vcw internationalization of r&i essen, november 26, 2015 · pdf filemanufacturing, sales...

23
VCW Internationalization of R&I Essen, November 26, 2015 Internationalization of R&I @Henkel Adhesive Technologies Dr. Paolo Bavaj

Upload: lebao

Post on 22-Mar-2018

216 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

VCW Internationalization

of R&I

Essen,

November 26, 2015

Internationalization

of R&I @Henkel

Adhesive

Technologies

Dr. Paolo Bavaj

Page 2: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Personal ProfilePaolo Bavaj

Educational background:

PhD in Chemistry, RWTH Aachen, Germany

24 years of professional experience:

Manufacturing, Sales and Marketing

Research and New Business Development

Strategy

Current position:

Member of the Adhesive Innovation Executive Committee

Responsible for global New Business Development

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies2

Page 3: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

November 26, 2015

Who we areEntrepreneurial Spirit since more than 130 Years

Founded 1876

Historical basis: Chemicals based on

natural oils & fats

Preferred stocks traded since 1985

Family owns > 59 % of ordinary stocks

Image

VCW: Internationalization of R&I @Henkel Adhesive Technologies3

Page 4: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

November 26, 2015

Who we areHenkel at a glance 2014

1 Adjusted for one-time charges/gains and restructuring charges.

Almost

50,000employees worldwide

44%of our sales generated

in emerging markets

2.6 bn €adjusted1 operating

profit (EBIT)

59%of our sales generated

by our top 10 brands

138 yearsof brand success

Around

16.4 bn €sales,

3.4% organic sales growth

VCW: Internationalization of R&I @Henkel Adhesive Technologies4

Page 5: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

November 26, 2015

Who we areGlobal leading positions in consumer and industrial businesses

Laundry & Home Care Adhesive TechnologiesBeauty Care

Industrial BusinessConsumer Businesses

VCW: Internationalization of R&I @Henkel Adhesive Technologies5

Page 6: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

November 26, 2015

Adhesive TechnologiesOver 90 years of adhesive innovation

VCW: Internationalization of R&I @Henkel Adhesive Technologies6

Page 7: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Successful IntegratorMajor Acquisitions Adhesive Technologies

S.A.I.M.

Alba

1980 1995 2001 2004 2006 20081985 20001997 2002 20051996 2014 2015

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies7

Global market leader in adhesive technologies

Page 8: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Adhesive TechnologiesFinancial performance in 2014

Organic sales growth

+3.7%

Sales

8,127 m€

Adj.1 EBIT margin

17.2%

Sales generated by

our Top 10 brands

80%

Innovation rate²

30%

November 26, 2015

1 Adjusted for one-time charges/gains and restructuring charges.2 Percentage share of sales generated with new products launched onto the market within the last five years.

VCW: Internationalization of R&I @Henkel Adhesive Technologies8

Page 9: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Adhesive TechnologiesLeading solution provider in adhesives, sealants & functional coatings

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies9

Deep industry expertise

Leading brands for industrial customers

and consumers

Best-in-class quality and service

Global presence and customer proximity

Customer Partnership Innovation Leader

Comprehensive portfolio of leading

technologies

Innovation driver in the industry

Shaping industry megatrends (e.g.

Sustainability or Lightweight)

Page 10: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Successful Innovation in Three HorizonsStriving for Technology and Innovation Leadership

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies10

exis

tin

gn

ew

new

Ma

rkets

Technologies / Products

existing

New Technologies /

Applications

2-5 years

New Business Development /

Incubators

> 5 years

ad

jacen

t

incremental

Development of

Current Business

< 2 years

Incremental Innovations keep

current businesses healthy and

attractive

Adjacent Innovations drive

profitable growth based on current

businesses

Breakthrough Innovations ensure

sustainable growth for the future

Bu

sin

es

s

Un

its

(Exp

loit

ati

on

)

New

Bu

sin

ess

Develo

pm

en

t

(Exp

lora

rio

n)

Different horizons and timelines ensure healthy project pipeline

Page 11: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

156 sites in 2014 listed as ‘Technology’ or ‘Research’ sites

Worldwide R&D Sites @Henkel Adhesive TechnologiesMany sites as consequence from several acquisitions

11 November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies

Page 12: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

One Inno Center (Research and Product Development)

Regional Product Development Centers

Local Technical Service

Two Inno Centers (Research and Product Development)

Regional Product Development Centers

Local Technical Service

Three Inno Centers (Research and Product Development)

Regional Product Development Centers

Local Technical Service

Asia-Pacific

Europe

North & South America

Innovation Strategy – from Internationalization to GlobalizationInnovation Footprint – focus on competence centers

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies12

Page 13: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Innovation StrategyInnovation Portfolio – a journey from > 250 projects to 8 truly global IVDs

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies

Pool resources globally into eight IVDs that target most attractive opportunities

> 250 individual research projects and

widely spread resources

Research efforts consolidated into 8 IVDs to

significantly increase resources per program

13

Page 14: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Adhesives selected

primarily for their

ability to enhance

properties of a

bonded structure

Innovation StrategyInnovation Portfolio – focus on global Innovation Value Drivers (IVDs)

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies14

Resins and adhesives

for composite

applications in

primarily the

automotive

industry

Coatings, adhesives,

sealants or films that

provide a gas-phase

barrier against

small molecules

Materials and

technologies that

efficiently

manipulate light

Metal pre-treatment,

anti-corrosion,

hydrophobic

coatings and anti-

fingerprint

technologies

Technologies that result

in improvements in

hazardous labelling

and exposure to

hazardous

chemicals

Gap filling adhesives &

sealants that withstand

stress without

breaking, resist

creep, and media.

Conductors, insulators,

thermal storage

and thermal

management

technologies

Providing performance attributes that our customers and markets need

Improved Health & Safety Functional Coatings Optical & Display MaterialsThermal Management

Materials

Barrier Materials Structural CompositesStructural & Instant

BondingElastic Sealing

Page 15: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Innovation OwnershipCore Business and New Business Development

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies15

Efficient and incremental innovation

Building on existing products and markets

Driven by performance-related incentives

Core Business New Business Development / Incubators

Creative and original approach to innovation

Driven by entrepreneurship and building global

ecosystems

Across or outside core businesses

Page 16: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

New Business DevelopmentFrom Trends to New Businesses through Market Pull

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies16

Building new global innovation growth platforms for Henkel

Search

FieldsApplications

New

BusinessesMega

Trends

Mega

Trends

Scouting and Start-up ScreeningForesight Management

Incubators

Venturing

Ecosystem

Urbanization andPopulation Growth

Sustainabilityand Health

Mobility andInternet of Things

Page 17: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

New Business DevelopmentIncubators

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies17

Plastic Welding of different plastics

Allowing broader choice of plastics increasing the

design freedom, i.e. for lightweight

Target application: Automotive, Appliances, …

Incubator “Plastic Welding” New Business Development / Incubators

Creative and original approach to innovation

Driven by entrepreneurship and building global

ecosystems

Across or outside core businesses

Page 18: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

New Business DevelopmentInnovation Ecosystems

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies18

3D Printing of Functional Prototypes

Development of tailor-made material for strong

mechanical and physical properties

Target applications: Automotive & Appliances

Innovation Ecosystem “3D Printing” New Business Development / Incubators

Creative and original approach to innovation

Driven by entrepreneurship and building global

ecosystems

Across or outside core businesses

Auto water outlet

– fit, pressure and temp. test

Rack fans

– air flow test

Page 19: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Innovation OwnershipCore Business and New Business Development

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies19

Efficient and incremental innovation

Building on existing products and markets

Driven by performance-related incentives

Core Business New Business Development / Incubators

Creative and original approach to innovation

Driven by entrepreneurship

Across or outside core businesses

Benefits of New Business Development

• Enrich the core business through adjacencies

• Ability to do something outside the core business

• Focus on new business creation

Limitations within a large company

• Ability to take risks

• Company culture

• Incentive systems

Page 20: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

New Business DevelopmentVenturing

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies20

Ultra-high performance Barrier Layers for printed

and flexible electronics

Protection against air and moisture

Target applications: OLED Lighting / Display

Venturing “Barrier Layers for Electronics” New Business Development / Incubators

Creative and original approach to innovation

Driven by entrepreneurship and building global

ecosystems

Across or outside core businesses

Page 21: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Global NetworksTechnology and Start-up Scouting

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies21

• More complete view on available technologies

• Cultural / regional adaptation of technologies

• How to interact with global network effectively

– in particular in screening phase?

• How to involve broader community within company?

Page 22: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Case Study: Global Pitch @Broad and global communication and participation builds innovation culture

November 26, 2015 VCW: Internationalization of R&I @Henkel Adhesive Technologies22

• Remote WebEx pitches

• 6 pitches – 20 min each

• 60 Henkel colleagues globally and

from all three Henkel businesses

invited – 35-40 colleagues from 7

countries in USA, Europe and Asia

attended

• 2 specific follow-ups – in US and

Germany

Page 23: VCW Internationalization of R&I Essen, November 26, 2015 · PDF fileManufacturing, Sales and Marketing ... Strategy Current position: ... 8 VCW: Internationalization of R&I @Henkel

Dr. Paolo Bavaj

Head of New Business Development

Henkel AG & Co. KGaA

Adhesive Technologies

Phone: +49 (0)211 797 2289

Mobile: +49 (0)151 6800 2289

Email: [email protected]

Thank you