verizon jetpack

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or Verizon Jetpack October 20, 2011

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Verizon Jetpack. October 20, 2011. Overview. Going forward starting 12/1 we will use the name Verizon Jetpack TM for standalone 4G LTE Mobile Hotspots. There is a lockup treatment for Jetpack The first product with name on packaging is EuFi890 launching 12/1 - PowerPoint PPT Presentation

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Page 1: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Verizon Jetpack

October 20, 2011

Page 2: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

Overview

• Going forward starting 12/1 we will use the name Verizon JetpackTM for standalone 4G LTE Mobile Hotspots.

• There is a lockup treatment for Jetpack

• The first product with name on packaging is EuFi890 launching 12/1

• Subsequent devices will also have Verizon Jetpack lockup on the actual device.

• The plan is to change Call out cards, online messaging and in store merchandising 12/1

• Guidelines for use of the name will be published by Monday 10/24

• Jetpack is not used for Mobile Hotspots that are built into smartphones.

• Jetpack is not used for USB modems

Page 3: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

4GLTE Mobile Hotspots Now Verizon Jetpack

Stacked Treatment for packaging and devices only

Graphic Treatment

Page 4: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

Device

Front

Back

Current

The stacked Verizon JetpackTM

graphic treatment will appear on new devices starting Q1. OEM branding will appear on the back of the device.

Future

Page 5: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

Packaging

• Verizon Jetpack blind embossed on panel above image

• EuFi890 planned Launch 12/1

Now FutureInterim

• Verizon Jetpack on actual device image

• Verizon Jetpack blind embossed on front panel

Device image FPO

Page 6: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6

4GLTE Mobile Hotspots Now Verizon Jetpack

Now Future

Page 7: Verizon Jetpack

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7

In-Store Display