NMD & TAD

Design Brief :Design the in vehicle experience of an automobile user in the year 2015 for Indian car market.

Vehicle :D Segment Cars

Ashwin SinghProject Leader

Pradeep SiddapaDesign Lead

Sameer AnsariTechnology & Trends Lead

Anand E.S.Design Lead

Rahul AroraMarketing Lead

21-0

7-20

14

22-0

7-20

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23-0

7-20

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24-0

7-20

14

25-0

7-20

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26-0

7-20

14

MON TUE WED THU FRI SAT

Trend AnalysisFeature MappingProblem Identification

Understanding of the BriefFuture TechnologyExisting TechnologyFeasibility StudyOpportunity Mapping

Ideations and ConceptsUser ReviewsScenario MappingTesting

Reviews Final ConceptsDesign FinalizationMockups / Prototypes

PresentationFinal PanelPrintsMockup

Presentation

TIMELINE

Raj MalhotraCEOThe Big Company ltd.

Persona

Name :- Raj MalhotraAge :- 35Occupation :- Chief Executive OfficerIndustry :- MNC, Manufacturing Family :- Wife and two Kids and a DogLifestyle :- Healthy, Active, SocialCity :- DelhiHouse :- Luxury Flat in a high-rise building.

Key wordsProfessionalism, Safety, Status, Technology, Entertainment, Speed, Love, Kids, Sustainability, Connectivity, Comfort, Privacy

Lifestyle.Loves to work, stay fit and healthy.Information technology and internet savvyUses number of software's and applications tokeep track of business and life in general.Has and active lifestyle and goes to different clubs to maintain it.

Vehicle Preference (Luxury of Technology)A spacious car which is comfortable for long distance travel. Should have internet connectivity. Entertainment features for the family and self. It should be safe, sturdy and easy to drive. Should be in sync with the present technology. Which defines his social status.