Vendor Kit

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THE EVENT

H E R C A N B E R R A’S U N V E I L E D

I S C H A N G I N G T H E WAY

C A N B E R R A B R I D E S L O O K

AT W E D D I N G S . N O W W E ’ R E

S H A K I N G T H I N G S U P

W I T H A W E D D I N G E V E N T

U N L I K E A N Y T H I N G T H I S

C I T Y H A S E V E R S E E N .

HerCanberra’s UNVEILED is changing the way Canberra brides look at

weddings.

Since launching the website’s dedicated wedding section in August and

online Magazine in October, nearly 50,000 readers have flocked to

UNVEILED’s quality, local content.

Now we’re shaking things up with a wedding event unlike anything this

city has ever seen. This is UNVEILED: The Event.

CANBERRA WEDDINGS UNVEILED

This is no run-of-the-mill bridal ‘expo’ – UNVEILED: The Event will be a

truly immersive and stylish experience.

Hosted in one of Canberra’s most pristine venues, the award-winning

National Portrait Gallery, the event will showcase everything the modern

couple needs to plan the perfect celebration.

UNVEILED: The Event will be held on Saturday 25 February 2017,

in two sessions.

• A free general admission session, from 2pm to 6:30pm

• A ticketed VIP session, from 6:30pm until 10pm.

Vendors will have over eight hours to engage with potential clients,

through both the general session and the more intimate VIP session.

Turn the page for all the details.

STYLE + SUBSTANCE

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IDEAS + INSPO

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ATMOSPHERES

Brides and grooms will be able to explore wedding trends as interpreted

by Canberra’s top wedding suppliers, literally stepping inside

‘atmospheres’ — themed installations featuring table and room styling,

cakes, florals, invitations, favours, fashion and more.

FOOD & WINE

Boutique caterers and wineries will be on site, giving couples the chance

to sample their wares and receive expert advice on menu matching.

FASHION SALON

A salon-style parade will showcase wedding gowns, bridal party outfits

and fashion for the groom.

POP-UP SHOPS + STALLS

Whether just looking or ready to buy, brides and grooms will be able to

learn first-hand about each vendor’s products and services.

WORKSHOPS + TALKS

From getting the most out of the wedding budget to exploring apps that

will make planning a breeze — our workshops will give couples all the

information they need to make their big day one to remember.

BEAUTY BAR

Whether they’re keen to trial a winged eye or wondering which hairstyle

is perfect for that flower crown they’re coveting, brides-to-be will be able

to talk to the experts at our Beauty Bar and find their perfect MUA or hair

stylist to match their style.

GROOM’S HANGOUT

Weddings aren’t just for the girls. Our Groom’s Hangout will give the

guys the chance to explore their essentials, such as grooming, fashion,

accessories (and maybe some beer!)

VIP LONG TABLE DINNER

At 6:30pm, the Atmospheres will be transformed into six unique dining

spaces which will give guests the opportunity to experience Broadbean

Catering’s versatile offerings. This ticketed evening will include a five-

course meal with matched wines and amazing local entertainment.

THE DETAILS

We vow to guide +

inspire you from this

day forth

There are a range of opportunities available

to potential exhibitors: from standard ‘pop

up shops’ and stalls, to inclusion in our

‘Atmospheres’, to involvement in our fashion

parade, workshops or interactive areas.

POP-UP SHOPS/STALLS

A limited number of pop-up shops/stalls will be

available to vendors. These will be 3m x 3m

and carefully curated to ensure an appropriate

balance of industry sectors, so that all vendors

get their ‘moment in the sun’.

We are looking for stalls that are beautiful and

unique, not cookie cutter trestle tables. Think

visually gorgeous, engaging and welcoming.

We are available to assist you with your

presentation planning and can connect you

with hire providers should you require furniture

and styling elements.

Positions available: A limited number of

vendors in Photography, Videography,

Beauty, Wedding fashion, Floral Art, Furniture

and Equipment Hire, Styling, Catering,

Stationery, Jewellers, Entertainment, Wedding

Gifts/ Favours Options, Dance Lessons,

Accommodation.

Cost: $999 – includes space and promotion

pack.

ATMOSPHERES

A small number of hand-selected vendors will

be asked to develop the themed Atmospheres.

They will be brought together in small teams

that will complement their business, working

to create the most beautiful representations of

these themes.

Atmospheres will give guests the chance to

experience the work of vendors in a ‘natural

environment’ in six distinct themes ranging

from Classic Romance to Modern Luxe. This

approach to merchandising will greatly

increase vendors’ opportunity for sales, with

guests able to imagine their own wedding and

the elements they need to make it a reality.

Spots available: Strictly six vendors per sector

[Styling, Floral Design, Wedding Fashion,

Catering, Cakes, Invitations.]

Cost: $POA – includes standard pop-up stall +

promotion pack.

INTERACTIVE INVOLVEMENT

To ensure UNVEILED is as inspiring and

educational as possible, we’re seeking a

limited number of vendors to be involved in a

variety of ways: from a ‘salon style’ fashion

parade to interactive areas (such as the Beauty

Bar and Groom’s Hangout), and workshops.

To be a participant in any of these capacities,

you must be a sole site holder (not a

shared site holder). If you are interested in

participating in one of these areas, please

confirm your interest as part of the booking

process.

Spots available: Vendors from the following

sectors [Fashion, Beauty, Floral Design, Bride

and Groom Accessories, Makeup/Hair,

Entertainment, Cakes/Dessert, Invitations,

Celebrants, Transport, DJ/Live Music,

Reception Venues].

Cost: $999 – includes standard pop-up stall +

promotion pack.

A TRULY IMMERSIVE EXPERIENCE

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EXHIBITOR OPPORTUNITIES

YOUR TURN IN THE SPOTLIGHT

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HerCanberra gets local businesses in front of more than 125 000 people

every month through hercanberra.com.au, and by being part of UNVEILED

you’ll be accessing that audience.

As part of your fee, every exhibitor will receive a standard promotional

pack with HerCanberra; there are also options to ‘upsize’ your package

for greater exposure.

WHAT THE PROMOTION PACK INCLUDES

The standard promotion pack is valued at $2500 ex GST and includes:

• One 500-word profile article, published in the Weddings section of

hercanberra.com.au

• Listing and profile on the UNVEILED: The Event microsite, to be

housed on hercanberra.com.au

• Listing in the UNVEILED wedding supplier online directory

• Listing in the hard copy UNVEILED directory available at the event.

• One dedicated social media activation about your business from the

HerCanberra Facebook page (33K followers) and Instagram (18K

followers) and UNVEILED Facebook and Instagram feeds (1K each).

NO, YOU’RE NOT IMAGINING THINGS

The value of this package alone is more than the cost of your stall and

marketing inclusions. That’s how serious we are about ensuring that you

get value for money out of your investment, and that this is an event

Canberra will be proud of.

WOULD YOU LIKE FRIES WITH THAT?

Want to stand out from the crowd? We are also offering exhibitors 20%

off the price of UNVEILED advertising in online and print, as outlined in

our media kit, which we’re happy to send you if you’re keen.

Options range from digital display advertising to print advertisements in

our quarterly hard copy publication, Magazine.

WE’LL GET YOU NOTICED

YOU GET MORE BANG FOR YOUR BUCK

The $999 fee doesn’t just cover your average stall space like other

wedding fairs - it comes with a promotion pack worth $2500, giving you

the opportunity to showcase your business on HerCanberra’s platform of

over 125,000 readers per month.

From online editorial, social media activation and listings in our

directories, the list of added benefits goes on...

YOU’LL BE ONE OF HERCANBERRA’S TRUSTED RECOMMENDATIONS

When HerCanberra talks, more than 125,000 readers listen, and our

weekly Facebook reach is 175,000 alone. We influence purchases,

trends and opinion, and are the most trusted voice in Canberra’s female

market.

A MORE INTERACTIVE ENVIRONMENT

While other wedding fairs offer a one-dimensional experience (where

brides and grooms-to-be often walk straight in and out), our event

encourages them to stick around.

From themed installations to delicious food vans; pop up shops to fashion

parades; beauty bars to workshops and talks — there’s always something

happening. And don’t forget a very special long table dinner to top it off!

Our event is built around our vendors to ‘show’ our guests what you can

do, rather than simply ‘tell’.

LONGER DWELL TIME

Most local wedding fairs run for a maximum of four or five hours, while

our event offers up to eight hours of exposure to your potential customers.

WE’RE ALL ABOUT LOCAL

While the organisers of competing wedding fairs run in Canberra are

based interstate, we’re the local team who knows exactly what makes

Canberra women tick - and have been doing this for more than five years.

FLEXIBLE PAYMENT PLANS

We get it. Small businesses don’t have endless marketing budgets. We’re

happy to work with you to organise a payment plan for your stall fee.

We know that your investment will pay for itself many times over.

WHY CHOOSE US? WE BREAK IT DOWN

A FEAST FOR THE SENSES

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UNVEILED will ‘show’

rather than just ‘tell’.

CANBERRA WEDDINGS IN A NEW LIGHT

WHO’S BEHIND UNVEILED?

UNVEILED is a new event by the team at

HerCanberra designed to complement our new

wedding section and online bridal magazine.

The team brings significant event management

expertise to the table, and a monthly unique

website readership of 125 000 with another

10 000 copies of our hard copy publication,

Magazine, in circulation.

WHAT CAN I EXPECT AS A VENDOR FROM

UNVEILED??

As a vendor you can expect to be the focus of

all things UNVEILED. You will be represented

on our website and spread all over our social

media. This is a big deal.

UNVEILED has been planned to be an

amazing experience for the customer but,

more importantly, it has been built around you,

the vendor, getting as much from the day to

benefit your business.

Successful vendors will be contacted in

mid-December and will receive a vendor guide

with all the information you need on the event.

CAN WE SELL ITEMS ON THE DAY AT

UNVEILED?

Absolutely, you would be mad not to. Unlike

placing an ad in the paper and hoping

someone calls, you will have the opportunity

to take bookings and sales from a niche

audience, with the added bonus of making a

personal, face-to-face connection with your

potential client.

CAN WE SHARE A STALL AT UNVEILED?

Yes, we are happy for two businesses to share

one stall. Please note only one name, website

and photo can be listed per stall so you’ll need

to sort that out between you.

DO WE NEED INSURANCE AT UNVEILED?

Yes. It is essential for you to have a current

Public Liability Insurance certificate to ensure

the compulsory $10 million Public Liability.

You will be required to send a copy of your

insurance plan once you are accepted.

WHAT IS YOUR CANCELLATION POLICY?

We require a $200 deposit on booking,

with the balance due by 25 January 2017.

Please note that there is a 50% cancellation

fee up until one month before the event. After

this time no refunds are given after payment

has been received. There are no transfers or

rollover of credit for the next event.

HOW DO YOU CHOOSE YOUR STALLS AT

UNVEILED?

We are looking for stalls that will blow our

socks off. The presentation of this event will be

carefully curated, so your stall will need to be

visually gorgeous, engaging and welcoming.

Vendors will need to submit a Pinterest board

or photographs that represent your aesthetic.

WHAT ARE THE SPECIFICS OF THE STALLS?

Stalls are 3m x 3m and are located inside and

around the National Portrait Gallery. They will

be located throughout the venue – inside the

hall, terrace rooms, and courtyards (all stalls

will be under cover).

STUFF THAT’S GOOD TO KNOW

HOW MUCH ARE STALLS?

Stalls are $999. We are happy to organise a

payment plan with you if needed. Bump-in is

from the Friday evening before the event and

bump-out is from 10pm the night of the event.

A stallholder dinner is provided in the café

during the VIP dinner’s fashion parade.

HOW WILL YOU BE ADVERTISING THE EVENT?

We’re pretty lucky that we just happen to be

read by 125 000 Canberra women each month,

with our biggest demographic women aged 25

to 35 years. But we aren’t just going to rest on

our laurels — UNVEILED has a comprehensive

marketing and media plan and will be promoted

via a range of platforms.

Coverage and listings will be included in local

and street press, on local television and radio,

ACT tourism sites, and online via our website,

social media and print magazine.

We will also be working closely with our

partners to make sure you’re everywhere and

will distribute our flyers to city hotspots prior to

our events through the SPY Network

HOW DO I APPLY?

Please email Belinda at hello@hercanberra.com.au

for a Vendor Application kit or give her a call on

0401 367 593 if you’d like to find out more!

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CO N TAC T B E L I N DA N E A M E E M A I L H EL LO @ H ERC A N BERR A .COM . AU PH O N E 0401 367 593

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