vddi rural forum 8/2/2011
DESCRIPTION
Presentation to VDDI Rural Forum on Web 2.0 for AOD workersTRANSCRIPT
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VDDI Rural Forum 8th Feb 2011
Ray Stephens, Moreland Hall
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
Looking for health information is the third most popular online activity measured in our surveys.
Eight in ten internet users look online for health information, making it the third most popular online pursuit following email and using a search engine
▪ http://pewinternet.org/Reports/2011/HealthTopics.aspx
- icrossing
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CHCAOD2C
- icrossing
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CHCAOD2C
In the 21st century we now have two oppositional methods of information: the hierarchy and the cloud.
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
In the new era of Hyperconnectivity
we can carefully watch one another, and learn from one another’s behaviours at the speed of light. This allows...
Hypermimesis means that communities of interest can form
around particular behaviours or movements, creating ‘clouds’ of potential. Putting...
Hyperintelligence to work for the benefit of the community.
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
markets are conversations
talk is cheap
silence is fatal
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CHCAOD2C
People in networked markets have figured out that they get far better information and support from one another than from vendors
All 21st century organisations need to recognise and adapt to the power of the cloud... or face a death of a thousand cuts
(cluetrain manifesto)
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CHCAOD2C
Companies attempting to "position" themselves need to take a position.
Conversations among human beings sound human. They are conducted in a human voice.
(cluetrain manifesto)
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CHCAOD2C
To speak with a human voice, companies must share the concerns of their communities.
But first, they must belong to a community.
(cluetrain manifesto)
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CHCAOD2C
authorities don’t seem to provide this sort of information (in my experience) because they don’t want to be seen condoning drug use
If you’re looking for proper, unbiased info (unbiased in the fact that it’s not just like drugs are bad government type stuff) then forums are great
- unpublished thesis
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CHCAOD2C
Traditionally avoided as controlling the message is the aim
Illicit nature of activities poses challenges
Controversial topic with strong beliefs Most activities have been underground
Bluelight, Pill Reports, Erowid New sites are emerging
betweenthelines, highsnlows
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CHCAOD2C
Somazone ADF One of
the trail-blazers
Stories, questions
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CHCAOD2C
Between the lines Ted Noffs,
Inspire Blog
based discussion generation
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CHCAOD2C
Highs n lows ADF, Orygen DHS Videos, stories
and questions about cannabis
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CHCAOD2C
Sibling support SHARC Discussion
board, stories
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CHCAOD2C
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CHCAOD2C
Bluebelly Moreland
Hall Wiki, stories,
uploads
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CHCAOD2C
To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.
To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
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CHCAOD2C
To facilitate an increased level of service user participation in the delivery and review of the agency’s services
To improve the accessibility and relevance of educational and therapeutic resources across the Alcohol & Other Drug (AOD) service sector.
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CHCAOD2C
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CHCAOD2C
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CHCAOD2C
Legal Who owns the content? Is talking about illegal activities illegal? The law is changing quickly
A risk for funders (govt)
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CHCAOD2C
Privacy Collection of IP addresses Membership or not? Paranoia
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CHCAOD2C
Moderation Time consuming Needs to be prompt How much to control? Hijacking
▪ Spam▪ Flaming▪ Commercial postings
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CHCAOD2C
Engaging Communities develop
PromptTwo way flow of informationNew resources develop naturally Information can be ‘corrected’Site is living and changing
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CHCAOD2C
Beth’s blog
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CHCAOD2C
Beth’s blog
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CHCAOD2C
Quick poll: Does your work block access to social
media?▪ Facebook▪ Youtube▪ Twitter▪ Ning
Why? Does it work?
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CHCAOD2C
Survey Sept 10
N=87Most in Vic
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CHCAOD2C
Operational guidelines need to be specific and include examples
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CHCAOD2C
Your web content must have a social life
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CHCAOD2C
Social media must be aligned with your organisation’s communications or program objectives
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CHCAOD2C
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CHCAOD2C
Crawling (listen) Twitter Bluelight Facebook Blogs
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CHCAOD2C
Twitter Instant updates on news, research,
events opinions Snippets of HR info Easy access to international expertise Non-threatening Qwitter Twitter for drug workers
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CHCAOD2C
mention map
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CHCAOD2C
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CHCAOD2C
Twitter ye not (Nigel Brunsdon – Injecting Advice)
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CHCAOD2C
1. Source of information2. Brand awareness, credibility3. Networking and partnership development4. Provide treatment to people we will never
see5. It’s engaging (and fun?)6. Encourage opportunities for users to have a
voice7. Extend your staff’s working hours (?)8. Free (...ish)9. ‘They’ are already using it10. It’s not going away
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CHCAOD2C
1. Fear