veromoda
TRANSCRIPT
BESTSELLER
ARYA JAYARAJAN .S (05)NAVYA RAO (19)
BESTSELLER
• Bestseller is a privately held family-owned clothing company based in Denmark .
• The company was founded in 1975 by Troels Holch Povlsen in Denmark, originally its focus was on women's fashion.
• It introduced children's clothing in 1986 and menswear in 1988.
• Key Facts: Number of brands: 10
Number of markets: 46Number of employees: 9,600Number of chain stores: 2,520Number of multi brand stores: 12,000
• Figures In 2009/10 BESTSELLER’s turnover was € 1,961 million.
IN INDIA
30 stores of Vero moda16 stores of ONLY62 stores of Jack and Jones• Locations: Bhopal, Ahmedabad, Amritsar,
Banglore , Chandigarh, Chennai, Gurgaon, Jaipur, Kolkata, Mumbai, New delhi, Pune, surat
Stores in delhi• only, jack and jonesDelhi - South Extensiong-4, South Extension part-1110049 New DelhiEmail:[email protected]
• Vero Moda, only, jack and jonesDLF Saket - New DelhiA1, Ground Floor, DLF Place, Saket110017 New DelhiPhone:+91 +91 011-46160904Email:[email protected]
• Vero Moda, only, pieces, jack and jones
Delhi - Ambience MallVasant Kunj -110070 New DelhiPhone:+91 +91 11-40870007/08Email:[email protected]
• Vero Moda, jack and jonesDelhi - Pacific MallNajafgarh Road, G 30,Pacific Mall,Khayala Community centre Khayala110018 New DelhiEmail:[email protected]
BRANDS
• The company has a number of big names and different brands under which it sells its clothing.
• The brands are sold both in the company's own stores and in independent retailers.
WOMEN'S CLOTHING
• VERO MODA - The company's basic brand of women's clothing
• ONLY- Jeans / denim.• MAMALICIOUS - Maternity wear.• VILA - For younger, fashion conscious women.• SELECTED FEMME - Sister brand to Selected
Homme.
CHILDREN'S CLOTHING• Name It - Clothes for babies and children.
MENSWEAR• JACK&JONES - more fashionable brand targeted
at younger customers, with fashionable underwear and other clothing garments aimed at the young consumer market
• Selected Homme - more conservative brand including suits and shirts.
• Outfitters Nation
VEROMODA
VERO MODA is the brand of choice for the fashion-conscious, independent young woman who wants to dress smart and pay less
collections
Categories & sizes
• Outer wear • Knitwear • Jeans• Trousers• Dresses & skirts• Tops• Shirts and tunics
Size range:• Jeans- 25 to 44• Others -34 to 44/ XS to XLPrice range:Rs 699 to Rs 13999Colors:Black, blue, beige, purple,green, brown, red, pink, white, yellow, orange
• Only is a denim brand with uniqueness in its collections.
• It has transformed the monotonous greys in to more vibrant and bright colors
Collections
•Jeans •Pants •Dresses•Knitwear•Outer wear & jackets•Party wear
Size range: 25 to 42/XS to XLColors: blue, black, red green, beige, white, brownPrice range: 599 to 8999
Categories
•approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.•a jeans brand that makes it easy for fashion conscious men to create their own personal style.• All Jack & Jones lines reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments, meeting the demands of fashion forward guys.
• Jeans intelligence- casual jeans for ages between 18 to 25
• Vintage – vintage clothes with modern twist for ages between 25 to 45
• Premium- classic jeans for elderly
• Premium Tech- sporty wear
• JJ Eco – organic, environmental friendly cool jeans
• By buying a JJ Eco many cotton farmers in countries like India as they are given a fair price for their cotton.
• Farmers also receive additional money to invest in community projects
Categories
• Jeans• Pants• Jackets• Sweatshirts• Knits• Shirts• T-Shirts• Polo Shirts• Tailoring• Shoes• Accessories• Boxershorts
Size Range• T shirts, shirts, jackets – S to XXL• Jeans – 28 to 38
• Colours • black, beige, blue, red, brown, green, grey,
orange, white,yellow
Customer analysis
• Age group: 15 to 45• Most preferred product: ONLY jeans• Frequency of visiting the store : once a month• Average money spent: Rs 10000• Product recalls: 50%• Value for money: 90% customers agree to the
price range
Supply chain
Where are BESTSELLER’s products produced?• About 400 suppliers who manufacture the
products• 1000 factories in 25 countries• Primary production countries are china, India
Bangladesh, Turkey and Italy
Online store
10 brands 1 checkout• This means that you can shop jeans from JACK &
JONES, dresses from VERO MODA, baby romper suits from NAME IT, along with PIECES accessories, all in the same basket.
• This gives the customers added advantages, such as savings on freight charges and of course, time.
REFERENCES
• www.veromoda.com• www.wikipedia.com• www.bestseller.com• www.only.com• www.jackandjones.com
THANK YOU