vcr
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VCR - PresentationTRANSCRIPT
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VCR Technical Project Management and Business Administration / Group 4
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Market overvie !
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Technolog" #nnovation Timeline!
$%&$ ' Toshi(a developed )*elical+canner,-
$%&. ' Ampe developed )Transverse+canner,-
$%&0 ' +on" and 1VC (ecame technicalleaders using Ampe model-
$%.2 ' )T o headed helical VTR3 designas announced (" 1VC-
$%.$ ' )Transistori ed VTR3 announced ("+on"-
$%.4 ' 5irst commercial VTR announ(" Matsushita-
$%62 ' Matsushita7 1VC and +on" eand (ecame the pioneers in the indus
$%6$ ' 89Matic (" +on"-
$%6& 9 The :rst ;Betama 3 model h(een o<ered (" +on"-
$%6. ' 1VC developed V*+ =or > hotape-
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Cost Per=ormance Ratio!
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The Tree
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Transilience map
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Intro: RCA, Ampex, Toshibamade the helical scanner.
Growth: JVC(VH !, on"(#$%atic!, %ats&shita.
%at&rit": Japanese madede'elopment and Americanslate behind.
ecline: emands )rom *+to - with release o) C /
V .
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+9Curve
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+i success=ul =actors! ?Ampe @ 1VC
$- Business 5ocus
>- Adapta(ilit"
- rgani ational Cohesion4- Dntrepreneurial Culture
&- +ense o= #ntegrit"
.- *ands on Top Management
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Dgg Module Apme
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Dgg module 1VC
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Conclusion
Why Japanese companies made success in the market?- Japanese government support- The American make the first entrance but they didn’t develop themselves or mayb
it was difficult to launch the product.- The American underestimate the Japanese , on the same American doesn’t want to shar
information.- The oil crises and Vietnam War exhausted the US economy .- Also the Ampex high cost of the machine.- Could e lo! labor cost in Far East.- American had a lot of fun with dru s and alcohol durin !"#$s.- The products become radually standardi"ed and less uni%ue and customi&ed.
What lesion learned?- 'evelopment al!ays (ana ement- 'evelopment and innovation always the key factor#- )n V*+ industry it doesn’t matter to be the first into the mar et but the f irst to innovat
develop the product.- The mana in s ills are foremost important and leads to the success.- +elyin on particular standardi"ed model the company leads to etter procedure
innovation world.