verizon service delivery ecosystem 2010 bbwf
DESCRIPTION
Verizon's SDP Experience - Mark Hahn, Principal Member of Technical Staff, Verizon, USAVerizon is the leading converged operator with one of the largest IPTV deployments in the world of 3M subscribers in Q1 2010, and a mobile customer based of 93M customers. Their Service Delivery Ecosystem (SDE) is fundamental to Verizon's vision of services available across all its networks. Verizon's service vision results in customers considering their services as independent of a particular device and network: whether it be mobile, broadband or legacy networks. Services will be able to access common and shared infrastructure such as an identity management framework; finally removing multiple logons and conflicting security settings which plague most multiplatform services today.Mark gave an excellent presentation, which I show below that clearly explains the approach they've taken to exposing APIs and listening to developers in building their solution. With significant details on the role of interceptors in their framework to ensure customer trust, which is becoming more critical given Google's continued missteps in this area raise customer awareness. The driver behind the project was the need to remain customers, to remain relevant to customers as their trusted service provider - not incremental ARPU. The learning, which is common to any IT project, its not the technology (that's easy) its the people and processes that are the most challenging; and that's where such projects must focus.TRANSCRIPT
1 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned
Mark Hahn Principal Member of Technical Staff, Verizon Network & Technology October 2010
Broadband World Forum October 2010
2 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff.
Safe Harbor
3 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
4 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
CHOICES
COMPETITION
Challenge vectors in the services ecosystem
Enable innovative services
5 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Verizon has lots to offer the services ecosystem
POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G)
RICH SUITE OF CAPABILITIES
6 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Service Delivery Ecosystem provides the bridge
WEB INNOVATION
NETWORK ENABLERS
TERMINAL STATUS SMS/MMS LOCATION PRESENCE ACCT MGMT PERSONAL CLOUD MOBILE COUPONS DEVICE CAPABILITIES/CONFIG VOD
QOS MOBILE AD’S
CALL HANDLING MULTIMEDIA CONF
3RD PARTY CALL CONTROL NETWORK ADDRESS BOOK
TV MESSAGE POP GEO-CODING
MESSAGE BROADCAST SPEECH RECOGNITION
CALENDAR PAYMENT
STREAMING AUDIO CALL
CALL NOTIFICATION MULTIMEDIA MULTICAST
EPG
7 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
8 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
For VzSDE to be successful, we need ...
Single Face to Developers/Partners
Breadth of Capabilities
Flexible/Innovative
Business Models
Ease of Development
Engage Developers
Make “Rapid” Happen
Protect Customer Interests
9 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
10 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Ecosystem Architecture
… AND PROVIDES API’S TO DEVELOPMENT COMMUNITY
GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS …
DCC
Speech Coupons
Payment
QoS
Calling
Multimedia Conferencing
Presence IMS
Services Gateway
Service Execution
VZSDE
Loc Msg
SMS/MMS Platform
Location Platform
VZ Platforms
SDK SDK
SDK API
Directory
Service Creation
Web Portal
API
3rd Party AS
Back Office
Policies & Rules
Permission Database
Permission Enabler
Privacy
CDR Generation
Service Mgmt
Service Management Abstraction
App Hosting
PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION
11 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Initial Enablers Deployed … More to follow
• Deployed • SMS (send/receive)
• MMS (send/receive)
• Terminal Location (coarse/fine, geofencing)
• Privacy Data Management
• Scheduled • Device Capabilities and Configuration
• Terminal Status
• Lab Evaluations • Presence
• Third Party Call, Call Handling
• Application-driven Quality of Service (QoS)
• Identity Management
• Content Management/Storage/Purchase
APIs
12 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Consent & Permission Infrastructure
• Users manage access to their artifacts
• Dynamically per request
• Statically via a Portal
• Indirectly via 3rd Party
• API requests abide by user privacy settings
• Allow, Deny, Ask
• Granularity at ‘application level’
• Attribute level under consideration
13 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Integrationware …
• CDR Gateway
• Simplified and streamlined Data Mediation and Billing Integration
• Service Management Proxy
• APIs to support automated onboarding and provisioning
• Abstracts VzSDE infrastructure from portals and legacy system
14 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
Developer and Consumer Portals
http://developer.verizon.com/
http://www.myverizon.com/
14 Day certification
commitment with zero touch
Live Certification System
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Developer Events
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From creating VzSDE …
• The biggest challenges were not technical – they were transforming people and processes
• Making “rapid happen” provides a competitive edge
• Establish a repeatable “Enabler Factory” process
• Small, agile team was key to rapid project roll out and success in an entirely new market area
18 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
From working with developers …
• Insure developers are able to fully manage the relationship with their customers
• Timely and accurate developer support, demonstration applications, tooling, … essential to build community
• One-stop, streamlined, predictable processes for registration, business relations, onboarding.
• Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard”
• Developer “pain points” create opportunities for Network Capabilities to expose
19 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY
VzSDE … Bringing it All Together
20 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.
THANKS FOR LISTENING
Verizon’s Service Delivery Ecosystem