VENUE AND CONFERENCE INFO

8:30am - 12:30pmAM WorkshopsMove Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy (Facebook Stage 1) • John Triplett, Vertical Measures

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools (Genius Monkey Stage 2) • Hannah McNaughton, Metric Marketing

Develop a Facebook Advertising Strategy to Reach Your Best Prospects (Acoustic Stage 3) • Susan Wenograd, Aimclear®

Forget Everything You Know About Email Marketing (Workfront Stage 4) • Jen Capstraw, Iterable

12:30pmMain Conference Registration Opens

1:15pm – 2:15pmOpening KeynoteFuture Consumers (Facebook Stage 1)

• Randi Zuckerberg Zuckerberg Media

2:30pm – 3:00pmHow to Leverage Digital & Strategic Partnerships to Reach New Audiences (Facebook Stage 1) • Mike Epstein, Cinematic Music Group

Employees Are People, Too: What We Can Learn from Internal Email Strategy (Genius Monkey Stage 2) • Alennah Westlund, 3M

Local Search Optimization: Tips for the Biggest Impact (Acoustic Stage 3)Presented by SEMrush • Shelly Fagin, Brand Ambassador

Building a Marketing Dashboarding Discipline: It’s Not About the Tool (Until It Is) (Workfront Stage 4) • Joe Lindberg, Land O'Lakes Inc.

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VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/mpls

digitalsummit.com/mpls

WEDNESDAY, AUGUST 14

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PRODUCED BYThe Zoho Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/mpls for the most up-to-date agenda and the ability to rate speakers & sessions. Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

WiFi Info

Network: ActiveCampaignPassword: beyondemail

The Simpli.fi VIP Lounge

The VIP Lounge - located in Seasons at level 2 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 4.00pm

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

AUGUST 14 - 15, 2019MINNEAPOLIS CONVENTION CENTER

MINNEAPOLIS, MN

Missed lunch or need a snack?

The Dunn Brothers Coffee located on the 1st Floor at the main lobby is available from 7:00am - 5:00pm daily and offers coffee, fresh baked goods and sandwiches.

DIGITAL SUMMIT MINNEAPOLIS 2019 SPONSORS

#DSMPLS

@DigitalSummits

Network:

ActiveCampaign Password:

beyondemail

WiFi Sponsored by

ActiveCampaign

GLOBAL ELITE PARTNERS

Chicago, ILAugust 28-29

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

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DIGITAL SUMMIT MINNEAPOLIS 2019 PARTNERS

ADDITIONAL 2019 GLOBAL PARTNERS

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THURSDAY, AUGUST 15

So You’ve Joined the “Sonic Revolution”... Now What? (Acoustic Stage 3) • Gabe Tartaglia, Pandora

Break The Rules: How Brave Brands Are Challenging The Status Quo (Workfront Stage 4) • Nicola Smith, Rebel & Reason

5:15pm – 6:30pmOpening Reception hosted by Pantheon (Sponsor Area)

8:00am – 8:30amMorning Coffee Networking hosted by Brandpoint (Sponsor Area)

8:30am – 9:00amThe Authenticity Lie: How to Build Loyalty Through Storytelling (Facebook Stage 1) • Eric Thomas, Saga MKTG

Make Ecommerce Easier by Optimizing Backend Software (Genius Monkey Stage 2) • Don Raleigh, Evolve Systems

How to Build a Digital Creative Lab to Optimize Media Performance (Workfront Stage 4) • Craig Pladson, Ovative Group

9:15am – 9:45amSupercharging Search: Integrating SEO and PPC with Other Business Units (Facebook Stage 1) • Jonathan Wilson, ICF Next

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Genius Monkey Stage 2) • Garrett Mehrguth, Directive Consulting

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane (Acoustic Stage 3)Presented by Adtaxi • Kenzie Dahnert, Dir. Sales Development

Building and Growing an Employee Advocacy Program (Workfront Stage 4) • Casey Hall, Lumberjack Social

WED, AUGUST 14 | THU, AUGUST 15

3:15pm – 3:45pm“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition (Facebook Stage 1) • Susan Wenograd, Aimclear®

The Dojo: Enabling Enterprise Agility (Genius Monkey Stage 2) • Robert Whalen, Target

Generation Entertain Me: How Gen Z is Changing Everything (Acoustic Stage 3) • David Fossas, WP Engine

Pro Tips for Measuring User Behavior (Workfront Stage 4) • Thom Craver, CBS

4:00pm – 4:30pmRehearse for Real Time: Preparing for the Moments That Make Content Great(Facebook Stage 1) • Lauren Teague, Convince & Convert

Stranger Things Have Happened: How Collaborating with Influencers Can Help You Save the Day & Change the World(Genius Monkey Stage 2) • Ashley Zeckman, TopRank Marketing

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations (Acoustic Stage 3)Presented by Data-Dynamix • Jude Fontenot, VP, Training & Learning

The Feng Shui of Modern Email (Workfront Stage 4) • Jen Capstraw, Iterable

4:45pm – 5:15pmBuilding Ideas for the Attention Economy: Increasing Connection With Your Content (Facebook Stage 1)Presented by Facebook • Josh Hilliard, High Value Creative Lead

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success (Genius Monkey Stage 2) • Bob Tripathi, Instant E-Training

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/mpls

10:00am – 10:30amFyre Festival: 10 Marketing Lessons Your Business Can Leverage (Facebook Stage 1) • Brian Fanzo, iSocialFanz

Modernize Your Marketing Work: 4 Simple Ways to Get More Done (Genius Monkey Stage 2)Presented by Workfront • Mike Riding, Dir. Digital Marketing

Website Migration: What to Do Pre, During and Post (Acoustic Stage 3) • John Triplett, Vertical Measures

Make Podcasting Your Most Powerful Form of Content Marketing (Workfront Stage 4) • Carey Green, PodcastFastTrack.com

10:30am – 11:00amNetworking Break

11:00am – 11:30amMastering the Meeker Report: What the 2019 Internet Trends Report Means For You (Facebook Stage 1) • Eric Petersen, Weber Shandwick

Optimizing for Position Zero: Increasing Brand Visibility (Genius Monkey Stage 2) • Brenda Arndt, U.S. Bank

Becoming a Renaissance Marketer with the Help of Agile Marketing (Acoustic Stage 3) • Jeff Julian, EnterpriseMarketer.com & Squared Digital

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (Workfront Stage 4)Presented by Genius Monkey • Evian Moreno, Sr Client Solutions Manager

11:45am – 12:15pmWhat Marketers Can Learn About Social Media from DJ Khaled and Drake (Facebook Stage 1) • Carlos Gil, Gil Media Co.

9 Powerful Trends Shaping Marketing (Genius Monkey Stage 2)Presented by Acoustic • David Miller, Global Product Marketing Lead

Use Featured Snippet Optimization & Rich Snippet Opportunities to Expand Your Rank’s Real Estate (Acoustic Stage 3) • William Kammer, Clearlink How to Lead a Design Sprint (Workfront Stage 4) • McLean Donnelly, The Makery Group

12:15pm – 12:30pmLunch Pickup & Break, box lunches sponsored by Ringba

12:30pm – 1:30pmLunch KeynoteMonsters & Blind Men: How to Find, Tell and Share Your Brand’s Innovation Story (Facebook Stage 1)

• Damian Slattery Fast Company

1:45pm – 2:15pmHow to Embrace the Visual Revolution and Create a Culture of Video in Your Organization (Facebook Stage 1) • Marcus Sheridan, Marcus Sheridan International, Inc.

Get More Out of Every Email You Send (Genius Monkey Stage 2)Presented by ActiveCampaign • Zachary Hanz, Product Marketing Manager

What Space Jam 2 Can Teach Us About the Future of Voice Search (Acoustic Stage 3) • David Lovett, Rocket55

Analytics & Reporting: Making Sense of the Data (Workfront Stage 4) • Madeline Gryczman, General Mills

2:25pm – 2:55pmThe Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers (Facebook Stage 1) • Dave Meyer, BizzyWeb

How to Create a Modern Acquisition Marketing Machine (Genius Monkey Stage 2) • Carly Dahlen, Fabletics

The Optimized Chatbot Conversation (Acoustic Stage 3) • Arvell Craig, Chatbot Funnels

The Secret to Agile Transformation: Your Web Team (Workfront Stage 4)Presented by Pantheon • Roland Smart, VP Marketing

3:05pm – 3:35pmCapturing Attention With Content in an Algorithmic World (Facebook Stage 1) • Greg Swan, Fallon

5 Proven Methods to Increase Customer Lifetime Value (That You Can Start TODAY) (Genius Monkey Stage 2) • Tony Delmercado, Hawke Media

Drop the “e” in eCommerce: Connect Your Retail Brand to More Shoppers, Across More Channels (Acoustic Stage 3) • Bryan Forbes, IN Connected Marketing

On-Page Optimization Techniques For Your Website (Workfront Stage 4) • Ben Theis, Skol Marketing

3:45pm – 4:15pmPutting Experts at the Center of Your Facebook Live Strategy (Facebook Stage 1) • Margaret Shepard, Mayo Clinic

More Effective Retargeting in Digital Advertising (Genius Monkey Stage 2) • Justin Johnson, Modern Foundation

There's a Face-Melting Amount of Content – What do Brands Do? (Workfront Stage 4) • Allan Gungormez, hi5.agency

4:15pm – 5:15pmClosing Reception hosted by Workfront (Sponsor Area)

DAY 2