vdo - sansiri · branding services innovation organization ... 2019 key business strategies...
TRANSCRIPT
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VDO
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Mr. Wanchak BuranasiriChief Financial Officer
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AGENDA
• 2018 Performance Summary • 2019 Performance Targets
• 2018 Key Success
• 2019 Key Strategies
Mr. Wanchak BuranasiriChief Financial Officer
Mr. Uthai UthaisangsukChief Operating Officer
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SANSIRI BEST YEAR EVER2018
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2018PERFORMANCE SUMMARY
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25Projects
65,200Million Baht
2018PROJECTSLAUNCHED
SUMMARY OF
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25
65,2002018PROJECTSLAUNCHED
SUMMARY OF
Projects
Million Baht
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70%
CONDOMINIUMS
Million Baht45,650Projects13
TOWNHOUSESSINGLE
DETACHED HOUSES
21% 9%
Million Baht13,800Projects5
Million Baht5,750Projects7
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65,200Million Baht
25Projects
59%
MEDIUMMillion Baht38,450
2018LAUNCHED By
SEGMENTS
5%
PREMIUMMillion Baht3,250
36%
AFFORDABLEMillion Baht23,500
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2018PRESALES
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Increase from 2017
26%
Million Baht Presales in 2018
48,500
Y2016 Y2017 Y2018
Total Presales as of 31 December 2018st
2018PRESALES
+23%
+26%
30,000
35,000
40,000
45,000
50,000
25,000
Growth Over The Past 3 Years (Y2016-Y2018)
25%
31,300
38,500
48,500
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PUSHING AHEAD AS NO.1
IN OVERSEAS MARKET
Presales fromForeign Buyers
Y2014 Y2015 Y2016 Y2017 Y2018
Million Baht Presales in 2018
14,000
0
14,000
2,000
6,000
10,000
+133%
+54%
+72%
+50%
1,500 3,500 5,400 9,300 14,000
Growth Over The Past 5 Years
(Y2014-Y2018)
10x
1,5003,500
5,400
9,300
14,000
Million Baht Presales in 5 Years
33,700
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63,500Million Baht
In Total Presales Backlog
0
40,000
60,000
20,000
Y2018 Y2019 Y2020 Y2021 Y2022 TOTAL
63,50010,700 15,800 15,600 16,700 4,700
SANSIRI’S BACKLOG JOINT VENTURE’S BACKLOG
Total Presales Backlog as of 31 December 2018st
38,000
8,100
7,900
6,600
10,700 4,700
6,000
25,5009,900
7,9002,600
Million Baht
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BUSINESS TARGET
2019
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PROJECT LAUNCH SUMMARY
46,600MILLION BAHT
28PROJECTS
2019
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22,400Million Baht12 Projects
48%
CONDOMINIUMS
PROJECT LAUNCH
SUMMARY
46,600MILLION BAHT
28PROJECTS
40%
SINGLE DETACHED HOUSES
12%
TOWNHOUSES
2019
18,700Million Baht9 Projects
5,500Million Baht7 Projects
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THE YEAR OF LOW RISE MARKET EXPANSION
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Y2017 Y2018 Y2019
THE YEAR OF LOW RISE MARKET EXPANSION
8,000
13,80018,700
5,5005,700
1,000
+116%
+24%
Increase Over The Past 3 Years (Y2017-Y2019)
63%
Single Detached House Townhouse
24,2009,000
Million Bahtof Y2019
19,500 24,200
LOW RISE PROJECT LAUNCH
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2019LAUNCH By SEGMENTS
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69%
27%
4%2019
Million Baht46,600
LAUNCHBy SEGMENTS
Projects28
PREMIUM
1,800Million Baht
AFFORDABLE
32,200
MEDIUM
12,600
4%
27%
69%
Million Baht
Million Baht
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160,000Million Baht
in The Next 3 Years
2019PRESALES
TARGET
SANSIRI’S PRESALES (Y2019-Y2021)
Y2019 Y2020 Y2021
53%
18%
36,000
55,000
65,000
INCREASE (Y2019-Y2021)
40%
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2019PRESALES
TARGET
36,000Million Baht
Presales Target
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2019PRESALES
TARGET
36,000Million Baht
Presales Target
High Rise 60%
Low Rise 40%
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2019PRESALES
TARGET
36,000
• More Expansion In The Low Rise Market
• Focus On Medium To Affordable Condominium Segments
High Rise 60%
Low Rise 40%
Million BahtPresales Target
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32,000Million Baht
TOTAL TRANSFER TARGET
2019SIRI-BTS25%
SIRI-TK6%
SIRI69%
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Mr. Uthai UthaisangsukChief Operating Officer
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AGENDA
• 2018 Performance Summary • 2019 Performance Targets
• 2018 Key Success
• 2019 Key Strategies
Mr. Wanchak BuranasiriChief Financial Officer
Mr. Uthai UthaisangsukChief Operating Officer
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KEY SUCCESS2018
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KEY SUCCESS2018 SUMMARY
1. Well Received Products
2. Provincial Market Success
3. Expansion Into New Overseas Markets
4. Futher Success Of New Joint-Venture Projects
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KEY SUCCESS2018 SUMMARY
5. Digital Transformation
6. Sansiri Green Mision
7. Unicef’s First Selected Partner
8. Most Powerful Real-Estate Brands 2018
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1. WELL RECEIVED PRODUCTS2018 KEY SUCCESS
Y2016 Y2017 Y2018
18,900Million Baht
9,400
1,300 1,800
11,700
3,200
15,700
10,700
13,500+26%
+40%
Low Rise Market Presale Growth
Success In Low Rise Market Expansion
Growth Over The Past 3 Years (Y2017-Y2019)33
%
Single Detached House
Townhouse
+24%
+38%
+34%
+77%
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12,000 Million Baht In SalesWithin 3 Months
Success In New Brand
Condominium
2018 KEY SUCCESS
1. WELL RECEIVED PRODUCTS
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1. WELL RECEIVED PRODUCTS
THE SUCCESS OF
BAAN SANSIRI PATTANAKARN
75%
SOLD
2,700 Million Baht
in Sales
2018 KEY SUCCESS
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SUCCESS IN
‘SIRI PLACE’ BRANDING
TOWNHOUSE MARKET WITH “BEST IN CLASS” CONCEPT
2018
Million Baht
5,700Projects
7
Siri Place Rachapruek-Rattanathibet
1. WELL RECEIVED PRODUCTS2018 KEY SUCCESS
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2018 KEY SUCCESS
• Siri Place Rangsit
• Siri Place Suksawat-Rama 3
• Siri Place Charun-Pinklao
• Siri Place Rachapruek-Rattanathibet • Siri Place Kalapapruek-Sathorn
• Siri Place Navanakorn
• Siri Place Ratchaphruek
Y2018 TOWNHOUSE
1. WELL RECEIVED PRODUCTS
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SUCCESS INTOWNHOUSE
MARKET
Y2016 Y2017 Y2018
3,200
1,800
1,300
+38%
+77%
INCREASE
Townhouse
59%Increase Over
The Past 3 Years (Y2016-Y2918)
3XGrowth From Y2016
2018 KEY SUCCESS
1. WELL RECEIVED PRODUCTS
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2. PROVINCIAL MARKET SUCCESS
Y2016 Y2017 Y2018
5,9008,000
12,000
Million Baht of Presales
12,000 +36%
+50%
INCREASE
Increase Over The Past
3 Years (Y2016-Y2018)
42%
2018 KEY SUCCESS
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14,000Million Baht
In Presales From Foreign Buyers
• More Project Launched
• 6 International Office In Hong Kong
• Penetration Into New Markets
• Only Fully Integrated Service
th
China Hong Kong Malaysia Singapore
Japan Korea Taiwan Vietnam
ChinaKorea Japan
TaiwanHong Kong
Vietnam
Malaysia
Singapore
EXISTING MARKET
Y2018 NEW MARKETS
2018 KEY SUCCESS
3. EXPANSION INTO NEW OVERSEAS MARKET
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3 Projects
12,5002 Projects
Million Baht
5,200
2018 KEY SUCCESS
4. SUCCESS OF NEW JV PROJECTS
Million Baht
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Projects5
Million Baht17,700
SUCCESS OF NEW
JOINT VENTURE
PROJECTS
THE LINE WONGSAWANG
THE LINE PHAHONYOTHIN
PARK
XT EKKAMAI
THE BASE SAPAANMAI
THE BASE SUKHUMVIT 50
2018 KEY SUCCESS
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2018 KEY SUCCESS
5. DIGITAL TRANSFORMATION
Investment
300Million Baht
Power 25K Users Via HSA
More Self Sustain Energy-Wise
Better Construction Efficiency Via QC
Farm > Fork in 5 Meters
Robot as a Service to Customers
Better Access to Oversea Ecosystems
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2018 KEY SUCCESS
5. DIGITAL TRANSFORMATION
Complete Your Living Experience
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5. DIGITAL TRANSFORMATION
The Line Asoke-Ratchada
2018 KEY SUCCESS
Smart MoveSmart Guest Registration Smart Delivery
Sansiri’s First Smart Condo
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REDUCECONSUMER / HOUSEHOLD
RETAILER
DESIGN / MANUFACTURE
RECYCLE
SANSIRI GREEN MODEL
WASTE MANAGEMENT
SMART MOVE
• PRECAST FACTORY • EARTH BLOX • REFUN • FOOD WASTE MACHINE
• EV CHARGER • EV CAR • E-SCOOTER
ENERGY SAVING
• COOL LIVING DESIGN • VENTILATION DOOR / WINDOW • BREATHABLE CONDO
SUSTAINABILITY
• ENVIRONMENTAL CONCERNED DESIGN
• COOPERATION WITH OTHER ORGANIZATION FOR SUSTAINABILITY PURPOSES
ENERGY GENERATION
• SOLAR ROOF • SOLAR STREET LIGHT • WIND TURBINE INVESTMENT
2018 KEY SUCCESS
6. SANSIRI GREEN MISSION
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1,700 Rai of Forested Greenery
CO2e REDUCTION
OF 2.1 TONS/YEAR
6. SANSIRI GREEN MISSION2018 KEY SUCCESS
=
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2018 KEY SUCCESS
7. UNICEF’S SELECTED PARTNER
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First And Only Company In
South East AsiaAmong 20 Prominent International Brands
2018 KEY SUCCESS
7. UNICEF’S SELECTED PARTNER
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#1 Most Powerful Real-Estate Brand
Real-Estate Company That People Want To Work With#1
2018 KEY SUCCESS
8. MOST POWERFUL REAL-ESTATE BRAND 2018
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KEY STRATEGIES2019
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For Greater Well-Being
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We know what customers are looking for …
We always pay attention to customers’ insight …
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Health and well-being are important
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Sansiri will deliver well-being innovations, services and designs to enhance everyone’s good living
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The First Dust Free House
in Thailandwill be launched in 2019
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Y2019 KEY BUSINESS STRATEGIES
PRODUCTS
1. 2. 3. 4. 5. 6.
BRANDING SERVICES INNOVATION ORGANIZATION OF THE FUTURE
GREEN & SUSTAINABILITY
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KEY STRATEGY 1 PRODUCT
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• A Larger Mix Of Product Types To Respond To Every Consumers’ Needs
PRODUCT TYPE
• More Products In Medium And Affordable Segments
• Best In Class
PRODUCT PRICE RANGE
• Expand To Other ProvincesLOCATION
2019 KEY BUSINESS STRATEGIES
DIVERSIFICATION
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We’ll Diversify Our Product Types And Launch
More Detached Houses And Townhouse.
DIVERSIFICATION The Designs Of Our New Projects,
Whether Big Or Small, Will Take Into
Account Their Surroundings
And The Environment
2019 KEY BUSINESS STRATEGIES
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PREMIUM
AFFORDABLE
MEDIUM
2019 KEY BUSINESS STRATEGIES
WELLNESS
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KEY STRATEGY 1 NEW PRODUCT
THE 1 EVERWELLNESS RESIDENCE
IN THAILAND
ST
2019 KEY BUSINESS STRATEGIES
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KEY STRATEGY 1 NEW PRODUCT
Burasiri Pattanakarn
Thawiwattama
THE 1 EVER WELL-BEING
IN THAILAND
ST
DETACHED HOUSE
2019 KEY BUSINESS STRATEGIES
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New Product Designs Alligned
With Location
KEY STRATEGY 12019 KEY BUSINESS STRATEGIES
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PROVINCIAL
BANGKOK
CHIANG RAI
BANGKOK
SRIRACHA
PHUKET
HUA HIN
KEY STRATEGY 1 MORE PROVINCIAL PROJECTS
20%
80%
2019 KEY BUSINESS STRATEGIES
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1 TIME SIRI PLACE IN PROVINCIAL MARKET
ST
PHUKET
KEY STRATEGY 1LOW RISE MARKET EXPANSION
PRODUCT :
2019 KEY BUSINESS STRATEGIES
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KEY STRATEGY 2 BRANDING
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KEY STRATEGY 2 BRANDING
2019 KEY BUSINESS STRATEGIES
THAILAND AND GLOBAL BRANDING
SIRI HOUSE
at DEMPSEY SINGAPORE
For Global Branding
Launch
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KEY STRATEGY 2 BRANDING
2019 KEY BUSINESS STRATEGIES
JAM at SIRI HOUSEArt GalleryRetail Shop Showroom
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KEY STRATEGY 2 BRANDING BUILD OUR BRAND INTERNATIONALLY2019 KEY BUSINESS STRATEGIES
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KEY STRATEGY 2 BRANDING
LUXURY COLLECTION CLUB COLLECTION
STRENGTHEN OUR BRAND IN THAILAND TO MAINTAIN CUSTOMER LOYALTY
Source from internet XT Ekkamai
2019 KEY BUSINESS STRATEGIES
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KEY STRATEGY 3 SERVICES
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KEY STRATEGY 3 SERVICES MAINTAIN OUR POSITION AS MARKET LEADER’S IN INTEGRATED SERVICE
SECURITY
2019 KEY BUSINESS STRATEGIES
PREVENTIVE MAINTENANCE AFTER SALE SERVICE AFTER WARRANTY REPAIR
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KEY STRATEGY 4 INNOVATIONS
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HOME SERVICE NEW FEATURE
codename: Preventive Maintenance
Maintenance Guide
KEY STRATEGY 4 INNOVATIONS UTILIZE AND DESIGN INNOVATION
Refun Machine
Block Chain
2019 KEY BUSINESS STRATEGIES
PRODUCTSERVICE PROCESS
Solar Roof Top
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KEY STRATEGY 5 ORGANIZATION
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You’ll Never Get Any New Results
If You Keep Practicing The Same Behaviors
To Renovate Ourselves For Long-Lasting Growth
& Successes
IT’S TIME
- Srettha Thavisin
PEOPLE &
TALENT
DIGITAL TRANSFORMATION
WORK PLACE
W O W
AY
FORKING
N E W
BUSINESS
TRANSFORMAT
KEY STRATEGY 5 ORGANIZATION OF THE FUTURE
• Speed
• Creative Work Place
• Innovation
• Everyday Is Friday
• Life Long Employability
• Data Architecture
AGILE
2019 KEY BUSINESS STRATEGIES
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KEY STRATEGY 6 GREEN & SUSTAINABILITY
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KEY STRATEGY 6 GREEN & SUSTAINABILITY
2019 KEY BUSINESS STRATEGIES
Via Botani Sansiri Social Change Brand Ambassadors
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KEY STRATEGY 6 GREEN & SUSTAINABILITY
2019 KEY BUSINESS STRATEGIES
Social Change
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70 Rai Of Forested Greenery
ZERO WASTE
2019 Zero Waste from
Sansiri Precast
KEY STRATEGY 6 GREEN & SUSTAINABILITY
2019 KEY BUSINESS STRATEGIES
PLASTIC
BOTTLE
NO
=
Solar Street Light
Omni Flow
2019 Place in Condominium
[Segment A]
FOOD WASTE
MACHINE
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KEY STRATEGY 6 GREEN & SUSTAINABILITY
2019 KEY BUSINESS STRATEGIES
SUSTAINABILITY DESIGN + BIG TREE
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THANK YOU