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We are pleased to introduce Avenue of style, our glamorous

programme uniquely designed for you as a valued guest of Hotel

de Russie.

We have teamed up with internationally renowned Italian brands

to create personalised luxury experiences through the excellence

of Italian craftsmanship and creativity.

Unlock your experience. Choose from an array of prestigious

services and added values. Show your Avenue of style card and

indulge in a stylish Roman Holiday.

Sincerely,

I N T R O D U C T I O N

A N N A G R I C I N I

Director of Sales & MarketingHotel de Russie

M A R T I N E L S N E R

Managing Director Hotel de Russie

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Giorgio Armani

Bottega Veneta

Fendi

Valentino

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F O R H I M

Acqua di Parma

Giorgio Armani

Brioni

Valentino

Ermenegildo Zegna

J E W E L S

Bulgari

Damiani

Pomellato

Vhernier

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P A R C O U R S E N S O R I A L E X P E R I E N C E

Giorgio Armani translates the spirit of his Haute Couture collections into

exclusive Armani/Privé designer fragrances. Each perfume is designed

like a precious, finely finished gown. Let yourself be guided into a unique

sensory experience and discover the purest, finest ingredients and their

exclusive combinations.

You can choose additional personalised services upon request, such as

the delivery of a selection of outfits to your suite with a dedicated sales

assistant, or exclusive 24 hour access to the Boutique and tailoring service.

Address and contact

Giorgio Armani Donna, Via dei Condotti, 77 - 00187 Rome

Gabriele Paniccia, Store Manager

1 hour

F O R H E R

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C U S T O M I S A T I O N A T E L I E R E X P E R I E N C E

Embark on an exclusive customised journey at Bottega Veneta. You will

be welcomed to the boutique’s exclusive VIP Room and introduced to

the brand’s unique heritage. The experience includes the opportunity

to select bespoke leather items, crafted by the brand’s talented artisans

to their Atelier in Montebello Vicentino, near Vicenza, in the North-

East of Italy, where the house was founded in 1966. Choose between

classic leathers and exotic materials, across a broad colour spectrum, and

further personalise your favourite piece with your embossed initials.

The experience is also available for men, by appointment.

Address and contact

Bottega Veneta Boutique, Piazza San Lorenzo in Lucina, 9/13 - 00186 Rome

Elisa Beasley, Client Relations Manager

1 hour and a half

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Discover Palazzo FENDI, the five-storey building evoking all the creativity

and elegance of the Roman luxury fashion House. The visit includes a

private tour of the boutique, Fendi’s largest in the world, and the world’s

first in-store Fur Atelier, where guests can view FENDI’s fur artisans

handcrafting their bespoke made-to-order furs. The visit continues to

the Palazzo Privé, a luxurious private and exclusive space designed to

welcome FENDI’s top clients, celebrities and friends of the House.

Address and contact

Fendi Boutique, Largo Goldoni, 420 - 00187 Rome

Elena Bonfanti, Store Director

U N V E I L I N G P A L A Z Z O F E N D I

1 hour and a half

F O R H E R

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I N - S U I T E S H O P P I N G E X P E R I E N C E

Valentino experts from the Piazza di Spagna boutique will give you the

exclusive opportunity to experience a private shopping appointment

directly in your suite at the Hotel de Russie.

During the fitting, a specialised Valentino seamstress will be at your

disposal. Enjoy their ready-to-wear collection and accessories in the

comfort of your room.

We can also, upon request, arrange an exclusive private appointment in

the Valentino boutique after business hours.

Address and contact

Valentino, Piazza di Spagna, 35/38 - 00187 Rome

Christian Di Meo, Store Director

from 1 hour

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A special experience reserved for our male guests who love to devote time,

care and attention to their appearance. Discover the secrets of a perfect

shave with this complete, custom-made shaving treatment performed

by Acqua di Parma’s expert barber. The ritual ends with a consultation

on treatments that Acqua di Parma have specifically designed for their

male clientele.

Address and contact

Acqua di Parma, Piazza di Spagna, 27 - 00187 Rome

Ignazio Cusumano, Boutique Manager

1 hour

A C Q U A D I P A R M A B A R B E R S H O P E X P E R I E N C E

F O R H I M

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Address and contact

Giorgio Armani Uomo, Via dei Condotti, 77 - 00187 Rome

Emanuela Crescimbene, Store Manager

1 hour

H O W T O T I E Y O U R T I E

F O R H I M

Not all knots are created equal. Size, symmetry and shape can vary greatly

from knot to knot and all should be considered. Every knot has a distinct

character. You will be guided into the discovery of the most appropriate

knot for your new Giorgio Armani necktie.

You can choose additional personalised services upon request, such as

exclusive 24 hour access to the Boutique and tailoring service, or trial

their collection from the comfort of your suite.

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Brioni Bespoke represents the best expression of the Italian tailoring

Art, a unique sartorial experience. This exclusive service offers you a

personalised Brioni garment, modelled and crafted by hand to meet

your exacting requirements.

As an esteemed guest of Hotel de Russie, a special illustration with your

measurements, preferred outfits and fabrics will be created during a

private consultation with their tailoring experts.

Address and contact

Brioni, Via del Babuino, 38/40 - 00187 Rome

Andrea Turilli, Store Manager

1 hour and a half

B R I O N I A R T O F T A I L O R I N G

F O R H I M

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M T M F O R M A L A N D D E N I M

Valentino’s expert tailors from the Piazza di Spagna boutique offer their

made-to-measure service, dedicated to formal wear and denim wear.

Enjoy a selection of fabrics exclusive to the made-to-measure service

and available for shirts, suits, jackets and trousers.

An Italian specialised tailor will be at your disposal for the presentation

or for any particular request.

We can also, upon request, arrange an exclusive private appointment in

the Valentino boutique after business hours.

Address and contact

Valentino, Piazza di Spagna, 35/38 - 00187 Rome

Christian Di Meo, Store Director

from 1 hour

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Enjoy an exclusive Zegna Style Session at the luxurious VIP room of

Ermenegildo Zegna’s Boutique. Starting with a champagne reception

in an intimate space, surrounded by modernist furniture and specially

commissioned artwork, you will meet a dedicated style consultant,

who will listen to your needs and suggest styles and accessories for

your character and lifestyle. The experience also includes an innovative

customised tutorial on travel packing to enhance your travel style.

Address and contact

Ermenegildo Zegna, Via dei Condotti, 58 - 00187 Rome

Valerio Lucci, Boutique Manager

1 hour and a half

Z E G N A S T Y L E E X P E R I E N C E

F O R H I M

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A S T O R Y T O B E T O L D

Bulgari will guide you through a private visit of DOMVS, the first floor

of their historic store in Rome. Intended for aficionados of the Brand

and for those who wish to immerse themselves in its world, you will

experience all the magic of art, of glamour and of the brands skilled

craftsmanship. An exhibition gallery, a sitting area, a treasure trove:

DOMVS is a place in which the story of the Brand and of its stylistic

evolution is told by splendid jewels belonging to the Heritage Collection,

and by vintage photographs and sketches.

Address and contact

Bulgari, Via dei Condotti, 10 - 00187 Rome

Monica Foglietti, Store Manager

from 1 hour

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An inviting cocktail will welcome you into Damiani’s boutique. Learn

about the brand’s marvellous jewels and precious stones and discover

their wonderful creations. A professional photographer and a hand

model will teach you how to strike a perfect jewellery pose wearing

Damiani Masterpieces: the jewellery with the highest value that

represent the essence of luxury. End with unique selfies using a special

hashtag and receive the professional photos by email and post.

Address and contact

Damiani Boutique, Via dei Condotti, 84 - 00187 Rome

Enzo Baruffa, Boutique Director

2 hours

W E A R Y O U R D I A M O N D D R E A M

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Pomellato invites you to experience the magic of its unconventional

style. Join them for a private breakfast at the boutique and discover

their precious stones. Enjoy combining your favorite shapes and colours

to suit your personal taste. Pomellato’s in-store experts will be pleased

to assist you and explain the brand’s exquisite pieces of craftsmanship,

offering you a special gift to thank you for sharing their passion for the

most exclusive gems and jewels.

Address and contact

Pomellato Boutique, Piazza San Lorenzo in Lucina, 38 - 00187 Rome

Giuseppe Zaza, Store Manager

1 hour and a half

T I M E T O S H I N E

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VHERNIER jewellery is exclusive by nature and inspired by trends

in modern art. If it is something truly original you are looking for,

VHERNIER is offering you the chance to create your very own custom

made ring. Enjoy the privilege at the Via del Babuino boutique, and

choose from a kaleidoscope of rare gemstones. Once you have selected

your stone, have it set in one of the designs at the boutique or go even

further and personalise your design in the brand’s contemporary style.

Address and contact

Vhernier, Via del Babuino, 51A - 00187 Rome

Demetria Perez Bidò, Store Manager

1 hour

T H E E M O T I O N O F A C U S T O M - M A D E R I N G

J E W E L S

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To book your experience, please call us at +390632888636.

Please show your Avenue of style card to access any of the experiences.

Thank you.

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