verhaert innovation day 2012 – nicolas verellen & cédric deweeck (idealabs) - boosting...
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External speaker at the 9th Innovation Day on October 26th 2012TRANSCRIPT
CONFIDENTIAL
October 26th 2012
CONFIDENTIAL
Boosting Innovation in Large Companies by Acting like Startups
Nicolas Verellen Idealabs [email protected]
Cédric Deweeck Idealabs [email protected]
Shape, build, and launch to market in three months #stoptalkingstartbuilding
With idealabs we have the ambition to build a strong and sustainable entrepreneurial community in Antwerp
Why Antwerp?
Principles of a Entrepreneurial ecosystem1. Entrepreneurs must lead the
startup community
2. The leaders must have a long-term commitment
3. The start up community must be inclusive of anyone who wants to participate in it
4. The startup community must have continual activities that engage the entire entrepreneurial stack
Participants of a Entrepreneurial ecosystemEntrepreneurs
Government
Universities
Investors
Mentors
Service providers
Large companies
Successful Entrepreneurial ecosystemsBoulderChileSan FransiscoNew YorkDublinAmsterdamBerlinHelsinkiEindhovenMoscowParisStockholm
vs
First step: start a start up accelerator
MVP
Stripped buildingPrivate fundCore teamStrong Backers
3 month set upvalidation of need
validation of interestvalidation of ideas?
MONTH 1 MONTH 2 MONTH 3
shape build launch
philosophy what we believe in
Be more innovative.Stop wasting people's time.Be more successful.
eric ries the lean startup movement
philosophy MVP Minimum set of featuresLearn from early adoptersAvoid building a product nobody wantsLearn from testing
eric ries the lean startup movement
philosophy what we believe in
no technical development
validate assumptions
3 min introduction video
Sign Up Button
idea businessselection
procedureprogramkick-o!
demoday follow-up
investmentsupport
for growthMONTH
1MONTH
2MONTH
3
seed funding o"ce spacecentral services
mentoring education product and IT lab
MONTHS6-9
From 70 applications we chose 3 startups
They are working very hard!
Second step: Turn that stripped building in to a entrepreneurial
HUB
COFFEELABSHUB
CAMPUSTHE SPACE EVENTS
A space where people, technology, materials, philosophies and ideas mix, collide and collaborate to produce ground breaking innovations
Center of Antwerp / 2000 sqm / Workshops/ Speaker Series / Networking Events / Building prototypes / Breakout office / Private meetings
Third Step: Blending Companies and Startups at idealabs
Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation.
Big companies are applying startup strategies and tools to jump-start innovation. It’s not about pontificating on the innovation process. It’s about being lean, focused, and maniacally
Intuit organizes multi-day “lean start-ins” that gather “intrapreneurs” together from across the company to teach them how to apply rapid experimentation to create new products, services, and business models.
Kimberly-Clark promotes one-day “expert acceleration sessions” that bring hand-picked outside “thought leaders” face to face with business teams to bust mental models and create game-changing strategies.
Whirlpool uses a network of innovation mentors (also called i-mentors), who are loaded with innovation tools and guidance to help business teams focused on challenging market “orthodoxies.”
FIRST STEPS
BBC Worldwide officially launched BBC Worldwide Labs. The initiative is aimed at supporting the creative and digital industries in the UK by offering them insight and expertise into the industry.
Pepsi Co wants to get in on the ground level with companies that could become the next Twitter via its Digital Labs program.
Volkswagen Group of America Electronics Research Laboratory (ERL) has teamed up withPlug and Play to accelerate and collaborate with startups to transfer technology from many industries into the automotive domain.
BIG STEPS
Big companies that behave like small startups focus on two things:
First, they accelerate the speed of innovation, just like a Silicon Valley incubator.
Second, they give internal businesses and teams an outside-in perspective, similar to the type of reality-checking that comes from advisory boards or venture capitalists.
LBi improves collaboration with clients after Hyper Island experience
General Assembly partners with General Electric
We are blending companies and startups at idealabs
1. Business model innovation classes: challenge the status-quo and identify the business and revenue models of the future
2. Classes for intrapreneurs: rapid experimentation techniques to create new products, services and business models.
3. ‘Lean Startup’ methodology applied to corportations. Shape, build, launch approach workshop:
•Incubation of intrapreneurs/corporate venturing
•Corporate innovation labs
Last Step: Experimenting ourselves, and opening a mini Product Lab
Product Lab: offer people the opportunity to do some rapid prototyping right behind the coffeebar
CONFIDENTIAL
October 26th 2012
VERHAERT MASTERS IN INNOVATION® Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION® Netherlands
European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)633 666 828
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.
We design products and systems for organizations looking for new ways to provide value
for their customers.
We are a leading integrated product innovation center; creating technology platforms,
developing new products and business in parallel, hence facilitating new-growth strategies
for our clients.