vasu final report

8/8/2019 Vasu Final Report

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BRAND IMAGE OF YAMAHA & ITS COMPETITORS

Bhubaneswar

SUBMITTED BY:

Vasu Sharma

P.G.D.M (2009-2011)

INDUSTRY GUIDE FACULTY GUIDE

Mr. Mitesh Kumar Bizoara Mr. Anant Jyoti

(H.O.D)

Assistant Manager Centre for Management Technology

(Product Planning & Brand Management) Greater Noida

India Yamaha Motor



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CERTIFICATE

This is to certify that the project titled ³ India Yamaha

Motor Pvt.Ltd. ´ is an original work of Mr. Vasu Sharma, a

student of Centre For Management Technology, Greater Noida

and is being submitted in partial fulfillment of the

requirements for the award of the degree of Post Graduate

Diploma in management degree of AICTE, New Delhi. The

summer project report has not been submitted earlier to this

University/Institution for the fulfillment of the requirement of

a course of study .

Date: Mr. Anant jyoti (HOD)

Place: Greater Noida ( Name and Signature )



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DECLERATION

I, Vasu Sharma, the undersigned, student of the Centre for Management

Technology, Greater Noida declare that this project report tittled

³ BRAND IMAGE OF YAMAHA & Its COMPETITORS ´, a work

done in Bhubaneswar, is submitted in partial fulfillment of the

requirement for the summer project during the Post Graduate Diploma in

Management, awarded by the Centre for Management Technology ,

Greater Noida. This is my original work and has not been previously

submitted as part of any other degree, diploma of another Business

school or University. The findings and conclusions of the data in this

report are based on my personal study, during the tenure of my summer

internship.

Vasu Sharma



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ACKNOWLEDGEMENT

Sincere gratitude is due to industry guide Mr. Mitesh Kr. Bizoara, Asst. Mgr. (Product

Planning and Brand Management), India Yamaha Motor, Surajpur Plant, Greater Noida(U.P.) for mentoring. It is the result of his esteemed guidance that this project culminated.

Special thanks are due to all the team of Product Planning and Brand Development for their guidance.

Sincere gratitude is due to Prof. Anant Jyoti (academic guide for this project).

Vasu Sharma

Student: - P.G.D.M

C-MAT, Greater Noida.



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TABLE OF CONTENTS

Chapter No. Subject Page No.

Objectives 7

Ch.-1.0 Executive Summary 8

1.1 Society of Indian Automobile Manufacturers 10

1.2 Other major motorcycle companies in Indian Market 13

1.3 Sales Figures of motorcycle companies in Indian Market 15

Ch.-2.0 Industry & Company Profile

2.1 Industry Profile 162.1.1 Two Wheeler Market Globally 162.1.2 Two Wheeler Market: The Indian Scenario 172.1.3 Rise of a Product: The motorcycles 182.1.4 Market Segment for Motorcycles 19

2.2 Company Profile 202.2.1 India Yamaha Motor Private Limited2.2.2 Vision 212.2.3 Mission 212.2.4 Core competencies 222.2.5 Manufacturing process 23

2.3

Ch.-3.0 Research Methodology 25

3.1 Problem Definition 263.2 Research Design 273.3 Sample Design. 283.4 Sample size 293.5 Scope of the Study 303.6 Limitations 303.7 Conclusion 313.8 SWOT Analysis 32



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Ch.-4.0 Data Collection 34

4.1 Primary Data 34

4.1.1 Questionnaire 35

4.1.2 Questionnaire Design Process 36

Ch.-5.0 Findings & Data Analysis 37

Ch.-6.0 Conclusion 69

Ch.-7.0 Recommendation 70

Ch.-8.0 References 71

Ch.-9.0 Bibliography 72

Ch.-10.0 Annexure 73



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OBJECTIVES

To measure the brand image of Yamaha & Non Yamaha in the mindsof the customers.

To know customer¶s likings & disliking. To measure the source of awareness for motorcycles. To measure the bike brand awareness. To measure the source of influence. To know the reasons for rejecting a particular brand.



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Chapter 1

EXECUTIVE SUMMARY

Some of the major players that dominate the global Motorcycle market are Honda,

Yamaha, Suzuki, Kawasaki, and Kinetic. Whereas the Indian market shows dominance of

players likes Hero Honda, Honda, Bajaj Auto Ltd, TVS motors and Yamaha.

The focus of the study is INDIA YAMAHA MOTORS which holds approximately 3.5 %

market share in the Indian Motorcycle industry whereas it is the second biggest player in

the International Motorcycle Industry.

India Yamaha Motor (IYM) is a 100% subsidiary of Yamaha Motor Corporation of

Japan. Its manufacturing unit is in Surajpur while Faridabad Plant mainly caters to spare

parts and paint shop. These two plants support the production of motorcycles for

domestic as well as overseas market. Presently 8 models roll out of these two plants. The

infrastructure at both the plants supports production of motorcycles and its parts for the

domestic as well as overseas market. At the core are the 5-S and TPM activities that fuel

lean Manufacturing Processes. The plants have In-house facility for Machining, Welding

processes as well as finishing processes of Electroplating and Painting till the assembly

line. The stringent Quality Assurance norms ensure that their motorcycles meet the

reputed International standards of excellence in every sphere.

The purpose of the project was to study the positioning of brand image in the minds of

the customers and also to study the color preferences of the motorcycle customers.



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Consumers should have favorable awareness of brand. Brand awareness and the ensuing

positioning in the minds of consumers differentiate successful organization from failed

organization. Harley Davidson has a sort of cult following among its customers. It is only

because the company has successfully ingrained its brand awareness in the psyche of people. To succeed, in today¶s rapidly evolving market place organizations should strive

continuously to increase awareness of their brands for the good.



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The country's largest motorcycle maker Hero Honda registered a growth of 11.74% in its

sales at 4, 01,320 units in May 2010.

Sales in rival Bajaj Auto also shot up by 68.73% to 1, 91,726 units, while Chennai-based

TVS Motor Company posted a 21.21% growth at 52,319 units in May. Honda

Motorcycle & Scooter India (HMSI) saw its bike sales jump by 52.24% to 55,110 units.

In the scooter segment, the total sales in May jumped by 45.45% to 1, 57,509 units as

against 1, 08,291 units sold in the corresponding month last year, SIAM said.

HMSI's scooter sales were up by 28.03% at 76,980 units, while TVS Motor's scooter

sales grew by 40.19% in May to 30,567 units. Hero Honda's scooter sales jumped 23,738

units, an increase by 61.21% from last year .



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Domestic Market Share for 2009-10

Automobile Domestic Sales Trends (Numberof

Vehicles)Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

PassengerVehicles 902,096

1,061,572

1,143,076

1,379,979

1,549,882

1,552,703

1,949,776

Commercial Vehicles 260,114 318,430 351,041 467,765 490,494 384,194 531,395

ThreeWheelers 284,078 307,862 359,920 403,910 364,781 349,727 440,368

TwoWheelers

5,364,249

6,209,765

7,052,391

7,872,334

7,249,278

7,437,619

9,371,231

GrandTotal

6,810,537

7,897,629

8,906,428

10,123,988

9,654,435

9,724,243

12,292,770



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1.2OTHER MAJOR MOTORCYCLE COMPANIES IN THE INDIANMARKET

Hero Honda

The country's largest two-wheeler maker, Hero Honda, has reported 17.35 per cent rise insales at 414,638 units in the month of march, the best-ever figure reported by thecompany for the month of March. The company had sold 353,342 units during March lastyear, Hero Honda Motors Ltd (HHML) said in a statement.

HHML registered cumulative sales of 4,600,130 units during 2009-10, against 3,722,000units in the previous fiscal, up 23.59 per cent. Hero Honda is recognized today as one of the most successful joint ventures in the world .

Bajaj

The Bajaj Group is amongst the top 10 business houses in India. The group's flagshipcompany, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer .The country's second largest two- wheeler maker Bajaj Auto has reported85.12 percent jump in its motorcycle sales at 244,828 units in March,2010. The companyhad sold 132,253 units in March last year. During the entire 2009-10 financial year, thecompany sold 2,506,749 units in the motorcycle segment, a jump of 31.39 percent over 1,907,853 units in the year-ago period, it added.BAL attributed the growth to robust salesof Pulsar and Discover range of bikes.

In March, total two-wheeler sales jumped by 84.57 percent to 244,889 units compared to132,683 units in the same period a year ago, the statement said.



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TVS

TVS Motor Company is the third largest two-wheeler manufacturer in India and oneamong the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group. Motorcycle segment registered a growth of 7 % in March 2010 with sales of 64,120 unitsin March 2010 when compared to 59,796 units in the same month of the year,2009 .

SUZUKI

SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED is a subsidiary of Suzuki Motor Corporation Suzuki Motorcycle India reported a jump of 76.13 per cent in its sales inMarch at 21,752 units, on the back of good response to its new products.The company had sold 12,350 units during March 2009,

Honda Motorcycle and Scooters India Ltd

Factory was established in January 2001. Motorcycle segment sales jumped63.25 per cent to 65,888 units in March, against 40,360 units in thecorresponding period a year ago.The company reported a robust growth of 88.89 per cent in scooter sales at78,400 units in the said month, compared with 41,505 units in the year-ago

period



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1.3

SALES FIGURE OF MOTORCYCLE COMPANIES IN THE INDIANMARKET



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Chapter 2

Industry and Company Profile

2.1 Industry Profile

The Two Wheeler Market Globally

The two-wheeler industry is concentrated in the developing world, especially China and

India, which together account for over half the total worldwide sales of two-wheelers.The Japanese manufacturers, Honda, Yamaha, Suzuki and Kawasaki, dominate the two-

wheeler industry globally. Currently, all major two wheeler markets, except India, are

dominated either by Japanese firms or their joint ventures.

Hero Honda Motor Cycles Limited, an Indian motorcycle company is the world leader by

sales.

Motorcycles are used for many different purposes. Some use it for daily commuting(especially in developing and under-developed worlds) and for hobby pursuits (in

developed world). Harley Davidson, Royal Enfield, BMW, Yamaha etc are the

companies that satisfy this hobby pursuit of the people, the world over.



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Two Wheeler Market: The Indian Scenario

The Indian two-wheeler industry can be divided into three broad categories: scooters,

motorcycles and mopeds. Each of these categories can be further segmented on the basis

of several variables, like price, engine power, type of ignition, and engine capacity.

Today, India is the second largest producer and customer of two-wheelers in the world.

The Indian two-wheeler industry has undergone a significant change over the past 10

years with the preference changing from mopeds to scooters, and more recently, from

scooters to motorcycles. With the reduction in the price differential between scooters and

motorcycles, there has been a perceptible shift towards motorcycles because of their

better styling, higher fuel efficiency, and higher load carrying capacity.

Of late, scooters have made resurgence. Honda Motors and Scooters India Limited is the

market leader in the scooter segment. Also female centric two-wheelers like Pep have

gained major portion of the market.



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Rise of a Product: The Motorcycles

Motorcycles are the most expensive of all two-wheelers. They are more powerful than

scooters and mopeds, have the highest load carrying capacity (which is essential for rural

areas), are fuel-efficient, have better road grip, and are also the most expensive. Besides,

motorcycles are viewed as ³trendy´ in the urban areas as compared with scooters and

mopeds.

The fortunes of the motorcycle industry changed after the announcement of the liberal

licensing policy in 1982 where by foreign collaboration were allowed. In 1982, the

Government allowed foreign players to enter the industry through joint ventures. Within

four years, the TVS Group tied up with Suzuki, the Hero Group with Honda, the Escorts

group with Yamaha and Bajaj Auto Limited (Bajaj Auto) with Kawasaki. TVS & Suzuki

introduced Ind-Suzuki in 1984, Hero Honda Motors Limited (HHML) launched CD100

in 1985, and both Escorts and Bajaj Auto launched their models in 1986-87.

Also, new entrants have entered the market by introducing their products at lower price

points, while the existing players have announced price cuts. This has led to price

competition in the domestic market.



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Market Segment for Motorcycles

The motorcycle market in India can be segmented on the basis of price and power. The

motorcycle market is divided into five segments. Basic category models priced between

Rs.30, 000 - Rs.40, 000. Here the focus is, by and large, on price and fuel efficiency. In

this category, Bajaj Auto has Platina, HHML has CD-Deluxe and Yamaha has Crux. In

the standard category i.e. Between Rs.31, 000 ± Rs.42, 000, Bajaj Auto has Platina-125,

HHML has Splendor and Splendor NXG and Yamaha has Alba and GS-5.

Executive category models priced between Rs.43, 000 and 55,000. These are models

with Japanese and European standards of engineering, styling, manufacturing and riding

comfort. This segment has strong brand such as Victor (TVS), Passion Pro and Super

Splendor (HHML), Discover (Bajaj Auto), Gladiator (Yamaha), Stunner and Shine

(HMSI) and Zeus (Suzuki). Deluxe category (Rs.56, 000 ± Rs.67, 000) includes FZ-S

and FZ-16 (Yamaha), Hunk and CBZ Xtreme (HHML), Pulsar150 and 180 (Bajaj),

Apache (TVS), Unicorn (HMSI) and GS-150 R (Suzuki). Premium category models

priced above Rs. 65,000. Bajaj Auto has the Pulsar 200 and 220, Apache- RTR EFI

(TVS) and R15 (Yamaha) and Karizma (HHML). HHML is the market leader in the

motorcycles segments. Since Honda has always been one of the global pioneers in

developing fuel-efficient engine technology, the unique selling propositions of all HHML

motorcycles are fuel efficiency and ease of maintenance. Motorcycles are positioned as

performance oriented, economy oriented and more recently, as products offering a mix of

performance and economy.



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2.2 Company Profile

India Yamaha Motor Private Limited

India Yamaha Motor (IYM) is a 100% subsidiary of Yamaha Motor Corporation of

Japan. The company has its manufacturing unit in Faridabad and Surajpur, which

supports the production of motorcycles for domestic as well as overseas market.

Presently 10 models roll out of this two plant.

Year of Establishment July 1, 1955 (Yamaha Japan)

Industry Motorcycle manufacturing

International Headquarter 2500 Shingai, Iwata-shi Shizuoka-ken, Japan



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Vision

We will establish YAMAHA as the "exclusive & trusted brand" of customers by

"creating Kando" (touching their hearts) - the first time and every time with world class

products & services delivered by people having "passion for customers".

Mission

Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of

YAMAHA products, focusing on serving our customer where we can build long term

relationships by raising their lifestyle through performance excellence, proactive design& innovative technology. Our innovative solutions will always exceed the changing

needs of our customers and provide value added vehicles.

Build the Winning Team with capabilities for success, thriving in a climate for action and

delivering results. Our employees are the most valuable assets and we intend to develop

them to achieve international level of professionalism with progressive career

development. As a good corporate citizen, we will conduct our business ethically and

socially in a responsible manner with concerns for the environment.

Grow through continuously innovating our business processes for creating value and

knowledge across our customers thereby earning the loyalty of our partners & increasing

our stakeholder value.



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Core competencies

1. Customer #1

Yamaha put customers first in everything they do. They take decisions keeping the

customer in mind.

2. Challenging Spirit

Yamaha strive for excellence in everything they do and in the quality of goods & services

they provide.

3. Team-work

They work cohesively with the colleagues as a multi-cultural team built on trust, respect,

understanding & mutual co-operation.

4. Frank & Fair Organization

Yamaha Motor is a company that has worked ever since its founding to build products

defined by the concepts of ³high-quality and high-performance´ and ³light weight and

compactness´ as they have continued to develop new technologies in the areas of small

engine technology and FRP processing technology as well as control and component

technologies.

It can also be said that their corporate history has taken a path where ³people´ are the

fundamental element and their product creation and other corporate activities have

always been aimed at touching people¶s hearts. Their goal has always been to provide

products that empower each and every customer and make their lives more fulfilling by

offering greater speed, greater mobility and greater potential.

As a company that makes the world its field and offers products for the land, the water,

the snowfields and the sky, Yamaha Motor strives to be a company that ³offers new

excitement and a more fulfilling life for people all over the world´ and to use our



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ingenuity and passion to realize peoples¶ dreams and always be the ones they look to for

³the next Kando.´

Kando is a Japanese word for the simultaneous feeling of deep satisfaction and intense

excitement that people experience when they encounter something of exceptional value.

Manufacturing process

IYM's manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad

(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two Yamaha

Plants. The infrastructure at both the plants supports production of motorcycles and its parts for the domestic as well as oversees market. At the core are the 5-S and TPM

activities that fuel agile Manufacturing Processes. They have In-house facility for

Machining, Welding processes as well as finishing processes of Electroplating and

Painting till the assembly line. The stringent Quality Assurance norms ensure that our

motorcycles meet the reputed International standards of excellence in every sphere. As an

Environmentally sensitive organization we have the concept of "Environment-friendly

technology" ingrained in our Corporate Philosophy. The Company boasts of effluentTreatment plant, Rain water - Harvesting mechanism, a motivated forestation drive. IYM

Ltd. is IS0-14001 certified. All our endeavors give us reason to believe that sustainable

development for Yamaha will not remain merely an idea in pipeline.



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Yamaha's Motorcycle operations in India



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Chapter3

RESEARCH METHODOLOGY

Random Survey was used for the primary data collection. The period of survey was from19-06-2010 to 5-07-2010.

The questionnaire consisted of 18 questions in all.

Sample size was limited to 78.

MOTORCYCLE BRANDS CONSIDERED

Only the brands actively present in the Indian motorcycle were considered namely-

1. Hero Honda Motorcycles Limited.2. Bajaj Auto Limited.3. India Yamaha Motor Private Limited.4. Honda Motors and Scooters Limited.5. T.V.S. Motor Limited.6. Suzuki Motorcycle Limited.7. µOthers¶ was used as a generic category for all other brands.



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3.1 Problem Definition

Random Sampling was used for the surveying for the purpose of primary data collection.

Purpose of the survey was to study the following in particular:

y To understand the Brand Image of Yamaha vs. its competitors so as to help the

company to focus on its marketing plan and strengthen its future positioning.

y The target group of Yamaha is youngsters so the target group for our study is

mainly young people mainly in the age group of 18-35 years so that we can know

about their view and perception about Yamaha.

y To check the quality of awareness of Yamaha and its competitors among the

Indian customers.

y To check the present performance of the companies and study the attributes which

are liked and considered by people and also to know about the reputation of

company in market.

y To study the parameters which people associate with a certain Brand.

y

To check the effectiveness of present TVCF and other advertising and promotionalmedia.

y To study the chemistry behind preference of a particular bike preference.



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3.2 Research Design

The data obtained from the survey was sorted out in a proper sequence for analysis

purpose. Incomplete questionnaires were discarded. Analysis was done thereupon

using Microsoft Office Excel 2007 platform. Extensive use of bar-graphs, pie-charts was employed. Where there was more than more than one preference for a

given question, proper weightage was given to the different preferences

according to the order of preference.

Microsoft Office Excel 2007 is a general analysis platform from Microsoft

Corporation. U.S.A. Microsoft Office Excel has gained across industry

acceptance for the simplicity and completeness for analysis purposes.

The results obtained from the analysis using Excel platform are usually notdirectly applicable but nevertheless present the bare facts and data can thus be

deciphered.



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3.3 Sample Design

Basis of Sampling Plan and Sample Size

Sampling is the component of our research design. A Sample is a subgroup of the

population for participation in the study.

y Target population - Males between the age group of 18 ± 60 years

The target group of motorcycles is youngsters so the target group for our study is mainly

young people mainly in the age group of 18- 40 years so that we can know about their

view and perception about Yamaha. Age group above 40 till 60 was also considered so asto gain comprehensive picture of the Indian motorcycle market

y Sampling technique - Judgmental sampling was used.

Judgmental sampling is a type of non-probability sampling. Population elements are

selected on the basis of judgment of researcher. Researcher chooses elements to be

selected in the sample. Of all sampling types, convenience sampling is least expensive

and least time consuming. Non-Probability sampling procedure was used. Non-

Probability Sampling relies on the personal judgment of the researcher rather than chance

to select sample elements. Researcher decides which elements to take in the sample.

Because there is no way of determining the probability of selecting any particular

element for inclusion in the sample, the estimates obtained are not statistically projectable



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to the population. For data gathering purposes friends, relatives were surveyed. Also spot

surveys were conducted in the Vehicle parking stands of City Colleges.

y Sample size (N) ± 78

Sample size refers to the number of elements to be included in the study. Determining the

sample size is complex and involves several qualitative and quantitative considerations.

Import qualitative features that we considered in determining the sample size include:

1. Importance of the decision

2. Nature of the research

3. Number of variables

4. Sample sizes used in similar studied

5. Complication rates

6. Resource constraints

Extent (Area covered)

Bhubaneswar



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3.4 Scope of the Study

The project is concerned with the motorcycle customers of Bhubaneswar. It is aimed to

analyze the brand image of six major players of Indian motorcycle industry. The project

includes a detailed study of various parameters that people associate with a certain brand

and attributes which are liked and considered by people. It also aims to check the quality

of awareness of Yamaha and its competitors.

3.5 Limitations:

i) The survey was restricted.

ii) Inadequate time to follow the customer response.

iii) Lack of experience in handling surveys.

iv) Most of the respondents were having inadequate time for filling in the

questionnaire.

v) Unwillingness of respondent to provide information.

Inability of respondent to provide the exact information.



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Conclusion

As the auto industry witnessed yet another year of good sales, there is clear evidence that

the dynamics of the Indian two-wheeler industry has changed significantly over the last

few years. While everyone knows that there has been constant shift in demand towards

motorcycles from geared scooters. Various companies have entered into the two-wheeler

industry.

There are various competitors of Yamaha comes from Hero Honda. The driver of growth

for Hero Honda was the launch of entry level, value-for-money bike ³CD-Dawn´ and the

upgraded version of ³Splendor´ and ³Passion´. The company which had lost its market

share in FY02 has made a strong comeback and regained its share.

Secondly another company Bajaj is also leading in the two-wheeler in the market. The

success Bajaj¶s latest model Pulsar has helped the company to stay clear of adopting an

aggressive price reduction strategy. Besides, the recently launched CT100 had also

enjoyed a fair degree of success. TVS is also trying to capture the good market share by

introducing the different models of bikes. The industry has now acquired the traits of the

consumer durable industry, of price wars, celebrity endorsement and ever-increasing

sales and promotional out go. Earlier, Hero Honda and Bajaj Auto were the only

producers of four-stroke motorcycles. Now, TVS Motor is also jostling for space in the

four-stroke market.

India Yamaha Motor last year achieved a dramatic turnaround on the back of the success

of its 125cc Enticer and 106cc Libero models. IYM is also trying to retain their market

share by introducing different bikes. They have launched two bikes in 2004 as change

Libero and Fazer. In 2008, they have launched FZ-16 and R15. They have also launched

an upgraded version of FZ-16 i.e. FZ-S. Currently, Yamaha have a market share of about

3.5% in the Indian two-wheeler market.



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3.6 SWOT Analysis

STRENGTHS WEAKNESSES

y High quality products to exceedcustomer expectations.

y Attractive design and colors.

y Strong brand name all over theworld as well as in India.

y Availability of easy financeschemes from Bussan AutoFinance.

y Use of latest technology for production.

y Low maintenance and lowexpenses per kilometer.

y Now it comes with a changedhandlebar which is morecomfortable to drive.

y Availability of the product in the

market.y Broad and intensive distribution

network across the country.

y Yamaha has narrow product line in

Indian market.

y Few people are not satisfied with themileage of the bikes.

y Not giving promotional schemes for longer time periods.

y Poor advertisement of the product.

OPPORTUNITIES THREATS

y

The Sales may be increased if advertisements are made moreattracting to the young generationand the advertisement is madewith any celebrity.

y Targeting the upper-middle class

y

Low end cars like TATA Nano areeating away the share of high endmotorcycle manufacturers.

y Bajaj and TVS are also producingsame segment bikes at same price with



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people and the young generation.

y Retailer¶s motivation.

y Demand is increasing with the

time in the motorcycle segment.

y One of the best and popular brandsof the world, so company can useits brand image for advertising andattracting people.

y The vast rural market isopportunity in waiting by cateringto attractive financial schemes.

more powerful engine.

y Bajaj Pulsar is the strongest rival withhigh performance and frequentvariations and up gradations.

y Different effective promotionalschemes of competitors.

y Honda Motors & Scooters Limited is pursuing Indian Motorcycle Marketvigorously.



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Chapter 4

Data collection

Data collected is an elaborate process in which the researcher makes a planned search for

all the relevant data. Data is the foundation of all marketing research. It is the raw

material with which a researcher functions .

4.1 Primary Data

Primary Data is the original data collected by the researcher. It has a specific purpose of

addressing the problem at hand. One set of questionnaire was prepared. The structured

questionnaire consisted of closed ended questions. The questions were made simple and

easy to answer for the interviewer. The customers to be interviewed were selected by the

researcher... The respondents had to be in the age group between 18 ± 60 years and they

must own a two-wheeler in Bhubaneswar/Orissa.



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Methods of data Collection used:

Q uestionnaire: In personal interviews, respondents are face to face with the

interviewer, thus complex and varied questions could be asked.

Q UESTIONNAIRE DESIGN PROCESS .

Specify the information needed

Determine the content of individual questions

Specify the Type of interviewingmethod

1



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Design the questionnaire to overcome the respondent s inabilityand unwillingness to answer the questions

Determine the question wording

Decide on question structure

Arrange the questions in a proper sequence

Identify the form and layout

Reproduce the questionnaire

Eliminate bugs by pre-testing

1



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Chapter 5

Findings & Data Analysis

1. Model Owned by the Respondents:

Model name Respondents

Pulsar 150 9

Passion Plus 7

Splendor Plus 6

CBZ Xtreme 5

Splendor 4

Pulsar 200 3

Zeus 2

Victor 2

Shine 2

Passion Pro 2

Karizma 2

Hunk 2

Glamour 125 2

FZ ± 16 2

Fazer 2

Apache RTR 2



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Here we can see that as maximum no. of respondents is students & Office employees

thus maximum bikes with people are Pulsar 150 & passion plus.

N = 78, More popular models are taken into account.

2222222222

34

56

79

0 2 4 6 8 10

Apache RTR 160FazerFZ-16

Glamour 125Hunk

KarizmaPassion Pro

ShineVictor

ZeusPulsar 200

SplendorCBZ Xtreme

Splendor PlusPassion Plus

Pulsar 150

N = 78



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2. AGE OF THE RESPONDENTS

Age Group Figure PercentUnder 20 Years 6 8%21-25 Years 49 63%26-30 Years 9 11%31-35 Years 7 9%Above 35 Years 7 9%TOTAL RESPONDENTS 78 100.000%

All the possible age groups from 18 years of age till 60 years of age were

considered. Since youngsters are the major market for the motorcycles, age group

21-35 was aggressively surveyed. As is evident from the sample data, preference

for motorcycle goes on decreasing as the age limit crosses 35 years. To be a leader

in the motorcycle market, thus, every company should try to pursue 18-35 years of

age. Better still if the company is able to cater to distinguish between these sub-

segments.

21 - 2563%

26 - 3011%

31 - 359%

Above 359%

Under 208% Age Group



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3. RESPONDENTS PROFILE:

Occupation Figure Percent

Student 37 55%Office Employee 12 18%

Business Person 7 10%

Shop Owner 6 9%

Professional (lawyers, doctors) 3 5%

Farmer 2 3%

TOTAL RESPONDENTS 78 100%

All the occupation groups were tried to be covered. Majority of the sample was students,

the major market of motorcycles. Also this segment is most volatile. Yamaha can

leverage this segment by providing them certain motivations (like increased number of

2

3

6

7

12

37

0 5 10 15 20 25 30 35 40

Farmer

Professionals

Shop Owner

Business Person

Office Employee

Student

N = 78



41

free services). Office goers come second. Distant third come professionals (doctors,

lawyers...). Together these three segments make for 85 percent of the motorcycle market

in the surveyed group. These segments should be holistically pursued to emerge a market

winner.



42

4. Which motorcycle attracts you a lot?

Model Series1(1 st preference) Series2(2 nd preference)

Pulsar 220 16 7CBZ Xtreme 10 10Fazer 12 6Karizma ZMR 14 3Splendor Plus 14 0

Pulsar 200 8 1Royal Enfield 8 0Karizma 4 2Ducati 4 2Apache 4 26VMAX 4 0Passion Pro 4 0

Series1= first preference Series 2= second preference

1st Preference= (series1)*2, 2 nd Preference = (series2)*1

In the surveyed group, clearly Pulsar 220 is the first preference. CBZ Xtreme is

the second most preferred brand. Yamaha Fazer is the third most popular bike.

44444

88

41414

1210

16

00122

01

70

3

610

7

0 5 10 15 20 25

Passion ProVMAX

ApacheDucati

KarizmaRoyal Enfield

Pulsar200Passion Plus

Splendor PlusKarizma ZMR

FazerCBZ Xtreme

Pulsar220

1st Priorty

2nd Priorty



43

5. These motorcycles belong to which companies.

Aware Not Aware

Suzuki GS 150R 38 40

HMSI CBF STUNNER 51 27TVS Apache RTR 67 11

Yamaha Fazer 71 7

Bajaj Pulsar 135 75 3

Hero Honda Karizma ZMR 77 1

Bajaj YamahaHeroHonda TVS HMSI Suzuki Others

Apache RTR 3 2 3 67 3

Pulsar135 75 2 1

Karizma ZMR 3 1 77

Fazer 2 71 1 4

GS150 R 1 16 3 38 18

CBF Stunner 1.44% 3 7 1 51 15



44

The most striking feature of this question was its outcome. Major/ new brands from

all the stables are well known, irrespective of the age of the respondents. Also Pulsar

and Karizma ZMR are well known brands as no µother¶ option was ticked for these

two bikes. Also, there were some percentages of the µother¶ options for all other bikes.

This calls for further positioning on part of these companies.

38

51

67

71

75

77

40

27

11

7

3

1

0% 20% 40% 60% 80% 100%

Suzuki GS 150R

HMSI CBF Stunner

TVS Apache RTR

Yamaha Fazer

Bajaj Pulsar 135

Hero Honda Karizma ZMR

Aware

Not Aware

N = 78



45

6. Which Brand you like most?

Company RespondentsSuzuki 1

TVS 3Honda 5Bajaj 13Yamaha 21Hero Honda 35

Hero Honda Motorcycles Limited (the world leader in sales) tops the list. Next comes

India Yamaha Motorcycles Ltd. Followed by Bajaj Auto Limited. Yamaha far

outweighs its major rivals (big brothers in the Indian market)-TVS, Honda. This

establishes the fact that Yamaha needs to promote its bikes aggressively. It is very

much feasible for Yamaha to become number two in the Indian market. This also

establishes the fact that consumers prefer Yamaha bikes as an efficient bike

manufacturer with the capability to satisfy their inherent biking needs. Also since

youth segment was the aggressively pursued brand, this bodes well for Yamaha. Some

stimulus is needed to gain the pocket share of consumers compared to TVS and

HMSI.

1

3

5

13

21

35

0 5 10 15 20 25 30 35 40

Suzuki

TVS

Honda

Bajaj

Yamaha

HeroHonda



46

7. Specify your source for awareness of motorcycles.

Source RespondentsTVCF 16

Magazine 15Family/ Friends 11Showroom 11Internet 9

Newspaper 9Road Show 8Hoardings 1

Interestingly TVCF tops the major source of awareness for motorcycles. This was

specifically true in the case of students. Thus positioning itself as a µmanufacturer

of safety first¶ bikes, companies targeting this company stand a good chance to be

the market leader. But also, this is the most style conscious segment. Thus it is

imperative to maintain the style quotient in the models. Magazine comes as the

second best source of awareness. Thus this source of advertisement cannot beneglected. This calls for more aggressive advertising on part of Yamaha.

Family/Friends come at third place.

1

8

9

9

11

11

15

16

0 5 10 15 20

Hoarding

Road Show

Newspaper

Internet

Showroom

Family/Friends

Magazine

TVCF



47

8. What/Who influenced you for purchasing of your Motorcycle?

Factors Respondents

Family/ Friends 40Personal Experience 24Girl Friend 6Resale Value 2Test Drive 2Show off 2Hoardings 2

Across all age groups, family and friends was the most influencing factor in the

purchase of motorcycles. Also since students (youth) are the major market for

motorcycles, favorable positioning as a value brand, the motorcycle manufacturer can

gain acceptance. In the age of nuclear families, parents are the main source of

influence. Thus motorcycle companies should position themselves as a ³safety first´

bike manufacturers. For all other age groups, personal experience is the main

influencing factor. Quality is imperative to gain acceptance. Satisfied customers

spread a positive word for the brand. Also tend to become repeat buyers. Thus

2

2

2

2

6

24

40

0 10 20 30 40 50

Hoardings

show Off

Test Drive

Resale Value

Girl Friend

Personal Experience

Friends/Family



48

satisfying the needs in a better way than competitors will catapult Yamaha to be the

market leader in the Indian market.



49

9. Company you associate with racing?

Manufacturer RespondentsYamaha 34

Suzuki 14Hero Honda 12Honda 11Bajaj 6

TVS 1

Yamaha is known as a racing bikes manufacturer. Yamaha¶s RX 100 is still

revered for its pick-up and speed. Speed Biking is mainly attributed to Yamaha. It

holds the record for maximum wins in Grand Prix. The Government of India is

investing heavily in roads and highways. Properly pursuing the inherent racing

tendency in youngsters by providing racing bikes will set Yamaha apart from its

competitors. Till now, no Indian manufacturer has provided the super bikes.

These bikes are mainly imported. Setting up speed bikes manufacturing will

provide Yamaha early mover advantage in the Indian market. Also this can be

competitive advantage for Yamaha. But caution must be provided to train safe

biking habits amongst the consumers.

1

6

11

12

14

34

0 5 10 15 20 25 30 35 40

TVS

Bajaj

Honda

HeroHonda

Suzuki

Yamaha



50

10. Which bike you strongly associate with youth?

Manufacturer RespondentsYamaha 26Hero Honda 24Bajaj 20Honda 3TVS 3Suzuki 2

Yamaha is the bike of the youth. In the survey conducted, it far outweighed Bajaj and

Hero Honda. Most striking feature was that all the respondents, irrespective of the

age groups opted Yamaha as truly associated with youth. Youth being the major

market for motorcycles, it is a favorable outcome of Yamaha¶s µYouth Approaches¶.

FZ series and R15 are the bikes designed with youth in mind. Yamaha should further

explore this profitable segment and try to more than satisfy this segments needs.

2

3

3

20

24

26

0 5 10 15 20 25 30

Suzuki

TVS

Honda

Bajaj

HeroHonda

Yamaha



51

11. Words/Statements that describes the following companies:-

Hero

Honda

Bajaj Yamaha TVS HMSI Suzuki

Traditional 56 11 6 2 1 1

Advanced/Technology 13 20 28 5 8 4

Reliable/Trust-Worthy 65 6 7 0 0 0

High Performance 26 12 32 2 3 3

Stylish/Sporty 9 18 37 6 2 6

Trend Setter 36 23 10 4 4 0

Innovative 21 17 26 1 8 4

Good Mileage 62 12 1 3 0 0

Passionate 24 22 22 5 3 2

Affordable Price 53 16 2 3 1 2

913

212426

3653

5662

65

0 10 20 30 40 50 60 70

Stylish/SportyAdvanced Technology

InnovativePassionate

High PerformanceTrend Setter

Affordable PriceTraditional

Good MileageReliable/ Trust-Worthy

H ero H onda



52

611

1212

161718

20

2223

0 5 10 15 20 25

Reliable/ Trust-WorthyTraditional

High PerformanceGood Mileage

Affordable PriceInnovative

Stylish/SportyAdvanced Technology

PassionateTrend Setter

B ajaj

12

67

1022

2628

3237

0 5 10 15 20 25 30 35 40

Good MileageAffordable Price

TraditionalReliable/ Trust-Worthy

Trend SetterPassionateInnovative

Advanced TechnologyHigh Performance

Stylish/Sporty

Yamaha



53

1

2

2

3

3

45

5

6

0 1 2 3 4 5 6 7

Innovative

Traditional

High Performance

Good Mileage

Affordable Price

Trend SetterAdvanced Technology

Passionate

Stylish/Sporty

TVS

1

1

2

3

3

4

8

8

0 2 4 6 8 10

Traditional

Affordable Price

Stylish/Sporty

High Performance

Passionate

Trend Setter

Advanced Technology

Innovative

H onda



54

Interestingly for attribute (barring technology, performance and affordability)there seemed to be lack of customer satisfaction on other key attributes. These are

the attributes to be pursued religiously and conveyed to the consumers. These are

some of the attributes that can be positioned in the minds of consumers to satisfy

their unmet needs. Hero Honda dominates nearly all the attributes. This elucidates

the reason for its market leader position. Yamaha as a brand leads as being the

most innovative and most stylish bikes manufacturer. This supports the endeavor

of Yamaha as the µyouth centric¶. This makes it all the more likeable brand

among the youth, the major market for motorcycles. Yamaha should assiduously

pursue this segment to out-beat its competitors.

1

2

2

3

4

4

6

0 1 2 3 4 5 6 7

Traditional

Passionate

Affordable Price

High Performance

Advanced Technology

Innovative

Stylish/Sporty

Suzuki



56

13. Reasons for rejecting particular brand:-

BajajAfter Sales Support 1Chain Problem 1

Comfort 1Doesn¶t likes 1Durability 1Engine 1Less no. Models 1Mileage 1Style 1Technology 1Maintenance 5

1111111111

5

0 1 2 3 4 5 6

After Sales SupportChain Problem

ComfortDosesn't Likes

DurabilityEngine

Less no. of ModelsMileage

StyleTechnology

Maintainance

B ajaj



58

YamahaAvailability of spare parts 1Low performance 1Maintenance 1Service 1

1

1

1

1

0% 20% 40% 60% 80% 100%

Availability of Spares Parts

Low Performance

Maintainance

Service

Yamaha



59

HondaDoesn¶t likes 1Heavy vehicle 1Less awareness 1More stylish 1Style 1Maintenance 3Mileage 3

1

1

1

1

1

33

0% 20% 40% 60% 80% 100%

Dosesn't Likes

Heavy Vehicle

Less Awareness

More Stylish

Style

MaintainanceMileage

H ONDA



60

SuzukiDoesn¶t likes 1Less awareness 1

Not up to the mark 1Less no. of models 2Looks 2Style 2

Not Popular 3Maintenance 4

Several Reasons were attributed for rejection. We graphed top 15 reasons for thisrejection. Here some tandem was seen as per the market position of the top 2 players inthe Indian motorcycle segment. Both Hero Honda have no negative attributes & Yamahahas less negative attributes assigned to them. Improving on other attributes and theseattributes ingeniously can leverage Yamaha to much better market share. Also Yamaha isway ahead compared to other brands. This augments well for Yamaha. Yamaha shouldhone upon the mileage problem. Majority of the respondents complained about Yamaha¶slow average attribute. Also their bikes are positioned as costly. This presents unique

technical challenge for Yamaha. Costs should be regulated considering the demand.Powerful bikes guzzle petrol. Thus Yamaha should launch more economical bikes withoptimum mileage. Care should be taken that proper segmentation is positioned in theminds of consumers regarding power bikes and economical bikes.

1

1

1

2

2

2

3

4

0 1 2 3 4 5

Dosesn't Likes

Less Awareness

Not Up to the Mark

Less no. of Models

Looks

Style

Not Popular

Maintainance

Suzuki



61

14. What is your Dream Motorcycle?

Model NameVMAX 19Thunder Bird 5Splendor Plus 4Royal Enfield 4RD 350 4R15 4R1 4Pulsar 220 3Pulsar 150 3Passion Pro 2Passion Plus 2

Ninja 2Karizma ZMR 2Karizma 2Hunk 2Honda Thunder Blade 2Honda CBR 1Hayabusa 1Harley Davidson 1FZ-S 1Fazer 1Enticer 1Ducati 1CBZ Xtreme 1CBZ 1CB Twister 1Apache RTR 1



63

15. Top three channels you watch most1st Priority 2 nd Priority 3 rd Priority

Star Cricket 0 6 3Tensports 0 8 4Star Movies 0 8 4MTV 3 4 2Sahara Samay 3 6 3Zee Business 3 10 5ESPN 6 4 2B4u Music 6 4 2Utv Bindass 6 8 4Music India 21 4 2Zee News 21 10 5Zee TV 21 12 6Zoom 21 12 69 xm 24 4 2Zee Cinema 30 8 4

Weighted= (First priority)*3 + (Second priority)*2+ (Third priority)Here more popular channels are taken into account.Objective behind this question was to know the channels which will gainmaximum eyeballs to TVCF. Zee Cinema topped the list for entertainment9 xm is the number one viewed song channel. It far outstrips other news channels.Zoom, Zee TV & Zee News channels are the favorite of all age groups. Thus it

000

333

666

21212121

2430

68846

1044

84

1012124

8

344

23

522

42

566

24

0 10 20 30 40 50

Star CricketTenSports

Star MoviesMTV

Sahara SamayZee Business

ESPNB4U Music

UTV BindassMusic India

Zee NewsZee TVZoom9 xm

Zee Cinema

1st Priority2nd Priority

3rd Priority



64

can be a very good source of brand promotion. ESPN tops the sports channels.During special sporting festivals like T20, companies should provide TVCFround the year on ESPN.Idiot box is the favorite source of past time for majority of Indians. Thus this

medium should be considered for maximum brand awareness.Also this can be a very good medium to influence parents as youth majorlydepend upon their family for their own motorcycles. If cleverly pursued, this can

be a major influence on elders regarding safety of bikes like on mothers whilethey are watching their favorite soaps.



65

16. Which motorcycle company¶s advertisement you have watched most inlast one month?

HMSI 1Suzuki 2TVS 5Bajaj 16Yamaha 23HeroHonda

31

Here Hero Honda is company whose advertisement people have watched mostduring the month of May and June. After that comes Yamaha which means it hasleft other competitors far behind such as HMSI and Bajaj.

1

2

5

16

23

31

0 5 10 15 20 25 30 35

HMSI

Suzuki

TVS

Bajaj

Yamaha

Hero Honda



66

17. Which Motorcycle model's/ company advertisement you like most?

Royal Enfield 1TVS 3Yamaha 16Bajaj 27Hero Honda 31

1

3

16

27

31

0 5 10 15 20 25 30 35

Royal Enfield

TVS

Yamaha

Bajaj

Hero Honda



67

18. Reason why you finally purchased Motorcycle?

1st Priority 2 nd Priority 3 rd PriorityMileage 63 30 3Style/Design 78 10 3Pick up 30 18 4Low Maintenance 9 18 12Price 3 18 9Resale Value 12 10 4

New Technology 6 12 5Riding Comfort 6 6 8Reputation of Maker 12 4 4Power/ E.G Performance 0 10 5Controllability 6 2 2

Durability 0 6 3Color/Graphics 0 4 5Riding Position 3 4 2Quality 0 4 3After Sales 3 0 2Big Vehicle Size 3 0 2Others 0 0 2

033

03

00

60

1266

123

930

7863

000

4 4

46

210

46

1210

1818

1810

30

2223 2

532

54

85

49

124

33

OthersBig Vehicle Size

After Sales SupportQualityRiding Position

Colour/GraphicsDurability

ControllabilityPower,E/G performance

Reputation of MakerRiding Comfort

New TechnologyResale Value

PriceLow Maintainance

Pick UpStyle/Design

Mileage

1st Priority 2nd Priority 3rd Priority



68

Here point method is being used and priority is being given to first choice and soon and some major reasons are taken into account.We can see that Mileage, Style/Design & Pick Up are the major reasons for which people buy their bikes.

Here N = 78 * 3.



69

Chapter 6

CONCLUSIONS

(1) Yamaha is the most favorite brand amongst youths in the Indian market. (2) Yamaha is regarded as the original makers of racing bikes by the

respondents. (3) Yamaha is the third most preferred brand after Hero Honda Motorcycles Ltd.

And Bajaj Auto Ltd. (4) Youth (Students) are the major market for motorcycles in India. (5) Family/friends, TVCF and newspapers are the major source of awareness for

motorcycle brand awareness. (6) Major influencing factors in the purchase of bikes are-family/ friends,

personal experience and girl friend. (7) R15, Fazer, FZ-S from Yamaha are amongst the top ten favorite bikes in the

surveyed group. (8) Hero Honda and Bajaj are considered as brands with most consumer

favorable attributes. They are also the brands most likely to be preferred and recommended.

(9) Yamaha is way ahead in overall consumer favorable response compared toTVS, Suzuki, and HMSI.

(10) Majority of the Consumers prefer red and black color in general and also intheir bikes.

(11) Yamaha has maximum number of models in the dream bikes category. (12) Pulsar variants from the Bajaj stable are the most favorite model from any

company.



70

Chapter 7

RECOMMENDATIONS

Based on research, following recommendations are made to Yamaha

(1) Yamaha should expand its FZ series. It should promote newer models. Yamaha isseen as the bike of youth. Also Yamaha is originally considered as the racing bikemanufacturer.

(2) Yamaha should sponsor youth festivals. It should consider every contact pointsthat can be made with the youth.

(3) Yamaha should also introduce bikes in the economical range. Poor mileage is seenas the major drawback associated with the Yamaha bikes.

(4) Yamaha should actively consider brand promotions. Yamaha lacks as far as brand

promotion is considered compared to other brands.(5) Yamaha has much favorable position in the minds of consumers as compared to

TVS, Suzuki and HMSI. Yet it comes distant fifth in the Indian motorcyclemarket. It shows lack of consumer¶s confidence. Directed promotions towards thisconcern should be vigorously held on the national scale.

(6) Company should focus on after-sales service. Proficient service will provideYamaha a leading edge.

(7) Yamaha should consider and project itself as a service oriented organization.Today consumers demand effective and prompt continuous service. Yamaha

should meet and exceed this want of consumers.



71

Chapter 8

REFERENCE

www.suzukimotorcycle.co.in

www.honda2wheelersindia.com

www.herohonda.com

www.bajajauto.com

www.tvsmotor.in

www.icra.in/files/PDF/SpecialComments/2010-February-two-Wheeler.pdf

www.siamindia.com

http://www.ptinews.com

The Economic Times



73

Chapter 10

ANNEXURE

Q UESTIONNAIRE

BRAND IMAGE OF MOTORCYCLES

P lace -

Model name -

1. Name . 2. Age .

3. What is your occupation?

1) Student 2) Office Employee 3) Factory Employee 4) Shop Owner

5) Business Person 6) Professionals (Dr., Lawyer...) 7) Farmer 8) others:

______________

4. Which motorcycle attracts you a lot? a.) _________________ b.) __________________

5. Which company the following motorcycle brand belongs ?

Bajaj Yamaha HeroHonda

TVS HMSI Suzuki Others

Apache RTR

Pulsar135

KarizmaZMR



74

6. Which brand you like the most?

1.) Bajaj 2.) Yamaha 3) Hero Honda 4.) Honda 5.) TVS 6.) Suzuki

7. Please specify your source of awareness for motorcycles:

1.) TVCF 2.) Newspaper 3) Magazine 4.) Showroom 5.) Family/ Friends

6.) Internet 7.) Hoardings 8.) Road Show 9.)Others, plz specify««..

8. What/Who influenced you more for purchasing a motorcycle?1.) Friends/Family 2.) Girl Friend 3.) Hoardings 4.) Show off 5.) Personal

Experience

6.) Information from Dealer / Showroom 7.) Test Drive 8.)Resale value 9) Others, plz

specify

9. Which company you associate with racing?

1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. Honda 6.Suzuki

10. Which company you strongly associate with youth?


11. Which of the words/statements you think best describes the following companies?

HeroHonda

Bajaj Yamaha TVS HMSI(Honda) Suzuki

Traditional

Advanced Technology

Reliable/ Trust-worthy

High Performance

Fazer

GS150R

CBF stunner



75

Stylish/ Sporty

Trend setter

Innovative

Good Mileage

Passionate

Affordable Price

12. Which Brand you will never buy?

1. Bajaj 2. Yamaha 3. Hero Honda 4. TVS 5. HMSI 6.Suzuki

13. Reason for rejecting this particular brand.

14. What is your dream motorcycle? Model Name - .

15. Top 3 channels you watch most.. 1«««««.. 2««««««. 3««««««.

16 . Which motorcycle company advertisement you have watched most in last one month?


17. Which motorcycle model s/ company advertisement you like most? ..18. What was the reason why you finally purchased your MC? (Top 3)

1) Style/Design 2) Mileage 3) Resale value 4) Reputation of maker

5) Riding Comfort 6) Pick up 7) Controllability 8) New Technology

9) Maneuverability 10) Riding position 11) Quality 12) Color/Graphics

13) Big Vehicle Size 14) Durability 15) Price 16) Low Maintenance

17) After Sales Support 18) Power, E/G performance 19) others please specify: _______

In the order of descending

Priorities.

Code

1st: .

2nd: .



76

PRODUCTS1.

V MAX

Engine type 4-stroke, DOHC, 4-valve, V-type 4-cylinder

Engine Cooling Liquid cooledDisplacement 1,679cc

Bore & Stroke 90.0 x 66.0 mm

Compression ratio 11.3:1

Maximum power 147.2 kW (200 PS) @ 9,000 rpm

Maximum torque 166.8 Nm (17.0 kg-m) @ 6,500 rpm

Lubrication system Wet sump

Fuel system Fuel injection

Starter system ElectricClutch type Wet, multiple-disc diaphragm spring

Ignition system T.C.I

Transmission system Constant mesh, 5-speed

Final transmission Shaft drive

Primary ratio 1.509

Secondary ratio 3.082

Gear ratio-1st gear 2.375

Gear ratio-2nd gear 1.810Gear ratio-3rd gear 1.400

Gear ratio-4th gea 1.115

Gear ratio-5th gear 0.935

Fuel tank capacity 15 litres



77

Oil tank capacity 5.9 litres

Aluminum, Diamond-shaped

Front suspension Telescopic forks, Ø 52 mmFront travel 120 mm

Rear suspension Swing arm (Link-type suspension)

Rear travel 110 mm

Caster angle 31°

Trail 148 mm

Front brake Dual wave discs, Ø 320 mm

Rear brake Single wave disc, Ø 298 mm

Front tyre 120/70 R18M/C (59V)

Rear tyre 200/50 R18M/C (76V)

Length 2,395 mm

Width 820 mm

Height 1,190 mm

Seat height 775 mm

Wheelbase 1,700 mmMinimum ground clearance 140 mm

Service weight 310 kg

2. MT 01



78

Engine type Air-cooled, 4-stroke, V-twin, OHV,4valves per cylinder

Displacement 1,670 ccBore & Stroke 97.0 x 113.0 mm


Maximum power 66.3 kW (90 PS) @ 4,750 rpm

Maximum torque 150.3 Nm (15.3 kg-m) @ 3,750 rpm

Carburetor/fuel supply Twin-bore, Electronic Fuel Injection

Starting system Electric

Lubrication Dry sump

Clutch type Wet, multiple discIgnition system T.C.I

Transmission type Constant mesh, 5-speed

Final transmission Chain

Frame type Aluminum CF die-cast, double cradle

Front suspension Telescopic forks

Front wheel travel 120 mmRear suspension Swing arm (link suspension)

Rear wheel travel 117 mm

Front brake Dual discs, . 310 mm

Rear brake Single disc, . 267 mm

Front tyre 120/70 ZR17 M/C (58W)

Rear tyre 190/50 ZR17 M/C (73W)

Overall length x width x height 2,185mm x 800mm x 1,105mmSeat height 825mm

Wheelbase 1,525mm

Minimum ground clearance 145mm

Dry weight 243kg



79


Oil tank capacity 5.0 litres

3. YZF R1

Engine type Liquid-cooled, 4-stroke, forwardinclined parallel 4-cylinder, 4-valve,DOHC

Displacement 998 cc



Maximum power 132.4 kW (180 PS) @ 12,500 rpm*139.0 kW (189 PS) @ 12,500 rpm**

Maximum torque 112.7 Nm (11.5 kg-m) @ 10,000 rpm*118.3 Nm (12.1 kg-m) @ 10,000rpm**

Starting system Electric

Lubrication wet sump

Carburetor/Fuel supply Fuel injection

Clutch type Wet multiple-disc coil spring


Primary / Secondary reduction ratio 3.042 / 3.000

Transmission type Constant mesh, 6-speed

Final transmission Chain

Frame type Aluminum die-cast Delta box

Front suspension Telescopic forks, . 43 mm



80

Front wheel travel 120 mm

Rear suspension Swing arm

Rear wheel travel 130 mm

Front brake Dual discs, . 310 mm

Rear brake Single disc, . 220 mm

Front tyre 120/70 ZR17MC (58W)

Rear tyre 190/50 ZR17MC (73W)

Overall length x width x height 2,060mm x 720mm x 1,110mm

Seat height 835mm

Wheelbase 1,415mm

Minimum ground clearance 135mmDry weight 177kg / 131kg


Oil capacity 3.83 litres

4. YZF R15

Engine type Liquid-cooled, 4-stroke, SOHC, 4-valve

Cylinder arrangement Single cylinder

Displacement 149 .8cc

Bore & Stroke 57×58.7mm


Maximum power 17PS / 8,500rpm

Maximum torque 15 N.m / 7,500rpm



81

Starting system Electric Start


Engine oil capacity 1.0 liters

Fuel tank capacity 12 liters

Fuel supply system Electronic fuel injection


Primary / Secondary reduction ratio 3.042 / 3.000

Clutch type Constant-mesh wet multi-plate

Transmission type Return type 6-speed

Gear ratios 1st=2.833, 2nd 1.875, 3rd:=1.364,4th=1.143, 5th=0.957, 6th=0.84

Frame type Delta box Frame

Caster / Trail 26° / 100mm

Tire size (Front / Rear) 80/90-17 / 100/80-17

Brake type (Front / Rear) Hydraulic, single disc (Front / Rear)

Suspension type (Front / Rear) Telescopic / Linked type Monocross

Headlight 12V35W / 35W 35W

Overall length x width x height 1,995mm x 670mm x 1,070mmSeat height 790mm

Wheelbase 1,290mm


Dry weight / Curb weight 120kg / 131kg

5. FAZER



82

Engine type Air-cooled, 4-stroke, SOHC, 2-valve

Displacement 153.0cm3

Maximum power 14PS / 7500 rpm

Maximum torque 14 Nm / 6000 rpm

Starting system Electric start



Brake type(front/rear) Hydraulic single disc / drum

Headlight 12V35W/35W+35W

Overall Length × Width × Height 1,975mm × 770mm × 1,045mm

Seat height 790mm

Wheelbase 1,335mm


Dry weight/Kerb weight 130 kg / 141 kg

6. FZ - S


Displacement 153.0ccBore & Stroke 58.0 × 57.9mm


Maximum output 14PS / 7500 rpm

Maximum torque 14 N.m / 6000 rpm

Starting method Electric start/Kick start (optional)



83

Lubrication type Electric start/Kick start (optional)

Fuel Supply BS26

Clutch type Multiplate wet type

Ignition type C.D.I. with 3 dimension digital

Primary/secondary reduction ratio 3.409 / 2.857


Gear ratio 1st=2.714 2nd=1.789 3rd=1.3184th=1.045 5th=0.875

Cylinder layout Single Cylinder

Frame type Diamond

Suspension (front/rear) Telescopic / Monocross

Wheelbase 1,335mm


Tire size (front/rear) 100/80-17 / 140/60-R17



Seat height 790mm

Wheelbase 1,335mmMinimum ground clearance 160mm

Kerb weight 135 kg

Fuel tank volume 12 liters

Engine oil volume 1.2 liters

7. FZ




84

Displacement 153.0cc

Bore & Stroke 58.0 × 57.9mm


Maximum output 14PS / 7500 rpm

Maximum torque 14 N.m / 6000 rpm

Starting method Electric start/Kick start (optional)

Lubrication type Electric start/Kick start (optional)

Fuel Supply BS26

Clutch type Multiplate wet type

Ignition type C.D.I. with 3 dimension digital

Primary/secondary reduction ratio 3.409 / 2.857


Gear ratio 1st=2.714 2nd=1.789 3rd=1.3184th=1.045 5th=0.875

Cylinder layout Single Cylinder

Frame type Diamond

Suspension (front/rear) Telescopic / Monocross

Wheelbase 1,335mm


Tire size (front/rear) 100/80-17 / 140/60-R17



Seat height 790mm

Wheelbase 1,335mm


Kerb weight 135 kgFuel tank volume 12 liters




85

8. SZ - X

Engine type Air-cooled, 4-stroke, SOHC

Displacement 153 cc

Bore & Stroke 58.0 × 57.9 mm


Maximum power 12.1PS / 7,500 rpmMaximum torque 12.8N.m / 4500 rpm

Starting system Electric Start/Kick Start


Cylinder layout Single cylinder

Clutch type wet, multiple disc

Ignition system C.D.I

Fuel supply Carburetor

Battery 12 V, 5 AH (10 AH)Headlight Halogen bulb (12 V, 35/35 W)

Primary/Secondary reduction ratios 3.409/3.000

Transmission type 5 gear constant mesh

Caster/Trail 26 degree/99 mm

Gear ratios 1st=2.714, 2nd 1.789, 3rd=1.318,4th=1.045, 5th=0.916

Frame type DiamondFront suspension Telescopic

Rear suspension Swing arm

Front brake Drum(150 mm)

Rear brake Drum (130 mm)

Front tyre 2.75-17 41P



86

Rear tyre 100/90-17 55P

Overall length x width x height 2,050mm x 730mm × 1,100mm

Kerb Weight 132 kg

Wheelbase 1,320mm


Engine oil volume 1.0 litres


Seat Height 802 mm

9. SS125

Engine type Air cooled, 4-stroke, SOHC

Cylinder layout Forward-inclined single cylinder

Displacement 123cc



Maximum output 11 PS/7500 rpm (8 KW@7500rpm)

Maximum torque 10.4 Nm/6,500 rpm

Lubrication system Wet sump

Fuel supply Carburetor Starting method Electric starter and kick starter

Clutch type Wet, multiple-disc

Ignition type CDI

Transmission type 5-gear Constant mesh

Primary/Secondary reduction ratio Prim r = 68/20 (3.400); sec r = 45/14



87

(3.214)

Gear ratios 1st - 33/11 (3.000) 2nd - 32/18 (1.778)3rd - 25/19 (1.316) 4th - 23/22 (1.045)5th - 21/24 (0.875)

Frame type Diamond tubular type

Suspension (front/rear) Telescopic fork, Swing arm

Brake type (front/rear) Disk, drum

Tyre size (front/rear) 2.75-18.4PR, 3.00-18.6PR

Battery 12V-5AH

Caster/Trail 26.0 degree/90.0 mm

Headlight 12V 35/25W Halogen bulb

Overall length x width x height 1995 x 730 x 1110 mm

Seat height 795 mm

Wheelbase 1,295 mm

Minimum ground clearance 155 mm

With oil and fuel 125 kg

Fuel tank capacity 13.6 litres

Engine oil volume 1 litres

10. YBR 125

Engine type Air-cooled, 4-stroke, SOHC

Displacement 123 cc

Bore & Stroke 54.0 × 54.0 mm




88

Maximum power 10.88PS@7,500 rpm

Maximum torque 10.40N.m / 6,500 rpm

Starting system Electric Start


Cylinder layout Forward inclined Single cylinder

Clutch type Wet, multiple disc

Ignition system DC CDI

With Oil and Fuel 126kg

Fuel Supply Carburetor

Primary/Secondary reduction ratio 3.400/3.214

Transmission Type Constant mesh 4-speed

Gear ratios 1st=3.000, 2nd 1.687, 3rd:=1.200,4th=0.875

Caster/Trail 26.4 degree/90 mm

Frame type Diamond

Battery 12 V, 5.0 Ah

Headlight 12 V, 35W/35 W x 1

Suspension(Front/Rear) Telescopic/Swing armBrake Type(Front/Rear) Drum/Drum

Tyre size(Front/Rear) 2.75-18" 4PR/3.00-18 6PR

Seat Height 795mm


Wheelbase 1300mm



Fuel tank capacity 13.6 liters



90


Kerb Weight 123 kg

Wheelbase 1,290mm




12. Crux


Cylinder arrangement Single cylinder

Displacement 105.6cc

Bore & Stroke 49.0 x 56.0mm


Maximum power 7.6PS (5.59kW) / 7,500rpm

Maximum torque 7.85N.m / 6,000rpm

Starting system Kick start


Carburetion VM17Ignition system C.D.I.

Primary / Secondaryreduction ratio

3.722 / 3.143

Clutch type Wet multi-plate coil spring

Transmission type 4-speed constant mesh



Gear ratios 1st=3.00, 2nd 1.688, 3rd:=1.200,4th=0.875

Frame type Double cradle type, steel

Caster / Trail 26.4° / 83.4mm

Tire size (Front / Rear) 2.50 x 18" 4PR / 2.75 x 18" 6PR

Brake type (Front / Rear) Drum (130mm Dia) / Drum(130mm Dia)

Suspension type (Front / Rear) Telescopic / Swing arm

Battery capacity / Type 12V-2.5Ah

Headlight 12V 35/35W

Overall length x width x height 2,000mm x 735mm x 1,075mm

Seat height 780mm

Wheelbase 1,260mm


Dry weight / Kerb weight 103kg / 113kg

Engine oil capacity 1.0 liters


vasu final report

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