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About the Client

ni logic is founded on a culture based on the principles of open communication, empowerment,

trust, integrity, and giving back to the community, and these same

values thrive at ni logic today

ni2 is a pioneer in the EDA industry. We design, develop, manufacture and market a broad range of EDA

tools and complete system solutions targeted at worldwide audience.

Their diverse product portfolio serves applications in

Microelectronics, VLSI, Embedded Systems, DSP, Power Analysis,

Modeling & Simulation, and EM & Antenna Designs.

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What the client was looking for

After 10 years of continued success in the EDA industry it was time

for a revamp

The company wanted an overhaul of it’s brand image to reflect it’s

values of professionalism, respect

and perseverance

The company wanted to stand out as one which

is focused on innovation and creativity

Finally the company wanted to create it’s

own brand equity and recognition with a

design that made it one of a kind

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How we helped them

We undertook a complete overhaul of the image of the company

We redesigned their logo and made changes to their workplace to reflect the values which they stood forWe created a new website for them which was very well aligned with the new image the company wanted to achieveWe also changed the letterheads and other communication media like e-mails to reflect the company’s new image

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The Logo

Sine wave

We wanted to represent purity and simplicity of thought and action Thus the simplest form of any wave in communications technology, the sine wave, was chosen to represent the company

Colors

The three basic color pigments, Red for the N, Blue for the I and Green for the 2, were chosen to represent purity of thought and the company’s determination to go to the basics when necessary

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Thanks

Velociter Solutions Pvt. Ltd.Website: www.velociters.com

Email ID: sales@velociters.com