veenita mame ppt
TRANSCRIPT
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The Mixed Message From
Consumer India
By
Avinash Kumar Singh
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Even though the world has justdiscovered it, the India growth
story is not new. It has beengoing on for 25 years old
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What is the India story?
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1) Rising GDP growth
% average annual GDP growth
1900 1950 1.0 1950 1980 3.5 1980 2002 6.0 2002 2010 8.3
Sources: 1900-1990: Angus Maddison (1995), Monitoring the World Economy, 1990-2000:Census of India (2001), 2000-2010 Finance Ministry
India Story
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2) Population growth is slowing
% average annual growth
1901 1950 1.0 1951 1980 2.2 1981 1990 2.1 1991 2000 1.8 2001 2010 1.5
Sources: 1900-1990: Angus Maddison (1995), Monitoring the World Economy, 1990-2000:Census of India (2001)
India Story
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% 1950 17
1990 52 2000 65 2010 80
Source: Census of India (2001)
3. Literacy is risingIndia Story
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% Million People
1980 8 65
2000 22 220
2010 32 368
4. Middle class is explodingIndia Story
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1980 46%
2000 26%
2010 16%
1% of the people have been crossing poverty lineeach year for 20 years. Equals ~ 200 million.
5. Poverty is decliningIndia Story
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6. Productivity is risingIndia Story
30% to 40% of GDP growth is due to rising productivity
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(US$ ppp)
1980 1178 2000 3051
Source: World Bank
7. Per capita income gains
India Story
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8. India is now the 4th largest
economy
India Story
And it will cross Japan between 2012
and 2014 to become the 3rd largest
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THE INDIA MODEL ISUNIQUE
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DRIVERS OF GROWTH
India East and S.E. Asia
Domestic Exports
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DRIVERS OF GROWTH
India East and S.E. Asia
Domestic Exports Services Manufacturing
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DRIVERS OF GROWTH
India East and S.E. Asia
Domestic Exports Services Manufacturing Consumption Investment
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DRIVERS OF GROWTH
India East and S.E. Asia
Domestic Exports Services Manufacturing Consumption Investment High tech, capital Low tech, labour intensive industry intensive
industry
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Reasons for Success
Indias success is market led
whereas Chinas is state induced.The entrepreneur is at centre of
the Indian model
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Rise of globally competitive Indian companies:
Reliance, Jet Airways, Infosys, Wipro, Ranbaxy, Bharat Forge, Tata Motors, TCS, Bharati, ICICI and HDFC Banks
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Public space is a problem
+ Dynamic democracy
+ Free, lively media and press - Poor governance - High subsidies High fiscal deficit - No money for infrastructure
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The worlds economic centre of gravity isshifting-away from the established,
wealthy economies of Europe, Japan, andNorth America and towards the AsiaPacific
India is one of the fastest-growing large
economies in the world. Over the last 15 years India has changed
much faster than many predicted.
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The Indian Consumer Is Rapidly
Transforming
Outlook From Traditional to Modernized Traditional
Paradigm Shift in almost all aspects of life
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Expected Utility from Products/
Services From Functional to Lifestyle
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Eating habits From traditional meals to Indianised McDonalds
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Value From Merely Price, to Benefit /Effort (Price+Time + Convenience)
Saving time is moreimportant than
savinga few Rupees - 51%
Id rather havemore
time than money -47%
I like to shop,
butdo not havetime - 47%
I shop closest tomy home/office -
59 %
Source : Consumer Outlook
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Buying a TV set- Factors
Early ninetiesOne, availability; two, price; and, three,
picture quality Mid-nineties, the efficacy of an exchange scheme and the
number of channels a company offered
Todaysophistication -one of the fastest growing
segments of the market is high-end flatTVs
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As Indians have grown richer, they havebegun to spend more on vehicles, phones,
and restaurants, according to recentresearch on consumption patters byDeutsche Bank.
C l i
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Complete utilisation of space in traditional outlets
THANK YOU
ConclusionConclusion