verena grubmüller, bernhard krieger, katharina götsch – social media analytics for government in...
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CeDEM13 Day 2 / Social and Mobile Media for Public Administration, SE 0.3, Chair: Sylvia Archmann, Norbert KerstingTRANSCRIPT
SOCIAL MEDIA ANALYTICS FOR GOVERNMENT IN THE LIGHT OF LEGAL AND ETHICAL CHALLENGES Authors: Verena Grubmüller (INSET, Vienna) Bernhard Krieger (University of Potsdam) Katharina Götsch (INSET, Vienna)
E-consultation tools used by Governments
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations
Web 2.0 tools used in e-decision making
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations
Social Media Analytics (SMA):
Automatical collection, filtering and analyses (predetermined sources, keywords and categories)
Publically available, user generated contents produced on social media
www.uniteeurope.org
Privacy concerns on the internet….
…are low in general social media usage
…are high when government is concerned
SMA: - No „informed consent“! - Who is the data subject?
Selection of sources in SMA
- According to compliance with data protection principles;
- Who is active on social media?
- Whose voices are „heard“?
Presentation of results
- No representativeness
- Quantitative vs qualitative (context information)
- Sentiment analyses?
Conclusion • SMA-tools tailored for Governments
• Methodological specifities due to ethical and legal requirements
• SMA continue to be in a legal „grey zone“
• Aim: Social acceptability