venture for canada - growing your startup
TRANSCRIPT
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Venture for Canada Product Management Workshop
Jean-Luc David [email protected]
http://www.jldavid.com
Growing Your Startup
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• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study
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Misconceptions
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Growth Hacks
Growth Marketing
Great Product Market Fit Customer Service
Positioning Growth
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What are the 2 main areas of growth?
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Customer Growth
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Revenue Growth
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Some people see growth as this…
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Growth actually looks like this.
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Customer Growth
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Remove Friction
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Cardign Facebook Login
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Customers are everything
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P.S. I love you. Get your free email at Hotmail.
From 20K
To1M!
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Revenue Growth
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What the market can bear
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Cardign Market Fit
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Anti-Sales & Marketing
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Get up to 16 GB free space byinviting your friends to Dropbox!
$380 CPA!
$99 Profit
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• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study