9/16/13  

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Emerging Issues: Applicants Students Employees

The Institution John Myers Montgomery McCracken 123 S. Broad St. Phila., Pa. 19109 jmyers@mmwr.com 215.772.7535

9/16/13  

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We are ALL using it:

100% of Colleges and Universities

34% of Faculty for teaching

88 % use online video in class*

*College Faculty Survey Finds Their Use of Social Media Has Evolved [10.22.12] http://www.facultyfocus.com/articles/edtech-news-and-trends/college-faculty-survey-finds-their-use-of-social-media-has-evolved/

Sample OpinionTweet

Smith v. Jones: Omg. Fab claim. Gr8 brief. IMHO, JSYK, D full of it.

Wtf, 0 damages? RU nuts? ROLF.

Applicants

9/16/13  

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Colleges looking at applicants'

social media in admissions process

Social Media: Considerations and Implications in College Admission

Don't Let Social Networking and Your

Online Image Sabotage Your Chances

Can Facebook Posts Lead to College Rejections?

More college officials learn about applicants from Facebook

The Truth About Social Media

and Admissions

10 Ways to Manage Your Social Media Footprint

[Kaplan]

Academia and Facebook are finally

getting along, and applicants are

taking notice

Kaplan Test Prep’s 2012 Survey of College Admissions Officers,

use of social media: For recruiting

Twitter 76% YouTube 73% Facebook 87%

For evaluation

google 27% FB or other 26%

FOUND NEGATIVES 35%

Schools with policies:

Can’t go: 69% Can, but restrictions: 17% Can, no restrictions: 15%

Have you ever Googled an applicant?

Yes:27%            H)p://collegeapps.About.Com/gi/o.Htm?Zi=1/xj&zB=1&sdn=collegeapps&cdn=educaBon&tm=39&f=11&su=p284.13.342.Ip_&)=2&bt=8&bts=8&zu=h)p%3a//www.Kaptest.Com/assets/pdfs/highlights-­‐from-­‐kaplan-­‐test-­‐preps-­‐2012-­‐college-­‐admissions-­‐officers-­‐survey.Pdf  

   

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Does your school have official guidelines or policies?

Yes: 5% No: 80%

Not sure: 5%

35% who went to Facebook found something

negative [up from 12% in 2011]

   h)p://collegeapps.about.com/gi/o.htm?zi=1/XJ&zTi=1&sdn=collegeapps&cdn=educaBon&tm=39&f=11&su=p284.13.342.ip_&)=2&bt=8&bts=8&zu=h)p%3A//www.kaptest.com/assets/pdfs/Highlights-­‐from-­‐Kaplan-­‐Test-­‐Preps-­‐2012-­‐College-­‐Admissions-­‐Officers-­‐Survey.pdf  

Password Protection!

Ark,  NM,  Utah,  Del,  Ca,  Ill,  Md,  Mi,  NJ  

Delaware Higher Education Privacy Act

PROHIBITS:

.requiring student or applicant to disclose passwords

.requiring a witnessed log-in .using a proxy “friend”

[health and safety exception]  

   h#p://legis.delaware.gov/LIS/LIS146.nsf/vwLegisla;on/HB+309?Opendocument  

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Social Media Privacy …Although the law prohibits the University from asking students, prospective students, or student groups to disclose a user name or password … …the University may lawfully require disclosure, …to investigate [whether student is] utilizing social media in ways that are unlawful, violate the Code of Conduct, or pose a threat to the safety of the campus community. h)p://law.pepperdine.edu/academics/student-­‐handbook/law/judicial-­‐procedures-­‐student-­‐code-­‐of-­‐conduct.htm

Students

While the technology is new, the issue

of inappropriate, problematic and

hurtful speech on campuses is not.

 

h)p://www.studentaffairs.uconn.ed

u/docs/risk_mgt/nacua5.pdf  

Social networks pose monitoring challenge for

NCAA schools

Canada charges

two in teen

cyber-bullying s

uicide case

h)p://worldnew

s.nbcnews.com/_news/

2013/08/08/199

34251-­‐canada-­‐c

harges-­‐

two-­‐in-­‐teen-­‐cyb

er-­‐bullying-­‐suicid

e-­‐case?lite

Vanderbilt University expects students to refrain from conduct that threatens ... or through intimidation, unreasonably impairs the security or privacy of another … by any means, including through the use of electronic communications, social media, computers, or data networks. h)p://www.vanderbilt.edu/student_handbook/student-­‐conduct

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The General Standards for the Acceptable Use of Computer Resources require:      • Responsible behavior …;      • Behavior consistent with our mission …      • Respect for …open expression;      • Compliance with …University policies;      • Truthfulness and honesty in ID…      • Respect for the rights …of others, …. h)ps://provost.upenn.edu/policies/pennbook/2013/02/15/policy-­‐on-­‐acceptable-­‐use-­‐of-­‐electronic-­‐resources

     

Employees [and applicants]

Careless  Pos*ng  Has  Consequences  

“Stop the madness,” “Another gem”

New Jersey Federal Court Rules

Facebook Posts Could Be Used

as Evidence Protecting Privacy or Enabling Fraud? Employee Social Media Password Protection Laws

ACLU says new Fairfield social media policy

violates free speech rights

Assistant US attorney’s derogatory

Facebook comments about ‘Dalibama’

and Trayvon Martin are probed

8.15.13

School  Social  Media  Policies:  

Should  Teachers  And  

Students  Be  Facebook  

Friends?  

Miscellanea  U:  Post-­‐Disciplinary  Networks  in  

Social  Media  

Keepin

g  the  “F

ree”  in

 Teache

r  Speec

h  

Rights

:  Prote

cBng  Te

achers

 and  th

eir  Use

 

of  Socia

l  Medi

a  to  Co

mmuni

cate  w

ith  

Studen

ts  Beyo

nd  the

 School

house  G

ates  

Social  Networking  and  Faculty  Discipline

:  

A  Pennsylvania  Case  Points  Toward  

ConfrontaBonal  Times  

‘‘Don’t  affect  the  share  price’’:  social  media  policy  in  higher  educa;on  as  reputa;on  

management  

9/16/13  

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UK’s High Court for the First Time

OKs Service Via Facebook

2/22/12 Man’s Facebook Rant Violated Protective Order; Judge Says He Can Post

Apology or Go to Jail 2/24/12

Fla. Felon Gets 6 Years for Posting YouTube AK-47 Video

3.27.12

Motorcyclist Who Popped Wheelies

at Police and Posted YouTube Video

Faces Felony

3.27.12

Facebook, US Senators Say Employers Who Seek Job

Applicants’ Passwords Could Be Violating the Law

3.26.12

New Md. Law May Be First in Country Banning Employers From Seeking Workers’ Social Media Passwords

Apr 10, 2012

34% of Hiring officers reported finding negatives

leading to rejection

49% photos

45% drinking/drugs

35% poor communications

33% dissed former

28% bias

22% lies h)p://www.careerbuilder.com/JobPoster/Resources/page.aspx?pagever=2012SocialMedia&template=none&sc_cmp2=JP_Infographic_2012SocialMedia  

28% of Hiring officers reported postives leading to

offer

58% personality

55% professional image

54% good background

51% well rounded

47% communication skill

44% creative

9/16/13  

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Admissions Officer Loses Job After Mocking Applicants on Facebook

…“long and deep” connections to the University, [including that he was] circumcised at …Hillel.

“Stop the madness,”

“Another gem” - applicant had described overcoming his fear of using the bathroom outdoors while camping

“... I have learned to NOT love Section 504 .. Plans (sic).

“Buck up kids - life doesn't come

with an accommodation plan!" 

…the little criminals…

…let’s just have one less boss…

Had a good day today, didn't want to kill even one student

9/16/13  

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The Institution

IBM - Don't pick fights.Try to add value. Speak in the first person.  BBC - Tone of voice.  INTEL - Always pause and think before posting.  Perception is reality. KODAK - Be careful when sharing information about yourself or others. SAP - Separate opinions from facts. Aim for quality, not quantity.  http://econsultancy.com/us/blog/5049-16-social-media-guidelines-used-by-real-companies

Follow  the  Social  Media  CerBficaBon  Program.    

Follow  our  Code  of  Business  Conduct  and  all  other  policies.    

Be  mindful  that  you  are  represenBng  the  insBtuBon.    

Fully  disclose  your  affiliaBon    

Keep  records.    

When  in  doubt,  do  not  post.    

Give  credit  where  credit  is  due  -­‐  don’t  violate  others’  rights.    

Be  responsible.    Your  local  posts  can  have  global  significance.    

Know  that  the  Internet  is  permanent.  

9/16/13  

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Follow  the  Social  Media  CerBficaBon  Program.    

Follow  our  Code  of  Business  Conduct  and  all  other  policies.    

Be  mindful  that  you  are  represenBng  the  insBtuBon.    

Fully  disclose  your  affiliaBon    

Keep  records.    

When  in  doubt,  do  not  post.    

Give  credit  where  credit  is  due  -­‐  don’t  violate  others’  rights.    

Be  responsible.    Your  local  posts  can  have  global  significance.    

Know  that  the  Internet  is  permanent.  

Social Media and Hiring Be cautious and use your best judgment about whether to use information found on social media sites in hiring. Be aware that information found online about an individual may often be inaccurate, unreliable, or out-of-date….    -­‐  See  more  at:  h)p://www.upenn.edu/almanac/volumes/v59/n12/media.html#sthash.GqJwo3bf.dpuf  

The Possibility of Formal Discovery

The current lack of discipline with respect to communications over social media sites is certain to thrill those who will seek [it], while terrifying those [objecting].

h)p://www.mondaq.com/unitedstates/x/239940/disclosure+electronic+discovery+privilege/The+RamificaBons+of+Pa+Courts+Broad+Social+Media+Discovery+Orders  

9/16/13  

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24  sites  

Harvard’s Search of Staff E-Mail Sparks

Questions A

bout Policies Nationwide

Report Reveals Harvard Administrators Acted in ‘Good Faith’ on Secret Email Searches

Harvard Snooping on Employee Emails Without Asking Is No Shock

Harvard Search of E-Mail

Stuns Its Faculty Members

Harvard University administrators secretly searched deans’ email accounts, hunting for media leak

Harvard has finally

retained some adult

legal supervision to

sort out its cheating-

and-e-mail-snooping fiasco.

Employees must have no expectation or right of privacy in anything they create, store, send, or receive on [U’s]…systems. … …ultimately [U] has ownership over, and the right to obtain access to, the systems and contents. … files …may be accessed at any time …by authorized personnel for any business purpose. [user’s permission] is not required.

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… in extraordinary circumstances such as legal proceedings and internal Harvard investigations, faculty records may be accessed and copied by the administration [with] approval of the Dean of the FAS and the OGC. The faculty member is entitled to prior written notice that his or her records will be reviewed, unless circumstances make prior notification impossible, in which case the faculty member will be notified at the earliest possible opportunity. h)p://harry-­‐lewis.blogspot.com/2013/03/email-­‐privacy-­‐at-­‐harvard.html

Lawyer agrees to five-year suspension for advising client to

clean up his Facebook photos 8.7.1

"Barry Schwarz" opposed fitting a $200m Dallas condo tower with louvers to battle glare said to be compromising the next-door Nasher Sculpture Center. “Barry” was the alias of a PR exec hired by the Condo’s lawyers The law firm said it was unaware of his tactic.

… “we would never condone it,” h)p://www.nyBmes.com/2013/08/07/arts/design/fake-­‐comments-­‐muddy-­‐a-­‐debate-­‐in-­‐dallas.html?smid=pl-­‐share

Fake Comments Muddy a Debate in Dallas

9/16/13  

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Remote texter can be held liable for distracted driver’s crash

8.27.13

We don’t know who wrote this, so let’s just sue the site!

Barred by the Communications Decency Act. No matter how distasteful.

Moral: Electronic life includes unpleasantness. Putting out a fire with gasoline isn't usually effective.