vertical cubed brochure v12

E-Commerce Solutions

Who We Are 1

E-Commerce Platform 2

Marketing Solutions 4

Fulfillment Services 6

Vertical Cubed Bundles 8

About Us and Partners 10

Who We Are

Vertical CubedSM is a division of USFI

that provides businesses with effective,

affordable, upgradable e-commerce

solutions, working as partners for your

growth through technology, strategic

marketing and fulfillment.

E-Commerce PlatformVertical Cubed Delivers Customizable Platforms

Lifecycle Planning

Vertical Cubed is built to grow with your business

For technology solutions to have lasting value, they must

be planned, designed and deployed with adherence to

accepted industry standards. Our systems development

lifecycle ensures that such value is built into every

solution we offer.

Content Management System

Vertical Cubed makes content management easy

A Content Management System (CMS) deployed by Vertical

Cubed enables continuous updating of your online offerings

to suit the changing needs of your business, by the people

who know it best – your people.

Catalog and Order Management

Vertical Cubed keeps you miles ahead of your competitors

Vertical Cubed empowers you to monitor, analyze and

forecast sales, stock levels and the effectiveness of

promotions and incentives.

Integration and Data Transmission

Consolidated dashboards keep you on top of your business

Vertical Cubed can integrate a variety of ERP, CRM, warehouse

and purchasing platforms, transmitting data in secure protocols.

Standards

Vertical Cubed keeps customers’ data safe

All Vertical Cubed sites adhere to the Payment Card

Industry (PCI) standards to keep your data – and your

customers’ transactions – safe.

The Vertical Cubed e-commerce platform only requires

word processing skills to keep sites up-to-date. Our

experts do all the development and maintenance.

I know all about developing a business,

but building and then maintaining an

e-commerce site requires expertise I

don’t have time to develop.

To learn more, please visit verticalcubed.com 3

Marketing Solutions Vertical Cubed Delivers Customers


Pulling together marketing strategy, ads, promotions and

bringing customers right to your site – that’s what Vertical

Cubed is about.

Marketing Strategy

Every Vertical Cubed e-commerce solution is developed from a powerful

mix of strategic marketing, branding and advertising. Our focus is always on

growing your business, from site design through hosting and performance

measurement.

Strategic Capabilities

Stay focused on the big marketing picture

We design e-commerce sites fully integrated with your print, Internet, mobile

and social media channels. In every case, we follow a path of discovery,

positioning, leveraging and powerful messaging that results in growing

revenues to your company.

Campaigns and Promotions

Consistent, effective messaging in every medium

Advertising, PR, banner ads and all other communications work best when they

address deep needs and offer real solutions to carefully targeted customers.

Social Media

Viral marketing multiplies your site’s effectiveness and revenue

Facebook, Twitter, YouTube and LinkedIn integration is easily facilitated,

at either the page or product level, to help build online store traffic and

customer engagement.

SEO/SEM/PPC

Use our proven methods to bring customers to your business site

Search Engine Optimization, Search Engine Marketing and Pay Per Click all

work hand-in-hand to bring customers to your site. We understand your

customers and how to maximize the effectiveness of these tools.

Web Analytics

Discover how customers use your site, what works and what doesn’t

Vertical Cubed deploys the full arsenal of web analytics, including

Commerce Funnels, which allow precise tracking of customer behavior and

increased conversions.

Re-Marketing

Identify the “ones that got away,” and get them back with repeat

exposures to your products

Cookie-based marketing allows you to “follow” visitors from your site and deliver

consistent messaging on other sites that participate in an ad share program.

Mobile

Maximize your brand messaging on every platform

We pioneered the mobile shopping channels currently in use by major

cellular phone, retail and hospitality clients, and we’ll do the same for you.

I’ve got a great product and a

strong supply chain, but not a clue

how to bring in customers.

Fulfillment Services Vertical Cubed Delivers Results

Vertical Cubed can not only reduce your costs, but

also improve your supply chain efficiency with:• Inventory management and reorder alerts

• Global and domestic B2B and B2C shipping services

• Large items, pick-n-pack and everything in between

• Climate-controlled warehousing

• Custom high-touch services available

• Detailed reporting – online, in real-time

• Quality assurance

Reverse Fulfillment

Never get bogged down with returns

Returns can present special challenges to online marketers,

but Vertical Cubed has you covered, with full RMA (Return

Material Authorization) capabilities and contact center

support, including:

• Returns management

• Recall management

• Product liquidation

• Adaptive transportation process

Build Your Own

Choose only the services you need, add more as you grow

Vertical Cubed allows you to choose your own custom package

of fulfillment, marketing and e-commerce services. It’s your supply

chain, after all. We make sure you maintain control over all of it.

Reliability

99.9% shipping and inventory accuracy

The fulfillment operations supporting Vertical Cubed have

attained unheard-of levels of accuracy and efficiency that

other companies could only dream of achieving.

Since Vertical Cubed can bundle every conceivable fulfillment service into

a made-to-order supply chain operation, the need for a client-managed

warehouse is eliminated for a growing number of our clients.

Attracting customers is great, but not if

their product gets backordered. So when

Vertical Cubed talks about inventory

management, I get interested.


Your Digital Channel Solution Vertical Cubed Brings It All Together

Customizable Service BundlesFor small to medium businesses, only Vertical Cubed

provides complete digital channel management, from

branding and marketing to distribution, delivery

and returns.

Vertical Cubed clients are never restricted to static service

levels. Some use only our e-commerce platform, while

others use a mix of our strategic marketing or fulfillment

services. From small and medium businesses to fully

outsourced engagements, Vertical Cubed is solutions-

oriented and focused on your bottom line.

Vertical CubedTechnology

Industry Best-PracticeSecure

ScalableCustomizable

Vertical Cubed FulfillmentAccurateEfficientReliable

My company has outgrown our

cookie-cutter storefront. I’m ready

for a custom e-commerce site.

Complete marketing, infrastructure and fulfillment services

for your e-commerce business, at an affordable price, now.

Vertical Cubed MarketingROI-Based

Cutting EdgeCustomer-Centric


About Us

PartnersVertical Cubed partners with Windows Azure, Microsoft and Kentico to generate customer-driven

e-commerce solutions.

More importantly, we’re your partners for growth through total digital channel management.

With our parent company, USFI, we have pioneered the development of e-commerce solutions

for clients such as MetroPCS, securely hosting over $65 million in e-commerce transactions.

Vertical Cubed is committed to clients first, providing robust yet affordable e-commerce

solutions, working as partners for your growth through technology, strategic marketing and

fulfillment services.


Jennifer Piccinini

Senior Business Analyst

and Product Manager

Has more than a decade of technical

experience; joined Vertical Cubed as a

business analyst and product manager

for the development of the e-commerce

platform. Uses a team approach to

drive cost-effective, high performance

e-commerce solutions to meet business

demands. Serves as the liaison to clients

for platform roadmap planning

and development.

Charlie Mao

Operations Manager

Experienced and knowledgeable,

with an extensive background in

web-based operations.

Has served in a primary leadership

role for a large Fortune 500

company. Responsible for

providing supervision for the

overall operational activities while

maintaining client relationships.

Derek Crabtree

Art Director, New Media

Has worked in both corporate and

agency environments for more than

16 years to make the Internet a more

attractive, functional place.

Degrees in Art, Art History and

Management from Rice University

and an MBA from The University of

Texas at Austin, McCombs

School of Business.

Jim Garwacki

Senior Solution Architect

More than 25 years in the IT

industry, with 13 years in

Internet-based application

development. Led multiple

development teams to build and

maintain large-scale e-commerce

websites from several Fortune 500

companies, including Reynolds &

Reynolds and MetroPCS.

Dan Zipes

Director of Logistics

and Fulfillment

Well-seasoned fulfillment

specialist with Nestle Co., FoxMeyer

Drug Company, Abbot Laboratories,

Red Line Healthcare, and Home Interiors

and Gifts. Joined USFI in April 2008.

Directs all fulfillment functions within

USFI. Degrees in Finance and Marketing

from Pace University.

Nick Vukin

Account Executive, E-Commerce

Solutions, National Accounts

More than 20 years of high-technology

sales, marketing and business

development experience. Utilizes

consultative sales skills to understand

customers’ e-commerce and business

requirements to fully leverage Vertical

Cubed’s capabilities. Spent eight years as

E-Commerce Product Manager for FedEx,

as well as previous Account Executive

roles with Akamai and Cisco.

Bob Raymond

Online Marketing Manager

A 26-year veteran of technology,

specializing in web business

management since 1994. A

successful leader in online

marketing for government agencies

and private industry. Increased

brand visibility, lead generation and

profitability for all clients in various

business models.

Douglas Ritter

Vice President of Marketing

and Business Development

Spent 30 years with major New York

ad agencies and globally prominent

clients and companies. Brings an

unusual insight to the conceptual

possibilities and hard realities of

marketing today. An expert in

digital marketing and social media.

Internationally cultured.

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who we are60 parents

126 children

32 dogs

17 cats

2 parrots

1 monkey

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Eric Wiley

Director,

Technology

Adept at leading teams with varied skill sets. Has served in leadership

positions promoting, building, deploying, analyzing and operating

nationally prominent websites for several Fortune 500 companies.

Specializes in e-commerce trends and sustainable technology. Adds

a diverse skill set to the arsenal of any Vertical Cubed client.

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Are You Ready to Grow Your Digital Channel?

You have the products, we have the technology, marketing and fulfillment services

in place to make sure they’re seen, sold and shipped. We’re experienced, flexible

and eager to make it all work for you online and in real-time.

The only question is, how much longer can you wait to get started?

Call us today to set up a convenient time to meet and discuss your options.

12100 Ford Road | Suite 100 | Dallas, TX 75234 | 214.624.5692 | verticalcubed.com

vertical cubed brochure v12

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