ve resource book

8/14/2019 VE Resource Book

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The Virtual EventThe Virtual EventResource BookResource Book

a collection of resourcesfor planning, producing, and marketingsuccessful virtual events and meetings


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Welcome to theWelcome to the

Right now the worlds of marketing and meetings are changing, likelyforever. Due to the global economic turmoil, companies are cuttingtravel across the board or in all but customer facing situations that areidentified as critical to close business. The pendulum has swungtotally away from travel causing chaos in the physical event and

meeting market. Out of this chaos of cancelled trade shows,conferences and meetings of all types, has come the need formarketers and meeting planners to rethink their plans and look forinnovative new ways to achieve the goals of these events without thetravel. Though virtual events and virtual meetings have been aroundfor some time, the current situation has created extremely highdemand for all virtual marketing and meeting solutions.

If you are reading this now, you probably are well aware of what ishappening in the virtual events space and are one of the manymarketers and event producers that are trying to create a strategythat involves deploying virtual events in place of or in addition to, yourphysical events. What is important to understand is that this is aseismic shift that cannot be undone. Although the pendulum will swingback, it will not swing back to where things were. This is not like post9-11 or the SARS epidemic where travel came back even strongerthan ever. These difficult economic times will be with us for a long,

long time and businesses will continue to look at ways to keep costsdown wherever they can.

The good news is that virtual events and meetings are working.Companies are realizing significant ROI and even physical eventproducers are seeing profitability increase with virtual events versus


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continuedcontinued

physical events. Why? Attendance is going up because more peoplecan attend since they dont need to travel. The vast majority of moneyspent to participate in an event never went to the event producertheregistration fee, if there was one, was a fraction of what the attendeeand the event producer had to spend in travel, lodging, food andbeverage, AV, rental fees, etc. IBM was recently featured in a TVinterview talking about how they have saved $350,000 in just one

meeting by going virtual. Multiply that by the hundreds of thousands ofmeetings companies were doing and you can get a sense of thevastness of the potential ROI.

We dont believe that physical event will ever go away but things havechanged and there will be fewer physical meetings and more virtual;there will be fewer people attending physical events and more attendingthe same event virtually. The technology needed to conduct virtual

meetings is improving rapidly while becoming more affordable andavailable every day. Though we cant replace the handshake in avirtual environment, technology is available to create a photorealisticimage/avatar of yourself that walks, talks, sees and hears and yesthey are working on the handshake.

This book is a collection of useful resources we found at the time ofproduction. We will constantly update it and add more useful featuresand functionality. If you have feedback or want to contribute, please

email us at [email protected]. Thanks and good luck with yourevents!.

Michael DoyleVirtual Edge


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Visit

www.VirtualEdge.orgfor : Directory, Articles, News, Calendar,

Reviews, Networking and more.


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Virtual Edge Summit 2009 Program HighlightsThe ABCs of Virtual Events, Meetings & Marketing (What You Need to Know)Going Beyond Lead Generation (Virtual Events that Drive Sales)Keynote: Get the Virtual Edge! (Mix Physical & Virtual Events to Get Results)

Event & Marketing Professionals; Skills for Virtual Worlds (LearnNew Skills & Techniques)Revenue Development Part I (Selling Sponsorships, Exhibits &More)Planning & Strategies (Building Profitable Strategies for VirtualEvents)

Revenue Development Part II (Selling Paid Content, Registration &Services)Social Networking Strategies (Create Strategies that DriveAudience & Community)Measurement, Tracking & ROI (Measuring Your Virtual EventsROI)Defining & Creating Virtual Communities (Community BuildingStrategies & Tactics)

Voice, Video, IM & Chats (What Works and Why in VirtualEnvironments)Keynote: The Future of Virtual Eventsafter therecession ends (Key Part of the Marketing Mix)Audience Acquisition Strategies(Plans & Techniques to BuildEvent Audience)Looking at Virtual Worlds (An In-World Guide to Virtual Worlds forEvents)

Solution Provider Open House (F-R-E-E day Program to Test &Demo Virtual Event Technology)Content Development & Format/Experience Strategies (ContentPlanning & Experience Mapping for Virtual Events)xCasts & Telepresence (Products, Technology & Tactics forSuccessful Online Meetings)Workshop: The 30 Day Plan! (Everything You Need to Know toBuild Your Virtual Event Plan)Worksho : Buildin a Social Media Marketin Plan for Your

Find out more or register at www.virtualedge.org
http://virtualedge.org/http://virtualedge.org/


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Registration Information(Before April 30th)

Full Conference $395* (Save $200!)Group Rate (3 or more) $295*(Save $900!)

Workshops $195Open House $0**(Save $25!)

*Includes workshops.**Open House 5/29 1-5pmwith no access to regular sessions orworkshops.

Speakers and faculty from such companies as:

http://

Find out more at www.vritualedge.org

http://virtualedge2009.eventbee.com
http://virtualedge2009.eventbee.com/http://virtualedge2009.eventbee.com/


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DefinitionsDefinitions

What is a Virtual Event? Everything belowand maybe more

WebcastA Webcast is a transmission of an audio or visual or a combinationof audio-visual media file either live or on demand over the internet.Webcasts generally use the streaming media technology, whichbroadcasts the content from a single source to multiple viewers orlisteners simultaneously. Do I need any extra hardware? A Webcastwill require a headset or speakers to listen to the audio script or theversion as a part of media file streamed on internet. It does notrequire any extra high-end hardware other than your PC speakers.SlidecastSlidecast is a set of slides broadcasted on internet with thesynchronization of video and audio effects. Slidecast will facilitatethe multiple viewers to see the deck of slides simultaneously in amultimedia presentation format, uploaded on a single source.Virtual Trade Show/Online Trade ShowA Virtual Trade Show is a combination of some of the mostsuccessful elements of a live trade show collected and translatedinto a multimedia file format and broadcasted or transmitted on theInternet. Virtual trade shows allow the exhibitors and sponsors toreach their target audience round the clock. Some are run over ashort time period (1-3 days usually) and others are open for months.Virtual Expo/Online ExpoA Virtual Expo is an online virtual exposition hall accessible overInternet. It is a multimedia format that gives the real-time experienceof visiting and moving (in 2 or 3-d) around in the virtual expositionhall and booths using arrow keys on your keyboard. Available tovisitors online, round the clock though there are usually specifictimes that the exhibitors are present in their booth and you can chatwith them.Virtual Job Fair/Online Job FairVirtual Job Fair is an online job fair, that gives the potentialemployers and employees access to up-to-date job openings andcompany profiles through online booths/stalls that attendees canvisit similar to the Virtual Exposition. This can be one of the mostcost effective techni ues used to attract em lo ees--savin time and


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Definitions ContdDefinitions Contd

PodcastA Podcast is a digitally recorded audio multimedia file with playbackcapability distributed over Internet. Podcasts are generallycompatible with web feeds, PCs and specific types of mobile

devices. They are downloadable and can be played back at theusers convenience.Virtual MeetingA live event or meeting that is done using a virtual platform generallyavailable from one of the virtual event platform companies, custombuilt or hosted on a virtual world like Second Life (SL) perhaps in avirtual conference center.BannercastBannercast is an on-demand or live video broadcasted in an in-banner ad using streaming technology. Bannercasts generally

provided an optional registration to initiate the interaction betweenthe customer and the advertiser. Bannercast is one of the mosteffective advertising media on internet, which can often attract thetarget audience better than a standard banner ads.Audiocast/TelecastAn Audiocast or Telecast is a telephone based conferenceconsisting of a presentation that will usually include an audio basedquestion and answer session.On-Demand vs LiveOn-Demand services/sessions are the content items availableonline that can be accessed as and when demanded or required bythe viewer or listener. Live services (or exclusively live) are onlineservices that usually cannot be replayed as the broadcaster willtransmit the program content or service at a fixed interval and oncethe broadcaster stops live service the viewer or listener cannotaccess the content.Live SimulatedPrerecorded activities/sessions that are generally available to run ata specific time and date and are not publicized as being prerecordedand usually have a live post-presentation Q&A period.Virtual WorldA virtual world, such as the popular Second Life, is a computer-based simulated environment intended for its users to inhabit andinteract via avatars (animated figures). These avatars are usuallydepicted as textual, two-dimensional, or three-dimensional graphicalrepresentations, although other forms are possible.


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Table ofTable of

Virtual Events Help MarketersVirtual Environments for BusinessVirtual Events Are Green for BusinessVirtual Events are Generating Demand with Significant ROIValue 2.0 Eight new rules for creating and capturing value fromVirtual Events: What Should You Be Doing?Building Real World Business...Virtually

Case Studies for Virtual EventsLaunch into Cyberspace: Consider an Online Supplement to Yo On Virtual Event TechnologyVirtual Events: How to Go On the Road OnlineVirtual Conferences' Home AdvantageTips on Using Virtual Events to Generate New RevenueEconomy and Globalization Help Drive Success of Virtual EvenNAILED IT: DMNews Interviews Eric Myers, Quest Software

Designing an Effective Virtual Tradeshow Experience: An Atten Three Problems, One Solution: Virtual EventsSeven Common Misconceptions that Exhibitors Have about Vir The Real World Marketing Value of Virtual EventsEight Common Misconceptions that Event Organizers Have ab


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Table ofTable of

The New Tool for Marketing SuccessSeven Steps to Marketing an Online Event SuccessfullyBtoBMarketers Moving Towards Virtual Events As Budgets TightenThe Inside Line on Generating Leads and Getting ResultsInternet Initiatives for Not-for-Profit OrganizationsVirtual Meetings Will Erase Face to FaceDos & Donts of Virtual EventsVirtual Worlds & Metaverse ResourcesProject Wonderland3D Toolkit for Building Virtual Worlds forFrom the Fire-Pit to the Forbidden CityIBM Academy of Technology Runs First Multi-Day Virtual ConfeCurrent Reality and Future VisionOpen Virtual WorldsVirtual Worlds for BusinessBest Practices in Webcasting for PublishingProper Planning,

The Value of Webcasting in the Virtual Workplace:AKey Component of Enterprise Communications8 Steps to a Successful WebcastWebcasting vs. Web Conferencing: How to Choose Which to UBest Practices in WebinarsWebcasting for Marketing and Lead GenerationOn the Job: Virtual Job Fairs Expand Search OptionsThe Making of a Successful Virtual Job Fair

Tips for Attending a Virtual Job Fair (podcast)


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Virtual Events HelpVirtual Events HelpMarketersMarketers

Rising costs and dwindling budgets are making it hard for businessmarketers to attend and run events. So instead of going on the road,many companies are getting on the Web. Direct talked about the prosand cons of hosting online gatherings.

http://directmag.com/disciplines/channelsurfing/0901-virtual-events-help-marketers/
http://directmag.com/disciplines/channelsurfing/0901-virtual-events-help-marketers/http://directmag.com/disciplines/channelsurfing/0901-virtual-events-help-marketers/


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Virtual Events AreVirtual Events AreGreen for BusinessGreen for Business

Dog and Pony Interview with Malcolm Lotzof Malcolm Lotzof is theCEO of InXpo, a virtual event provider that is drastically expandingthe reach of physical events with their 3D interactive customizable

events. Malcolm points out the financial and ecological benefits oftheir green business solution.

http://www.youtube.com/watch?v=mClbcc20Adc

Submit a Virtual Event RFPto Virtual Edge andwell help you select the right solution.
http://www.youtube.com/watch?v=mClbcc20Adchttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.youtube.com/watch?v=mClbcc20Adc


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Virtual Events areGenerating Demand

Reducing the traditional cost of physical marketing events (i.e., venuerental fees and travel expenses), online events are a way tosignificantly increase marketing ROI while creating quality leads.

http://chiefmarketer.com/metrics/roi/0813-virtual-events-demand/
http://chiefmarketer.com/metrics/roi/0813-virtual-events-demand/http://chiefmarketer.com/metrics/roi/0813-virtual-events-demand/


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Value 2.0Eight new rules for

We are at the beginning of an era of true transformational change. The fullpower of the Internet, globalization and innovative new technologies arecoming together, and in doing so, are changing the rules of business,culture and society. The purpose of this paper is to help executivesunderstand the new ways in which emerging technologies and principlesare enabling value creation through what we call the new rules of Value

\http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03016-usen-02-value2.0.pdf
http://http/www-935.ibm.com/services/us/gbs/bus/pdf/gbe03016-usen-02-value2.0.pdfhttp://http/www-935.ibm.com/services/us/gbs/bus/pdf/gbe03016-usen-02-value2.0.pdf


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Building Real WorldBuilding Real WorldBusiness...VirtuallyBusiness...Virtually

Delivering similar knowledge-sharing and personal interactions, readhow virtual events now look and feel remarkably like their physicalcounterparts.

http://www.managesmarter.com/msg/content_display/marketing/e3i083fb00d6f46a8883f5

http://www.managesmarter.com/msg/content_display/marketing/e3i083fb00d6f46a8883f5a2ca70d3ff91chttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.managesmarter.com/msg/content_display/marketing/e3i083fb00d6f46a8883f5a2ca70d3ff91c


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Case Studies forVirtual Events

ON24, Inc. works with over 600 customers on their corporate andmarketing initiatives, such as lead generation, webinars, town hallmeetings, executive communications, and product launches. Theyhave brought together many best practices on how their customersleverage webcasting and rich media for business to business (B2B)marketing, publishing, and sales lead generation.

http://on24.com/abouton24_casestudies.html
http://on24.com/abouton24_casestudies.htmlhttp://on24.com/abouton24_casestudies.htmlhttp://on24.com/abouton24_casestudies.html


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Launch intoCyberspace:Consider an Online

Supplement toYour TradeshowProduct Launch

The Internet can be a powerful ally in a product launch initiative beforeattendees actually arrive at the show. While the effectiveness of

methods adopted may vary , the general objectives of product launchesare the sameto generate a buzz and interest about a product thatconverts into leads and eventually sales. This article outlines sevensteps to create a successful online product launch that will supplement a

planned tradeshow product launch

http://www.itradefair.com/technology/expotech0901.doc
http://www.itradefair.com/technology/expotech0901.dochttp://www.itradefair.com/technology/expotech0901.doc


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On Virtual EventOn Virtual EventTechnologyTechnology

The rise in popularity of virtual events and environments will enhance

the jobs of event managers and planners and will help solve somechallenges they currently face.

http://www.virtualedge.org/articles/index/view?id=1651552:Article:1850

http://www.virtualedge.org/articles/index/view?id=1651552:Article:1850http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.virtualedge.org/articles/index/view?id=1651552:Article:1850


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Virtual Conferences'Home Advantage

Growing interest in virtual conferences is fueling a miniboom forcompanies like Unisfair. Read how companies like Cisco Systems arehosting virtual events to attract participants who wouldn't otherwise beable to attend.

http://www.businessweek.com/technology/content/may2008/tc2008054_560356.htm
http://www.businessweek.com/technology/content/may2008/tc2008054_560356.htmhttp://www.businessweek.com/technology/content/may2008/tc2008054_560356.htm


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Tips on Using VirtualEvents to Generate

Generating qualified leads for little overhead cost, highly interactive

virtual events give marketers the visibility and reach that they may notexperience with physical events, Learn how.

http://www.pubexec.com/article/84000-84999/84507_1.html

http://www.pubexec.com/article/84000-84999/84507_1.htmlhttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.pubexec.com/article/84000-84999/84507_1.html


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Economy andGlobalization Help

This interview addresses factors driving the success of virtual events,best practices, and innovative ways marketers are using virtual eventsto increase lead generation in their campaigns.

http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/Marketing
http://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Economy_and_Globalization_Help_Drive_Success_of_Virtual_Events.aspxhttp://www.marketingpower.com/ResourceLibrary/Pages/Marketing%20Matters/MarketingMattersNewsletter101308/Economy_and_Globalization_Help_Drive_Success_of_Virtual_Events.aspx


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NAILED IT: DMNewsInterviews Eric Myers,

Eric Meyers talks about Quest Softwares decision to choose Unisfair

to host its first online interactive event.

http://www.dmnews.com/NAILED-IT-DMNews-spends-a-few-minutes-with-Eric-Myers-dire

http://www.dmnews.com/NAILED-IT-DMNews-spends-a-few-minutes-with-Eric-Myers-director-of-Internet-marketing-Quest-Software/article/104797/http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.dmnews.com/NAILED-IT-DMNews-spends-a-few-minutes-with-Eric-Myers-director-of-Internet-marketing-Quest-Software/article/104797/


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Designing anDesigning anEffective VirtualEffective Virtual

Tradeshow Experience:Tradeshow Experience:

An AttendeeAn AttendeePerspectivePerspective

This article addresses the areas that a virtual meeting planner or avirtual tradeshow producer needs to pay attention to when designing thevirtual attendee-experience. The content for this article is derived fromnearly 5 years of hands-on experience in designing and delivering virtualtradeshows in a variety of industries and applications.

http://www.itradefair.com/technology/The_Virtual_Tradeshow_Experience_An_Attende
http://www.itradefair.com/technology/The_Virtual_Tradeshow_Experience_An_Attendee_Perspective.pdfhttp://www.itradefair.com/technology/The_Virtual_Tradeshow_Experience_An_Attendee_Perspective.pdf


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Three Problems, OneThree Problems, OneSolution: VirtualSolution: Virtual

After choosing to host virtual events, three organizations from diverseindustries learn valuable lessons about reaching their audiences.

http://www.exhibitoronline.com/corpevent/summer08/portfolio.asp

http://www.exhibitoronline.com/corpevent/summer08/portfolio.asphttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.exhibitoronline.com/corpevent/summer08/portfolio.asp


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Seven CommonSeven CommonMisconceptionsMisconceptionsthat Exhibitorsthat Exhibitors

Have aboutHave aboutVirtual TradeVirtual Trade

ShowsShows

Many trade show producers including industry leaders are earmarkingstaff and money to building virtual trade shows. Exhibitors in physicaltrade shows now have the option to participate in virtual trade shows aswell. This article presents a compilation of common misconceptionsbased on first-hand experience in marketing virtual exhibit spaces toExhibitors.

http://www.itradefair.com/technology/exhibitormisconceptions.pdf
http://www.itradefair.com/technology/exhibitormisconceptions.pdfhttp://www.itradefair.com/technology/exhibitormisconceptions.pdf


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The Real WorldMarketing Value of

Virtual events provide the lead generation of physical events withoutthe expense ,and often with less setup work. This article discussesthe value gained from hosting online conferences and fairs.

http://chiefmarketer.com/cm_report/virtual_events_0226/

http://chiefmarketer.com/cm_report/virtual_events_0226/http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://chiefmarketer.com/cm_report/virtual_events_0226/


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Eight CommonEight CommonMisconceptionsMisconceptions

that Eventthat Event

Organizers HaveOrganizers Haveabout Virtualabout VirtualTrade ShowsTrade Shows

The Internet is a powerful ally for the trade show producers in increasing

the value of a trade shows brand name. However, the term VirtualTrade Shows has been loosely defined and much maligned, largely dueto many misconceptions that prevail. To help the trade show producersshare in the knowledge gained in this emerging area, iTradeFair.com hascompiled this list of common misconceptions that trade show producersand associations have about virtual trade shows based on first-handexperiences and data.

http://www.itradefair.com/technology/Organizermisconceptions.pdf
http://www.itradefair.com/technology/Organizermisconceptions.pdfhttp://www.itradefair.com/technology/Organizermisconceptions.pdf


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The New Tool forMarketing Success

Virtual events and conferences are supplementing the traditional toolsof marketers to generate leads and drive customer traffic. Cisco, IBM,

and Quest Software are all recent adopters of this technique.

http://www.1to1media.com/View.aspx?DocID=31202

http://www.1to1media.com/View.aspx?DocID=31202http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.1to1media.com/View.aspx?DocID=31202


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Seven Steps toMarketing anOnline Event

Successfully

This article covers seven steps to successfully market an online event,based on lessons learned from the Southwest Capital Conference inTulsa, Oklahoma which tripled its attendance through adding acompanion online event in October 2000.

http://www.itradefair.com/technology/mktgevents.pdf
http://www.itradefair.com/technology/mktgevents.pdfhttp://www.itradefair.com/technology/mktgevents.pdf


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BtoB MarketersMoving Towards

Learn how hosting virtual events can maximize marketing ROI,especially where budget cuts require spending less on physicalmarketing events.

http://www.demandgenreport.com/articles.php?codearti=1197

http://www.demandgenreport.com/articles.php?codearti=1197http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.demandgenreport.com/articles.php?codearti=1197


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The Inside Line onGenerating Leads and

This article discusses how online events can generate more andhigher quality leads than traditional marketing strategies.

http://iptv2daileyemails.blogspot.com/2008/09/performance-insider-virtually-better.html
http://iptv2daileyemails.blogspot.com/2008/09/performance-insider-virtually-better.htmlhttp://iptv2daileyemails.blogspot.com/2008/09/performance-insider-virtually-better.html


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InternetInitiativesfor Not-for-

Profit

This article guides you through the top 15 questions you should askabout your organization and goals before embarking on any new internetmarketing initiatives.

http://www.itradefair.com/technology/Questions%20designed%20to%20steer%20st
http://www.itradefair.com/technology/Questions%20designed%20to%20steer%20strategic%20thinking%20vis-?%20-vis%20%20Internet%20initiatives%20for%20Not-for-Profit%20Organizations%20and%20%20Advocacy%20Groups.pdfhttp://www.itradefair.com/technology/Questions%20designed%20to%20steer%20strategic%20thinking%20vis-?%20-vis%20%20Internet%20initiatives%20for%20Not-for-Profit%20Organizations%20and%20%20Advocacy%20Groups.pdf


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Dos & Donts ofDos & Donts ofVirtual EventsVirtual Events

Guy Piekarz offers some Dos and Donts to improve your netiquette invirtual social situations.

http://www.internetevolution.com/author.asp?section_id=604&doc_id=148900&

http://www.internetevolution.com/author.asp?section_id=604&doc_id=148900&http://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.internetevolution.com/author.asp?section_id=604&doc_id=148900&


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Virtual Worlds &Metaverse Resources

This interview addresses factors driving the success of virtual events,best practices, and innovative ways marketers are using virtual eventsto increase lead generation in their campaigns.

http://www.aee.odu.edu/virtualworldresources.php

http://www.aee.odu.edu/virtualworldresources.phphttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.aee.odu.edu/virtualworldresources.php


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ProjectProjectWonderlandWonderland3D Toolkit fo3D Toolkit for

Building VirtualBuilding Virtual

This presentation is a high-level overview of Project Wonderland. ProjectWonderland is an open source toolkit for creating 3D virtual worlds.Scaling to support up to twenty users, the software supports high fidelityaudio, shared applications, telephone integration, video, and more


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From the Fire-Pit tothe Forbidden City

An outsider's look at the evolution of the IBM Virtual UniverseCommunity (VUC). The VUC has been helping to legitimize the use of

virtual environments within IBM through its broad range of activites,using a variety of virtual world platforms. In the paper, the authorprovides a historical and future perspective of the community- wherethey have been, and where they are going.

http://www.ibm.com/virtualworlds/dwnlds/Firepit_to_Forbidden_City_Final.pdf
http://www.ibm.com/virtualworlds/dwnlds/Firepit_to_Forbidden_City_Final.pdfhttp://www.ibm.com/virtualworlds/dwnlds/Firepit_to_Forbidden_City_Final.pdf


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IBM Academy ofTechnology Runs First

Over 150 people attended the IBM Academy of Technology (AoT)Conference on Virtual Worlds, held in entirely in the virtual world ofSecond Life -- running behind IBMs firewall. This report provides asummary of this first-of-a-kind event.

http://www.ibm.com/virtualworlds/dwnlds/IBM_Academy_of_Technology_overview_article.pdf
http://www.ibm.com/virtualworlds/dwnlds/IBM_Academy_of_Technology_overview_article.pdfhttp://www.ibm.com/virtualworlds/dwnlds/IBM_Academy_of_Technology_overview_article.pdf


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Current RealityCurrent Realityand Future Visionand Future Vision

Open VirtualOpen Virtual

This white paper examines the current state of 3D virtual worlds andprovides insight into Suns vision for the future of virtual worlds as they

evolve with open standards and interconnected communities. The paperalso provides an overview of Suns value proposition in this domain anddescribes the progress that is already being made toward open virtualworlds. The paper also provides a great overview of the various types ofvirtual worlds including popular ones like Second Life and Club Penguin.

https://lg3d-wonderland.dev.java.net/presentations/TrainForSucess-July2008.pdf
https://lg3d-wonderland.dev.java.net/presentations/TrainForSucess-July2008.pdfhttps://lg3d-wonderland.dev.java.net/presentations/TrainForSucess-July2008.pdf


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Virtual Worldsfor Business

The Q2 edition ofVirtual Worlds for Business features overviews of allthe major enterprise virtual worlds technologies and 12 case studies.Find out how companies like yours are using virtual worlds today.

http://events.unisfair.com/env1/ec_140/6697049.pdf
http://cleverzebra.com/book/downloadhttp://events.unisfair.com/env1/ec_140/6697049.pdfhttp://events.unisfair.com/env1/ec_140/6697049.pdfhttp://cleverzebra.com/book/download


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The Value oThe Value ofWebcasting inWebcasting in

the Virtualthe VirtualWorkplace:Workplace:

Smart businesses recognize that webcasting is more than a mediumits a business-changing technology. This whitepaper discusses thevalue of webcasting and offer suggestions for finding best-of-breedapplication services that deliver the necessary functionality, helpingcompanies benefit from using webcasting in the enterprise.

http://events.streamlogics.net/website-tracking/tracking/index.asp?link=eventid=24540
http://events.streamlogics.net/website-tracking/tracking/index.asp?link=eventid=24540http://events.streamlogics.net/website-tracking/tracking/index.asp?link=eventid=24540


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8 Steps to a8 Steps to aSuccessfulSuccessful

WebcastWebcast

This fifteen minute online webinar reviews eight steps to a successfulwebcast from determining success metrics to creating the marketing

plan.



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Webcasting vs.Webcasting vs.Web Conferencing:Web Conferencing:

How to Choose WhichHow to Choose Which

Whats the difference between webcasting and web conferencing?Under what circumstances should each be applied? The purpose of thisarticle is to define the benefits of each medium, dispel the disinformationand help you decide which is right for your organization.

http://events.streamlogics.net/website_staging/pdf/WebcastingvsConferencing_stre
http://events.streamlogics.net/website_staging/pdf/WebcastingvsConferencing_streamlogics.pdfhttp://events.streamlogics.net/website_staging/pdf/WebcastingvsConferencing_streamlogics.pdf


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Best PracticesBest Practicesfor Webinarsfor Webinars

Webinars Web seminars are powerful and cost-effective tools

that can deliver qualified prospects right into the hands of your salespeople. But there are several ifs. They must be approachedthoughtfully, carried out intelligently and the leads they produce mustbe properly pursued. This paper provides strategies and a checklistfor ensuring better results from your Webinar events.

http://www.picturetalk.com/webinar_bestpractices.pdf
http://www.picturetalk.com/webinar_bestpractices.pdfhttp://www.picturetalk.com/webinar_bestpractices.pdf


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Webcasting forWebcasting forMarketing andMarketing and

LeadLead

This ten minute online video reviews how to generate leads throughwebcasting for career marketers.



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On the Job: VirtualOn the Job: VirtualJob Fairs ExpandJob Fairs Expand

Don Best discusses the benefits of virtual job fairs. Jobseekers haveaccess to more search options, for example.

http://www.usatoday.com/money/jobcenter/2008-07-24-virtual-job-fair_N.htm

http://www.usatoday.com/money/jobcenter/2008-07-24-virtual-job-fair_N.htmhttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.usatoday.com/money/jobcenter/2008-07-24-virtual-job-fair_N.htm


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The MakingThe Makingof aof a

SuccessfulSuccessful

Virtual JobVirtual Job

This article attempts to address some of the questions that have beencoming up among those interested in virtual job fairs and virtual careerfairs. iTradeFair.com has deployed several successful virtual fairsincluding job fairs since 1999, in academia and Corporate America. Inthis article the writer highlights factors that make these early adopterswant to come back and do the virtual job fairs over and over again.

http://www.itradefair.com/technology/The_making_of_a_successful_virtual_job_fair.pdf
http://www.itradefair.com/technology/The_making_of_a_successful_virtual_job_fair.pdfhttp://www.itradefair.com/technology/The_making_of_a_successful_virtual_job_fair.pdf


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Tips for Attending aTips for Attending aVirtual Job FairVirtual Job Fair

Learn about the basics of attending virtual networking events such asonline job fairs.

http://www.secretsofthejobhunt.com/profiles/blogs/tips-for-attending-a-virtual

http://www.secretsofthejobhunt.com/profiles/blogs/tips-for-attending-a-virtualhttp://virtualevent.wufoo.com/forms/m7x4z5/http://virtualevent.wufoo.com/forms/m7x4z5/http://www.secretsofthejobhunt.com/profiles/blogs/tips-for-attending-a-virtual


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Visit

www.VirtualEdge.orgfor : Directory, Articles, News, Calendar,

Reviews, Networking and more.


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