need, educate underserved youth to prepare them for success, provide services to U.S. military troops and their families, and strengthen communities by aiding children and families in need.

The charitable giving of Express Scripts and the Express Scripts Foundation, coupled with the generous giving and volunteer efforts of its employees, make a positive difference in the communities where it operates, particularly in its hometown of St. Louis.

Express Scripts is the founding partner for Ther-Happy Kids, a new program that will provide therapy services to Variety kids.

Express Scripts Chairman, President and CEO George Paz with Variety Child Jenna

48

Josie’s Smile – It’s what giving is all about.

Over the past 14 years, the entire Imo’s Pizza organization has been committed to supporting Variety. In fact, our Imo’s For Kids Day has resulted in more than $1.1 million donated to Variety. And, we know our support helps to put smiles on the faces of thousands of local children, including Josie.

49

MAJOR PARTNER

For more than 14 years, Marge and Ed Imo and the entire Imo’s organization have been committed to supporting Variety. As a member of the Variety Board of Directors, Marge has initiated several successful programs, including Imo’s For Kids Day, which is held each year during Variety Week. On Imo’s For Kids Day, all St. Louis area Imo’s Pizza locations donate 10 percent of sales for that day to Variety. This program has resulted in more than $1.1 million to date being donated to Variety. What’s more, Marge and Ed Imo have personally donated funding to build the “Observation and Relax-ation” Deck of the Dennis and Judith Jones Variety Wonderland Playground in Forest Park and also generously help to sponsor the annual Variety Adventure Camp.

And now, the next generation of Imo’s is contributing as one of Ed and Marge’s sons, Carl Imo with his wife Kelly, have spearheaded a new fundraising program, the “Variety Pack,” which provides groups and companies the opportunity to sell private label pizza packs to benefit Variety. Finally, the Imos are especially proud of receiving the Variety’s 2007 President’s Award. Imo’s is known as the Square Beyond Compare, but also The Care Beyond Compare.

Imo’s Vice President Marge Imo with Variety Child Lindsey

51

MAJOR PARTNER

Ronald P. Krueger and Wehrenberg Theatres’ relationship with Variety goes further than the 21 years of local campaigning and fundraising. Variety and Wehrenberg share roots in the entertainment industry. This makes it only natural for the local theatre chain to embrace the major supporting role in the Variety Gold Heart Pin Program which features the sales of a different move themed Gold Heart Pin each year.

The 2011 Campaign raised $90,651, with the sale of 30,217 pins. The 2012 campaign, which featured a Star Wars pin, broke records and brought in $102,642, an increase of more than 20 percent over last year.

Wehrenberg Theatres has helped Variety raise more than $1 million for local children with disabilities.

Wehrenberg Theatres President Ronald P. Krueger with Variety Child Jacob

53

MEDIA PARTNER

Clear Channel Media & Entertainment-St. Louis has been a proud supporter of Variety for the last four years. “We believe that the sum of what we do is bigger than who we are,” said Beth Davis, president and market manager. “We embrace our responsibility to use our resources to support the community. We’ve expanded our outreach platform to become Clear Channel Communities, where our mission is to support worthy causes and non-profit organizations by donating valuable airtime & assets.” Clear Channel includes Variety in its outreach efforts through comprehensive support on each of its six radio stations: Oldies 103.3, Majic 104.9, 100.3 GenX Radio, Z107.7, 93.7 The Bull & Hallelujah 1600. They support Variety through interviews, PSAs, website exposure, event support and volunteer hours from dedicated on-air personalities. 93.7 The Bull morning show host Remy frequently participates in Variety Children’s Theatre productions, namely “Oliver!” and “The Wizard of Oz”. Remy alongside his co-host, Mason served as emcees at the 2011 Bikes for Kids. “We salute CEO Jan Albus for her leadership of Variety St. Louis and the entire Variety staff for making Variety Week a success year after year,” Beth Davis said.

Clear Channel President and Market Manager Beth Davis with Variety Child Josie

54

FOX2-KPLR Ad 6_5x9_5 no Bleed BW.pdf 1 3/26/12 9:59 AM

55

MEDIA PARTNER

FOX 2 and KPLR 11 are the official television partners of Variety again this year. From the Fashion Show segments, the Call-A-Thon and live shots from Dinner with the Stars, FOX 2 and KPLR 11 are committed to making Variety Week a priority. This year’s Variety pin made its premiere on the FOX 2 Morning Show with America Idol candidate Ethan Jones, and Ryan, a very special Variety kid, battling Star Wars sabers. The behind the scene video was a mo-ment that went viral on You Tube and touched so many people. “Both of our stations have a long history of serving the St. Louis community, and we are eager to bring another great year of support,” said Spencer Koch, president and general manager of KTVI FOX 2 and KPLR 11. “Our goal is to meet the needs of Variety’s kids for the next 80 years.”

FOX 2/KPLR 11 General Manager Spencer Koch with Variety Child Nick

56

We love helping kidssay “I can.”As a worldwide advertising and marketing agency, we’re proud of the work we do for clients such as American Express, The J.M. Smucker Company, Monsanto, Coca-Cola, U.S. Army, Microsoft, Kraft, William Grant & Sons and SeaWorld Parks & Entertainment. But as much as we give to our work, we also give to our communities.That’s why Momentum is honored to be the advertising agency of record for Variety for the past five years. Investing in the future of our children is one of the best investments we can make. It is a true privilege to use our resources to help Variety kids say “I can” to their dreams. Congratulations, Variety, for helping kids reach their full potential for 80 years. Momentum Worldwide7930 Clayton RoadSt. Louis, MO 63117

57

MEDIA PARTNER

When it comes to agencies, Momentum Worldwide stands out as the only global marketing company that calls St. Louis home. As agency of record for Variety, the creative talents at Momentum have assisted in the development and creation of Variety’s many communications programs.

Their time and energy help bring more at-tention to Variety and its events, which work to bring hope and mobility to area children. The employees of Momentum collectively believe that one of the greatest contributions anyone can make in their life is to help the lives of others.

As an agency, they don’t just say it; they live it. Part of Momentum’s company pledge is to give back to the communities where they live and work.

Members of the Momentum team with Variety Child Jian Jian: Back row, Alison Sheehan, Alanna Dugan and Mark Newman; and front row, Bill Burnes, Ken Benedek and Brent Wilson

58

St. Louis

Post-Dispatch

President and

Publisher

Kevin Mowbray,

a member of the

Variety Board of

Directors and

Executive Committee,

is pictured with

Variety children,

Emily and C.J.

The St. Louis Post-Dispatch is proud to support many St. Louis organizations

and has been a committed corporate partner of Variety since its first annual telethon in 1967.

Each year, the St. Louis Post-Dispatch is honored to provide Variety with

advertising space to promote events and activities related to Variety Week through ads

and special sections in the St. Louis Post-Dispatch, Ladue News and STLtoday.com.

This year’s month-long advertising campaign will reach more than 80% of Variety’s target audience.

In addition to our 45-year media partnership, the St. Louis Post-Dispatch

has sponsored 17 Variety Sunshine Coach vans for local Variety children’s agencies.

The St. Louis Post-Dispatch applauds the Variety staff

and all of St. Louis for their dedication to the children of Variety.

Be the

you wish to see in the world.

– Gandhi

change

59

MEDIA PARTNER

The St. Louis Post-Dispatch has been a committed media partner of Variety since its first annual telethon in 1967. Each year, the St. Louis Post-Dispatch provides Variety with a gift of advertising space to promote events and activities related to Variety Week through ads and special advertising sections in the newspaper, as well as advertising on stltoday.com and in the Ladue News.

The Post-Dispatch fulfills a vital role in driving the awareness and funding for the children of Variety. With more than nine pages of advertising space and more than 1.5 million online impressions, this year’s campaign drove awareness of Variety’s mission to the entire community.

Over the years, Post-Dispatch leaders have shared their vision and generosity with Variety. Publisher Kevin Mowbray is a member of the Variety Board of Directors and Executive Committee. In addition to four decades of this outstanding media relationship, the St. Louis Post-Dispatch has sponsored 17 Variety Sunshine Coach vans for Variety partner agencies. For this, and all of the work the Post-Dispatch has done for Variety, the newspaper received Variety’s International Media Award for print in both 2003 and 2007.

St. Louis Post-Dispatch Publisher Kevin Mowbray with Variety Child CJ

60

ST. LOUIS CHILDREN’S HOSPITALis committed to caring for

the children and families

of the St. Louis community.

StLouisChildrens.org

61

American Airlines is proud to be a longtime supporter of Variety the Children’s Charity and salutes their continued dedication to the St. Louis Community.

American Airlines is proud to be a longtime supporter of American Airlines is proud to be a longtime supporter of American Airlines is proud to be a longtime supporter of American Airlines is proud to be a longtime supporter of

JOB #: A0453TITLE: SALUTE AD UPDATE – SOARPRINT PRODUCER: NORITA JONESPROJECT MANAGER: DOUG JACKSONART DIRECTOR: BERNARD PARKSHIP: 4/5/2012PUBLICATION & INSERTION DATE:Dinner with the Stars, 4/28/2012 Agency Approvals: INITIALS DATE

Proofreader _______ _______

Copywriter _______ _______

Art Director _______ _______

Creative Director _______ _______

Account Exec. _______ _______

Supervisors: INITIALS DATE

Project Mgr. _______ _______

Acct. Sup. _______ _______

Prod. Mgr. _______ _______

Client Approval: INITIALS DATE

_______ _______

A0453-7 • American Airlines Duped from M9103-31 by: jm

Path: Production 3:American Airlines:Jobs:SaluteAds:A0453_ Proof #1Trim: 6.5"w x 9.5"h Bleed: None Live: 6"w x 9"hPage 1 of 1 Date: 4/5/12Inks: B/W Revised by: CPS CheckOut: _________

AmericanAirlines is a mark of American Airlines, Inc. oneworld is a mark of the oneworld Alliance, LLC. © 2012 American Airlines, Inc. All rights reserved.

A0453-7_6.5x9.5_BW_Soar.indd 1 4/5/12 2:38 PM

63

He dreams of ying.Variety gives him wings.Essex Industries, Inc. is a proud supporter of Variety, the children’s charity. The words ‘Changing Lives’ take on a whole new meaning when dreams and ideas reach full potential. Essex shares in those dreams and ideas, creating products for the Aerospace and Defense, First Response, Medical, and Safety markets. We strive to change lives and protect those who protect us.

On behalf of our Essex family of employees, thank you to On behalf of our Essex family of employees, thank you to Variety for helpingchildren with physical and mental disabilities reach their full potential for 80 years.

St. Louis, MO

essexindustries.com

The Salt River Production Group is a Catholic

production company comprised of nationally

acclaimed, award-winning production

professionals committed to creating high

quality programming.

Collectively we have worked in North, South

and Central America, Europe, the Middle East,

Africa, and nearly every state in America. We

have documented missionaries on the Amazon

River in Brazil, climbed mountains in Eastern

Europe, shot aerials from helicopters and even

a bush plane in Alaska.

The Salt River Production Group is mission-

focused and committed to telling stories that

impact and emotionally invest our audiences.

Chuck NeffPresident & Executive Producer

www.saltriverproductions.com314-373-3330

Telling your story to the world…

66

Few people are up to the mental and physical rigors of competing in a triathlon. Yet Amber Konkol rises to the competitive feat, despite living with cerebral palsy.

When she was 9 years old, she began participat-ing in triathlons. Amber has been able to cover a lot of ground, thanks to WalkAide’s myo-orthotics technology. WalkAide triggers muscles that lift

Amber’s foot and prevents the foot-dragging problems that had been slowing her down.

Amber now enjoys a new level of independence, comfort and speed. Whether your child wants to race across the finish line or simply race toward the playground, Hanger offers a solution.

St. Peters, MO 636-922-3260Florissant, MO 314-831-7844Olivette, MO 314-567-6844St. Louis, MO 314-849-5026

St. Louis, MO 314-535-5755 Maryville, IL 618-288-8920Belleville, IL 618-222-7032

This Sweet Sixteen Races Toward Life.

Seven convenient local facilities

877-4HANGER www.hanger.com

12-HGR-10594AmberAd.4FIN.indd 1 3/19/12 10:28 AM

67

Emerson is proud to

support Variety the

Children’s Charity

of St. Louis

We salute the organizers, sponsors,

celebrities and individuals who will donate

their time, talent and treasure during the

annual Dinner With the Stars to benefit

children with physical and mental

disabilities in the Greater St. Louis region.

World Headquarters8000 W. Florissant Ave.St. Louis, Missouri 63136www.emerson.com

World Wide Technology is Proud To sPonsor The VarieTy sT. louis

“dinner WiTh The sTars”

We Thank VarieTy ST. LouiS for aLL you DoTo heLp ChiLDren Say “i Can!”

CongraTuLaTionS ToMiChaeL neiDorff anD TheLMa STeWarD for Being

honoreD aS VarieTy’S 2012 Man anD WoMan of The year

World Wide Technology, Inc. • 60 Weldon Parkway • St. Louis MO, 63043 • 800.432.7008 • www.wwt.com

variety's 2012 dinner with the stars program book

Documents

kiel club

variety boutique

centene corporation

rising starssaturday

trust centene

little help

childrens charity of

david steward family