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Venice Nutrition SystemVenice Nutrition System

Six Discs of VN Training System

Six Discs

1. Venice Nutrition System & Philosophy

2. Venice Nutrition Science & Physiology

3. Venice Nutrition Sales System

4. Venice Nutrition Coaching System

5. Venice Nutrition Online Software

6. FAQ’s & Explanation of Difference between The Venice Nutrition System and Other Programs

Three Layers of Knowledge

1. Studying prerequisite material, provides basic knowledge of the science and coaching of the VN System.• VN Manual, with Additional Glossary

2. Disc One: Completely understanding the Venice Nutrition System and Philosophy,

3. Discs Two-Six: Learning In detail each facet of the VN System and Software.

System & PhilosophySystem & Philosophy



Venice Nutrition System & Philosophy

Simply Stated, It Works!

Creates Homeostasis (Balance)

System Based on Blood Sugar Stabilization

Allows the Five Main Systems of the Body to work in unison, Endocrine, Nervous, Digestion, Respiratory, & Muscular Systems

Three Phases of Health

Three Phases Similar to Building and Maintaining a House

The “Why?” Factor

The Health Structure

The Quadrant

Education & Consistency

SLEEP NUTRITION WATER

STRESS EXERCISE SUPPLEMENTS

HEALTH LIFESTYLE

RELATIONSHIPS PROFESSION

Three Phases of Health

1. Phase One- Building a Health Structure,Laying down a Foundation

2. Phase Two- Micromanaging your Health Structure on a Day-to-Day basis

Building a House

3. Phase Three- Micromanaging your Health Structure for Life

Maintaining a House

The Foundation

There are Five parts to Health1. Sleep

2. Nutrition

3. Exercise

4. Supplements

5. Water

Phase One –Building a Health Structure

Most Important of Health Structure

Recharges The Body

Battery of Body

Similar to the Battery of a Cell Phone, needs to be Recharged Each Night.

Part One: Sleep

Using stored fat for fuel

Creating homeostasis

Stable and Consistent Energy

Blood sugar Stabilization

Baby Analogy

Part Two: Nutrition

Three main keys to keep Blood Sugar Stable1. Meal intervals

Eat every 3-4 hours

2. Nutrients ratios (Protein, Fat, Carbohydrates)

Every Meal Have a Balanced Combination of Protein, Fat and Carbohydrates

3. Calories per meal

Satisfied After Each Meal

Ready to Eat 3 to 4 Hours Later

Part Two: Nutrition,Blood Sugar Structure

Fat is burned inside muscle

One pound of muscle is three times smaller than one pound of fat

Each pound of muscle burns 30-50 calories per day

Part Three: Exercise

Category One – Standard cardioCategory Two – StretchingCategory Three – Interval trainingCategory Four – Core workCategory Five – Resistance training

Part Three: Exercise, Category of Exercise

Aerobic exercise (with Oxygen)Steady consistent paceWalking Type I Muscle Fibers

Category One – Standard Cardio

Activity Shortens Muscle

Stretching Keeps Muscle Elongated

Flexibility Decreases Risk of Injury

Category Two – Stretching

Anaerobic exercise (Without Oxygen)

Any cardio that incorporates high intensity bursts of speed

Example, Sprinting

Type II Muscle Fibers

Category Three – Interval Training

You are only as strong as your weakest link

Fat is burned inside ALL muscle fibers

A strong core will also prevent injuries

Example: Yoga, Pilates, and Swiss Ball

Category Four – Core Work

Category Five – Resistance Training

Muscle Builds by Breaking Down Muscle Fibers

Feeding the Body the Correct Nutrients allows the Muscle to rebuild to a larger size

More Muscle = Faster Metabolism

Also Strengthens Bone and Increases Bone Density

Provide nutrients to your body that you don’t get from food

Daily multivitamin/mineral

Omega 3 fatty acids – fish oils

Antioxidants – Vitamin C

Calcium (for women)

Part Four: Supplements

Most underestimated nutrient

Provides…

Structure For Body

Fluid Environment for all Cell Metabolism

Regulates body temperature

Critical for every function of the body

Part Five: Water

Building your House

Examples of Micromanaging

Learn How to Maintain Health Structure Day-to-Day

Learn How to Adjust Health Structure and Still Maintain Homeostasis Day-to-Day.

Phase Two - Micromanaging Health Structure On a Day-to-Day Basis

Phase Three - Micromanaging Your Health Structure For Life

Phase Three - Micromanaging Your Health Structure For Life

How to Maintain Health Structure When Life Altering Event Occurs

Examples, Having a Baby, Getting Married, New Career, Moving, Etc.

What You Can Control in Life, is What You Eat, and How you Take Care of Your Health

Venice Nutrition SystemVenice Nutrition SystemScience & PhysiologyScience & Physiology


The Five Systems

We Teach Facts!Endocrine System: Creating Homeostasis, the Body living in Balance!Nervous System: The Master of All Systems!Digestion System: You are what you metabolize! Respiratory and Muscular System: The Respiratory System provides the Energy and the Muscle is the Engine that Burns the fuel to Increase the Metabolism!

A System that has Glands Release Hormones Directly into the Blood Stream.

The Hormones Keep the Body in a State of Homeostasis (Balance)

The Endocrine System,“The Body Living in Balance!”

Hypothalamus “The Thermostat”

Pituitary “The Master Gland”

Pineal “The Sleep Controller”

Thyroid “The Metabolizer”

Adrenal “The Battery”

Pancreas “The Blood Sugar Stabilizer”

Ovary “The Female Regulator”

Testes “The Builder”

Glands of Endocrine System


Main FunctionsSet Point, WRM (Weight Regulating Mechanism)Controls autonomic functionsEmotionsEndocrine functionsHomeostasisMotor functionsRegulates food & water intakeRegulates sleep wake cycleHormones


Hormones

Thyrotropin releasing hormone (TRH)

Gonadotropin releasing hormone (GnRH)

Growth hormone releasing hormone (GHRH)

Corticotropin releasing hormone (CRH)

Controls the release of thyroid-stimulating hormone from the anterior pituitary

Hypothalamus—> TRH—> Pituitary—> TSH—> Thyroid—> T4, T3—> Metabolism

Thyrotropin-releasinghormone (TRH)

Causes pituitary gland to make luteinizing hormone (LH) Male > Hypothalamus > GnRH > Pituitary > LH > Testes > Testosterone > Anabolic EffectsFemale > Hypothalamus > GnRH > Pituitary > FSH > Follicle > Estrogen > Menstrual CycleFemale > Hypothalamus > GnRH > Pituitary > LH > Corpus luteum > Progesterone > Bone Maintenance, Quality of Sleep, Important for Pregnancy

Gonadotropin-releasinghormone (GnRH)

Hypothalamic peptide that stimulates both the synthesis and secretion of growth hormone

Hypothalamus > GHRH > Pituitary > GH > Liver > IGF-I > Nutrient Metabolism and Blood Sugar Stabilization

Growth Hormone Releasing Hormone (GHRH)

Produced by the hypothalamus stimulates the anterior pituitary gland to release adrenocorticotropic hormone (ACTH) > Energy

Hypothalamus > CRH > Pituitary > ACTH > Adrenal Gland (cortex) > Cortisol or Adrenal Gland (medulla) > epinephrine & norepinephrine > Stress

Corticotropin-releasinghormone (CRH)

Pituitary Gland “The Master Gland”

Sometimes called the "master" gland of the endocrine systemControls the functions of the other endocrine glandsNo larger than a pea, located at the base of the brain. Consists of three sections: the anterior, intermediate and posterior lobeWe will only discuss the Anterior Lobe.

Growth hormone (GH)

ACTH (adrenocorticotropichormone)

TSH (thyroid-stimulating hormone)

FSH (follicle-stimulating hormone)

LH (luteinizing hormone)

Pituitary Gland:Hormones of Anterior Lobe

Growth Hormone (GH)

Direct Effect- binding receptors on target cells

Indirect Effect- insulin like growth factor-I (IGF-I)

Protein metabolism

Fat metabolism

Carbohydrate metabolism

Pituitary Gland: Anterior Lobe,Growth Hormone

ACTH- stimulates adrenal glands

TSH- stimulates the thyroid gland

FSH- stimulates the ovaries

LH- stimulates the ovaries and testes

Pituitary Gland: Anterior Lobe, Remaining Hormones

Secretes melatonin the precursor to melatonin is serotonin, a neurotransmitter that itself is derived from the amino acid tryptophan.

Serotonin is acetylated and then methylated to yield melatonin.

Pineal Gland “The Sleep Controller”

Pineal Gland: Hormone

Hormone

Melatonin- may help our bodies know when it's time to go to sleep and when it's time to wake up

Thyroid Gland “The Metabolizer”

Essential for the function of every cell in the

Help children grow and develop

Makes and stores hormones that help regulate

heart rate

blood pressure

body temperature

rate at which food is converted into energy

Thyroid Gland: Hormones

HormonesThyroxine (T4)- increases the rate of cell metabolism and regulates growth and is made synthetically for thyroid disordersTriiodothyronine (T3)- similar to T4, has one less iodine atom per molecule; same biological effect as T3, but is more potent and briefer Calcitonin- involved in calcium metabolization and stimulating bone cells to add calcium to bone

Adrenal Gland “The Battery”

Controls the heart rate, blood pressure, the way the body uses food, and other vital functions

It has two partsAdrenal Cortex

Adrenal Medulla

Hormone

Cortisol- the primary stress hormone; the major natural glucocorticoid (raises the levels of blood sugar), one way they do this is by stimulating gluconeogenesis in the liver

Stress – Two much stress causes over secretion of Cortisol.

Adrenal Gland: Adrenal Cortex, Hormones

HormonesAdrenaline & Noradrenaline

Release is triggered by nervous stimulation in response to physical or mental stressEffects are…

Increase in rate and strength of the heartbeat resulting in increased blood pressureBlood shunted from the skin and viscera to skeletal muscles, coronary arteries, liver and brainRise in blood sugarIncreased metabolic rateBronchi dilateIncreased ACTH

Adrenal Gland:Adrenal Medulla, Hormones

Pancreas “The Blood Sugar Stabilizer”

Composed of 2 different tissues

Exocrine tissue- enzymes help breakdown carbohydrates, fats, proteins and acids in the duodenum

Endocrine tissue- releases glucagon and insulin for blood sugar

Pancreas: Hormones

Hormonal – endocrine tissueMain Blood Sugar Hormones secreted

Insulin

Glucagon

Pancreas: Insulin

Insulinlowers blood sugar, stimulates metabolism of glucose, protein and fatStores nutrients after mealMade and secreted by the beta cells of the pancreatic islets Protein hormone contains 51 amino acidsRequired by almost all of the body’s cells; major targets are liver cells, fat cells & muscle cells. For these cells insulin…

Stimulates liver and muscle cells to store glucose in glycogenStimulates fat cells to form fats from fatty acids and glycerol Stimulates liver and muscle cells to make protein from amino acidsGluconeogenesis

Pancreas: Glucagon

GlucagonIncrease in blood sugar levels, thus opposing insulin

Protein hormone made and secreted by alpha cells of pancreatic islets

Acts on same cells as insulin, but has opposite effects

Glycogenolysis

Gluconeogenesis

Hyperglycemia: High Blood Sugar

Hypoglycemia: Low Blood Sugar

Optimal Blood Sugar (Homeostasis)

Ovary “The Female Regulator”

Functions

Female reproductive system

Produces eggs

Secrete HormonesEstrogen

progesterone

Controls Menstrual cycle

Ovary: Estrogen and Progesterone

HormonesEstrogen

Maintains consistent menstrual cycleMaintains subcutaneous fat, bone strength and some aspects of brain functions

Progesterone Reduces anxiety and increases sleepinessHelps build and maintain boneSlows digestive processPromotes fat storage and increases appetite (important in pregnancy)Helps to mature breast tissue and prepare breasts to produce milk

Testes “The Builder”

Functions

Male reproductive system

Produces sperm

Produces male sex hormones, mainly Testosterone

Testes: Testosterone

TestosteroneAndrogens promote protein synthesis and growth of those tissues

Anabolic effectsGrowth of muscle mass and strength

Increased bone density and strength

Stimulation of height and bone maturation

The Nervous System “The Master of all Systems”

Body's information gatherer, storage center and control system

Functions are to collect informationAfferent information- message to CNS

Efferent information- message sent from CNS

Two Major Divisions of the Nervous System

Central Nervous System (CNS)

Peripheral Nervous System (PNS)



Consisting of brain and spinal cord

Connected to the rest of the body by the PNS

The Peripheral Nervous System (PNS)

The Peripheral Nervous System (PNS)

Sensory (afferent) pathways that provide input from the body into the CNS

Motor (efferent) pathways that carry signals to muscles and glands (effectors)

PNS is subdivided in two partsThe Autonomic Nervous System (Involuntary Control)

The Somatic Nervous System (Voluntary Control)

The Peripheral Nervous System: Autonomic Nervous System

The Autonomic Nervous System (Involuntary Control)

Involuntary Control of internal organs, blood Vessels, smooth and cardiac muscles

Has Two PartsSympathetic Nervous System – involved in Flight or Fight Response

Parasympathetic Nervous System – involved in relaxation

Each of these subsystems operates in the reverse of the other (antagonism); example: when you are scared the sympathetic system causes your heart to beat faster; the parasympathetic system reverses this effect

The Peripheral Nervous System: Somatic Nervous System

The Somatic Nervous System (Voluntary Control)

Voluntary Control of skin, bones, joints and Skeletal Muscle

includes all nerves controlling the muscular system and external sensory receptors

When the doctor taps your knee with the rubber hammer, she/he is testing your reflex (or knee-jerk). The reaction to the stimulus is involuntary, with the CNS being informed but not consciously controlling the response

The Nervous System“The Master of all Systems”

The Digestive System:“You are what you Metabolize”

The Digestive System is the Body’s Way to Take in Nutrients and Break them down to their Simplest Form to be Used for Energy

The Digestive System uses Ten Parts of the Body to Correctly Process Food

Mouth

Esophagus

Stomach

Liver

Pancreas

Gall bladder

Small Intestine

Large Intestine

Rectum

Anus

The Digestive System: The Ten Parts of Digestion

Digestive System: The Mouth

Mouth Foods are mechanically broken down

Chewing- stimulates production of stomach enzymes

Salvia- contains amalyse and lipase

Amalyse- digestive enzyme that breaks down Carbs

Lipase- digestive enzyme that breaks down Fats

Carbohydrates Begin Chemical Break Down in Mouth

Digestive System: The Esophagus

Esophagus – conduit (tunnel) between mouth and stomach

Digestive System: The Stomach

Stomach – produces hydrochloric acid and various digestive enzymes that break down proteins, fats, carbohydrates

Enzymatic digestion of proteins initiated and foodstuffs reduced to liquid form

Proteins begin breaking down

Chyme is the liquefied foodstuffs generated by digestion

Digestive System: The Liver

Liver – the center of metabolic activity in the body; major role is to provide bile salts for the small intestine which are critical for digestion

Primary jobsStore glycogen

Glycogenesis

Bile production

Clearing house of the body

Vitamin storages

Clear toxins

Digestive System: The Pancreas

PancreasExocrine organ

provides a potent mixture of digestive enzymes to the small intestine which are critical for digestion of fats, carbohydrates and protein

Digestive System: The Gall Bladder

Gall Bladderstores bile

Helps with digestionBile- helps digest fat

Small Intestine – the bulk of digestion occurs here

Three partsNutrient absorption

Duodenum

Jejunum

Ileum

Digestive System: The Small Intestine

Nutrients get broken down to their Simplest Forms, Carbohydrates to Glucose, Protein to Amino Acids and Fats to Fatty Acids

Usable Nutrients from Small Intestine are Absorbed and Enter Blood Stream

Digestive System: Summary of Mouth to Small Intestine

Digestive System: The Large Intestine

Large IntestineCecum

Ascending colon

Transverse colon

Descending colon

Sigmoid colon

Digestive System: The Rectum and Anus

Rectum – feces are temporarily stored

Anus – feces are eliminated from the body

Digestive System: Digestion Chart

Respiratory and Muscular Systems

Respiratory system creates Chemical Energy called ATP

Muscular system converts that ATP into Mechanical Work

Respiratory System

Creates ATP

Anaerobic respiration, without Oxygen

Aerobic respiration, with Oxygen

ATP (Adenosine Triphosphate)

Serves as the major energy source within the cell to drive a number of biological processes

Controls Muscle ContractionsCells have limited Storage for ATPAt Maximum Work level ATP stored in muscle is Depleted within SecondsTo Sustain Physical Activity, the Cell must Continually Resynthesize ATPATP is Only Molecule able to provide ENERGY to the Muscle Fibers to power muscle contraction. Resynthesized via one of three Metabolic Pathways depending on the degree and duration of the physical activity:

Creatine Phosphate(CP)Anaerobic Respiration/MetabolismAerobic Respiration/Metabolism

Creatine Phosphate (CP)

High energy molecule, when broken down supplies chemical energy to resynthesize ATP

Stored infinite amounts in cell

Provides at most 5-10 seconds of energy

Used to form ATP for immediate energy, Ex Quick Dash

Once CP is exhausted, cell uses two slower metabolic pathways (anaerobic and aerobic respiration)

Glycolysis & Anaerobic Respiration

Glycolysis is the starting pointBegins with Glucose molecule to create ATP

Oxidation of Glucose

Takes place in cytoplasm of cell

Requires 2 ATP

Produces net gain 2 ATP

By product is 2 molecules of Pyruvic Acid

Without OxygenPyruvic acid is broken down into Lactic acid

Lactic acid is released directly in blood stream

Liver takes 60% of lactate in blood and reoxidizes to Pyruvate

Anaerobic Respiration

Reoxidized Pyruvate is then converted back to Glucose, Know as Gluconeogenisis (the formation of Glucose)Glucose Enters Blood Stream and can be used by tissuesThis cycle is called the Cori Cycle, Glucose-----Lactate-------Glucose CycleIf intensity is too high the lactate will not be removed fast enough from the blood and the muscle will shut downLactic Acid DOES NOT cause muscle soreness. Delayed Onset Muscle Soreness, (DOMS) is caused by actual muscle fiber damage

Remaining 40% of Lactate is taken up by well Oxygenated Muscle Cells and oxidized to pyruvate, which is then directly used for Krebs Cycle (Aerobic Respiration

Aerobic Respiration: Kreb’s Cycle

Glycolysis is the starting pointWith OxygenHarness more ATP from a single Unit of GlucosePyruvic acid from glycolysis syage diffuses to mithochondriaKreb’s Cycle

Oxidative process where pyruvate is broken down (via acetyl coenzyme A) completely decarboxylated to CO2Yields 15 moles of ATP (150,000 calories)

Enzymes oxidize the carbon compounds and transport hydrogen atoms to the Electron Transport System (Hydrogen Carrier System)

Electron Transport SystemReduced hydrogen carriers transport hydrogen atoms from the glycoysis and kreb;s cycle stages

Coenzymes from earlier stages (called A) are transferred to the next coenzyme (refer as B)

B is then oxidized, coenzyme releases the hydrogen and ENERGY is made available

Released hydrogen atom binds with 2 Oxygen atoms which produces WATER, a by product of respiration

OVERALL GAIN OF 38 ATP FROM ONE MOLECULE OF GLUCOSE IN AEROBIC RESPIRATION

Aerobic Respiration:Electron Transport Chain

Aerobic Respiration:Complete Chart

Anaerobic and Aerobic Respiration:Simplified Chart

Muscular System

Three types of muscle tissuesSmooth muscle fibers

Cardiac muscle fibers

Skeletal muscle fibersSlow twitch, type I

Fast twitch. type IIA

Fast twitch, type IIB

Smooth Muscle

Majority involuntary controlLocated in the walls of all the hollow organs of the body (except the heart); its contraction reduces the size of these structuresRegulates the flow of blood in the arteries Moves your food along through your gastrointestinal tract, expels urine from your urinary bladder Sends babies out into the world from the uterus Regulates the flow of air through the lungs

Cardiac Muscle

Complete involuntary control

Makes up the wall of the heart

Throughout life, it contracts about 70 times per minute pumping about 5 liters of blood each minute

Skeletal Muscle

Voluntary control

Attached to the skeleton

Three types of muscle fibersSlow twitch, type I

Fast twitch A, type IIA

Fast twitch B, type IIB

Characteristics of the ThreeSkeletal Muscle Fiber Types

Sales SystemSales System



MissionDefine Your PurposeDefine Your Purpose

TacticTacticDefine How you will achieve that purposeDefine How you will achieve that purpose

StrategiesStrategiesDefine how will achieve your Define how will achieve your tactic(stactic(s))

Business Plan / Structure

Example For Nutrition Coach

MissionEducating Others

TacticHealth Assessments

Strategies (A few examples) Current Clients

Center of Influence

Calls

Referral Sources, Front Desk, Sale associates, etc.

Classes

Local Community – Health Related Businesses

Business Goal Setting

Set Long Term GoalsBoth Business and Financially

Set Short Term GoalsBoth Business and Financially

Create Consistent ScheduleConsistency is Critical for Success

Set Weekly and Daily Number GoalsDo this for Each Strategy, EX.

Evaluate Progress each weekThis way you can make any necessary adjustments

Definition of Insanity

Doing the same thing over and over again and expecting a

different outcome.

Venice Nutrition Sales System

The Two Core Fundamentals to Succeed in

Client Enrollment

The desire to help people and provide excellent customer service

Science & Physiology

Coaching

Create financial freedomSales

Business

Three Main Points on Creating Revenue for a

Nutrition/Fitness Center

Location- “The Nutrition Center Model that is Best for Your Business”

Generating Business- “Creating a Consistent Flow of Clientele.”

Performing a Fitness & Nutrition Assessment - “Inspiring a Client in Believing they will Achieve Their Goals, and Enroll in The VN System.”

VN Sales: Three Points to Create Revenue

Model One- Nutrition Center in a Facility, or Any Entity that already has an existing client base

Model Two- Nutrition Center Next to a Facility or Any Entity that already has an existing client base

Model Three- Nutrition Center without any immediate ties to a facility

Locations

Creating Leads

Creating Appointments

Intangibles

Locations

Creating Leads

Current and past clients of facilityHealth officesFitness facilitiesAll Professions that deal with hectic lifestyle and sleep depravation Center of influenceNetworking with everyoneLooking the part; and walking the walk

Creating Appointments

Cold, warm and hot callReferrals System PresentationsInvite everyone and anyoneCommunicate, communicate, communicate Referral fee for all referralsProfessional marketing material

Clean and professional websiteBrochuresBusiness cardsFlyersNice place of business

Intangibles

If you walk the walk and believe in yourself, you

will succeed!

Communication

Confidence

Belief in system

Physical appearance

Listening

Speaking with people instead of at people

Here is a checklist

Creating an Inviting Environment

Collect all Data About the Client

Measure Body Fat and Weight (optional body part measurements)

Create Realistic and Attainable goals

Presenting the VN System

Presenting the Price Structure

Create Proper Closure to the Assessment

Schedule Appointment for Before Pictures (optional)

Performing Fitness & NutritionAssessment


Before and after pictures

Testimonials

Pound of fat versus pound of muscle

Computer

Skin calipers

Scale

Desk and comfortable chairs


Soft and inviting colors

Air conditioning

Door for privacy

Windows and/or open space

Charts

White board

Collect all Data about the Client

Client’s goalsClient’s professionClient’s family (married, children, etc…)Age, original origin (where is hometown)Sleep patternsEnergy patterns throughout each dayNutrition historyCurrent dietary habitsPast dietary habitCurrent and past supplementationWater intake per day

Collect all Data about the Client

Exercise historyCurrent exercise routinePast exercise routineResults of recent blood workAny current health challengesCurrent prescription medicationFamily history of diseaseLifestyleTimes per week dining in restaurantsWork scheduleSocial lifeAlcohol and/or cigarette consumption

Measuring Body Fat & Weight

Use any good Quality Body Weight Scale to Measure Body Weight

Recommend Skyndex For Body Fat Measurement

Computer with LCD screen that Automatically calculates Body Fat Percentage

Measures Subcutaneous Fat, (between Skin and Muscle), makes up about 50% of the fat in the body, other 50% is Internal Fat.

Measuring Body Fat

Durnin Formula: 4 skin fold site measurementTricepsBicepsSubscapulaIliac Crest

Jackson-Pollock Formula: 3 skin fold site measurement

Male SitesChestThighabdomen

Female SitesTricepsThighIliac Crest

Measure Body Parts

Take body measurements (optional), some clients will lose inches and hold weight

Another way to show a client they are getting smaller

Recommended measurement sitesWaist

Hips

Thighs

Chest (men only)

Once weight and body fat % is determined, coach will calculate pounds of body fat and pounds of lean body mass

Calculate pounds of fat (weight X Body Fat%= Pounds of fat)

Calculate pounds of lean body mass (weight – pounds of fat = pounds of lean body mass)

Create Realistic and Attainable Goals

Most Goals are to Increase pounds of Lean Mass and Decrease pounds of Fat

Goal is to at the very least to maintain Lean Body Mass, which will prevent any future regression in results

Create Realistic and Attainable Goals

Body Composition Analysis & Goal Setting

Evaluate Current Level of Health

First Objective is to get client in at least Moderate level of body composition

Create goal structure according to the Level of Health the Client wants to Achieve

Typical Equation is Two Pounds of Weight Loss for every 1% of Body Fat Lost

The Key is to Adjust the Numbers, Weight Compared to Body Fat % - to make sure LBM is at least maintained. Please see examples.

Body Composition Goals - Female

Females have 12% essential Body Fat

Healthy average of Body Fat is between 18-25% Body Fat

4 Levels of Health

Body Fat Percentage >= 26%

Body Fat Percentage 20-25.9%


Body Fat Percentage <= 15%

Body Composition Goals - Male

Males have 3% essential Body Fat

Healthy average of Body Fat is between 12-18% Body Fat

4 Levels of Health

Body Fat Percentage >= 19%



Body Fat Percentage <= 7%

Goal Setting Thru LevelExample: Female - Goal is to Lose Body Fat/Increase LBM

Starting Point 1st Goal 2nd Goal 3rd Goal 4th Goal

Level of Health

Weight

Body Fat

Lbs. of Fat

Lean Body Mass

At Risk Still At Risk Moderate Fit Performance

170 160 150 140 133

35% 30% 25% 20% 15%

59.5 48 37.5 28 19.95

110.5 112 112.5 112 113.05

Increments are based on the Goal of the Member. The Main goal is to achieve at least the Moderate Level of Body Composition. The secondary goal is to Maintain Lean Body Mass for the duration.

Goal Setting Thru LevelExample: Male - Goal is to Lose Body Fat/Increase LBM


Level of Health

Weight

Body Fat

Lbs. of Fat

Lean Body Mass

At Risk Still At Risk Moderate Fit Performance

220 208 197 187 183

24% 19% 14% 9% 6%

52.8 39.52 27.58 16.56 10.98

167.2 168.48 168.42 170.44 172.02

Increments are based on the Goal of the Member. The Main goal is to achieve at least the Moderate Level of Body Composition. The secondary goal is to Maintain Lean Body Mass for the duration.

Goal Setting – Increase Muscle Mass Athlete/Hard Gainer/Fitness Model/Body Builder - FEMALE


Level of Health

Weight

Body Fat

Lbs. of Fat

Lean Body Mass

Performance Performance Performance Performance Performance

115 118 120 122 124

15% 14.5% 14.5% 14% 14%

17.25 17.11 17.4 17.08 17.36

97.75 100.89 102.6 104.92 106.64

Having “Increase of Lean Mass” as a main goal should only be the member’s focus if they are already at a Performance Level. Within the first 4-6 weeks, there will be a large jump in LBM by switching to high quality food and maintaining consistency. The Second Jumpwill come with the addition of cell volumizers like Creatine and an NO formula, while also implementing correct weight training application and protocol (See Weight Training Documents in Support Section). After the first two goals are achieved, an average increase in LBM of 1-3 Lbs (while maintaining Body Fat %) is standard.

Goal Setting – Increase Muscle MassAthlete/Hard Gainer/Fitness Model/Body Builder - MALE


Level of Health

Weight

Body Fat

Lbs. of Fat

Lean Body Mass

Performance Performance Performance Performance Performance

180 188 195 197 200

8% 7.5% 7% 7% 7%

14.4 14.1 13.65 13.79 14

165.6 173.9 181.35 183.21 186

Having “Increase of Lean Mass” as a main goal should only be the member’s focus if they are already at a Performance Level. Within the first 4-6 weeks, there will be a large jump in LBM by switching to high quality food and maintaining consistency. The Second Jumpwill come with the addition of cell volumizers like Creatine and an NO formula, while also implementing correct weight training application and protocol (See Weight Training Documents in Support Section). After the first two goals are achieved, an average increase in LBM of 1-3 Lbs (while maintaining Body Fat %) is standard.

Presenting the VN System

Checklist For Topics During Presentation:

Genetics, gender and compliance

Set point, WRM (weight regulating mechanism)

Past history and Past Results of Client

Verify the Client Understands VN Philosophy

Show the client how they will be able to implement the System in their life

Address all Challenges and Create Solutions

Verify the Client Wants to Enroll in the VN System

Receive Commitment from Client

Genetics, gender and compliance

Genetics and gender are predetermined factors at birth that we have no control over

Compliance, the choices that someone makes

Presenting VN System:Genetics, Gender and Compliance

Set point, WRM Internal thermostat

Higher set point, slower metabolism

Lower set point, faster metabolism

Compliance can lower set point

Stable blood sugar will release stored fat

Implement correct cardio to burn fat

Implement correct resistance training to build engine

Result is faster metabolism and lower set point

Presenting VN System:Set Point, WRM

Verify client understands VN philosophy

Belief in system

The client is beginning to see the possibility to succeed if chooses to enroll in the VN System

Presenting VN System:Verify Client Understands Philosophy

Client must understand the difference of the VN System and other programs that they attained results with

Explain Big difference between Permanent Results and Temporary Results

Presenting VN System:Past History and Results of Client

Presenting VN System:Implementing The System in a Clients Life

The Key to Help the Client see how the System will work in their Lifestyle

Provide Examples of How the System will work with a Clients Profession, Relationships, Eat in Restaurants, Etc.

Presenting VN System:Address all Challenges and Create Solutions

Ask Each Client if they Have any Concerns about the System

Create Solutions for all Challenges with Your Sales Skill Set

Verify the Client Agrees with the Solutions.

Presenting VN System:Verify Clients Wants To Enroll

After all Material and Challenges have Been Discussed, Verify the Client Is Excited about the Venice Nutrition System

Verify the Client is Ready to Enroll

Verify the Client is Ready to Choose to Make Their Health a Priority

Presenting VN System:Receive Commitment From Client

Ask the Client If they are Committed to Enrolling in the VN System

Ask the Client If they are Prepared to make a Lifestyle Change

Critical to Verify Commitment before Price is Presented

When Committed, only Items left to Discuss are the Price Structure and Length of Enrollment

Once Client is Engaged and Committed, Then Present Price Structure

Thoroughly explain the Differences in Length of Programs. Each Client should Enroll in the Program that is Most Suitable for them to Achieve their Goals

Normally Longest Program will Provide Greatest Results and Best Skill Set for Client To Keep Health a Priority for Life

Present the Price Structure

End the assessment with class

Stand up, walk the client out and thank them for taking on the system!

Make sure they feel valued from the moment they walk in the door to the moment they leave.

The mistake many people make is that once payment is made the customer service drops. Big Mistake!

This business grows off of referrals.

Client Service first, and the money will always come

Create Proper Closure to the Assessment

Getting before and after pictures are critical for marketing. Ask each client if they would be open for a before picture. Tell them there is no commitment, and it is always important to know your starting point. The first Meeting after enrollment you can take a picture of the client.

Use a Digital Camera, easy to store, print and upload to any marketing material. Take Photos every two weeks or month and see the transformation. When the timing is right the client will need to sign a photo release.

Schedule Appointment for Before Pictures (optional)

Each Coach that Implements Sales Philosophy will Create Consistent Steady Clientele and Revenue Stream

Nutrition and Fitness Centers are Built from Quality of Work and Referrals

Sales System: Summary

Coaching SystemCoaching System



Venice Nutrition Coaching System

We believe there are Nine Main Skills necessary to learn and implement for each VN coach to achieve a synchronized relationship with each client and to build a powerful reputation as a nutrition and fitness coach

Each Coach Educates all Clients on how to Make Nutrition THEIR OWN!

The Nine Main Skills

1. The Necessary Qualities of becoming an Excellent VN Coach!

2. The SKILL of presenting to the clients their Customized Nutrition and Fitness Program

3. The SKILL of Leading a coaching session with a client4. The SKILL of Creating solutions for a client5. The Skill of Pacing and Teaching Patience to a client6. The SKILL of teaching a client to take accountability for

their results7. The Skill of showing a client all they can achieve, now and

in the future, and how the past is the “PAST”, and let GO! 8. The SKILL of inspiring the client to continue to take on

life, and continue setting goals, after any goal is achieved 9. The SKILL of creating eventual closure with a client and

still keeping a positive productive relationship

An individual who TRULY cares about people and TRULY wants other to succeed in life

An individual who LOVES life and WALK’S THE WALK!

An individual who can create immediate TRUST and RAPPORT with people

An individual who can successfully communicate with people in a positive, direct and efficient fashion

An individual who can LISTEN and actually hear what people are REALLY saying

An individual who can FOCUS on the task at hand

Skill One: The Necessary Qualities ofAn Excellent VN Coach

An individual who has the ability to analyze information and create a game plan for success with that dataAn individual who had the ability to be able to recognize challenges and create solutionsAn individual who has an open mind and can “see peoples views from both sides of the table.”An individual who can INSPIRE people to have the courage to make positive lifestyle shiftsAn individual that people respect and admire!

Skill One: The Necessary Qualities ofAn Excellent VN Coach

Here is the checklist to use when presenting a programTakes notes for client, preferably on VeniceNutrition.comVerify client is clear on all goalsCustomize 5 parts of health for clientPresent streamlined VN client bookletExplain and present customized meal plan and exercise recommendations Explain and present use and function of the custom software tool, VeniceNutrition.comClarify with client that this is a PROCESS and to enjoy the journeyVerify client is still motivated and no overwhelmed Explain your hours and mean of availability, via email and phoneSchedule next appointmentEmail notes of sessionCreate proper closure with client making sure they are still inspired

Skill Two: Presenting CustomizedNutrition and Fitness Program, CHECKLIST

Main point is creating attainable goals!

4 goals that should be determined Immediate goals (0-2 weeks)

Short term goals (2-4 weeks)

Long term goals (beginning to end of program)

Life goals (all goals after long term)Immediate goals- goal that will be achieved by next session

Short term goals- goal achieved by combining all immediate goals

Long term goals- goal achieved by combining all short term goals

Life goals- goal achieved by combining all long term goals

Skill Two: Presenting CustomizedNutrition and Fitness Program, GOALS

Summary of Goals:

Any improvement in health= immediate goal

Immediate goal + immediate goal= short term goal

Short term goal + short term goal= long term goal

Long term goal + long term goal= life goal

Skill Two: Presenting CustomizedNutrition and Fitness Program, GOALS

After initial presentation it’s very important toStay in contact and provide adequate coaching supportEmpower them to succeed with the VN systemFollow up sessions go much deeper than meeting every two weeks and measuring body fat and weightChecklist of the techniques all VN coach’s should implement while coaching client during and in between follow up

Make sure you check in with each client via email, or phone once a week for at least the first month of coaching

Be aware of all challenges a client may be experiencing before the session begins Start the session by collecting any new dataAddress challenges the client may be experiencing, and create solutionsMeasure body fat and weightReview Journal

Skill Three: Leading a Follow Up Session

Present all feedback with the “Sandwich Feedback” Positive comment/adjustment comment/Positive comment

Example, Hunter you are doing fantastic with your journal, AND, it would be great if you could journal every meal each day, AND the information you provided really was beneficial

This type of communication keeps the client feeling good about their work and still allows them to be open for the adjustments

Skill Three: Leading a Follow Up Session,How To Provide Feedback

Always use AND, in the place of BUT, YET, and HOWEVER for all feedback

In conversation when But, Yet, and However are used it usually will follow with a negative comment, which prevents the client from remembering the initial positive feedbackUsing the work And allows the sentence to flow smoother and all the feedback will resonate with the client

Example: Suzan great job with the cardio, BUT your HR is too highOR Suzan great job with the cardio, AND your HR is too high

Complete the session with acknowledging all that has been accomplished and creating new goals to be achieved by the next session

Skill Three: Leading a Follow Up Session,How To Provide Feedback

Every client will experience challengesIt’s critical to create solutions for the challenges Checklist of techniques to implement

ListenStay calmMatch the clients energyStay positive and inspirationalRelate to their challenge by providing a similar situation that you or another client experienced Discuss costs and payoffs

Most people do things because the payoff is greater than the costWhen the cost is greater than the payoff people usually decide stop the action; Nutrition and Exercise is the same

Be understanding and firm

Skill Four: Creating Solutions forClient Challenges

It’s important to remember that it takes time to make nutrition and fitness a permanent part of your life Checklist of techniques to implement

Create realistic attainable goals according to their current lifestyle

Very important to coach people off their current structure, rather than what they think they can do

Teach the difference of instant gratification compared to delayed gratification

Instant gratification: need everything now, normally leads to fast start and then a fizzleDelayed gratification: reward will come after the work has been done, usually leads to slow, steady and permanent results forever!

Skill Five: Pacing a Client

Teach how Anyone can get fast temporary results; permanent results mean consistency and making nutrition part of your life

Teach how the goal should always be AT LEAST Maintenance; at times of chaos, maintaining is the goal

Compare other facets of each client’s life to the program.

Relationship: takes a long time to build a true powerful partnership for life, slow and steady journey

Job: acquiring wealth and success 99% of the time take discipline, hard work and consistency. Not many millionaires created over night

Skill Five: Pacing a Client

Skill Six: Teaching a Client Accountability

“You can lead a horse to water, and you cannot make them drink.”

At the end of the day the client is the one doing the work, people love to blame others for their failures

Checklist of techniques to implementHave client agree to entire game plan and confirm that all recommendations are realistic and attainable

Confirm with client they understand that you, as a coach, will help in creating solutions for all challenges and they will need to implement the solutions

Skill Six: Teaching a Client Accountability

Confirm with client their success is dependent on their desire to achieve their goals

Relate to client that the system is proven, it works!

If client cannot follow the initial game plan they have two options:

Adjust parts of their life that will allow the game plan to be followed and goals achieved

Set new goals that are attainable to new game plan

Many clients enroll with a mindset that the program wont work

Most of the time they have created this mind set from past experiences with nutrition and fitness programs

If a client believes they will fail, then they will

Checklist of techniques to implementIf you Live in the Past, then your Present and Future are already determined

If a client had great results on a low calorie diet and has gained all the weight, most likely every program they begin will be sabotaged from the failure of the past, until they choose to let the past go

Skill Seven: Showing a client all they can achieve,now & in the future, past is “past”

Clarify and visually show that the VN system is different from what was implemented in the past

Visually show the difference in their life now, compared to the past

Continue to drive the above points to the client until they truly begin believing they will achieve their new goals

Skill Seven: Showing a client all they can achieve,now & in the future, past is “past”

Once a client achieves a goal there may be a let downAs a coach it’s critical that you inspire each client to continue the journeyChecklist of techniques to implement

Always have the next goal determined before first goal is achievedCreate a team feeling between you and the client

Client will be more incline to stay the course if they feel accountable to their coach

Have each client write down all of their “wants” from each goal

This allows a client to review and remind them why they set each goal and will help to keep focus on achieving goal

Be in tune with each client; as a coach prepare each client before let down occurs

Skill Eight: Inspiring the client to take on life and continue setting goals

“Teach a client to fish for themselves”

Checklist of techniques to implementEach coach should state from the first session that the main goal is for the client to become independent and to learn how to manage their nutrition and fitness for life!

Both coach/client need to agree that client has all necessary tools to achieve all future goals before relationship is complete

Always leave the door open for future coaching with client

Once relationship is complete, periodically check in with client, make sure still walking the walk and ALWAYS ask for Referrals and doing presentations

The greatest amount of Business for your location will be generated by Successful and 100% Satisfied Clients!

Skill Nine: Creating eventual closure with a client& keep positive productive relationship

VN Coaching: Summary

The goal of Each VN Coach is to Master the 9 tools of coachingImplementing these techniques will provide each coach the ability to help empower their clients to achieve their Goals and Succeed! Clients that get great results will be phenomenal marketers for your business Nutrition businesses succeed by word of mouth and referrals!EXCELLENT COACHING = EXCELLENT RESULTSEXCELLENT RESULTS = EXCELLENT BUISNESS

Online SoftwareOnline Software



A Fully Interactive, State of the Art, Nutritional and Fitness Web Based SoftwareThe software is customized to meet the needs of administrators, facilities, coaches and clients

Venice Nutrition Online Software

VN Software: Management Tools

Our Web Based Software is programmed to completely manage all data and in a customized and interactive fashion for the Three Types of Management Tools:

Administration Management Tool

Coach Management Tool

Client Management Tool

Separated into Two Categories

VNClientManagement.com - “The Brains”

Administration Tool

Coach Tool

VeniceNutrition.com - “The Aesthetics”

Client Tool

VN Software: Management Tools

The Administration Management Tool

The Coach Management Tool

Data Management that has no Contact with the client (end user) - VN has created extremely efficient back end system

All facilities and coaches will have access to the back end management tool

VNClientManagement.com - “The Brains”

Administrator account is designed for a licensee with an Admin password to manage all facilities, coaches, clients, revenue reports, subscription service, meal templates and food database

Five Main FunctionsAccess to the Facilities, Coaches and Clients Data

Access to the Revenue Reports

Access to all Subscription Services

Access to Master Templates and Food Database

Ability to Create Own Custom Templates and Add Custom Foods to Database

Administration Account: VNClientManagement.com

Facilities Facility management is only relevant if more than one coach is working with clientsVery easy to manage multiple coaches in different locationsEach facility will be separated and each coach will be listed within that facility

CoachesEasy access to review coaches data inputEasy access to data for other coaches; an admin account can give another coach access to a coach’s account to provide assistance with a client

Clients Easy access for each client enrolled in any facility and with any coachCan quickly access data if need to provide some customer service for a client

Access to the Facilities, Coaches and Clients Data

Access to the Revenue Reports

Each admin account has access to detailed revenue reports

Here are main functionsAmount of enrollment per client

Amount of revenue generated by each coach of daily, weekly, bi-weekly and monthly sales

Amount of revenue generated by all coaches of daily, weekly, bi-weekly and monthly sales

Amount of revenue generated by each facility of daily, weekly, bi-weekly and monthly sales

Simplified and very detailed layout to track entire revenue stream

Access to Subscription Service (EFT)

Each admin account has access to all subscription service (EFT, Electronic Funds Transfer)

Different section for client subscription accounts, easy to track

Each client that enrolls with a subscription service will have a pass code

Detailed account of when each client will be billed and the amount

Master Templates& Master Food Database

Each admin account has access to entire meal plan system VeniceNutrition.com provides each new Licensee with a full master template system which entails

Meal templates with 30 meals per template with complete variety Calories ranges from 200-700 calories for each ratio. All clients will have a calorie intake per meal somewhere within that range. The increment is 50 per template. Meaning 200, 250, 300, etc…

Four nutrient ratios for each calorie amount. Ratios are listed in this order protein/carbohydrates/fat (the numbers are percentages for the nutrients per meal)

30.40.3035.35.3035.40.2540.35.25

VeniceNutrition.com also provides each Licensee with a detailed food data base. The foods are categorized in a particular way create an Accurate Exchange System, Efficient Filter System, and Fast System to Search for Food Items in the Database. The two ways the Database is categorized:

Groups of foodTypes of food

Master Templates & Master Food Database

Groups of Master Food Database

Group 1: Proteins1A: Complete Protein- Lean, ex. Chicken1B: Complete Protein- Non Lean, ex. Beef1C: Complete- Semi Lean, ex. Cheese

Group 2: Carbohydrates2A: Fruit, ex. Apple2B: Grains, ex. Rice2C: Vegetable, ex. Spinach

Group 3: Fat3A: Fats w/ incomplete Protein, ex. Nuts3B: Fats w/out incomplete Protein, ex. Butter

Group 4: Meal Replacements4A: Protein Bars, ex. Detour Bar4B: Protein Shakes, ex. Myoplex Ready to Drink

Groups of Master Food Database

Group 5: Beverages5A: Cold Beverages, ex. Water, Ice Tea5B: Warm Beverage, ex. Coffee5C: Soda, Regular, ex. Coke5D: Soda, Diet, ex. Diet Coke5E: Alcohol, ex. Beer

Group 6: Desserts6A: Low Calorie Desserts, ex. Sugar free pudding6B: High Calorie Desserts, ex. Cheesecake

Group 7: Supplements7A: Recommended Supplements, ex. Multivitamin7B: Performance Supplements, ex. CreatineMonohydrate

Group 8: Condiments, FREE FOODS8A: Condiments, ex mustard, ketchup

Types of Food in Master Database

ProteinBeef, LeanBeef, Non LeanDairy, LeanDairy, Non LeanFish, LeanFish, Non LeanLamb, LeanLamb, Non Lean, Pork, Lean, Pork, Non LeanPoultry, Lean, Poultry, Non Lean, Vegetarian- Protein


Carbohydrates Fruit

Grains

Vegetables

Vegetarian- Carbohydrates

FatsFats

Nuts

Oils

Vegetarian- Fats


Meal ReplacementsMeal Replacement

Protein Bars

Protein Drinks

BeveragesAlcohol

Beverage, Cold

Beverage, Hot

Soda, Diet

Soda, Regular


Desserts Desserts, High Calorie

Desserts, Low Calorie

SupplementsSupplements, Performance

Supplements, Recommended

CondimentsCondiments

Each Coach Can Build New Custom Templates for Clientele

Each Coach Can Add New Food to Database for Clientele

Ability to Create Own Custom Templatesand Add Custom Foods to Database

Venice Nutrition Software will generate an entire program for each client from all data inputted from the on-line questionnaire

Coach account has ability to adjust any recommendations from VeniceNutrition.com and prepare the data for presentation

Client will never see this process; therefore this is BACK END MANAGEMENT TOOL

VeniceNutrition.com:A Back End Management Tool

Here are the functions of the coach account

Ability to manage all clients in simple & detailed fashion

Enter all client information on software

Meal template chosen off inputted data and coach will have option to override and choose a different template

ALL recommendations from VeniceNutrition.com can be adjusted by a coach to give a final custom touch to each clients program

VNClientManagement.com:A Back End Management Tool

The Client Management Tools are called Front End Management Tools

Clients only have access to the front end management tool

Here are the functions of VeniceNutrition.com

Nutrition functions

Fitness functions

VeniceNutrition.com - “The Aesthetics”

Nutrition Functions

Extremely user friendlyCustomized meal plan off food preference listAutomated calculation exchange options for all food itemsShopping list automatically generatedDaily and weekly meal plan schedule automatically generated Restaurant meal recommendationsAbility to customize new mealsSearch through food data base with easeAbility to add custom food itemComplete interactive nutrition journalFull calendars to review past nutrition journalsGraph of results and progress for body fat, weight and measurementsNutrition FAQ section

Fitness Functions

Extremely user friendlyCustomized fitness protocolAutomated exchange options for all exercisesDaily and weekly exercise routine automatically generated Ability to customize new routinesAbility to add custom new exercise’sSearch through exercise database with easeComplete interactive exercise journalFull calendar to review past exercise journalsGraph of results and progress for cardiovascular fitness, flexibility and strength Exercise FAQ section

Online Software: Summary

Whether VNClientManagement.com or VeniceNutrition.com are being used, Venice Nutrition is the Answer when it comes to using an Optimal State of the Art Nutrition and Fitness Software Program

It is simply the Best

FAQsFAQs & Other Nutrition Programs& Other Nutrition Programs

